Transmedia Storytelling and Entertainment — A Syllabus

Given the interest out there in transmedia or cross-media entertainment, I thought I would share the syllabus for the course I am teaching this fall at the University of Southern California. I am still shifting some details, as I deal with the scheduling of guest speakers, but all of the speakers listed have agreed to come. The readings are a good starter set for people wanting to do more thinking on this emerging area of research. I will be sharing reflections about the course material here throughout the fall, since I’m sure working through these readings in a class context is going to spark me to do some fresh thinking on the topic. I’d love to hear from others out there teaching transmedia or cross-media topics.

If you know someone at USC who you think might want to take this class, let them know. I still have room for more students.

Course Description and Outcomes:

We now live at a moment where every story, image, brand, relationship plays itself out across the maximum number of media platforms, shaped top down by decisions made in corporate boardrooms and bottom up by decisions made in teenager’s bedrooms. The concentrated ownership of media conglomerates increases the desirability of properties that can exploit “synergies” between different parts of the medium system and “maximize touch-points” with different niches of consumers. The result has been the push towards franchise-building in general and transmedia entertainment in particular.

A transmedia story represents the integration of entertainment experiences across a range of different media platforms. A story like Heroes or Lost might spread from television into comics, the web, computer or alternate reality games, toys and other commodities, and so forth, picking up new consumers as it goes and allowing the most dedicated fans to drill deeper. The fans, in turn, may translate their interests in the franchise into concordances and wikipedia entries, fan fiction, vids, fan films, cosplay, game mods, and a range of other participatory practices that further extend the story world in new directions. Both the commercial and grassroots expansion of narrative universes contribute to a new mode of storytelling, one which is based on an encyclopedic expanse of information which gets put together differently by each individual consumer as well as processed collectively by social networks and online knowledge communities.

The course is broken down into five basic units: “Foundations” offers an overview of the current movement towards transmedia or cross-platform entertainment; “Narrative Structures” introduces the basic toolkit available to contemporary storytellers, digging deeply into issues around seriality, and examining what it might mean to think of a story as a structure of information; “World Building” deals with what it means to think of contemporary media franchises in terms of “worlds” or “universes” which unfold across many different media systems; “Audience Matters” links transmedia storytelling to issues of audience engagement and in the process, considers how fans might contribute unofficial extensions to favorite media texts; and “Tracing the History of Transmedia” pulls back to consider key moments in the evolution of transmedia entertainment, moving from the late 19th century to the present.

In this course, we will be exploring the phenomenon of transmedia storytelling through:

• Critically examining commercial and grassroots texts which contribute to larger media franchises (mobisodes and webisodes, comics, games).

• Developing a theoretical framework for understanding how storytelling works in this new environment with a particular emphasis upon issues of world building, cultural attractors, and cultural activators.

• Tracing the historical context from which modern transmedia practices emerged, including consideration of the contributions of such key figures as P.T. Barnum, L. Frank Baum, Feuillade, C.S. Lewis, J.R.R. Tolkien, Cordwainer Smith, Walt Disney, George Lucas, DC and Marvel Comics, and Joss Whedon.

• Exploring what transmedia approaches contribute to such key genres as science fiction, fantasy, horror, superhero, suspense, soap opera, teen and reality television.

• Listening to cutting-edge thinkers from the media industry talk about the challenges and opportunities which transmedia entertainment offers, walking through cases of contemporary projects that have deployed cross-platform strategies.

• Putting these ideas into action through working with a team of fellow students to develop and pitch transmedia strategies around an existing media property.

Required Books:

Pat Harrington and Noah Wardrip-Fruin, Third Person: Authoring and Exploring Vast Narratives (Cambridge: MIT Press, 2009), 636 pages.

Kim Deitch, Alias the Cat (New York: Pantheon, 2007), 136 pages.

Kurt Busiek and Alex Ross, Marvels (Marvel Comics, 2003), 216 pages.

Kevin J. Anderson (ed.), Tales from the Mos Eisley Cantina (New York: Spectra, 1995),

416 pages.

Joss Whedon, The Long Way Home (New York: Dark Horse, 2007), 136 pages.

All additional readings will be provided through the Blackboard site for the class.

Grading and Assignments:

Commercial Extension Paper 20 percent

Grassroots Extension Paper 20 percent

Final Project – Franchise Development Project 40 percent

Class Forums 20 percent

In order to fully understand how transmedia entertainment works, students will be expected to immerse themselves into at least one major media franchise for the duration of the term. You should consume as many different instantiations (official and unofficial) of this franchise as you can and try to get an understanding of what each part contributes to the series as a whole.

COMMERCIAL EXTENSION PAPER: For the first paper, you will be asked to write a 5-7 page essay examining one commercially produced media extension (comic, website, game, mobisode, amusement park attraction, etc.). You should try to address such issues as its relationship to the story world, its strategies for expanding the narrative, its deployment of the distinctive properties of its platform, its targeted audience, and its cultural attractors/activators. (Due Sept. 23)(20 Percent)

GRASSROOTS EXTENSION PAPER: For the second paper, you will be asked to write a 5-7 page essay examining a fan-made extension (fan fiction, discussion list, video, etc.) and try to understand where the audience has sought to attach themselves to the franchise, what they add to the story world, how they respond to or route around the invitational strategies of the series, and how they reshape our understanding of the characters, plot or world of the original franchise. (Due Nov. 18) (20 Percent)

FINAL PROJECT – FRANCHISE DEVELOPMENT PROJECT: Students will be organized into teams, which for the purpose of this exercise will function as transmedia companies. You should select a media property (a film, television series, comic book, novel, etc.) that you feel has the potential to become a successful transmedia franchise. In most cases, you will be looking for a property that has not yet added media extensions, though you could also look at a property that you feel has been mishandled in the past. By the end of the term, your team will be “pitching” this property. The pitch should include a briefing book that describes:

1) the core defining properties of the property

2) a description of the intended audience(s)

3) a discussion of the specific plans for each media platform you are going to deploy

4) an overall description for how you will seek to integrate the different media platforms to create a coherent world

5) a business plan which includes likely costs and revenue and the time table for rolling out the various media elements

6) parallel examples of other properties which have deployed the strategies being described

The pitch itself will be a 20 minute group presentation, followed by 10 minutes of questioning. The presentation should give us a “taste” of what the property is like as well as to lay out some of the key elements that are identified in the briefing book. For an example of what these pitches might look like, watch the materials assembled at, which shows how a similar activity was conducted at MIT. Each member of the team will be expected to develop expertise around a specific media platform as well as to contribute to the over-all strategies for spreading the property across media systems. The group will select its own team leader who will be responsible for contacts with the instructor and will coordinate the presentation. The team leader will be asked to provide feedback on what each team member contributed to the effort, while team members will be asked to provide an evaluation of how the team leader performed. Team Members will check in with the instructor on Week Ten and Week Fourteen to review their progress on the assignment. Presentation (Dec.7, 9) Briefing Book (Dec. 14) (40 Percent)

CLASS FORUM: For each class session, students will be asked to contribute a substantive question or comments via the class forum on BlackBoard. Comments should reflect an understanding of the readings for that day as well as an attempt to formulate an issue that we can explore through class discussions or with the visiting speakers. (20 Percent)

Class Schedule:

*Guest Speakers are tentative, subject to availability. Shifts in speakers and thus topics and readings may occur after the semester starts.

Part One: Foundations

Week 1

August 24: Transmedia Storytelling 101

Henry Jenkins, “Transmedia Storytelling 101” Confessions of an Aca-Fan,

Henry Jenkins, “Searching for the Origami Unicorn: The Matrix and Transmeda Storytelling,” Convergence Culture: Where Old and New Media Collide (New York: New York University Press, 2006), pp. 93-130.

Geoff Long, “What Is Transmedia Storytelling”, Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company, pp. 13-69.

August 26 Intertextual Commodities?

P. David Marshall, “The New Intertextual Commodity” in Dan Harries (ed.) The New Media Book (London: BFI, 2002), pp. 69-81.

Derek Johnson, “Intelligent Design or Godless Universe? The Creative Challenges of World Building and Franchise Development,” Franchising Media Worlds: Content Networks and The Collaborative Production of Culture, PhD Dissertation, University of Wisconsin-Madison, 2009. pp.170-279.


Battlestar Galactica: The Face of the Enemy

Week 2

August 31: Media Mix in Japan

Anne Allison, “Pokemon: Getting Monsters and Communicating Capitalism,” Millennial Monsters: Japanese Toys and the Global Imagination (Berkeley: University of California Press, 2006), pp. 192-233.

David Buckingham and Julian Sefton-Green, “Structure, Agency and Pedagogy in Children’s Media Culture” In Joseph Tobin (ed.) Pikachu’s Global Adventure: The Rise and Fall of Pokemon (Durham: Duke University Press, 2004), pp. 12-33.

Mizuko Ito, “Gender Dynamics of the Japanese Media Mix,” Beyond Barbie and Mortal Kombat: New Perspectives on Gender and Gaming (Cambridge, MIT, 2008), pp. 97-110.

September 2: Toys and Tales

Jeff Gomez, “Creating Blockbuster Worlds” (unpublished)

Henry Jenkins, “Talking Transmedia: An Interview with Starlight Runner’s Jeff Gomez,” Confessions of an Aca-Fan,

Mark Federman, “What is the Meaning of the Medium is the Message,”

Guest Speakers:

Jeff Gomez, Starlight Runner

Jordan Greenhill, DivX

Week 3

September 7 is the Labor Day holiday

September 9: Transmedia Branding

Faris Yacob, “I Believe Children are the Future,”

Henry Jenkins, “How Transmedia Storytelling Begat Transmedia Planning…”, Confessions of an Aca-Fan,

Guest Speaker: Faris Yacob, McCann Erickson New York

Week 4

September 14 Heroes and Alchemists: The New Storytelling

The 9th Wonders, Chapters 1-9

Henry Jenkins, “We Had So Many Stories to Tell’: The Heroes Comics as Transmedia Storytelling,” Confessions of an Aca-Fan,

Carolyn Handler Miller, Digital Storytelling: A Creator’s Guide to Interactive Entertainment (Amsterdam: Focal Press, 2006), “Using a Transmedia Approach”, pp. 149-164 (Rec.)

Guest Speakers: Mauricio Mota, Mark Warshaw, Here Come the Alchemists

Part Two: Narrative Structures

September 16: Seriality

Angela Ndalianis, Neo-Baroque Aesthetics and Contemporary Entertainment (Cambridge: MIT Press, 2004), “Polycentrism and Seriality: (Neo-)Baroque Narrative Formation,” pp. 31-70.

Jason Mittell, “All in the Game: The Wire, Serial Storytelling and Procedural Logic” (Harrington and Wardrip-Fruin, pp. 429-438.


The Wire

“Young Prop Joe”

“Bunk and McNulty”

“Young Omar”

Jennifer Haywood, Consuming Pleasures: Active Audiences and Serial Fictions from Dickens to Soap Opera (University of Kentucky Press, 1997), “Mutual Friends: The Development of the Mass Serial,” pp. 21-51. (rec)

Week 5

September 21: Soaps Go Transmedia

Sharon Marie Ross, “Managing Millennials: Teen Expectations of Tele-Participation,” Beyond the Box: Television and the Internet (London: Blackwell, 2008), pp. 124-172.

Sam Ford, “From Oakdale Confidential to L.A. Diaries: Transmedia Storytelling for ATWT,” As the World Turns in a Convergence Culture (Master’s Thesis), pp. 141-162.

Louisa Stein, “Playing Dress Up: Digital Fashion and Game Extensions of Televisual Experience in Gossip Girl‘s Second Life,” Cinema Journal, pp. 116-122.


Gossip Girl: Tales From the Upper East Side

LA Diaries

September 23: Creating Alternate Realities

Christy Dena, “Emerging Participatory Culture Practices: Player-Created Tiers in Alternate Reality Games,” Convergence, February 2008, pp. 41-58.

Jane McGonigal, Why I Love Bees: A Case Study in Collective Intelligence Gaming.” Ecologies of Play. Ed. Katie Salen. (Cambridge: MIT Press, 2008), pp. 199-228.

Dave Szulborski, “Puppetmastering: Creating a Game” and “Puppetmastering: Running a Game,”This Is Not A Game: A Guide to Alternate Reality Gaming (New York: New Fiction, 2005), pp. 207-284.

Guest Speaker: Evan Jones, Stitch Media


Week 6

September 28: Speaking of Serials

Kim Deitch, Alias the Cat (New York: Pantheon, 2007) (Required Book)

David Kalat, “The Long Arm of Fantomas” (Harrington and Wardrip-Fruin), pp. 211-225.

September 30: The Unfolding Text

Neil Perryman, “Doctor Who and the Convergence of Media: A Case Study in Transmedia Storytelling,” Convergence, February 2008, pp. 21-40.

Lance Perkin,”Truths Universally Acknowledged: How the ‘Rules’ of Doctor Who Affect the Writing,” (Harrington and Wardrip-Fruin), pp. 13-24.

Matt Hills, “Absent Epic, Implied Story Arcs, and Variations on a Narrative Theme: Doctor Who (2005) as Cult/Mainstream TV,” (Harrington and Wardrip-Fruin), pp. 333-343.

Part Three: World-Building

Week 7

October 5: Migratory Characters

William Uricchio and Roberta E. Pearson, “I’m Not Fooled By That Cheap Disguise,” in Roberta E. Pearson, The Many Lives of the Batman: Critical Approaches to A Superhero and His Media (New York: Routledge, 1991), pp. 182-213.

Will Brooker, “Establishing the Brand: Year One,” Batman Unmasked: Analyzing a Cultural Icon (London: Continuium, 2001), pp. 36-67.

Bob Kane, “The Legend of the Batman” (1938) and Bob Kane, “The Origins of the Batman,” (1948) in Dennis O’Neil (ed.) The Secret Origins of the DC Superheroes (New York: DC, 1976), pp. 36-50.

Bob Kane, “The First Batman” (1956) and Dennis O’Neil, “There Is No Hope in Crime Alley,” (1978) The Greatest Batman Stories Ever Told (New York: DC, 1988).

Guest Speaker: Geoffrey Long, GAMBIT

October 7: World Building in Comics

Matthew J. Pustz, Comic Book Culture: Fanboys and True Believers (Jackson: University of Mississippi Press, 1999), pp. 129-133.

Jason Bainbridge, “Worlds Within Worlds: The Role of Superheroes in the Marvel and DC Universe,” Angela Ndalianis (ed.), The Contemporary Comic Book Superhero (New York: Routledge, 2008) pp. 64-85.

Sam Ford and Henry Jenkins, “Managing Multiplicity in Superhero Comics,” (Harrington and Wardrip-Fruin), pp. 303-313.

Kurt Busiek and Alex Ross, Marvels (New York: Marvel Comics, 1993) (Required Book)

Alec Austin, “Hybrid Expectations, Expectations Across Media, CMS Thesis, pp. 97-127.

Week 8

October 12: Who Watches the Watchman?

Stuart Moulthrop, “See the Strings: Watchmen and the Under-Language of Media” (Harrington and Wardrip-Fruin), pp. 287-303.


NBS Nightly News With Ted Philips

The Keene Act and YOU

Saturday Morning Watchmen

Guest Speaker: Alex McDowell, Production Designer, Watchmen

October 14: World Building in Science Fiction

Walter Jon Williams, “In What Universe?” (Harrington and Wardrip-Fruin), pp. 25-32.

George R.R. Martin, “On the Wild Cards Novels,” in Pat Harrington and Wardrip-Fruin (eds.) Second Person: Role-Playing and Story in Games and Playable Media (Cambridge: MIT Press, 2007).

Cordwainer Smith, “The Dead Lady of Clown Town,” and “The Ballad of Lost C’mell,” J. J. Pierce (ed.) The Best of Cordwainer Smith (New York: Del Rey, 1975), pp. 124-209, pp. 315-337.

Week 9

October 19: Launching a New World

David Lavery, “Lost and Long-Form Television Narrative” (Harrington and Wardrip-Fruin),

pp. 313-323.

Guest Speaker: Jesse Alexander, Executive Producer, Year One

October 21: Transmedia and Social Change


Guest Speaker: Bram Pitoyo, Wild Alchemy

Part Four: Audiences

Week 10

October 26: The Logic of Engagement

Ivan Askwith, “The Expanded Television Text, “Five Logics of Engagement,”; “Lost at Televisions’ Crossroads,” Television 2.0: Reconceptualizing TV as an Engagement Medium, CMS thesis, pp. 51-150.

Guest Speaker: Ivan Askwith, Big Space Ship

October 28: Expanding the Audience

Kim Moses and Ian Sander, selections from Ghost Whisperer: The Spirit Guide (New York: Titan Books, 2008).

Guest Speaker: Kim Moses, Executive Producer, The Ghost Whisperer

Week 11

November 2: Fan Productivity

Jesse Walker, “Remixing Television: Francesca Coppa on the Vidding Underground,” Reason, August/September 2008,

Francesca Coppa, “Women, Star Trek, and the Early Development of Fannish Vidding,” Transformative Works and Cultures (2008),

Bud Caddell, “Becoming a Mad-Man,”

November 4: The Encyclopedic Impulse

Janet Murray, “Digital Environments are Encyclopedic,” Hamlet on the Holodeck: The Future of Narrative in Cyberspace (Cambridge: MIT Press, 1997), pp. 83-90.

Bob Rehak, “That Which Survives: Star Trek‘s Design Network in Fandom and Franchise” (Unpublished), pp. 2-79.

Robert V. Kozinets, “Inno-Tribes: Star Trek as Wikimedia” Consumer Tribes (London: Butterworth-Heinemann, 2007), pp. 194-209.


Star Trek: Phase II “In Harms Way”

Week 12

November 9: The Power of Details

Kristin Thompson, “Not Your Father’s Tolkien” and “Interactive Middle Earth,” The Frodo Franchise: The Lord of the Rings and Modern Hollywood (Berkeley: University of California Press, 2007), pp.53-74, p. 224-256

C.S. Lewis, “On Stories,” Of Other Worlds: Essays and Stories (New York: Harvest, 2002), pp. 3-21.

November 11: Ephemeral Fascinations

Michael Bonesteel, “Henry Darger’s Search for the Grail in the Guise of a Celesttial Child” (Harrington and Wardrip-Fruin), pp. 253-267.

Amelie Hastie, “The Collector: Material Histories, Colleen Moore’s Dollhouse, and Ephemeral Recollection,” Cupboards of Curiosity: Women, Recollection, and Film History (Durham: Duke University Press, 2007), pp. 19-72.

Week 13

November 16 Independent Horrors

James Castonguay, “The Political Economy of the Indie Blockbuster: Fandom, Intermediality, and The Blair Witch Project,” in Sarah L. Higley and Jeffrey Andrew Weinstock (eds.) Nothing That Is: Milllennial Cinema and the Blair Witch Controversies (Detroit: Wayne State University, 2004), pp. 65-86.

The Blair Witch Project Website

Head Trauma Website

Guest Speaker: Lance Weiller, Head Trauma

Part Five: Tracing the History of Transmedia

November 18: Before the Rainbow

Neil Harris, “The Operational Aesthetic,” Humbug: The Art of P.T. Barnum (Chicago: University of Chicago Press, 1973), pp. 59-90.

Mark Evan Swartz, “A Novel Enchantment,” Before the Rainbow: L. Frank Baum’s The Wonderful Wizard of Oz on Stage and Screen to 1939 (Baltimore: Johns Hopkins University Press, 2000), pp. 161-172.

Week 14

November 23: What Uncle Walt Taught Us

J.P. Telotte, Disney TV (Detroit: Wayne State, 2004), pp. 1-91.

Karal Ann Marling, “Imagineering the Disney Theme Parks,” in Karal Ann Marling (ed.) Designing Disney’s Theme Parks: The Architecture of Reassurance (Montreal: Centre Canadian d’Architecture, 1997), pp. 29-178. (Rec.)

November 25: Franchises and Attractions

Henry Jenkins, “The Pleasure of Pirates And What It Tells Us About World Building in Branded Entertainment”, Confessions of an Aca-Fan,

Don Carson, “Environmental Storytelling: Creating Immersive 3D Worlds Using Lessons Learned from the Theme Park industry,” Gamasutra,

Week 15

November 30: Lessons From Lucas

Jonathon Gray, “Learning to Use the Force: Star Wars Toys and Their Films,” Show Sold Separately (Forthcoming), pp. 232-247.

Will Brooker, Using the Force: Creativity, Community and Star Wars Fans (New York: Continuum, 2002), “The Fan Betrayed,” pp. 79-99, “Canon,” pp. 101-114.

Kevin J. Anderson (ed.), Tales from the Mos Eisley Cantina (New York: Spectra, 1995) (Required Book)

December 2: Across the Whedonverse

Tanya Krzywinska, “Arachne Challenges Minerva: The Spinning Out of Long Narrative in World of Warcraft and Buffy the Vampire Slayer” (Harrington and Wardrip-Fruin), pp. 385-399.

Joss Whedon, The Long Way Home (New York: Dark Horse, 2007) (Required Book)


Dr. Horrible’s Sing-Along Blog

December 7 Student Presentations

December 9 Student Presentations


  1. themeinmedia says:

    It would be great for those of us not at USC to be able to participate. You should film/record the lectures (even if its just portions of it) so we can ‘play along at home.’ I’d love to participate, but NYC is far from USC. Wouldn’t you love to grow and connect with your fan base outside the classroom? ;o)

  2. Effortless whirl, she's the special girl says:

    I’d like to second the request for those of us who have had the misfortune to graduate and/or attend schools at the opposite end of the country. Many of these lectures and course materials have my interest piqued already! And I’d pay good money to hear a lecture entitled “Across the Whedonverse.” Podcasts of class meetings or submissions to iTunes U might work well.

  3. Your course syllabus makes me long to go back to school; you’ve given me a good idea of which direction I’ll go once I return 🙂

    And I’m with these guys–hoping you share the classes via itunes, youtube, etc.

  4. A fourth request for civilian access. A note that several of the embedded links included in this posting aren’t live. A request to substitute the term “customer” (as in customizer) for “consumer” wherever applicable, in keeping with Sam Ford’s observation that cursing the darkness when light is shared is utterly counterintuitive, regressive and simply an incorrect frame for any audience.

    Transmedia Properties — Session 3: Hiro’s grandfather’s presence at Hiroshima in early August 1945 provides a tantalizing hint of context I found in Keiji Nakazawa’s Barefoot Gen, but I wonder whether Heroes hyperlinks to informative context or merely tantalizes.

    Lincoln’s “fire of genius” speech seems rife with uncontested assumptions fueling the industrial view that an audience feeds and lodges on the intellectual property of the righteous…who legally own but are rarely much involved in creating the precious “property”.

  5. Henry Jenkins says:

    I have been blown away by the level of interest the course is generating out there. As I said above, I certainly plan to be sharing notes and reflections from time to time in teaching the class. This go around, I am probably not ready to record and podcast the whole, but I am hoping some of the guest speakers will agree to let me record their sessions and share them. I’ve been working with the tech folks here to make it possible. Different folks will have different limits on what they can say on the record and I don’t want to impoverish classroom discussions if the speaker feels more comfortable speaking “off the record.” So, we’ll see.

  6. says:

    Dear Mr. Jenkins,

    At the beginning of the syllabus you mentioned that there was still room for students in this class. I was wondering if that included freshmen. I am speaking on behalf of a friend who is currently without internet access, Nicholas Rodriguez. He is a freshmen in the Cinematic Arts Writing Program and is exactly the kinda of student you would want in your class. I’m not sure what steps he would have to take to get a spot but any way that you could help would be great.



  7. I glanced at this quickly when it was first posted, but came back to it just now when someone pointed out that you cite Cordwainer Smith! Rock on. I wrote a book about him, a manuscript study, that came out in 2003. Many contemporary SF writers cite him as an influence, and he’s often anthologized, but he’s not well known.

    The POV thing he does that has attracted so much attention–where he tells a story like it happened long ago, and nobody is quite sure of the details, but yet it’s clearly in our distant future, and all embedded within the coherent future history of the Instrumentality, of which the narrator and ourselves are assumed to be a part–is partially an artifact of the Chinese texts he read while he lived in China as an adolescent. (He learned French from Madame Sun herself!) The same distancing effect is apparently used in Chinese texts, and he borrowed it for his stories, just as he borrows numbers in various languages for characters’ names.

    So do add “transculture” to the rest of the “trans,” and I hope your students like him.

    If you’re into derivative literature (and who isn’t?), then obviously Smith’s “Drunkboat,” based on the Rimbaud poem “Le Bateau ivre,” would be the one to teach, although there are other stories just as derivative of their primary source, be it poem, painting, or story.

    Sorry, obviously, I could go on all day about how fabulous Cordwainer Smith is! Pierce’s headnotes are good but have some minor factual errors here and there, nothing serious. The definitive edition of Smith’s short work is the NESFA Press one.

    Lovely syllabus, and I look forward to hearing as much about the class as you can reveal.

  8. Thank you, thank you, thank you for sharing this great teaching resource!

    I teach a transmedia storytelling course at Brigham Young University that spent the last year producing a webseries with ancillary ARG, blogs, vlogs, and viral content and it was an incredible learning experience for the students (and surprisingly enough, garnered attention from the NYTimes).

    We drew very heavily from the concepts in your book Convergence Culture and it was great to see the students put the ideas into practice.

    I’m teaching the class again in the fall, and now that the first season of the show is complete, we’ll be delving deeper into creating appendages to the story and expanding the world. This syllabus has a bunch of resources I hadn’t thought of, but will be helpful in expanding the curriculum for the students.

    Thanks for sharing this resource. You’re a great teacher, and I (among many) have benefited a ton from your insights.

    I’d love to hear your thoughts on our Jenkins-inspired experiment:

  9. Professor Jenkins,

    You have a tremendous class lined up here, with engaging readings and distinguished speakers. Thanks for posting this! I am a recent graduate of Middlebury College, where I studied under Jason Mittell for my senior thesis, “Transmedia Storytelling in Television 2.0.” I’ve posted the thesis online using CommentPress, a service that allows readers to provide feedback on individual paragraphs/sections, so I want to point you (and others) to the link here:

    Though I was based in Vermont, it was truly a pleasure to follow your work and that of C3 regarding transmedia storytelling. And after speaking with many of the CMS grads, I am definitely interested in pursuing a graduate degree from USC, with the hopes of studying transmedia in more depth. Will any of the Masters or PhD programs be offering similar courses? I want to thank you for sparking my interest in the field and I look forward to hearing how the class progresses!


    Aaron Smith

  10. Thanks so much for sharing this, Henry! I’m teaching a course called Transmedia TV at Stanford in the spring. I’ll share the syllabus when it’s further redeveloped; it’s an update of this 2007 course.

  11. Wow! This sounds so incredible! You know, what has always been most surprising to me is the adaptation of western classics into anime… such as L.M. Montgomery, Dumas, and Baum. I’ve actually always avoided these series because I’m scared they will ruin the books for me. Also, it always seems these series are very low budget in comparison to adaptation of Asian classics.

    Anyway, I just discovered your blog. I really enjoyed what I’ve read so far, but I’m not eloquent or insightful at all so I won’t have much in the way of response– I’m pretty much just a fan. MIT misses you!

  12. Hi Henry,

    Great book, classic 🙂

    I would like to attend your classes but I’m afraid I won’t be on time since I live in Barcelona and I still have to get my visa’s.

    Will you do another course next year?

    Could I speak with someone of USC for administration issues (visas, sponsorships etc)?



    Alex Walker

  13. Hi Henry,

    Great book, classic 🙂

    I would like to attend your classes but I’m afraid I won’t be on time since I live in Barcelona and I still have to get my visa’s.

    Will you do another course next year?

    Could I speak with someone of USC for administration issues (visas, sponsorships etc)?



    Alex Walker

  14. Prashant Saxena says:

    Thanks Prof. I would be web auditing the course. Am interested in the transmedia storytelling usage in Bollywood and Indian Mythology (where it is used heavily). Do let me know, if i can personally meet any of your students/you to explore this bit.


    Prashant Saxena

    Research Student at National University of Singapore

  15. Professor Jenkins,

    My friend e-mailed this post to me telling me that it falls into something I would be interested in and boy, was she right! I am another student who would love to take this course, but unfortunately am nowhere near USC nine months out of the year. I would love to learn more about the content of the class and would definitely enjoy listening to any podcasts or read any powerpoints you will be able to provide online.

    This sounds like such a great class! Hopefully Northwestern can offers something similar (I’m pretty sure they don’t have anything like it just yet), or hopefully Web auditing is possible.

    Look forward to hearing more about this course,

    Emily Chow