My family have always been fans of the Philadelphia Eagles. To most Philadelphians, being an Eagles fan means more than just supporting our favorite football team: it’s a lifestyle. So when my sister brought home an Odell Beckham, Jr. jersey several years ago, I was mortified. It wasn’t until years later that I realized she had recognized something crucial about the changing landscape of American sports fandom: people invest a lot more into individual players today than they have in the past.