Henry Jenkins and Robert Kozinets recently released the second book, Fandom as Audience, in their Frames of Fandom book series. The ambitious project will release 14 books on various aspects of fandom over the next few years. A key goal of the project is to explore the different ways that different disciplines, especially cultural studies and consumer culture research, have examined fandom as well as the ways fandom studies intersects with a broad range of intellectual debates, from those surrounding the place of religion in contemporary culture or the nature of affect to those surrounding subcultures or the public sphere. Pop Junctions asked two leading fandom scholars, Paul Booth and Rukmini Pande, editors of the Fandom Primer series at Bloomsbury, to frame some questions for Jenkins and Kozinets. Here is Part Three of this dialogue.