Mathew Klickstein is a multi-platform storyteller and his recent book, See You at San Diego: An Oral History of Comic-Con, Fandom, and the Triumph of Geek Culture, is a fascinating (and unexpected) journey into the pop culture world. In this interview, Lauren Alexandra Sowa talks to Klickstein about the the often-circuitous path that is qualitative research and book publishing, as well as the implications of pop cultures’ transformation over the decades and its changing dynamic within fandom studies/ theory.