Multi-platform storyteller Mathew Klickstein talks to Lauren Alexandra Sowa about his recent book, See You at San Diego: An Oral History of Comic-Con, Fandom, and the Triumph of Geek Culture. Following on from Part One, this interview explores the often-circuitous path that is qualitative research and book publishing, as well as the implications of pop cultures’ transformation over the decades and its changing dynamic within fandom studies/ theory.