This piece is part of a series of critical responses to the films nominated for Best Picture at the 96th Academy Awards. Barbie is nominated in eight categories in the 2024 Oscars, including Best Picture and Best Adapted Screenplay. This critical response has been provoked by the discourse surrounding its eligibility in the Adapted Screenplay category, rather than Original Screenplay, and explores questions of adaptation and franchising in Barbie. The Barbie doll’s perceived lack of story or character suggests that Barbie is an original screenplay, but it is still based on a pre-existing intellectual property and an opening title card recognizes that Barbie is “Based on ‘Barbie’ by Mattel”. As an adaptation and a franchise Barbie draws from a material, industrial and historical story that works in concert with the polysemic, ambiguous and open nature of Barbie as a toy. Barbie is therefore shaped by the creative interpretation of Barbie as a culturally iconic toy and ‘Barbie’ as a franchise property owned by Mattel.