The post presents an excerpt from Henry Jenkins and Robert Kozinets’ recently released third book in the Frames of Fandom book series, Fandom as Consumer Collective. This extract considers the work of Daniel Miller which touches on questions of collecting and meaning-making through our relationship with “Stuff.” In honor of the holiday season, we focus on the ways that in an increasingly secular era, Christmas trees can become a site of fannish display and their decoration a process of recalling the stories of our lives.