CMS and Home Inc. Host Media Literacy Event

2007 Media Literacy Conference October 27th, 8:00 AM - 4:00 PM

Creating and Learning in a Media Saturated Culture

HOME, Inc., and MIT's Comparative Media Studies, partner on a one-day conference on Media Literacy. The event is scheduled for October 27th and will take place at the MIT Campus: Building E51. It has been two years since we had our wonderful conference, Media Literacy, Building Critical Thinking Skills In Our Media Age at MIT.

Since fall of 2005 so many things have changed. The cell phone has cameras and people are sharing videos over the Internet on YouTube and MySpace. Music and video games are omnipresent, and virtual worlds on the Internet, such as Second Life are being co-opted by large business and educators, who are discovering whole new avenues for teaching, learning and commerce.

The conference theme "Creating and Learning in a Media Saturated Culture" will showcase the innovative work of classroom teachers, highlighting new pedagogical practices that support school reform and after school enrichment. We will explore after school learning through new platforms and technologies such as Second Life, and examine the research that is shaping the field.

Educational decision makers, curriculum developers, after-school program coordinators, superintendents, instructors and community leaders are all welcome to attend and participate in relevant panel discussions and breakout sessions. The conference will include two plenary sessions and eight breakout sessions covering topics relating to "in-school" and "after school" media literacy program development. Teachers from the Boston Public School's U.S. Department of Education funded media literacy and health projects will be highlighted with video presentations, sample curricula, professional development strategies and more. Discussion on best practices in Media Literacy curriculum, integration of replicable programs into K-12 or after school settings, along with a workshop on developing technology grant proposals, will provide helpful insight that will enable attendees to take the next steps toward school reform.

A keynote address will be given by Henry Jenkins, who is the Ann Fetter Friedlaender Professor of Humanities and Director of the Comparative Media Studies Program at MIT, and author of Convergence Culture: Where Old and New Media Collide (New York University Press, 2006).

Other scheduled speakers include:

Rafi Santo and Global Kids, "Virtual Worlds, Real Skills"

Renee Hobbs, Temple University, "Meeting The Challenge of Teaching and Learning With Media in Schools"

Anna Van Somerin and Deb Lui, "Moby Dick Remixed: Appropriation As a New Media Literacy"

If you require any additional information on this event please contact us at, 978-395-5068 or by email at medialitconf@homeinc.org

Gender and Fan Culture (Round Eighteen, Part Two): Julie Levin Russo and Hector Postigo

Technology and Control HP: One of the things we talked about during our meeting in Providence was how new media technologies, especially the internet, can potentiate changing conditions and relations vis a vis consumers and producers? I've sort of touched on this a bit above with my comments about how the web allows for mass broadcast of previously isolated products. So I think user production and fan contributions and their value (i.e their exploitability) are a function of the medium. Fan fiction for example, has been around for some time and their communities have been able to coalesce and remain together over time thanks to zines and fan cons and other social/communication enterprises. I think that the web adds an element of mass broadcast to fan production such that we are talking about fan products as content; as part of the commoditized information flowing out of the pipe. So I don't think we can any longer ignore the political economy of fandom. One of the interesting points that comes of all this is the question of control. If all this production is entering into some sort of relation with capital how is it controlled? The relations we discussed above are social relations but they happen through a technology so we could ask ourselves to what extent does the technology of the internet shape/is shaped by the productive relationships?

JLR: I'm so glad you asked! Control is a fruitful concept for articulating the economy with technology because, as the story of late capitalism goes, a new configuration of control is now coming to the fore: one which is just as horizontal, localized, and networked as the field of production on which it operates. Rather than enforcing prohibitions, it organizes possibilities and enables free movement within them -- often mobilizing technology to do so. In Protocol, Alex Galloway suggests that today we commonly experience hybrid grids of control, and offers the anatomy of the internet an as example: it combines the top-down architecture of DNS with the distributed architecture of TCP/IP. I often notice an analogous strategy at work in proprietary fan-driven content initiatives, where the confining threat of legal muscle is overlaid on a structured platform for creative license, striking a compromise that (when it's successful) is tolerable to both sides. What's clear is that, at this point, if we're looking out for hierarchical, centralized diagrams of power, we're going to sail right over the terrain of struggle. Web 2.0 is seductive in its user-centric mentality, but in exchange for the convenience and scale of social media we accept (literally, by ticking the box on the TOS) its given parameters, both technological and economic. Recently fandom is beginning to wise up to this dynamic and work towards building an infrastructure that is user designed, owned, and operated.

HP: I like the idea of alternative infrastructures that resist the commercial iterations of things like Web 2.0 driven social enterprises. I wonder to what degree power in this system of sociability/production/distribution is dependent on technological know-how. Will only those that can design infrastructure be able to challenge protocol with a counter-protocol? I would take a lesson from Langdon Winner and say that not all of us have to be technologist but it's in all our best interests to be concerned with the technological structures that consistently arise around us. We walk around in a state of what he calls "technological somnambulism" where before we know it we are moving through systems (social and technological) that were not democratically designed nor designed with the interest of democracy in mind. To what degree is this happening in participatory culture...to what degree has protocol taken shape around us without our input and without consideration to the values that users/fans/etc hold dear?

To get to the question of gender and technology it seems that these are not only pressing questions for participatory culture but also questions about how technologies embody gendered/sexist assumptions of what it means to produce in the digital world. Pointing to the troubling trend, when a technologies or professions become populated by women the economic rewards for the work decrease...the idea may be related to class too as for example when we say that a technology "is so easy to use anybody can do it" what we mean is that it's lost its elite status because not only college educated white men can use it but also everyone else of any class, educational background, and gender. In the logic of supply and demand of course this would dictate that the supply is increased and thus the value is decreased but I don't think this maps out in the area of cultural productions where conversations, reconstructions, and networks create value...in these cases the fact that anybody can do actually adds value but the elitist rhetoric holds it back when viewed from a market perspective.

JLR: Interestingly, this gendered revaluation can also move in the opposite direction: some occupations, such as film editing and computer programming, were initially understood as repetitive, detail-oriented labor that was thus feminized and performed primarily by women, and then later masculinized into elite technical skills. And while one sentence isn't much of a corrective to the white- and US-centric slant of this project, I'd like to note that there's a global dimension of inequality here too, as devalued forms of work are often relegated to the world's as well as the nation's "second-class" citizens.

One cause for optimism in the localized case of media fandom is that it's always been full of geeks -- women with highly-developed expertise in digital technologies -- and thus surfed the first wave of innovation throughout its decades-long history (thanks to Francesca Coppa for reminding us of this). Moreover, fandom is collaborative, so it's not necessary for us to be cultivating a counter-protocol on an individual basis when we collectively have a resevoir of competences to share. In any case, these are all good examples of the myriad ways technology intersects and intertwines with power, gesturing toward the merits of exploring, within our academic work, the particularities of its role in fan practice and fan/industry relations.

Ownership and Desire

HP: From the small clip I saw of your work it looks like you are looking at the content produced by fans and how readings of a text (TV show) inform fan production and how that production does or does not mesh with what we assume are the goals of the industry. In my experience with video games, I have not played close attention to content just its volume (i.e. how much of it there actual is). I would posit that the substance of the content (what it is actually is about) is in the aggregate less of a concern to media companies than the whole productive field. Which is to say that so long as the whole of the content has substance that can help meet the demands of selling that product then the media companies do (or should) live with the content that in substance is not "mainstream" that from a bottom line perspective this content does one of two things for the content owners. #1 Nothing or #2 something profitable. #2 is interesting to me because it says that in some way all content is profitable and this is why. Of all the content that is produced by fans some will be quite good, some may even bring some attention to the original work which then helps the media companies, some will be bad (poor quality which does nothing for the company) some will have readings that the company may object to. If the whole field of fan production is seen as a testing ground, a free market-research domain, then companies can't really loose. If they notice that everyone seems to like a particular reading then that is an intimation that perhaps that reading ought to be explored, packaged, resold. I think this claim runs into trouble when there are critical messages in fan created content such that they critique the media company where it would be believed that the content will actually be bad for the bottom line. This is all well and good for content owners but what about the fans. It seems problematic especially if the critical force of some content rests in part on marginal status.

JLR: In terms of content, I think there are some legitimate concerns among fans about the suppression of work that falls at the more extreme end of the continuum of "non-mainstream" readings. In these exceptional cases, there can be a #3: something perceived as detrimental to the value of the property or service. One recent and very visible example is LiveJournal's mass suspension of journals and communities accused of hosting "pornographic" works about underage Harry Potter characters, supposedly in violation of LJ's TOS. I'd argue that this is an instance where the substance of fan creations threatened the ideological underpinnings of the dominant system, albeit an oblique threat filtered through a series of legal and institutional mediations. The specter of such a crackdown hovers over the rich cosmos of derivative smut, the majority of which is currently situated within commercial social media platforms with official bans on "inappropriate content" (which they can interpret and enforce at will).

I wouldn't claim, though, that fan activities resist commodification simply by virtue of being slashy or critical -- the commercial media are becoming ever-more adept at self-reflexively absorbing such orientations. For the most part I agree with you that the salient conditions are structural and largely independent of the content of fanworks. I hope it doesn't sound like I'm saying that femslash challenges capitalism because it's about lesbians! However, I do think we can view queer fan production as form and not just as content. The widespread notion of "subtext" implies an open, plural, and dehierarchized model of textuality wherein diffuse and collective creative labor isn't easily contained by top-down intention and authority. I realize I'm risking a dubious move here, collapsing embodied queer sexuality into metaphorically queer textuality, but I'm committed to making this metaphor work convincingly in my project. Given the centrality of the mechanics of desire to the economic system, I don't think it's a coincidence that the representation of desire becomes particularly unruly. Considering that the value of media properties inheres in the libidinal labor of their consumers, corporate "ownership" is held in place primarily by the external fiat of intellectual property law. I think this is a foundational contradiction that fandom can productively stress.

HP: I find this last paragraph very interesting. It sounds like you are drawing a parallel between the drive to inspire a desire for a given commodity and the "unruly" representations of desire in fan production. ("Given the centrality of the mechanics of desire to the economic system, I don't think it's a coincidence that the representation of desire becomes particularly unruly"). Equally interesting is the claim that desiring the commodity gives it value (actually the interesting part is the consequences you imply). That this desire (wanting) is labor in itself that justifies a claim of ownership by fan communities (You statement that IP is a fiat that holds owners claims in place leads me to this interpretation...correct me if I'm wrong). I like both of these because they really de-center the rhetoric of IP that has governed western rationale for property ownership: the "mixing of labor" argument put forth by Locke. In your interpretation it is the mixing of desire (ironically constructed by capital to drive consumption) with the raw material of popular culture industry products that legitimizes ownership. You don't outright say this but I think you imply it. Also the first sentence I quoted above suggests that consumption driven by desire leads in some instances to re-writings inspired by desire. The link between the two can further be stretched to articulate with Jenkins' recent arguments for a moral economy of fan production and ownership...if we count desire as a valid "mixing of labor" argument (where labor is now desire) then the moral hold on property (which is in part the foundation of IP at least in political philosophical terms) is shaken. NEATO!

To further think about how your thoughts might de-center other lines of rationalizing about how IP gets legitimized through moral/philosophy rhetoric we might consider the notion that creative works are part of the self. Thus in the European tradition authors' rights tend to be stronger in terms of the control authors have over their IP because in a sense it is extension of the self. It would seem that desire as a vehicle for extending the self into the production of fan re-writings, for example, would create competing claims about self. In other words, authors' claims of moral ownership over a particular piece of IP rooted in arguments of the self conflicts with fans' claims of ownership over a re-writing based on the same arguments. In this sense it would seem that the claims of self from fans would be secondary to the claims of self by original authors. However, the scholarship of legal scholars like James Boyle suggests that in a cultural commons the original author is a myth. This has interesting consequences for any totalizing claims over IP.

JLR: First of all, thank you for this elaboration of my ideas! I'm still in the early stages of trying to articulate this thesis, and it's exciting that you can amplify it in ways that make sense. I'm pretty rusty on Locke and much subsequent political and legal theory, but I think you've captured the contradictions I'm getting at here. I love that you come around to the relation between creativity and selfhood -- of course the IP regime depends on a unified and bounded model of subjectivity wherein "original" artistic production emanates ex nihilo from individual interiority (which, as you mentioned in pt. 1, tends to be inflected as male/white/bourgeois). Working psychoanalytically, I'd go beyond competing selves to argue that any of the selves involved is internally conflicting, fragmented, and intertextual, further compromising the claim of "ownership" over expression.

Nonetheless, intellectual property law is held in place by institutional power (the tangible threat of debilitating lawsuits [Fair Use doctrine has been called "the right to be sued"] and the intensifying alliance between legislative and corporate sectors in extensions of copyright), often very successfully despite this conceptual incoherence (which grows ever more insistent as consumption and production blur together). What I find valuable about analyses of concentrated "moral economies," though, is that they can highlight the equally central role of discourse in this process. Copyright, which undergirds the economics of who can make money from what kinds of artistic labor, can't operate only by force -- its legitimacy requires an ongoing ideological negotiation (this should sound Gramscian). This is one example of how work -- both academic work and fan work -- that engages at the level of discourse is crucial. I hope that this series of "debates" can, at best, be an intervention on that very real terrain.

HP: I agree with your last paragraph. It seems that the discourse has been dominated by rhetoric that dominates IP law and policy. Such things as copyright as incentive, the balance between the public and the authors and the construction of users as pirates all tend to skew how we percieve the limits of use. The problem of course is that these are powerful tropes in US society and so alternative discourse is needed to challenge them. Well I think that wraps it up for me. Thanks go out to Henry for giving us the forum and thank you for engaging in these topics with me. Hopefully we can meet for tea again!

JLR: The communities that we work on and within, modders/hackers and fan producers, have certainly been dynamic channels for alternative economies, discursive and otherwise. So my optimism hasn't been disciplined out of me yet! I'd like to thank you, Henry, and the rest of the participants for this opportunity to ruminate and hold forth on some of the issues I'm passionate about. It's been a pleasure conversing with you, and very fruitful for my own process. Look me up when you're next in town!

Gender and Fan Culture (Round Eighteen, Part One): Julie Levin Russo and Hector Postigo

Introductions Due to some serendipitous travel plans, we had the opportunity to meet IRL two weeks ago to kick off the conversation below. It was a pleasure to find that we have quite compatible preoccupations and positions when it comes to fandom and convergence -- good matchmaking, Henry! However, in addition to applying our viewpoints to different specific artifacts, we're coming from different disciplinary orientations, which we'll attempt to detail below. One bent we definitely share is a commitment to political economy, so that will be the primary focus of this installment. And BTW, we chose to compose this post in a wiki page, and we wonder what effect that has, if any, on the shape of the discourse.

Julie Levin Russo: I'm a doctoral candidate in the Department of Modern Culture & Media at Brown University. My interests span the intersections of technologies of representation, sexuality, and politics, and in grad school I've worked on topics such as media epistemology, cyberporn, and "privacy." My dissertation project, entitled "Indiscrete Media: Television/Digital Convergence and Economies of Lesbian Fan Communities," focuses on femslash fandom, taking it as an occasion to explore the larger negotiations and stakes of the struggle between unbridled participation and capitalist reincorporation in today's convergent mediasphere. In terms of my methodological approach, I'm situated squarely in post-structuralist theory and the humanities, and my deliberate and perhaps dubious approach to the gender axis is to tacitly assume that queer female labor can serve as an exemplar of broader transformations in media consumption. The body of my diss consists of three localized analyses of series-specific interpretive communities (Battlestar Galactica, Law & Order: Special Victims Unit, and The L Word), discussing each across three intertwined registers: screen texts (television programs, though acknowledging their increasingly fluid borders), metatexts (ancillary online materials disseminated by TPTB), and fan texts (specifically, lesbian readings and writings). As is the custom in my discipline, I don't presume to offer a comprehensive and/or empirical picture of a field of practice, but rather hope to lay out three frameworks for diagnosing the nexus of convergence and desire: technologies of reproduction, politics of representation, and commodification of identity. My structuring question is: what aspects of fan production contradict or challenge systems of domination (capitalist and otherwise)? You can follow my diss as a WIP at my academic LJ -- I'm tremendously indebted to discourse with LiveJournal's community of acafangirls for any insights therein.

As a fan, I'm a bit of an anomaly in that I participate exclusively in the femslash community, which is a minuscule (some would say marginal) enclave within media fandom at large. I'm a devoted writer and organizer, and while I try to maintain plausible deniability in the professional sphere, my fic is not difficult for interested parties to find. Excepting an avid swath of multifannish d(r)abbling, most of my work has been based in Star Trek: Voyager (beginning on a newsgroup/elist in the late 1990's) and Battlestar Galactica (which has essentially taken over my life since mid-2005) -- perhaps a testament to my utter helplessness before the combo of female leaders and female cyborgs. As the first fandom I've been immersed in almost since its inception, BSG femslash has been a particularly rich and rewarding experience for me, including mentoring and infrastructure-building (not to mention my metafannish vlogging and speaking).

Hector Postigo: I'm an assistant professor of new media studies in the Communication Dept. at the University of Utah. My research focuses on new media and society and I'm currently pursuing two lines of research. The first line is a study of social movements and their use of information communication technologies. Recent research in this area has centered on analyzing the digital rights movement's user-centered fair use campaign and the movement's deployment of hacking as a tactic in its extra-institutional repertoire of action. The second line of research focuses on value production on the internet. I was on of the first researchers to study video game fan communities that make valuable modifications to popular PC games (modders) and to study AOL's volunteer communities. My research on both these groups suggests that a large amount of their "invisible" labor contributes to the value produced in digital networks such as the World Wide Web. I've taught courses on the internet and society, information communication technology, and the new economy. Some of my publications can be found here. These are related to modders and their work on video games and AOL volunteers. I come to fan studies primarily as an observer of the productive processes that are the result of various fan community associations. I'm really excited to meld both my macro approach to a political economy of fan work with Julie's ground level understanding of these communities.

Labor and Value in Late Capitalism

HP: I've been working for some time trying to figure out value of modder productions from an economic perspective. I've started with some admittedly simple questions. From my perspective media corporations are motivated by return on revenue first and foremost so when I first started looking at fan production I asked myself 2 questions. 1. Why would anyone want to spend all of their free time making something for which they will get no money for and 2) why would media companies encourage this? Now I admit these are very simplistic questions. #1 assumes that people do things only for money and it also assumes that money is the only reward and that community, reputation, pleasure, and the gift economy have nothing to do with it. # 2 assumes that that the popular culture industry has only one internal logic "make money" but we know that institutions have all kinds of heterogeneity and that nothing is monolithic... The last thing that all this assumes is a very materialist Marxist perspective. #2 presupposes that at some point the media companies surrender control and that that surrender is calculated and that fans become cogs in some sort of post-industrial "social factory." We know that things are way more complex. Fans are active readers and their communities have internal logics, norms, and practices that are oppositional, conspiratorial, and/or neutral to the workings of popular culture and its industry. Fans are both insiders and outsiders in that respect. Regardless, one unwavering fact remains, at least from my experience in video games, fans like to contribute and video game companies for the most part encourage it.

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JLR: It seems the first thing you've done is debunk your own questions -- I'm with you so far. In order to launch our conversation from some common theoretical ground, I'd like to refer to Tiziana Terranova's work, which we're both very fond of. Her chapter "Free Labor: Producing Culture for the Digital Economy" was first published in Social Text (2000: Vol. 18, No. 2), revised for her book Network Cultures, and also appears in the downloadable volume The Politics of Information (I'm citing from this version). Her definition of the "digital economy" can offer a useful framework for the issues you raise above (and for fan studies at large):

It is about specific forms of production... but is also about forms of labor we do not immediately recognize as such... These types of cultural and technical labor are not produced by capitalism in any direct, cause-and-effect fashion... However, they have developed in relation to the expansion of the cultural industries and are part of a process of economic experimentation with the creation of monetary value out of knowledge/culture/affect... Rather than capital 'incorporating' from the outside the authentic fruits of the collective imagination, it seems more reasonable to think of cultural flows as originating within a field that is always already capitalism. (104)

So first of all, she's proposing that we scrap this binary of money/not-money as the benchmark of capitalism. You could say better than I to what degree the entertainment industry has been able to institutionalize this perspective so far, but certainly new rubrics like "engagement marketing" suggest that it's beginning to move in the direction of consciously valuing and promoting activities that aren't directly monetizable. On one hand, we could read this pessimistically: I think a lot of us, myself included, are seduced by the vision of fandom as a "gift economy" or otherwise alternative system of exchange that resists or at least stands partially outside of capitalism. Terronova argues that this fantasy effaces the centrality of such non-waged labor to the post-industrial economy. There's a danger, as you point out, for this position to reduce to "fans are dupes" -- that is, if we're allowing the industry to expropriate the profits of our work, it must be because we're too naive to realize it. But that's an oversimplification ("Free labor," Terranova writes, "is not necessarily exploited labor" [112]). Both sides (insofar as we can still distinguish fans from TPTB) are interdependent, and both sides are capable of being equally calculating.

And on the other hand, I think there's a more optimistic way to view this interpretation: Terronova indicates that, rather than requiring a practice external to capitalism to constitute opposition (a tall order indeed), there are resistances immanent to the system -- I hope I can clarify this formation below. The key point here is that we're transitioning from a schema where work (waged labor) was considered distinct from leisure to a schema where work (waged or not) and leisure become increasingly coextensive and desire and the rest of the affective spectrum become a central productive force.

I admit to knowing almost nothing about gamers (and other communities of grassroots production outside of media fandom), and we agreed that a comparative study was not the most interesting direction for this dialogue. That said, the unique intensity of the collaboration between modders and game companies is inspiring, but I do think it's telling that this detente occurred within an almost exclusively male zone. The gendering of the permittedness and legitimacy of fan practices has come up many times in this series, and the selective valuation and compensation of affective labor along gender (and other) lines is a dynamic Terranova too acknowledges (as do you in the work you sent along to me). This further complicates the already tangled question you raised in #1 above about why (beyond the reductive "false consciousness" explanation) we (women in particular) continue to participate in this regimen. The more idealistic answer is that it's because the power formation isn't monolithic, and while our work remains complicit in some ways it interrogates and challenges it in others.

HP: I wouldn't say I debunk the questions so much as acknowledge that they are oversimplified approaches to getting at the nature of complex labor relations in this post-industrial world of production. I purposefully cite Terranova's use of the social factory a condition in which cultural production is incorporated into labor relations. Community, friendship, fandom, and their products (intangible and tangible goods that are the outcome of social relations as well as the "sweat of the brow") are commoditized. The question for me when I've looked at Terranova's paper/chapter has always been, "how are "the fruits of the collective imagination...originating within a field that is always already capitalism,''" exactly incorporated? I think that her quote above is grounded in her understanding that "Free labor is not necessarily, exploited labor" (which you cite above). I don't know if these processes were always part of capitalism...honestly I have to think about whether I agree that cultural production is always labor (even if it is not exploited) just because it happens within a capitalist system, ideology, potentiality...I think incorporation is key. It's almost as if everything we do is labor it's just that capitalism hasn't figured out a way to exploit all of it yet. I can see the value of that line of thinking since it helps us draw connections between cultural practices and the furtherance of the capitalist logic but can't we imagine some practice that is not ultimately exploitable? I hope so. In the spirit of drawing some boundaries and pinpointing when a cultural practice becomes exploitable I'll hazard a technological deterministic stance. I'll argue that the internet has created the means for establishing a categorical difference between the way cultural products were (maybe) part of capitalism prior to their ability to be placed on line, to a condition in which they are massively available, massively (re)produced and massively broadcast by a medium that literally creates the structure by which that culture can be exploited. From this perspective it wasn't until distribution of fan content for example, became wide spread that value became practically exploitable (even though the content was always valuable). I think Terranova starts to get at this when she discusses the differences in audience produced content on television versus the user created content on the internet (pg. 94-97 -- I'm using the book).

I also shy away from thinking that we ought to "scrap this binary of money/not-money as the benchmark of capitalism." I've spent long hours trying to discern the process by which all those mods, maps, skins, and other forms of modder generated content for PC video games actually translate into a bottom line. The fact that I don't have a definitive answer partly would validate your point and cause me to think that maybe I should stop thinking along those lines but yet something in me resists. The reason why I think this is because there is a practice on the part of video game companies of encouraging modders. For example, video game companies take risks with their very valuable intellectual property (yes even though it is protected by the all pervasive EULA), and that investment at the very least is perceived to be paying dividends. Perhaps the dividends take the form of hard-core gamer loyalty which ensures future customers for a game, perhaps modder productions prolong the life of the game and ensure fans won't drift away or perhaps by allowing for a creative space that admittedly is very crowded, game companies encourage an "incubator lab" for novel ideas for games. So for example, while number of mods that get "adopted" by the video game company and distributed are few, that small percentage of marketable product is a tolerable return because the company invested a comparatively small amount (an SDK, maybe access to the source code, and so on) to encourage a vibrant development community that takes risks, explores different content and potentially can yield a tested game variant proven to be loved by its community. Given all this I have difficulty believing that game companies are ultimately not dealing in and encouraging a commodity that will ultimately reduce itself to profit. The labor relation is still there it's just inside a host of layers that are unstructured.

JLR: Much of this is very close to how I (or Terranova) would look at it -- "the labor relation is still there it's just inside a host of layers that are unstructured" is a very elegant description of the diffuse nebula of cultural production. But I'd like to note that the entertainment industry is not equal to "capitalism." Capitalism is a set of structural conditions within which both producers and consumers must operate. Though corporations are still motivated in every explicit sense by financial profit, it doesn't necessarily follow that money is the sole operator of the system at large -- and your example bears this out, since most of what modders do falls outside of the company's "tolerable return." So then, as you suggest, once of the crucial ideological processes of capitalism is to make it appear tautologically as if activities that make money are more valuable in legitimate ways than activities that don't. Which is where a whole host of inequalities such as gender enter the picture.

Let me engage your question: "how are 'the fruits of the collective imagination... originating within a field that is always already capitalism,' exactly incorporated?" The first thing I'd point out is that other participants in this series, as well as Terronova herself, have cautioned against modeling the relationship between cultural laborers and the culture industry in terms of "incorporation." Now, I do think there are good reasons to deploy this concept strategically, namely that it highlights the different kinds and degrees of power enjoyed by corporations and fans, and thus offers a clear basis for resisting the troubling trends within this landscape. But another way of looking at it is through the concept of immanence, which is a buzzword in a lot of theorizing about late capitalism (tracing Terranova back through the Italian Autonomists to Deleuze+Guattari). This is a flat rather than stratified model of power and control which suggests that various contradictory positions can be coextensive. So for our example of fan production, the way I'd look at it is not so much that our free labor is "exploited" when it's channelled into the industry's financial economy, but rather that aspects of our free labor are always flowing into the dominant economy while other aspects are always flowing around and in excess of it. So the political project is not so much to protect the autonomy of fan communities from TPTB in a binary sense as to deflect the channelling and increase the excess.

That said, the question of precisely what the mechanism of these flows are is a fair one (the theoretical abstraction is what drives people nuts, right?). I think you're on the money to point to digital technologies as a crucial site for grappling with this issue more concretely. There's a leveling or disintermediation that happens here which aligns with the horizontal model I described: as you point out, the immaterial, instantaneous, non-rivalrous characteristics of digital media make it more practicable than ever before for the industry to mobilize fan labor in literal and direct ways (i.e. "user-generated content"). On the flipside, though, they also make it more practicable than ever before for fans to "exploit" corporate products directly (i.e. now that TV is going digital, a vast repository of it is available to me, freely and illegally, to use and manipulate as I see fit). I'm agreeing with you that technology and convergence make cultural labor more palpable and its value more immediate. In this context, the local variations in code, interface, and framing matter: one could compare how fan media could and does play out on YouTube vs. imeem vs. blip.tv vs. Revver, for example, because each of these instantiates a different set of possibilities and powers (within the given system -- of course, all of them are still ultimately for-profit services).

Finally, you ask, "can't we imagine some practice that is not ultimately exploitable?" I hope we can too, and I've groused about this before. But I've been forced to admit that the call for some "outside" position isn't ultimately so realistic or useful. I'd counter that the most productive positions at this point are hybrid ones that collude in some ways and resist in others -- and luckily a LOT of us find ourselves in this situation. I'd like to map out the PARTS of practices that aren't exploitable, that remain to gum up the cogs of capitalism.

HP: I not sure if I want to abandon the term incorporation even though as you note Terranova and others don't necessarily prefer it (interestingly she uses the term in scare quotes but uses it nonetheless). Maybe my understanding of incorporation is not what others are thinking or maybe there are layers which need to be teased out. I think there is the possibility to draw some boundaries between certain kinds of incorporation so that both a coextensive model and one that give a clear delineation of when/how content becomes effectively part of the labor relation. Ideological incorporation is one way to look at it I think. One can have content that is commoditized yet ideologically is still resistive....but I think the way I'm thinking about is economic incorporation (as in making the cultural production part of some direct/indirect labor relationship...waged or not). So my point is that once means are found to extract profit from a process/product it is incorporated into the relations governed by labor...the logic kicks in...there is no avoiding it really...you produce something...post it on line...I figure a way to squeeze a buck out if it and its part of the system...market alienable...questions of ownership, fair compensation and exploitation all come from this...despite the cautions I wonder whether immanence serves to improve our understanding of the processes that allow/disallow exploitation, incorporation or channeling? To say that "aspects of our free labor are always flowing into the dominant economy while other aspects are always flowing around and in excess of it," sounds theoretically interesting but how does it really work at the moment when it's exploited? If I imagine the field of all that is produced by fans and we feel that most of it is "in excess" or "around" why is that? Is it beyond exploitation? Why? Because of material constraints or content or something else? And I should be clear that when I say exploitation I'm mean a process by which the product becomes market alienable...some one can sell it...I guess for me that is incorporation.

Your point that the very same technologies that facilitate exploitability are also the ones that facilitate participatory culture is right on and I think points to a paradox in the way these technologies are used. On the one hand there is a strong drive to create technologies that lower the barrier to entry into a participatory culture (web 2.0 techs and such) while at the same time there is a drive to develop technologies that prevent or "lock up" the content (such as DRM). In the field of all this technological development, one question I like to ask is: What technologies are users themselves developing to allow for increased participatory culture? It seems that many of the technologies that are immediately associated with increased participatory culture on the Web are developed with market interests in mind. So I like to think of hackers as a great population of user/developers that are both insiders but also outsiders and thus have developed some really useful technology to facilitate participatory culture from the perspective of users not necessarily from the perspective of a market mindset. The anti-DRM technologies like HYMN, JHYMN, QTFairUse and even DeCSS come to mind.

I think your point about the gendered nature of modder and video game company relationship is right on. I think the problem is part of a wider issue in how we talk about what is valuable labor, and who gets to do it and part of a broader class issue as well. The rhetoric of the "professional" for example validates the work of programmers as worthy of a wage but not of amateur programmers (except within less then fairly compensated structures of crowdsourcing for example). When I looked at AOL volunteers I wanted to unpack the ideological baggage associated with the word volunteer and how that constructed the worker in a gendered fashion, disempowering claims for understanding what they were doing as work. I think rewriting texts to challenge and interrogate them is important I'd love to hear more on that from you though. Is the reason that you continue to participate an idealistic project or are there other reasons?

JLR: In the case of media fandom, acafans have pointed out that there's a gendered logic to intellectual property law, which functions to limit which instances of cultural labor can be waged. Notions of "originality" favor forms of production that are practiced disproportionately by men (this has come up elsewhere in the series, if I recall). Traditionally "feminine" labor, often associated with consumption and desire, is classed as "derivative" and thus of lesser worth (financial and otherwise). Now, I'm particularly interested in the centrality of desire to capitalism. Yes, one could trace this back to Marx's commodity fetishism; to put it most simply: you have to desire something to want to consume it. I like to call the work we do to make products meaningful to us libidinal labor (my roomie chimes in to say I'm just renaming cathexis). It becomes increasingly important in post-industrial capitalism because commodities themselves are increasingly immaterial ("brands" rather than widgets). Your point that we need to retain some of the financial specificity of terms like "incorporation" and "labor" is well taken, but I'm still not convinced that even this economic register of the "process by which the product becomes market alienable" is clearly bounded these days -- witness the retooling of the Nielsen rubrics in a rather frantic effort to fix engagement in some monetizable metric, for example.

So as for the impetus behind my own activities as a fan, fic ("rewriting texts to challenge and interrogate them," as you graciously put it) just materializes the labor ALL media consumers do. I realize I'm sidestepping the debates about how to taxonomize the diversity of fan activities, here, but I do believe there's a common ground in the axiomatic "active audience" framework. This is the sense in which my fan work sustains the industry (even though they're not profiting from it directly, even though it may be critical in content), because it elaborates and regenerates the desire that gives their texts economic value. But I am an idealist (don't tell my advisors!) and I also trust that there's more to it than that. This is where the question of what's "excessive" comes in. Desire is never going to be fully contained within the capitalist box, and that remainder stresses the ideologies (legal, economic, heteronormative) that hold the system in place -- though I'm not yet prepared to answer your reasonable query as to how, concretely, this operates. I think a lot of us feel like we can assert our ownership over these bright shiny objects by artistically reworking them, and given the instability of ownership right now that's not necessarily a delusion.

We run into a dilemma, though, when trying to prescribe the concrete (re)configuration of the relationship between fans and industry. Despite the fact that fan production is always integrated with capitalism, I do think that the partial disaffiliation of our communities from corporations and commercialism is valuable (as I said, the industry is not equivalent to capitalism writ large). I'm tempted to dub creative fans hermeneutic hackers, because our textual tinkering seems to fit your definition of "insiders but also outsiders [who] have developed some really useful technology to facilitate participatory culture" ;). At the same time, given the inequalities that circumscribe our unwaged activities, there's a certain class privilege implicit in celebrating non-monetary craft and exchange (I'm not the first to bring this up). Anne Kustritz emphasized that poor fans can and do take part in our "gift" economy, but nonetheless I wouldn't want to imply that it's "wrong" to want to be recognized and compensated in the dominant culture's financial terms for one's labor. What I hope is that these paths aren't mutually exclusive, and both can coexist within the diversifying and intensifying network of fan engagement. The choice between being marginalized and being assimilated wouldn't be a pleasant one.

HP: One thing I'd like to bring up before we wrap up this section is the idea of ownership. I think (related to your point over masculinized nature of IP) is that the very rhetoric of ownership seems to have a logic which privileges one gender over an other. The most obvious case is the differential privileges that historically have existed in the law which permitted men to be property owners over things and people. More subtley is the idea that "man" needs property to become a full human being which is rooted in Locke's arguments for property which can be (a bit simplistically I admit) reduced to "I own therefore I am." Thus by this logic all structure (legal, economic, social) that permits ownership helps fulfill the mandate to be a full human being. This of course is troublesome for gift economies and free things (like love, care-giving, libidinal labor or passionate labor as I've heard it called before etc).

JLR: Word! I'd love to delve further into the ideological underpinnings of humanistic notions like "originality" on which IP law rests, but I think that's beyond the scope of this blog post. So onwards...

What Is Civic Media?

An MIT Communications Forum event, on September 20, represented the formal launch of the new MIT Center for Future Civic Media, a joint effort of the Comparative Media Studies Program and the MIT Media Lab and funded by the Knight Foundation. The event featured Beth Noveck (NYU Law School), Ethan Zuckerman (Berkman Center, Harvard, and the Global Voices Project), Chris Csikszentmihalyi (MIT Media Lab), and yours truly. You can find a webcast of this event here. This was the first of a series of Forums focused on the ways media can be deployed at the local level to foster greater civic engagement. This event's focus was largely definitional -- trying to map out what we mean by civic media and comparing notes with researchers from other institutions who have a long history of work in this area. An event later this term, featuring Ian Bogost (Georgia Tech) and Mario Armstrong (The Urban Games Academy), will feature of games and civic engagement.

Earlier in the week, I had posted a preview of my remarks on the Center's new blog site. As I did so, I was trying to dispel two common misperceptions of the new center: because it is associated with the Knight foundation, many assume it is exclusively concerned with citizen journalism and because it is associated with the MIT Media Lab, many assume it is exclusively concerned with developing new media technologies. In both cases, this is partially right -- we are very interested in the role of citizen journalists and the future of news more generally and we are interested in developing new tools which activists, governments, journalists, and citizens can use in their everyday lives. But our notion of civic media is broader than journalism and we are interested not simply in designing and deploying new technologies but also thinking about the social contexts within which they operate and the cultural protocols that grow up around their use. Here's part of what I had to say:

Civic media, as I use the term, refers to any use of any medium which fosters or enhances civic engagement. I intend this definition to be as broad and inclusive as possible. Civic media includes but extends well beyond the concept of citizen journalism which is so much in fashion at the moment.

Lisa Gitelman has suggested that a medium should be understood both as a technological platform (a channel of communication) and the social and cultural protocols which grow up around it. As we think about future civic media, we are not simply designing tools or devices which might be deployed to support and sustain citizenship; we are also talking about the practices that grow up around those devices, practices that shape how they get used and how they are understood by the people who use them.

What constitutes a civic use of media? Well, certainly, we have classically considered newspapers to constitute a form of civic media, given the centrality of the concept of the informed citizen to the ideals of a democratic society. Yet, I would argue that even in classic accounts, the concept goes further than this.

So, let's consider, for example, Robert Putnam's Bowling Alone, where the image of the 1950s and 1960s bowling league embodies the Harvard professor's ideals of civic engagement. In what sense might bowling become a civic act? Putnam suggests it represents a commitment which citizens made to their neighbors, that they would come together socially at regular moments to play and that around the sport, a range of other significant conversations would occur which help sustain their investments within their community. Some of those conversations would contain news of civic importance, many of them would be personal gossip, but the key point was that the conversations occurred on multiple levels and thus helped to knit strong social ties.

Putnam contrasts the public sociability of bowling with our retreat into private space in response to the emergence of television. Here, Putnam confuses two arguments-the domestic consumption of television as a medium and concerns about the centrality of entertainment, rather than news, as its primary content of this medium. For me, his argument breaks down partially on both levels.

First, television is not inherently an isolating medium. We need look no further than the accounts of its introduction which suggests that installing the television set was an intensely social occasion in the 1950s with friends and family gathering to watch those first fuzzy and flickering images. Or we might account for the ways that television is consumed collectively in much of the developing world where people gather at the center of the village and hold important exchanges around broadcasts. So, in other words, television was consumed more socially at a moment of time when there was already a much greater investment in civic engagement or in cultures which have a more communal lifestyle (though even then, it was the newness of the technology which lead to the unusual experience of bringing the whole neighborhood into one's private domestic space). The shift towards more private consumption doesn't have to do with the intrinsic properties of the medium but rather has to do with the ways the medium gets used in a specific historical and cultural context.

But, second, it seems odd for Putnam to suggest that television can only be used for civic purposes when it is conveying news and information, given the fact that he uses bowling as his exemplar of civic participation. In this case, it is not the informational content of bowling but the emotional context in which it is consumed that enhances civic engagement.The conversations held around the game play helped to forge people into a community. And thus, there's no intrinsic reason why a predominantly entertainment or recreational medium might not enhance civic engagement almost as much as one focused on news and information. Whatever people are doing when they form guilds within a multiplayer game, it isn't bowling alone.

We might for a moment move beyond Putnam and consider another classic writer on this theme, Benedict Anderson. Anderson writes in his book, Imagined Communities, about the role which the London Times played in creating a shared sense of identity and fraternity across at least segments of the British empire. He argues that nations are imagined in the sense that we are invited to feel solidarity with people who we may never meet face to face-indeed, we will meet relatively few members of a nation even in the course of our entire lifetime and in the case of the British empire, he's describing how a concept of national culture was extended across the planet (although clearly unequally-understood differently by those who ruled and those who submitted to their rule.) Some of this had to do with the exchange of news and information, some of it had to do with the sense of a shared agenda, some of it had to do with the rituals which re-enforced that sense of social connection. Marshall McLuhan compared reading the newspaper to our morning baths-suggesting that its ritual functions were as important as its informational ones.

This sense of the civic, then, is at once real and virtual, created through media and experienced through face to face contact, sparked by shared activities and by exchanged information. This sense of civic engagement manifests itself through democratic participations (voting, for example) but it also gets displayed through the microprocesses of everyday life-through countless social rituals and seemingly meaningless everyday interactions with some subset of the larger group of people with whom we feel some sense of social connection.

As we think about civic media, then, we need to think about all of the mechanisms that generate that "structure of feeling" of belonging to a community and working together to insure its long term viability. Read side by side, Putnam and Anderson tell us that civic engagement involves the interweaving of weak and strong social ties.

So, what medium can foster civic engagement? All media can do so, depending on their use and the investments we make in other users. Jean Burgess has studied, for example, the local camera culture which grew up in Australia around the use of Flickr. Photography, she argued, is at least partially a local medium-we take pictures of real places while we are standing in front of them-even if the images circulate within digital networks. Flickr function as a social network, helping photographers in the same area find each other. They held meetups to take pictures together and this shared activity led to other conversations and other kinds of social contact. Taking pictures focused their attention on their immediate geographic surroundings, though they looked at them through a range of conceptual lens. They began to feel a greater sense of emotional bonds with other photographers who took pictures of that same area and in some cases, their photography increased their awareness of-and then became a vehicle they used to increase other people's awareness of-local problems and concerns.

We can read this story in two ways: the first emphasizes the affordances of the Flickr technology which enabled us to determine the location of the photographs and to identify the contact coordinates of the photographers; the second emphasizes the social processes-the ways that people organized themselves around the shared rather than individual production and circulation of images, the emergence of the meetup in the context of a networked culture.

My vision for this center, then, is one which combines understandings of technologies and of the social contexts within which they are used. If some writers, like Putnam, blame media for the breakdown of civic engagement, others, like Anderson, suggest that the rituals of shared media consumption can foster social connections and thus spark citizenly participations. Working together, we will produce both technologies and social practices, test them in the field, and publicize best practices. As we do so, we need to think about what might constitute today's equivalent of reading the London Times and today's equivalent of the Bowling League.

If you are interested in civic media, you should check out our blog. Here, smart researchers from CMS or the Media Lab will share their ideas about civic media. Although we've only been up a short while, you can already get a sense of the diversity of content the blog will offer -- from interviews with leading thinkers about civic media (including, so far, Ellen Hume and Ethan Zuckerman). In the future, we will also run reports on efforts in communities across the country and reports on existing and emerging technologies that might be deployed for civic purposes. We welcome tips about existing programs doing interesting work in this area.

Announcing Futures of Entertainment

Many readers attended last year's Futures of Entertainment conference, which brought together leading figures from film, television, games and virtual worlds, advertising, comics, and other media industries for an indepth discussion of some of the trends impacting our contemporary mediascape. If you missed this event,you can check out the podcasts here and read a report on it written by Jesse Walker for Reason online here. Well, we were so excited by the quality of last year's event that we decided to host a second Futures of Entertainment conference with new topics and a new cast of characters. The event is sponsored by the MIT Comparative Media Studies Program and the Convergence Culture Consortium. Here's some of the details:

The logics of convergence culture are quickly becoming ubiquitous within the media world. Audiences are being encouraged to participate in a wider range of sites. Transmedia principles are being adopted by content producers in a broad range of fields. 'Engagement' is being discussed as crucial to measurements of success.

Futures of Entertainment 2 brings together key industry players who are shaping these new directions in our culture with academics exploring their implications.

Co-hosted by the Convergence Culture Consortium and the Program in Comparative Media Studies at MIT, Futures of Entertainment 2 (FoE2) takes place Friday, Nov. 16, and Saturday, Nov. 17, at the Bartos Theater, in the Wiesner Building at MIT.

This year's conference will consider developments in advertising, cult media, audience measurement, cultural labor, fan relations, and mobile platform development.

The conference works around a talk-show style model with panelists participating in a moderated discussion. This is not simply another industry gathering. The goal is not a

pitch or even a pre-prepaired presentation -- just serious conversations about the

future of entertainment.

Speakers featured at FoE2 include:

Mobile Media: Marc Davis, Yahoo!; Bob Schukai, Turner Broadcasting; Francesco Cara, Nokia

Beyond the launch of shiny new devices, the mobile market has been dominated by data services and re-formatted content. Wifi connections and the expansion of 3G phone networks enable pushing more data to wireless devices faster, yet we still seem to be waiting for the arrival of mobile's "killer app". This panel muses on the future of mobile services as devices for convergence culture. What role can mobile services play in remix culture? What makes successful mobile gaming work? What are the stumbling blocks to making the technological promise of convergence devices match the realities of the market? Is podcasting the first and last genre of content? What is the significance of geotagging and place-awareness?

Metrics and Measurement: Bruce Leichtman, Leichtman Research Group; Stacey Lynn Schulman, HI: Human Insight; and Maury Giles, GSD&M Idea City

As media companies have come to recognize the value of participatory audiences, they have searched for matrixes by which to measure engagement with their properties. A model based on impressions is giving way to new models which seek to account for the range of different ways consumers engage with entertainment content. But nobody is quite clear how you can "count" engaged consumers or how you can account for various forms and qualities of engagement. Over the past several years, a range of different companies have proposed alternative systems for measuring engagement. What are the strengths and limits of these competing models? What aspects of audience activity do they account for? What value do they place on different forms of engagement?

Fan Labor: Mark Deuze, Indiana University; Catherine Tosenberger, University of

Florida; Jordan Greenhall, DivX; Elizabeth Osder, Buzznet; Raph Koster, Areae Inc.

There is growing anxiety about the way labor is compensated in Web 2.0. The accepted model -- trading content in exchange for connectivity or experience -- is starting to strain, particularly as the commodity culture of user-generated content confronts the gift economy which has long characterized the participatory fan cultures of the web. The incentives which work to encourage participation in some spaces are alienating other groups and many are wondering what kinds of revenue sharing should or could exist when companies turn a profit based on the unpaid labor of their consumers. What do we know now about the "architecture of participation" (to borrow Kevin O'Reilly's formulation) that we didn't know a year ago? What have been the classic mistakes which Web 2.0 companies have made in their interactions with their customers? What do we gain by applying a theory of labor to think about the invisible work performed by fans and other consumers within the new media economy?

Advertising and Convergence Culture: Mike Rubenstein, The Barbarian Group; Baba Shetty, Hill/Holliday; Tina Wells, Buzz Marketing Group; Faris Yakob, Naked Communications; Bill Fox, Fidelity Investments

Migratory audiences and declining channel loyalty are seen as two key challenges convergence culture poses to the advertising industry. At the same time, campaigns that respond by capitalizing on the creativity of audiences prompt questions about the continuing role for creatives. This panel looks at the unfolding role for advertisers within convergence culture, looking at questions about the nature of agencies, transmedia planning and the increasing circulation of advertising as entertainment content. Does the agency structure need to be rethought? What are the implications of breaking down the distinction between content and advertising? What are effective ways to collaborate with creative audiences? How is convergence culture changing the value of different advertising sites?

Cult Media: Danny Bilson, transmedia creator; Jeff Gomez, Starlight Runner; Jesse

Alexander, Heroes; and Gordon Tichell, Walden Media

Cult properties have become mass entertainment. Marvel's success bringing comic book characters to the big screen and the resurgence of the space opera suggest niche properties may no longer mean marginalized audience appeal. This panel explores the politics, pitfalls, and potentials of exploiting niches and mainstreaming once marginalized properties. How do you stay true to the few but build properties attractive to the many? What role do fans play in developing cult properties for success? Is it profitable to build a franchise on the intense interest of the few and rely on Long Tail economics? Are smaller audiences viable in the short term, or do we need to rethink the length of time for a reasonable return?

Opening Remarks by Henry Jenkins, MIT; Joshua Green, MIT; Jonathan Gray, Fordham

University; Lee Harrington, Miami University; and Jason Mittell, Middlebury College.

With fewer than 200 seats open for the conference, FoE2 emphasizes discussion amongst

panelists and interaction with the audience. Please note: While we were able to provide the conference free last year, there is a registration fee this year designed to help us recover our costs for the event. So please register early due to the limited seating.

Drawing a mixed academic and industry crowd, the conference boasts broad coverage of

the new media and entertainment space, and deep engagement across industry and

disciplinary boundaries.

It provides a unique opportunity to partake in a focussed discussion on the issues

affecting the contemporary media landscape.

The Convergence Culture Consortium (C3) is a research consortium at MIT exploring

shifts in the media industries from an audience- centered perspective. Corporate

partners with the Consortium are Fidelity Investments, GSD&M Idea City, MTV Networks,

Turner Broadcasting, and Yahoo! Their Web site is available at http://

www.convergenceculture.org.

The Comparative Media Studies Program at MIT (CMS) is a graduate and undergraduate

interdisciplinary program centered in the School of Humanities, Arts, and Social

Sciences. For more information on CMS, their Web site is available here.

The Wiesner Building is located at 20 Ames Street, Building E15, in Cambridge, Mass.

For more information on the conference, contact Sam Ford, Project Manager for the

Convergence Culture Consortium, at samford@mit.edu.

There will be a special pre-conference event on thursday Nov.15, hosted by the MIT Communications Forum. (You do not have to be registered for the conference to attend this session):

nbc's heroes: "appointment tv" to "engagement tv"?

Thursday, Nov. 15, 2007

5 - 7 p.m.

Bartos Theater

Abstract

The fragmenting audiences and proliferating channels of contemporary television are changing how programs are made and how they appeal to viewers and advertisers. Some media and advertising spokesmen are arguing that smaller, more engaged audiences are more valuable than the passive viewers of the Broadcast Era. They focus on the number of viewers who engage with the program and its extensions -- web sites, podcasts, digital comics, games, and so forth. What steps are networks taking to prolong and enlarge the viewer's experience of a weekly series? How are networks and production companies adapting to and deploying digital technologies and the Internet? And what challenges are involved in creating a series in which individual episodes are only part of an imagined world that can be accessed on a range of devices and that appeals to gamers, fans of comics, lovers of message boards or threaded discussions, digital surfers of all sorts? In this Forum, Jesse Alexander and Mark Warshow, producers from the NBC series Heroes will discuss their hit show as well as the nature of network programming, the ways in which audiences are measured, the extension of television content across multiple media channels, and the value that producers place on the most active segments of their audience.

I hope to see many of my regular readers in Cambridge for these exciting events.

Attention: Prospective CMS graduate students

Tired of just reading about the exciting adventures we have out here in CMS-Land. If you can draw those pictures on the back of matchbooks, you should go to cartooning school. If you can analyze media, you should come to Comparative Media Studies. But seriously -- a high percentage of this year's crop of entering students discovered our program through this blog. So, I figure there must be some folks out there thinking about applying. If you'd like to know more about our program, here's some details about our forthcoming information sessions for prospective students:

The Comparative Media Studies Masters Program In-House information sessions are held periodically throughout the term in room 14N-417 at MIT (unless otherwise noted below). This is an opportunity to sit down with our directors, Henry Jenkins and William Uricchio, and ask any questions that you may have about the masters program here.

Please RSVP if interested in attending. Email Generoso Fierro (generoso AT mit DOT edu) with any questions.

Upcoming On-Site Information Sessions

Tuesday, October 16, 9 am to 3 pm

* introduction to CMS by Henry Jenkins

* attendance at Henry Jenkins' class, CMS.790

* break for lunch

* open house at GAMBIT to talk to Research Assistants for the various Research Projects

Tuesday, November 13, 9 am to 3pm (as above)

Upcoming Online Information Sessions

We also hold on-line information sessions a few times a semester. Visit this page on the day of the scheduled session to log into our webchat.

Tuesday, October 23, 8 to 10 am (Asia)

* chat session with Henry Jenkins and other members of the CMS community

Monday, December 3, 2 to 4pm (Europe)

* chat session with Henry Jenkins and other members of the CMS community

I Was a Teenage Terrorist: The Star Simpson Story

A little over a week ago, the MIT campus found itself in the midst of a firestorm of media coverage surrounding an MIT student who was arrested at Boston's Logan Airport wearing a "device" which reporters and police have been calling a "fake" or "hoax bomb." This story cut close to home because the student in question, Star Simpson, had lived for a time in East Campus, a dorm which is right next door to Senior House (where I live). During the course of that first weekend, I had people on all sides of the controversy wanting me to make a public statement to students about what happened, each convinced that I would side with them. I have been reluctant to do so -- not wanting anything I said here to get absorbed into the media circus surrounding this case. My own sense is that both the government officials and the MIT administration issued statements prematurely without really understanding what went on and why and that the result was to inflame the news media.

To get a sense of how this story got covered by television news, you might check out this video produced by one MIT student and circulated on YouTube. The clips here suggest the glee with which reporters linked MIT, terrorism, bombs, and machine guns together to produce a story calculated to hit the hot buttons of their listeners. Joshua Glenn over at Boston.com provided a useful overview of some of the conflicting claims being made about this student. Here's a sample:

"Bringing a fake bomb into Logan Airport gives new meaning to the term sophomoric behavior."

Maybe Star Anna Simpson thought she could saunter through Logan and return to Cambridge with a helluva tale about how no one said a word to her. Or maybe she thought a half-dozen machine guns would do wonders for her Web site profile."

"It was stupid of her to do it, but let's not get hysterical. Give her community service and let's be done with this before we make a mockery of ourselves again."

"Simpson appears to be a classic case of book-smart but not social-smart."

The initial reports suggested a student whose behavior in the words of the official MIT statement was "reckless." Many of those in the know here initially assumed that this was some kind of "hack" (an MIT term for practical joke) which was in bad taste and which might have had fatal results. A very different story emerged when you considered some of the reports produced by web-based reporters and circulated through sites like Boing Boing and the Machinist. Here, Star Simpson comes across as a more typical MIT student, who was very much into a low tech aesthetic, making devices from found materials. Indeed, these reports are far more consistent with what I have been hearing from students who knew Star Simpson and they are consistent with the culture of East Campus, the dorm where she used to live, which has a long-standing tradition of do-it-yourself technology and construction projects. The so-called "hoax bomb" turns out to be a name tag featuring a star logo (for her name) made out of lite brites.

Many of us immediately linked the official responses to this lite-brite name badge back to what is now recognized as a over-reaction to a series of similarly low tech signs for The Cartoon Network's Aqua Teen Hunger Force last January, an incident still produces divergent responses depending on which side of a generational divide you fall. In both cases, the city responded to its own hysteria by charging the people involved with producing a "hoax bomb." Surely, the issue of intentionality is involved here. One has to consciously seek to deceive someone in order to be involved in committing a hoax, which doesn't seem to have been the case in either incident. My own theory is that it is much easier to accept that someone has made a fool of you than to acknowledge that you have made a fool of yourself within incidents which center around misunderstandings or misinterpretations of visual evidence.

If you look at the pictures of the device, it takes a big stretch of the imagination to view what she was wearing as resembling any kind of functioning weapon. Trust me -- if a MIT student wanted to create something which could be confused for a bomb, they could do so with a high degree of accuracy. This doesn't come anywhere close, witness the fact that she has reportedly worn this thing on our campus many times and no one has confused it for a bomb. It might never have crossed her mind that anyone could confuse this for a bomb -- in part because

our students have a more intimate understanding of how technology works than the average airport security guard does.

Some of my friends in the MIT administration have urged me to use my influence with students to warn them that it is not appropriate to play games or do hacks at the Logan Airport, which, after all, needs to be on hyper-alert because it was the site where the airplanes took off on 9/11. So let me be clear: I don't think it would be appropriate for any student to intentionally seek to deceive an airport official into believing that they were wearing a bomb or carrying a weapon. The news media has compared the incident to making jokes about bombs or guns in the security line at the airport. I certainly agree that such behavior would be grossly inappropriate and dangerous, but is that really what happened here? Star Simpson may have been guilty of nothing more than wearing a name badge that security guards mistook for a bomb.

So, how do I help students to predict what security guards are apt to mistake for a bomb? Ignorance of the law is no excuse, but under our constitutional system, it has to be theoretically possible to predict what would constitute criminal behavior.

So, given the two incidents, it would seem that the police have a strong anxiety about lite-brites. Police have also found it suspicious that Simpson was playing with Playdough in the airport. Would Playdough by itself be sufficient to trigger a police response? If so, we should probably be warning parents of small children.

Some have stressed the anxiety created by the circuit board. But many of our students carry around notebooks made from recycled circuit boards which are sold in college bookstores around the country. Should I tell them not to carry such devices to the airport?

The news media made much of the fact that this device lite up and was powered by a battery. This left me concerned since my late mother used to wear a broach to holiday parties which looked like a Christmas tree, lite up, and was battery powered. A star is not that removed from a Christmas tree, after all. Would such a device have been read as a bomb in the current climate? Or would the fact that it was being worn by a seventy something church lady have led to a different response?

My assumption is that if Star had worn a similarly mass produced, high tech device with the same features and functions, it would not have provoked concern from airport officials. It was the low tech, DIY nature of her name tag, perhaps more than anything else, which sparked the reactions of the airport security force, perhaps because the actual terrorists make use of similarly low tech devices. Yet, many at MIT have embraced low tech in part as a reaction to the cult of high tech which is so often associated with our institution, seeking a return to basic materials, hand crafting, simple and appropriate technologies, and so forth.

So, what is it that I warn my students against carrying to the airport?

Please don't think I am making light of this situation. This is not a joking matter. Students should err on the side of caution. As citizens, we should be concerned that airport security take every reasonable precaution to insure the safety of passengers, but we should also be concerned by some of the almost lethal misunderstandings we are hearing about these days.

One of the things that struck me in the news coverage of the incident was the frequency with which reporters described the security force as "taking no chances" in their response to Star. Media scholars have noted the ways that seemingly objective terms can create bias in news coverage. For example often, in covering strikes, management makes "offers" and labor makes "demands," even though both are involved in a process of back and forth negotiation. This language slants our perspective on which is the "reasonable" party and provides a script through which we make sense of labor politics.

In this case, the police "took no chances" if you assume that Star was either wearing a bomb or trying to trick someone into believing she was armed.

But if we consider that police pulled machine guns on an unarmed 19 year old in a public place, then we might think that they took a fair number of chances. I personally read the incident against the backdrop of a growing number of recent reports of students being tasered by campus police or for that matter, news stories which suggest campus police are now increasingly carrying weapons in reaction to the Virginia Tech incident. To me, this suggests that police are "taking chances" on a regular basis, especially given their apparent inability to make meaningful distinctions in responding to unfamiliar technologies or icons.

The news media -- and perhaps the police -- expressed initially confusion about the words on her black hoodie, "Socket To Me / COURSE VI.""; these phrases referred to her electrical engineering major (majors go by numbers in the MIT context) but were read with sinister associations by at least some of the initial news reports. How many of us wear equally cryptic symbols on our T-shirts, unawares, when we go to the airport? I certainly saw plenty of shirts I didn't fully understand when I passed through Logan just last night returning from a speaking gig.

Another thing that struck me looking back on this incident was the difference in the ways the mainstream media and the blogsophere sought to cover this story. The mainstream media sent reporters to the MIT campus who beseiged anyone walking in or out of the East Campus dorm. Keep in mind that the dorm has several hundred residents, most of whom didn't know Star Simpson. I lived across the street from her and to the best of my knowledge have never met her. The blog reporters tapped social network sites -- followed her Facebook links, tracked down her home page, and understood something of the cultural context within which she produced the name tag. We shouldn't be surprised that those immersed in new media understood how to locate and interpret the kinds of traces any college age student leaves on line, where-as the mainstream news reporters were following tried and true but also hit or miss methods which were unlikely to give them any real insight into who this student was.

If the mainstream news media showed limited media literacy skills in their handling of this particular story, I was proud of the ways that the incident got discussed within the context of MIT dorm discussion lists. Students showed initial skepticism of the sensational reporting they were seeing, especially when it was clear that the reporters showed so little understanding of their culture and their lives. They shared and dissected news reports. They sought out alternative information on their own, pooling knowledge to try to understand what took place and why. While the temptation was to rally around an accused fellow student (and that's where most of them ended up), there were some who were willing to play devil's advocate and question the evidence to make sure that they were not guilty of the same kinds of rush to judgment that they were seeing all around them. This was a classic example of collective intelligence at work.

I don't know for sure what happened that day at Logan Airport. There are some nagging details that don't quite add up no matter how I look at the story. But it is pretty clear that there was a significant misunderstanding involved here, that the news media didn't consider alternative framings of the incident and that they were more invested in frightening the public than in finding out what actually occurred.

The title of this post suggests the kind of mental drama that many of those involved in the incident were following -- the Movie of the Week sagas which might pit a mislead American youth against heroic airport guards fighting to protect our homeland security, perhaps even the cold war dramas about communists in our midst. I just hope we have room in our heads to consider other possibilities.

Gender and Fan Culture (Round Seventeen, Part Two): Melissa Click and Joshua Green

MC: How do we proceed in fan studies--what do we agree belongs in this category, and what should be left out? There seems to be an agreement (if only a reluctant one) among folks in this discussion on the idea that the category "fan" should be broadened. Concern has been expressed, however, that if we make it too broad, it will lose its meaning. Could we begin to try to nail it down by suggesting the ways "audience" and "fans" might be different?

JG: I'm really interested in this question as I think complicating the term "fan", and its use, can help us to start to understand how ideas about the audience itself is being transformed by the participatory moment that has arisen. This discussion has offered up a good range of ways to account for fandom that run the gamut from structures of feeling to productive consumption via a spectrum of viewing intensity (and the comments even offered up "fanatic" at one point). Theoretically pragmatic personally, I drew a lot from Anne Kustritz and Derek Johnson's deconstruction of fans as an object of study that can be generalized about, challenging the notion of the fan as necessarily determined by community, socialization, productivity, consumption, engagement, or outsider status. Their ultimate conclusion seemed to be that the fan as an object of study needs to be understood as a multiplicitous social construction and contextualized within historical and cultural specificity. That said, they also draw upon the notion of the fan as a sort of cultural logic used to describe particular categories of consumption for the purposes of patrolling 'normal' behavior. This is a classic position for the fan, historically positioned as atypical or anomalous in ways that permit the delimitation of acceptable media consumption and engagement habits.

In the current moment, however, where non-fan audiences (apologies for the clunky language) are bring increasingly described if not constructed through discourses of production, the fan seems to have been drawn back in somewhat from the edge. As the television industry, especially, attempts to make sense of the impact of inviting viewers to participate, losing control over the contexts of consumption, and realigns itself in an environment that seems likely to privilege multiple separate opportunities to view content, certain elements of the fandom look very tantalizing as models of audience practice worth encouraging. Of course, this is not unproblematic, and the industry seems mostly interested in promoting the depth of engagement and what I would characterize as the structures of feeling of fan engagement and hopefully not having to deal with the politics of ownership and production that emerge from fandom. But the fan as a model of a passionate consumer, a loyal consumer, a willing participant, a word-of-mouth marketer (or what Sam Ford regularly refers to as a proselytizer), an active participant in expansive storyworlds, and even a producer of additional textual elements (whatever sanctioned or tolerated form they might take), seems to be having an impact on the model of 'regular' audienceship, particularly as the behaviors once considered anomalous (such as archiving content, to pick up on Derek's own example) are wrapped into revenue models or normalized through cultural practice.

MC: I should confess (in case it's not yet obvious) that I'm in agreement with the folks who keep saying that they think there's something useful in studying audience members who do not behave as fans have typically been defined--as communal producers of materials that "rewrite" media texts. I support this perspective because it speaks to my experiences as a fan--and I find it useful in terms of understanding the activity I have seen in my study of Martha Stewart fans.

JG: Just quickly, I have to agree. I think understanding fans however defined is a useful activity to get at particular modes of consumption, but I do wonder sometimes if studies of particular genres that engage regularly with fan audiences (as opposed to studies of fan practice) over-represent the degree of fan consumers in a way that risks generalizing from the margins. I'm personally much more interested in the way cult properties, say, exist amongst a broader range of cultural and audience practices than I am the passionate investment of some audiences in these properties. This is not to belittle that work, but if we wind back the clock a little to consider the cottage industry that emerged around Buffy, I think much good work was either undiscovered or uncompleted because of the firm grasp cult and fan studies placed on the text.

MC: In my analysis of Stewart's fans, I found Jonathan Gray's ideas in "New Audiences, New Textualities" (International Journal of Cultural Studies 6.1) to be really helpful--and think they are potentially really useful here (I have received no compensation for this endorsement). Jonathan writes about two categories of fans he thinks have been overlooked: anti-fans and non-fans. His discussion of anti-fans reminds us that there's a possibility that folks who are thoroughly engaged with a text--consumptively and/or creatively--don't always feel/act passionately because they like the text, its stories and its characters. So, anti-fans "strongly dislike a given text or genre, considering it inane, stupid, morally bankrupt and/or aesthetic drivel." I found this kind of hatred of Stewart and her texts in my work, and found that some of the haters knew more about Stewart than those who claimed to adore her. So, for me, the reminder here is that there's a possibility for many different kinds of involvement with a text--and maybe we haven't thoroughly examined that yet. I think there's a lot of value in exploring the terrain of "fan."

And that's of course one of the threads in this blog extravaganza. One of the responses to that call, as we all know, is how to explore a range of fan identities while still being able to talk about "fans" and "fandom" as meaningful terms. For me, that's where non-fans come in.

Non-fans aren't really fans at all--and if we're going to retain the value of "fans" I think we have to define the term against something, and for me, that's the larger audience. Jonathan describes non-fans as "those viewers or readers who do view or read a text, but not with any intense involvement." These folks do have favorite programs, but "spend the rest of their television time grazing, channel-surfing, viewing with half-interest, tuning in and out, talking while watching and so on." Because these viewers are "the comfortable majority"--the TV audience--we should be able to use these folks to show how fans and the audience exhibit different identities, feelings and actions in relation to a text. This assumes in advance, of course, that there is in fact a difference. We'll have to do a bit of work to figure this out. In fact, Jonathan suggests (and I agree) that fans studies are in some ways more convenient than audience studies because fans of a text are much easier to identify than the audience for a text--plus they know the text more intimately and are more likely to make for more interesting interviews.

So, the push to widen the scope of fan studies is in a way a push to help us get a better view of the audience--and this is probably why it feels a bit like "fans" could be diluted in the process. But, if, once we've done some of this exploration, we can look at all we've found and have a better sense of what's really going on out there, I'm guessing we will have a way to talk about who's in a text's audience and who's a fan of a text. We have to remember to do that last step!

JG: At the risk of this sounding like a love-in, once again I have to agree. I think Jonathan's work on the anti-fan complicates our understandings of consumption muchly in valuable ways. If nothing else, the proposition of the anti-fan as something other than the fan-with-a-goatee works to break the binary of engagement that can too easily be (sloppily) applied to the fan/not-fan model of audienceship. I'm not entirely sure why you think this in some way dilutes 'fans' in the process. Doesn't it strengthen the idea of the fan as an object (however constructed) by enriching the models for engagement that circulate around the term?

MC: Good clarification question. I wouldn't argue per se that I think understanding fans as "multiplicitous social constructions" contextualized by the historical and cultural moments in which they were expressed will dilute the term "fan." I was voicing what I believe others have expressed in this dialogue. And I agree to a certain point that if everyone can be a fan, there's a possibility that then no one is not a fan--and that could lead to the term having less value or utility. Though I'm not sure that opening the term to new expressions necessarily means making everyone a fan....

PS: "fan-with-a-goatee" is fabulously funny.

JG: Not only a goatee, but driving a truck ominously across the desert! Okay, so here is my concern with where this is going, I can see two tensions in this overall discussion. One is about a desire to expand and increase the range of opinions and to have certain bodies of work and spheres of practice (and practitioners) recognized outside of what might be a marginal realm of participation. In this spirit, questions about what a fan might be and what fan studies might be constituted by are being posed with a hope to expand the functional definition and to generally share the love. The other tension, and there seems to be a defensive edge to this, is a desire from certain quarters it seems to quarantine off as 'proper' certain modes of studying fandom and of defining fans.

As I suggested earlier, I think one of the ways for us as a group, if we decide that we might comprise a like-minded body invested in putting on our "Gramscian hats" and moving this realm of discussion forward is to work out a way to support both these tendencies. Despite the fact I've placed these two positions in tension, I do think a fruitful way to advance this field of enquiry is to try and be aware of and promote specialization as well to make attempts to broaden the range of perspectives regularly brought to various tables. Does this sound like a pipe-dream or a recipe for trouble?

MC: Both--brilliant!

It seems to me that related to the topic of who counts as a fan is what kinds of media texts we are focused on as scholars. Certainly the distinction has been made that some folks are more interested in studying the texts produced by fans in relation to the "original" media text (and/or the communities in which they circulate), but some folks are interested in fans' relationships to the "original" media texts themselves. In either case, though, it seems that we're drawn into examining the kinds of fans that we do, at least in part, based on our own relationships to the "original" text. There a number of media texts that many folks here seem to reference repeatedly as being the important ones in terms of studying fans: Doctor Who, Star Wars, Harry Potter, etc. But what happens when we examine fans of texts quite different from these? What kinds of fandom might we see then?

JG: I think sometimes the fandom we see is not recognised as fandom as such. I have spent a great deal of time looking at television branding and identity spots, which I absolutely love. Fans of these artifacts seem to be more regularly constructed as archivists than fans, in part, I suspect due to the nature of the text itself, though admittedly it also has much to do with the way they practice, perform, or engage in their fandom. Many of the fans of this content actively position themselves as archivists, often aping the language, structure and form of cultural institutions as they set up online galleries of this content categorized by channel, station, country, or season. Some of these fans historicise this content, positioning it within larger pro-am projects of media history that record national broadcasting systems or the work of particular stations. I don't think they write fanfic about television idents, though I can imagine a few possible adventures the Peacock could have on the way to letting us know NBC is broadcasting "The Place to Be." I do know there are groups in the UK particularly who mash-up existing idents and create their own, sometimes for fictitious stations and sometimes as replacements or 'what ifs' for existing stations.

The question that comes to my mind, then, is whether there is a meaningful distinction between considering this as fan practice and considering it as archival practice. I'm not suggesting they're necessarily exclusive categories, and I realise the latter is an activity most probably motivated by the former. But I do wonder whether these consumers would ever self-identify as 'fans' of these properties or this genre? And is that even important to the recognition of a category of fandom that might describe this behavior?

Certainly, I think the archival mode adopted by many of these fans (and the more I think about it, the more I'm sure they are actually fans) is related to the short form nature of the content and its intimate ties to both its historical context and its origin. It seems to make some systematic or structural sense to adopt an approach that ties idents to their era of production, especially as this is a genre of content that is regularly updated, often by iteration, so comparison and contrast is a meaningful way to engage with the content. So too, the place specificity of this content, particularly where idents come from individual stations rather than networks or national broadcasters, makes the construction of an archive a particularly meaningful way to engage with the significance of the text.

Constructing an archive, however, also easily enables a form of display that demonstrates your wiliness or dedication to the task. Idents are essentially disposable television content. Not programming, not advertising, they're content that may not last very long and which is regularly overlooked by most viewers. This certainly is not true in the case of the BBC, which quite gloriously has public launches for new ident campaigns, but especially in the US and in the case of the commercial networks in Australia, idents are programming that often doesn't warrant a second glance. While the DVR has made obtaining copies of more recent idents easier, older idents, particularly those from the 1970s and 1980s can be especially difficult to come by. The fan archive, then, would seem a particularly sensible way to publicly demonstrate your prowess as a television ident fan, as much as other productive modes of fandom might demonstrate textual mastery or inventiveness with the property (please don't slam me fan fic people - I know it's more complex than that).

MC: Joshua, that's a fabulous example for what I was trying to say. Thanks!

JG: You're welcome.

MC: Alan McKee's comment about his anger with Adorno's and Habermas' scorn of non-academics' interest in popular culture resonated with me, and I wondered if we are making a similar mistake by assuming that only folks who relate to texts in particular ways are worthy of being called "fans" without really exploring the issue. While I appreciate and respect the reasons why the fan-fic scholars want to hold on to their definition of "fan," I think that until we've ventured out into mainstream territory to find out what's going on out there, we can't really speculate.

There was an article by Susan Douglas in The Nation (25 August 1997) that has always stuck with me. Douglas relays her feelings about her pre-teen daughter enjoying the Spice Girls. She discusses her own reactions to the group's lyrics and images (many of which are negative) and then takes a step back to consider how her daughter and her friends might read/use The Spice Girls. What she concludes, of course, is that her own evaluation of the group matters much less than what the group means to her daughter and her friends.

Jonathan Gray joked that "we are the cool kids, right?" While it was clearly meant as a joke, I think there's a reason to take this comment more seriously. Much like the fans we study, we make judgments about what texts are worth our time and attention. This was never more clear to me than it was at Flow, when I (admittedly out of the loop because of the aforementioned baby) sat through conversations that referenced programs I had barely even heard of--and because of my lack of knowledge about the "cool shows," I kept quiet (and just as an aside, the repeated references to the "cool shows" could work to exclude others from a range of important discussions--here and elsewhere).

JG: And some of the cultural biases that appeared at Flow were interrogated there and elsewhere subsequently (not all, I know). I have to ask, however, isn't that somewhat the nature of academic practice? And isn't it useful sometimes to be the one who doesn't get it, or doesn't know what the text is, in order to either prod or interrogate the perceived significance of texts or to take an alternative track? Am I missing a point here?

MC: Maybe we're talking on two different planes? Sure, that's the nature of academic practice, but I guess I wanted to challenge that a bit. My point is that it sometimes feels like we tend to focus on particular texts to the exclusion of others--and while that may be "normal" (especially given the ebb and flow of TV texts in the context of the industry), I think it keeps us from looking at the range of texts out there (just like we've been talking about the current limits of "fan"), and looking at a limited range of texts (I think) will inevitably limit the range of fans and fan practices we see. And btw, thanks for suggesting "not getting it" is a useful position--now I feel "cool" instead of out of the loop.

So, in this discussion, many folks have called for more of a focus on the mainstream--and I guess here I'd like to underscore that. Will Brooker suggested that:

if we just concentrated on those people who fit the type of "fan" [meaning the productive and communal fan] ... we might just end up studying an unrepresentative group at the margins of a broad range of behaviour, much of which is less recognizable, less immediately visible, less striking, perhaps less exciting.

My point, is this: if we don't explore what else is out there, there's potentially a whole range of fan identification and participation that we could be missing--and since we are "the cool kids" shouldn't we be doing that important work to find out what's there?

JG: To finish on a note that's underscored this discussion, I think I agree. Melissa, it's been a pleasure.

MC: The pleasure was all mine. Take care!

Gender and Fan Culture (Round Seventeen, Part One): Melissa Click and Joshua Green

MC: Hi, I'm Melissa Click and I'm completing my dissertation on Martha Stewart fans (at the University of Massachusetts, Amherst), teaching at the University of Missouri, Columbia, and am just catching up on my sleep after the wonderfully overwhelming experience of having my first child. Having one foot in the East Coast and the other foot in the Mid-West, being in the midst of completing my Ph.D. while developing my professional identity as a scholar, and trying to figure out how to balance my work life and newly changed homelife, means that I'm still catching up on my TV viewing (I heart Tivo), I don't usually blog, and I'm a bit more behind on academic reading than I'd prefer. As a scholar writing about Martha Stewart fans, I have argued that the women and men I interviewed were not simply audience members, they are fans (and anti-fans, for that matter). However, the types of fandom they demonstrated were different than many of the types of fandom discussed here: they didn't write Martha fan-fic, create Martha fan-vids, etc. My interest in their fandom overlapped with my own interest in/repulsion by Stewart's texts, and my allegiance with their behaviors as fans--my expressions of fandom mirror the behaviors gendered "masculine" in this discussion.

JG: Hello all, my name is Joshua Green. I'm a Postdoctoral Researcher in the Comparative Media Studies program at MIT where I also run the Convergence Culture Consortium. At the Consortium we do a lot of work about the changing patterns of relationships between media producers - big and small, professional and amateur - media content and various audience formulations. We work with some "big media" companies (though not exclusively) to come to understand the changing environment in which their content circulates and the changing logics of the media space when you factor in participatory culture and the changing constitution of the audience experience.

Before I transplanted from Australia to the States, I was working on the recent history Australian television, particularly looking at the way the Australian television system resolved the presence of international, and specifically American, programming with discourses of nationalism. My (I suppose still recently completed) dissertation looked at the way Dawson's Creek was nationalized by industrial promotional strategies and received by a range of Australian viewers. I'm currently really, very interested in the ways we can understand the constitution and composition of television audiences as they're imagined more and more as media producers, or at least, as the role of media production is increasingly prescribed for those we used to understand as audiences.

MC: I'm not convinced that folks have really addressed one of the key issues that began this conversation: the perception that male interests and approaches are structuring publishing, conference participation, and the field in general. I'd like to pull us back to the pre-détente discussions that created the discussion in which we're now participating. Specifically, how can we begin to encourage ties between male and female scholars, and create more of a community in the field of fan studies? Everyone seems to agree that we can benefit from each other's work--but how can we begin to encourage that cross-pollination (or what Derek Johnson called "broad citation?").

JG: I think returning to this question is important, though I would like to point out that one of the things I have enjoyed most about this discussion on the whole is the diversity of ways people have responded to the "provocation." Some of the discussions around this topic have brought to the fore a range of important questions affecting not only fan studies but media and cultural studies practice itself. Prominent in this regard is the fervor with which this discussion has interrogated how we understand fandom itself. This diversity of topics is particularly appealing as I don't consider myself someone working 'in' fan studies. I'm not sure I've ever been a 'fan' of any distinct media property, certainly not in the productive way that has been defended by some discussants as signaling something unique about particular patterns of engagement or structures of feeling towards media properties. Likewise, while perhaps daily I come into contact with some of the practices, strategies, or politics of fandom, I don't consider myself necessarily studying fandom. That said, one of the strengths of this discussion is the role those of us who don't fall into the 'fan studies' camp have played in contributing to the debate. At a somewhat crude level then, perhaps this practice of pairing respondents has at least gestured toward a way to achieve this cross-pollination.

MC: Agreed. I think that a lot of good stuff has come out of this dialogue--making much more complex a lot of the issues that initially provoked the discussion. However, one of the really important points that I think the Busse camp (sorry, I can't do the boy/girl thing, though I'm not convinced the shorthand I'm introducing is much better) made in the pre-detente conversation had to do with how male and female fan scholars seemed to attend different conference sessions, use a different language, and adopt different methods. To me, this is where I do feel the gendered divide in the field (though I'll complicate that in a minute). This point has been alluded to numerous times in this discussion; many folks have expressed that they feel left out, or misunderstood, and I'm sure many more have felt this without expressing it (I have)--so *something's* going on here that I think we need to address.

I really appreciate Derek Johnson's acknowledgement that at conferences he'd attended panels in many of the ways Busse suggested (and I'm sure many folks had this realization--I did, too). I believe Derek when he says he'll try to rethink that in the future--and think we all should. But I'd like to see us be consciously pro-active before we get to conferences to try to make our panels relevant for a number of different camps--and to promote cross-pollination.

JG: If we're going to go back to the beginning, I'm going to be especially (and perhaps foolishly) honest here, and acknowledge my own implication in some of the catalytic events of this discussion. I have a fairly certain sense I was a direct participant in some of the panels (and one in particular) that prompted some of the comments that initially brought this issue to the fore. I'm not sure if I would say I was shocked, but I certainly want to own up to being surprised by the responses some of these panels prompted. Perhaps I'm not as alive to the gendered distinctions that do exist within the field (and there subsequent implications in terms of power), and I think the first discussion in this series between Karen Hellekson and Jason Mittell usefully laid out some of the ways in which "the field" might replicate larger gendered distinctions with regards to topics of discussion, modes of practice, academic and market activities. That said, I have to admit a sense of disappointment with the sometimes pessimistic tone present in some of the discussions featured as part of this series. I accept that there are substantial and entrenched issues of both equality and practice that need to be addressed, but more than once in the course of this debate I've been left with the sense these issues are intractable.

I wonder, then, if the response to some of these questions regarding exclusion has been to argue for the specificity of certain (gendered? topic determined?) fields of inquiry. Specificity brings with it its own form of exclusion, and the criteria upon which this specificity is patrolled is central to the questions under consideration. I'll admit I'm thinking out loud here, and I may well disagree with this proposition further down the track, but there is a part of me that thinks that some degree of specificity and exclusion is inherent to the art. I'm not sure, all up, whether I necessarily disagree with this proposition, as I'm not sure I have a problem with specificity, particularly in terms of academic practice, when it results from issues of subject knowledge. That said, I agree there are substantial matters that need to be addressed with regard to how we, as academics working from a range of different positions and working within a "field" that seems in some ways both pre-destined and necessarily "inter-disciplinary", interact in order to ensure "subject specificity" or "topic knowledge" doesn't privilege certain biases. All of which seems to bring us back to the germinal difficulties that led us down this path. A useful response, then, and perhaps the only one that seems tenable, is for us to regularly interrogate the way the forms of knowledge we produce, and the ways we communicate such, result in regimes of privilege.

MC: I agree that the specificity in our work does create a certain kind of exclusion (that I would agree is not necessarily a bad thing), and I agree that we should regularly interrogate our work and the way it's communicated. But how do we make sure we don't forget to do that?

I think that's what was going on a bit at Flow, especially at the Watching Television Off-Television roundtable (including Jonathan Gray, Henry Jenkins, Jason Mittell, Will Brooker, Joel Greenberg, Kevin Sandler, Derek Johnson, Daniel Chamberlain). I think feminist (and mostly female) scholars in the audience expressed frustration that approaches and conclusions were perceived to lack fruitful overlap with work women do and have done--and I think there was also a frustration that the panel (obviously full of fabulous scholars) drew a large audience due to the perceived importance of the scholars and topics while panels that were mostly women drew smaller audiences. I do think we need to talk about that.... But I also want to say that during and after my panel of mostly women at Flow, I felt excluded because my work was not on fans proper (in fact, it could have been that I still in the baby haze that has just recently lifted, by no means would I suggest that was my best work). So, I think that exclusion does cross gender boundaries--and like Jonathan and Kristina have both said, when panels end, we do tend to hang out with our friends.

That said, I think there's a pattern in which women seem to be the ones continually reminding folks that gender should be one of the foundations of all work--not just women's scholarship. So, much like my fabulous partner who does his best to split evenly our household chores often has to be reminded by me to do x, y, or z (reifiying that I'm charge of everything household), I think there's a way in which the burden of bringing up these issues has fallen on women's shoulders (perhaps in part because many of us feel regularly structured by gender divides) because they are perceived as women's issues. Hopefully that makes sense...?

JG: I think all of that makes sense, Melissa, and the fact the burden falls the way it does has to do with larger issues that people much smarter than me have discussed elsewhere during this debate. But let's talk about the panel at Flow for a second. I am aware of the concerns regarding the boundaries to participation being regulated along gender lines. Likewise, I can understand the consternation about the fact a "panel of boys" and a "panel of girls", both featuring speakers who in other instances may have sat on panels together, were placed head-to-head at Flow. I'm not convinced, however, that to point to that particular incident as evidence of a marginalization of female academic practice necessarily does anyone a service. While I think some good has come out of that moment, there was a particularly sour taste left all round, I think, with regard to the way the issue was raised which seemed sometimes to suggest an intent to exclude, or if you like tinfoil headwear, marginalize.

MC: Clearly the sour taste is shared by many--and nobody enjoys it. I think we all know we're all good people and that no one would hurt or exclude anyone else on purpose, but the fact remains that there are patterns there. Perhaps everyone is tired of talking about it (and if so, forgive me), but I think we need to make positive things come out of these confrontations and uncomfortable situations. I love Stuart Hall's description of the push to put gender on the table in early cultural studies projects as the CCCS. I'll paraphrase because I lent out my book with that particular article in it, but he suggests that feminists broke in during the night and crapped on the table of cultural studies. I love that because it suggests how shocking and violent the push felt--but look at how the field grew from that push. I'm not trying to compare this current situation to that, but I do want to stress that I've seen lots of great stuff come out of this dialogue, and I feel so much smarter for having read it--and I'm so glad to be a participant in it. I'm not, however, entirely satisfied by how this more direct stuff (that I think has more to do how we do our work and where our work takes place than it does with the content of our work), and in these last few weeks I'd like to see it more directly addressed. But I'll be quiet if no one else wants to talk about it....

My apologies in advance to those folks who will (rightfully) say that conferences privilege academics--they do. They are, however, an important component of the work that many of us do, despite the fact that our annual travel funds rarely cover even the costs of one trip to one conference. So critiquing conferences as a space of privilege shouldn't lead us to say that the work done there isn't useful or relevant (even fans have conventions, right, so something useful must be going on in these spaces?!). So, the deadlines for Console-ing Passions and the International Communication Association are upcoming. I'd happily volunteer to organize some panel proposals that would address some of the topics we've been discussing here--panels that would include male and female scholars and include folks studying fans with traditional and untraditional frameworks. If you're interested, please let me know.

I agree with Deborah Kaplan's suggestion that "surely a blog post gives a level of exposure unmatchable by presenting a paper to a room containing 16 overtired academics at an MLA conference," but it's become increasingly clear to me that while we started out with a robust conversation in this space, there are mainly "regulars" writing and responding, and in the recent weeks, responses have petered out. So maybe picking up the discussion in another forum would be useful?

What else can we do?

JG: I think you touch on a really important issue here, Melissa; that is, how is it that we can ensure we effectively make spaces of academic privilege accessible while preserving the value of these sites. I think this is the other side of your proposition that critiquing these spaces shouldn't result in a devaluing of the work that is done here at the expense of work completed elsewhere. I'm not sure the intention of the debate thus far has necessarily been to critique these spaces as producing knowledge that isn't useful or relevant, but rather to point perhaps to the inadequacies of traditional academic practice to both engage the range of scholars producing knowledge within the discipline of 'fan studies' (or should that be "about fans"?), and to actively capture the diversity of knowledge that is being produced about the topic. Certainly Francesca Coppa's intervention in this debate describes the politics inherent in the perceived necessity to create spaces outside of what has been formally recognized as 'academia'. That these are spaces where useful work is produced that should or could be included in studies published via more formal academic channels does not seem such a controversial contention.

In doing so, I think you point to one of the most practical and apparent responses to this debate - namely, to try and move this debate or at least the issues it has raised, to a range of different sites. In this regard, I think it is important to work via "micropractices" (to invoke Jason Mittell again) to attempt to open up the spaces we can influence to a wider range of content. Again, there is nothing controversial about this proposition, but I raise it to suggest an answer to your "what else can we do" question. I'm not sure the solution is necessarily striving for a gender balance on panels or a flocking to particular publishing sites. While I think these options are useful and important, I think it is equally important to encourage discussion across platforms, to support the development of a range of areas of specialization and to keep these in touch with each other - in short, to attempt to move the discussion beyond this forum and beyond this moment. In doing so, I think the questions Jason poses, "what is the relationship between the fan viewer and non-fan viewer? When we study fan practices, are we looking at people who consume differently in degree, or in kind?", are useful as points not so much of common enquiry but to begin to frame continued discussion.

The Fall Season Approaches: Pimp Your New Favorites

Last Fall, I asked readers of this blog to "pimp their favorite television show," and we had a truly inspiring set of responses. Indeed, I discovered Supernatural through a groundswell of responses I received here and it has emerged as one of my very favorite programs and belatedly, this summer, I finally have started to catch up with Battlestar Galactica (I'm now half way through Season 2), another series which was a favorite among readers of this blog. Well, this year, I want to start the process earlier. Many of us are checking out the new fall line-up which is starting in earnest this week. So I thought I'd invite you to share with other blog readers your impressions of the new series.

There are a lot of fannish shows on this year, no doubt influenced by the success of Heroes, but most of them look very much like fannish shows we've seen before: the return of Highlander (New Amsterdam), Forever Night (Moonlight), Quantum Leap (Journeyman), and Alias (Bionic Woman). I've been hearing great things about Pushing Daisies but I haven't managed to get my hands on the pilot for it yet.

So far, I've seen about 20 of the series that will be introduced this season, including some which will not reach the air until mid-season. There are a number of series which I liked well enough to set up my Tivo to record and some that I will watch again if the word of mouth picks up. Of the new series, by far, the favorite in my household is Journeyman, a series which isn't getting much buzz yet. Of course my wife, son, and I are died in the wool Quantum Leap fans so it makes sense we'd want to give this series a close look but I've seen lots of other time travel series which lack the character focus that made Leap so successful in years past. Journeyman is probably my top bet on which new series will be a favorite with the fan community -- though I'm not making any bets on how it will fare with the general viewership. It falls right after Heroes which may help it but the tone is so different even if from a network executive's perspective it probably looks like it falls in the same genre. It has a nice balance between long-term serial developments and self-contained episodic narratives, more like Supernatural than Heroes in that regard. And the performances are good enough that I didn't think about who the actor was until later, even though I've really enjoyed watching Rome in the past. Give it a look!

To help set this discussion in motion and to give a shout out to some fellow Aca-Fen, I wanted to let you know about The Extratextuals, a new blog started by Ivan Askwith, Jonathan Gray, and Derek Johnson -- are teaming up to produce a new blog called The Extratextuals. All three of these guys have made guest appearance in this blog from time to time so they should be no stranger to my readers.

Here's how Askwith, a former CMS student now working for Big Space Ship in NYC, describes the blog's goals:

Our blog will focus primarily on the extratextuals that surround the media. By this, we mean everything but the show itself: previews, merchandising, industry buzz, branding, interviews, posters, spatial context, temporal context, related websites, ARGs, spinoffs, spoilers, schedules, bonus materials, transmedia extras, games, YouTube clips, etc. But we're interested in these things not to be arcane or eccentric; rather, we believe that the extratextuals often make the show what it is. Hence this blog is about the mediation of media.

Gray had a chance to see previews of the new fall series, screened at the Paley Center for Media (formerly the Museum of Television and Radio) in New York City, and offers his views about them at the blog. Since I've had a chance to see the pilots of many of these same series, I figured this would give me a good chance to share some of my own responses as well. So, here are some of Gray's thoughts followed by my reactions.

First, here's what Gray has to say about Journeyman:

How it was probably pitched: The Littlest Hobo meets The Time-Traveler's Wife

Okay, so he's not a German Shepherd, as was Canadian TV's The Littlest Hobo (non-Canadians: imagine a roaming Lassie), but our hero's task, as he learns throughout the episode, is to go through time and ensure that the cosmic order works the way it would like to. Kind of Quantum Leapy, in that he often doesn't know what he's meant to do, and must simply follow instinct. Yet no entering of other people's bodies occurs; indeed, this pilot episode keeps him in a San Francisco in which his earlier self is living out his life, so if you're a Kevin McKidd fan (from Rome), you get two of him... It's gimmicky in premise, but smartly done, with nice dramatic elements, and a fine performance by McKidd (though his American accent needs a little work). The neat twist is that his former girlfriend, who he believes to have died in a plane crash, turns out to be a Journey(wo)man too. By the end of the pilot, he has no knowledge of why he is a Journeyman, who chose him, who directs his jumps, and so forth, so though a mystery-a-week program, the pilot builds in prospects for serial development and revelation. If it goes that way, I'll be interested. As it is, it's nothing super special, but still good television.... McKidd's character's confusion is effectively evoked, and in general the show was more demanding of its viewer's attention than I might've expected. Smart stuff.

Another series which has started to generate interest amongst my friends and acquaintances is K-Ville. Check out what Grant McCracken wrote about K-Ville the other day.

And here's what Gray has to say:

K-Ville

How it was probably pitched: NYPD Blue in New Orleans.

Set in post-Katrina New Orleans, it's a procedural, starring, as the FOX exec who introduced the shows offered, an "in your face" cop, and another who is "a guy looking for a new start, like the city itself." Sounds cliché, right? And it begins that way, as my notes to myself include the words "preachy" and "patronizing." But it softens up along the way. It also started to grab me a bit. This is a sad show at times; for instance, when Anderson's wife explains that she moved to Houston for their daughter's sake because the daughter still cries every time it rains, there's a degree of poignancy and power to the line....At a macro level, the show has a lot that it wants to achieve, some of that important and valuable. How it balances this with the day-to-day procedural is where it will live or die; the pilot concentrated its energies on the macro, thereby letting the procedural fall by the wayside, but whether the show continues to botch its procedural element once it's set the scene will be telling... The Wire it is not, and at the moment a good procedural it is not, but it has some small potential.

From my perspective, the pilot suffers from a split personality as if the producers and the networks are still at war over the series indentity. What I wanted to see, as Gray's last bit suggests, was The Wire set in Post-Katrina New Orleans or maybe Hill Street Blues. At times, the series comes close to achieving this -- filmed on location, deploying many location-specific details, showing us some of the devastation you experience if you drive outside the tourist areas in the city, and sharing some of the reality as it is being experienced on the ground. These images were particularly powerful to me because I had a chance to drive through some of the devastated areas when I was in New Orleans earlier this summer for Phoenix Rising. It was the closest thing to a suburban ghost town I ever expected to see. I haven't been able to put the experience into words which is why I haven't really written about it here. At places, this series brought me back to what I saw and felt when I visited some of these communities, including driving past the headquarters for the production, which really is in one of the gutted areas. Unfortunately, the series seems to also be pulled towards larger-than-life Buddy cop show cliches -- something closer to the recent remake of Miami Vice than to The Wire -- and I fear that's where the networks are going to force it to go. I will give it a second look but I haven't made up my mind about it yet.

Gray writes about Big Shots:

How it was probably pitched: Desperate Housewives for men

I'm not sure Big Shots' creators really thought through what they wanted the show to do. On one hand, it's about guys. Not just guys, but guys: the references to penises, checking out women, and the number of scenes involving golf announce the show's raw guyness. On the other hand, its generic format is that of the tawdry evening soap. Granted, I don't see the Nielsen data that ABC does, but I'd presume we have two different demos in tawdry evening soap watchers and penis-&-golf worshippers? Yet its lead-in is Grey's Anatomy, so someone's giving it the sweetheart treatment, and perhaps they think Grey's young female audience want more golf in their lives? I'm dubious. Anyways, all four guys play golf, talk about penises, watch women a lot, and talk about how hard life is being millionaire CEOs.

Again, Gray hits on some of my core concerns with this series. This is the season of social network series -- if we include Big Shots, The Cashmere Mafia, Gossip Girl, The Women's Murder Club, Carpoolers -- each of which deal with groups of friends whose lives are hopelessly intertwined and who connect to each other through a variety of different hardware interfaces, not to mention regular face-to-face communications. Of these, I liked The Cashmere Mafia the best (though my wife thinks I just have a thing for Lucy Liu). And The Women's Murder Club has possibilities -- good cast, not the most inspiring pilot. The men in my family -- my son and I -- squirmed through Big Shots, finding it uncomfortable to watch even though we'd liked many of the cast members in other things, where-as my wife found it amusing. Talking to the students taking our class on network television this term, the gender divide seems pretty consistent: even though it's a series about men, it seems to appeal much more to women. So, that may be the way it is resolving the contradictions that Jonathan identifies here.

Here's what Gray had to say about Big Bang Theory

How it was probably pitched: Beauty and the Geek, the sitcom

If Judd Apatow and a few others have ushered in an era of Geek Chic, nobody seems to have told the writers of this show. In a bizarre way, the show's pathologization of geeks is actually quite impressive, though, and to prove it, try this exercise: try to write a 22 minute script, filling it with as many stereotypes of geeks as possible. Get someone else to count the references. Then get them to watch the pilot of Big Bang Theory, and compare the counts. I bet you'll lose the competition. Important to this exercise, though, is that you should not watch the show yourself, and that you should probably dislike the person required to watch it... N Ultimately, I predict the writers' eagerness to spew stereotypes will get the best of them: surely the Trekker jokes, endless references to MIT (I counted 4 this time), and jokes about math will run out fast.

Okay, I expected to hate Big Bang Theory. I have a very high level of sensitivity to fan stereotypes. But this struck me as much closer to Galaxy Quest than to Trekkies -- that is, the humor comes from the inside rather than the outside. They certainly got all of their science fiction references right and best I can tell from consulting with local experts here, they got their math and science references right too. I frankly laughed harder at this sitcom than any I've seen since Friends. Yes, the stereotypes are broad -- not unusual for a pilot -- and yes, there are plenty of cliches, but there's also a real affection for the characters and a real wit in the ways they deploy the stereotypes which leaves me with some hope for the series. Of course, last year, I thought that Studio 60 on Sunset Strip had a great pilot and then it fell apart almost immediately thereafter. For what it's worth, MIT students who have seen the pilot didn't find it as funny as I did.

Here's Gray on Gossip Girl

How it was probably pitched: (1) product placement for Sidekicks; (2) The OC in the Upper East

Move The OC to New York, put school uniforms on everyone, give everyone Sidekicks that they use every few seconds, add a highly annoying voiceover and you have Gossip Girl. Veronica Mars fans will know that their beloved Kristen Bell does the voiceovers, but I'm sorry to say that this is by far the worst part of the show, a juvenile, silly, forced, even moronic addition. If anything sinks this show, it'll be the voiceover. Otherwise, though, it shows all the signs of succeeding - emaciated actresses, a guy who the show wants us to believe is regarded as a loser at school, yet who is quite handsome, parents who have their own secrets and vices, a passable performance by Blake Lively at its center, buckets of salacious gossip seemingly imported fresh from The Hills, conspicuous consumption, lavish parties, broken hearts, feuding friends, dangerous rich boys, decadence aplenty, characters who are either Evil or Good, oodles of current singles playing in the background (and yes, I believe "oodles" is the correct plural for pop music), and so forth.

Hmmm. To me, this show was much closer to what Cruel Intentions would have been like if it were produced for the CW network -- a dark dark view of adolescent society as over-stated as any teenage drama queen's self perceptions, without a drop of human warmth or any real humor. I agree with Jonathon that the voice-over may be what really sinks it (even though I am a VM fan) but I don't agree with him that there's much to redeem it for me otherwise.

Some other Series I saw and liked (at least as far as one can tell from the pilot):

The Sarah Connor Chronicles (due midseason) -- once you get over the shock of seeing familiar characters played by unfamiliar actors, the series takes over and finds its own footing. Great chemistry between some of the characters, surprisingly intense action scenes for prime time television.

Life is Wild -- OK, this one probably falls squarely in the guilty pleasure category, but I enjoyed it enough that I will probably watch more. It's a totally formulaic family drama set in Africa but I grew up on Daktari and Born Free, not to mention Johnny Quest and American Cowboy in Africa, and it was a kind of comfort food return to childhood favorites. I suspect my response here is idiosyncratic but if you are of the same generation as I am, you might want to give it a look.

Caveman -- I liked it better than I expected from what has been described as a half hour sitcom spun off from an advertising campaign for auto insurance. I don't think the idea has legs; I don't expect to be watching this series a year from now, but they managed to get some engaging social satire of our current attitudes towards class and race out of the caveman gimmick. So catch it while it lasts.

Samantha Who -- Smart enough that I will turn it on for another episode, not engaging enough that it's likely to find a permanent spot on my Tivo.

Bionic Woman -- this one has possibilities, but I feel like I've seen it before. It's not on the level of Alias or La Femme Nikita, even though it wants very hard to be. It's probably closer to Dark Angel, but the fact that we can position it so squarely within this genre tradition doesn't bode well for its originality. It could get stronger, though, as it goes along, so I am not giving up hope for this one just yet.

The Return of Jezebel Jones -- I am surprised how many of the sitcoms this season captured my interest. I haven't really been a sitcom viewer in recent years. But I liked the interplay here between the mismatched sisters, played by Parker Posey and Lauren Ambrose. Nothing really remarkable, but some spark which makes me want to root for it.

Series I didn't like:

Carpoolers -- painfully bad!

Miss/Guided -- Truth in Advertising.

Viva Laughlin -- This is being pushed as being a quirky new series -- a musical in the spirit of The Singing Detective or Pennies From Heaven. It owes much more to the late and unlamented Cop Rock. It just didn't work for me.

Life -- A story about a cop who returns to the beat after a decade or more in jail for a crime he didn't commit. I wanted to like this one but found the central performance flat and uninteresting.

There's much more television out there to be watched. So let's try to pool our knowledge here. What shows are you most looking forward to seeing? Which shows sparked a twinkle of fannish enthusiasm from you?

Was Herman Melville a Proto-Fan?

Earlier this year, I proclaimed my ambitions to re-read (perhaps more accurately, read) Moby Dick this summer, having done a rather poor job of tackling this novel as a high school student. I am now a hundred pages from the end. What had inspired my own personal pursuit of the Great White Whale was my involvement through Project nml with Ricardo Pitts-Wiley, the artistic director of The Mixed Magic Theater based in Pawtucket, Rhode Island. Ricardo has been working to get young people more engaged in Melville's classic story by encouraging them to rewrite it in a more contemporary setting. The result was Moby Dick: Then and Now, a remarkable stage performance which our team (especially Deb Liu) has been documenting. This fall, we will be working to create a teacher's guide for Moby Dick based on the idea of learning through remixing.

In anticipation of work this fall with Wyn Kelly, my colleague from the MIT Literature Section and a leading Melville expert, I returned to the scene of the crime -- reading the novel in the battered Bantam classics edition that I had failed to complete in high school. I must say that reading Moby Dick through the lens of remix culture has taught me a new way to experience this remarkable and idiosyncratic work: rather than cursing the various digressions from the core adventure saga, I have found myself reading them with renewed attention.

Moby Dick, I am discovering, absorbs all of the genres of writing and speaking of its own times, sucking up stories and cultures, juxtaposing them with each other in fresh and unanticipated ways. The abrupt shifts in language, the desire to record every detail of life on board the ship, to catalog every piece of equipment, to dissect the whale from skin to bones, to trace stories across every possible mode of representation and to question all existing accounts of the Whale, these all become part of the work's encyclopedic drive.

Somewhere around page 400, I came to another realization. We might see Melville as adopting a range of interpretive strategies and modes of reading which would be recognizable to contemporary fan culture. What if we looked at Melville as a fan of whales and whaling lore. After all, only a true fan would be so obsessed with every detail and would chase the damned "fish" all around the planet the way Melville does.

Speculating

Here is one of the many passages in the book where Melville examines the story of Jonah:

One old Sag-Harbor whaleman's chief reason for questioning the Hebrew story was this:- He had one of those quaint old-fashioned Bibles, embellished with curious, unscientific plates; one of which represented Jonah's whale with two spouts in his head- a peculiarity only true with respect to a species of the Leviathan (the Right Whale, and the varieties of that order), concerning which the fishermen have this saying, "A penny roll would choke him"; his swallow is so very small. But, to this, Bishop Jebb's anticipative answer is ready. It is not necessary, hints the Bishop, that we consider Jonah as tombed in the whale's belly, but as temporarily lodged in some part of his mouth. And this seems reasonable enough in the good Bishop. For truly, the Right Whale's mouth would accommodate a couple of whist-tables, and comfortably seat all the players. Possibly, too, Jonah might have ensconced himself in a hollow tooth; but, on second thoughts, the Right Whale is toothless

.-- Moby Dick, Chapter 83

In this case, he is describing a process of speculation through which his fellow whaling fans -- the old sag-Harbor whalesman and Bishop Jebb -- try to make sense of contradictions in the source text, extending beyond the information given in order to try to reconcile what they know of whales in the real world with what the story tells them about Jonah's encounter with the Leviathan. Any one who has been in fandom for very long recognizes this conversation -- you take an element which doesn't quite work and rather than discarding it, you keep speculating around it trying to figure out under what circumstances it might make sense. Fans often describe such creative work as "repairing the damage" created by a distracted artist who didn't think through all of the implications of their own story and such speculation clearly leads step by step towards a whole scale rewriting of the narrative to better satisfy the fan's own fantasies and interests. What emerges is a kind of proto-fan fiction.

What if we imagined Jonah inside the Whale's mouth rather than fully swallowed -- maybe even inside his tooth? Ah, but we've already figured out that the Leviathan must have been a Right Whale, and not wanting to discard all of that earlier fannish labor, we want to preserve that theory and so we have to discard this new layer of speculation.

Nitpicking

In this case, the speculations also constitute a form of nitpicking. As I've discussed nitpicking here in the past, it involves a fan reading the text in relation to another body of knowledge. The example I used a while back was a site where doctors and medical students "nitpicked" House. Such nitpicking comes through most vividly when Melville takes on previous representations of the whale. Here, we see Melville boldly assert his superior knowledge and his desire to "set the record straight," both motives I recognize from myself and other contemporary fans:

I shall ere long paint to you as well as one can without canvas, something like the true form of the whale as he actually appears to the eye of the whaleman when in his own absolute body the whale is moored alongside the whaleship so that he can be fairly stepped upon there. It may be worth while, therefore, previously to advert to those curious imaginary portraits of him which even down to the present day confidently challenge the faith of the landsman. It is time to set the world right in this matter, by proving such pictures of the whale all wrong.

-- Moby Dick, Chapter 55

But, before he can do so, he must clear away previous representations, in this case, focus on the anatomical inaccuracies created by artists who have had no direct experience of the living beast:

These manifold mistakes in depicting the whale are not so very surprising after all. Consider! Most of the scientific drawings have been taken from the stranded fish; and these are about as correct as a drawing of a wrecked ship, with broken back, would correctly represent the noble animal itself in all its undashed pride of hull and spars. Though elephants have stood for their full-lengths, the living Leviathan has never yet fairly floated himself for his portrait. The living whale, in his full majesty and significance, is only to be seen at sea in unfathomable waters; and afloat the vast bulk of him is out of sight, like a launched line-of-battle ship; and out of that element it is a thing eternally impossible for mortal man to hoist him bodily into the air, so as to preserve all his mighty swells and undulations. And, not to speak of the highly presumable difference of contour between a young suckling whale and a full-grown Platonian Leviathan; yet, even in the case of one of those young sucking whales hoisted to a ship's deck, such is then the outlandish, eel-like, limbered, varying shape of him, that his precise expression the devil himself could not catch.

-- Moby Dick, Chapter 55

I am reminded of a recurring feature on Sequential Tart, a long-standing webzine by and for female comics fans, which regularly posts and critiques unlikely depictions of the female body in various superhero comics. Here, for example, is an excerpt from one tutorial on "Bizarre Breasts":

Bizarre proportions are nothing new to comics; be it the desire to cater to the cheesecake crowd or simply the preference of the artist, distorted anatomy has become commonplace. The fact that "professional" artists may utilize distortions in published works is a bit disappointing, but frankly, if they've gotten the job the odds are they aren't going to feel the need to change their style. That's fine, the world needs laughter. However, what does bother me is the possibility -- hell, the reality -- that amateur artists are copying this exaggerated anatomy and making these mistakes their own. So, in hopes of reaching those for whom this advice may actually have some impact, I have utilized my meager knowledge of anatomy and admittedly unpolished art skills to bring the world a brief tutorial on one of the comic artists' greatest challenges: the breast.

I don't want to push the parallels here too far but it seems to me that they are both fascinated with showing the absurd and inaccurate representation of anatomy which comes from artists who don't really understand the first thing about the subjects they are trying to depict.

Cataloging and Collecting

Melville, like modern day fans, refuses to restrict himself to a single text or even a single mode of representation. As he explains, "There are some enterprises in which a careful disorderliness is the true method." (Chapter 82) And indeed, some of the most productive modes of fan interpretation involve rampant interdisciplinarity and free association, creating unexpected juxtapositions of texts, tracing real and imagined allusions to other works, or simply doing the kind of "connect the dots" activity that is expected of readers of transmedia stories. Melville reads everything he can get his hands on -- ancient books, religious texts, paintings, scrimshaw, currency, tavern signs, even the stars in the sky, as he tries to find every available reference to his object of fascination. He exhibits here the fan's fascination with cataloging and collecting:

The more I dive into this matter of whaling, and push my researches up to the very spring-head of it so much the more am I impressed with its great honorableness and antiquity; and especially when I find so many great demi-gods and heroes, prophets of all sorts, who one way or other have shed distinction upon it, I am transported with the reflection that I myself belong, though but subordinately, to so emblazoned a fraternity.

-- Moby Dick, Chapter 82

I particularly like that last bit about becoming part of a "fraternity" of others who share his passions and knowledge for this touches about as well as anything I've read on the social bonds which link fan communities together. Doesn't this sound like someone trying to pimp his fandom?

Appropriation and Transformation

So far, I have shown Melville to be in many ways a classic fan boy -- trying to master a complex body of knowledge and show off to his fellow fans by nitpicking less satisfying works. Nothing we've described so far would be out of place on a contemporary discussion list -- although this last passage suggests that he sees his fandom in terms of his relationships with other fans and not just as a personal quest towards knowledge. Yet, there are brief passages in these sections of the novel that he may also be more openly rewriting classic stories to better satisfy his own fancies and that act of rewriting pushes him closer to contemporary fanfic practices. Consider, for example, how Melville manhandles the canon in his retelling of the story of St. George and the Dragon:

Akin to the adventure of Perseus and Andromeda- indeed, by some supposed to be indirectly derived from it- is that famous story of St. George and the Dragon; which dragon I maintain to have been a whale; for in many old chronicles whales and dragons are strangely jumbled together, and often stand for each other. "Thou art as a lion of the waters, and as a dragon of the sea," said Ezekiel; hereby, plainly meaning a whale; in truth, some versions of the Bible use that word itself. Besides, it would much subtract from the glory of the exploit had St. George but encountered a crawling reptile of the land, instead of doing battle with the great monster of the deep. Any man may kill a snake, but only a Perseus, a St. George, a Coffin, have the heart in them to march boldly up to a whale.

Let not the modern paintings of this scene mislead us; for though the creature encountered by that valiant whaleman of old is vaguely represented of a griffin-like shape, and though the battle is depicted on land and the saint on horseback, yet considering the great ignorance of those times, when the true form of the whale was unknown to artists; and considering that as in Perseus' case, St. George's whale might have crawled up out of the sea on the beach; and considering that the animal ridden by St. George might have been only a large seal, or sea-horse; bearing all this in mind, it will not appear altogether incompatible with the sacred legend and the ancientest draughts of the scene, to hold this so-called dragon no other than the great Leviathan himself. In fact, placed before the strict and piercing truth, this whole story will fare like that fish, flesh, and fowl idol of the Philistines, Dagon by name; who being planted before the ark of Israel, his horse's head and both the palms of his hands fell off from him, and only the stump or fishy part of him remained. Thus, then, one of our own noble stamp, even a whaleman, is the tutelary guardian of England; and by good rights, we harpooneers of Nantucket should be enrolled in the most noble order of St. George. And therefore, let not the knights of that honorable company (none of whom, I venture to say, have ever had to do with a whale like their great patron), let them never eye a Nantucketer with disdain, since even in our woollen frocks and tarred trowers we are much better entitled to St. George's decoration than they.

-- Moby Dick, Chapter 82

Fans might describe what Melville does here with St. George as a kind of Alternate Universe story: what if St. George had been a sea-faring rather than land-loving man? Indeed, we can see him here as involved in a struggle with another fan community over which one of them "correctly" captures what is interesting about this character and his adventures. Why should we not be surprised that Melville was involved in a battle with another "ship"! :-)

But like many later fans, Melville also struggles with how much fidelity the fan writer owes to the original. The author discusses the ways that multiple whalers approaching the same creature determine who can assert ownership over it, declaring some whales to be "fast-fish," that is, already harpooned and bound by a particular ship, and others to be "loose-fish," that is, free of any binds or constraints and thus subject to being grabbed by whichever ship approaches them first. Melville, then, extends this metaphor to talk about the work of the imagination: "What are you, reader, but a Loose-fish and a Fast-fish, too?" (Chapter 89) In other words, Melville is exploring to what degree we get hooked into a story and thus get captured by its authors and to what degree our imagination remains unmoored, capable of taking the story where-ever we want it to go. In a sense, that's exactly what fans are trying to make sense of when they debate how much they need to follow canon and to what degree they can construct their own fanon.

Read in this way, we can see Moby Dick, often described as the Great American Novel, as a piece of fan fiction which grows out of Melville's fascination for the whale and his mastery over whaling lore. Drawing on a range of stories, responding to competing representations, Melville constructs his own original fiction, which he asserts better captures what fascinates him about man's eternal struggle against the natural order.

Melville was one of us. Pretty cool, huh?

"I'm So Hot My Husband Can't Get Fire Insurance": Interview with Grant Hayter-Menzies (Part Two)

Last week, I shared with you my enthusiasm for the opening sequence of So Long Letty, the film through which I first became aware of the remarkable stage, screen, and radio performer, Charlotte Greenwood. My feelings towards the film's conclusion was more ambivalent. Most of the comedian comedies of the period, those featuring male performers, end on moments of maximum disruption -- on a final anarchistic burst of energy that sometimes literally brings the house down. Think about the final moments from some of the Marx Brothers vehicles of this period. So Long Letty, on the other hand, ends on a moment of over-stated domesticity. Here's what I wrote about it in What Made Pistachio Nuts?:

So Long Letty ends with a dinner party, one contrasting sharply in its formality and sobriety to the wild party Letty threw just a few scenes before. The entire cast has gathered around the table with Uncle Claude seated at its head, smiling benevolently at his gathered relatives and friends. The prune-faced patriarch has at last been shown proper respect by the once-terrible woman. The young granddaughters announce their engagement to two men they met only a few scenes before; the uncle looks upon it all with approval. He even invites his now much-beloved niece to act as a chaperon for his granddaughter's impending trip to Europe, though she refuses in order to remain at her husband's side. All lift glasses and join in a reprise of "So Long Letty," a slow sentimental ballad strikingly different from the more jazzy numbers associated with Greenwood. Letty has accommodated herself to the demands of her husband and her uncle, having learned quite literally to sing a different tune.

A highly unsatisfying resolution, the exaggerated domesticity of this concluding scene and the abruptness with which it was obtained weakens its ability to restrain Letty's subversiveness. Letty seems to be robbed of a victory over her husband and uncle that generic conventions suggest she richly deserves... In the film's final scenes, however, Greenwood's performance still pushes against domestic containment. It is Letty, not the uncle, who presides over the table, offering toasts and dominating the dinner discourse. When the Uncle urges her to accompany his nieces to Europe, she initially babbles about 'mud packs in Paris,' before dutifully rejecting the offer. Her hesitation suggests that she retains the desires that had earlier led to her rebelliousness. When Letty joins in the chorus, she does so with the loud voice and broad gestures that have accompanied the other musical numbers, even as she sings about her own capitulation to male demands,"So Long Letty." Moreover, Uncle Claude seems looser, more lively here, as if he has been revitalized through his encounters with Letty; the capitulation may not have been entirely one-sided. Finally, it is significant, given the alignment of narrative with masculinity and performance with femininity, that the film ends on a note of performance, the singing of "So Long Letty," which simultaneously creates a narrative unity between the opposing terms. The song reconciles, if imperfectly, narrative and performance just as it reconciles, if imperfectly, male restraint and female pleasure. Even Uncle Claude, the motor of the narrative action, now joyfully joins the musical performance.

Grant Hayter-Menzies, the author of the recently released Charlotte Greenwood: The Life and Career of The Comic Star of Vaudeville, Radio and Film, offers a somewhat different take on the film's ending, which he repeats in the interview below. (I wish that the sequencewas up on YouTube so I could share it with you to make your own judgment.) To some degree, the differences in our interpretation are ones of emphasis. My analysis of the scene suggests some ways that Letty continues to assert a strong presence on the level of performance even if the narrative shows her seeming acceptance of male demands. I was reading the scene through a focus on genre, while Hayter-Menzies reads it in the larger context of Greenwood's career. This is one of the ways that his book helped me to place this film inside the body of her work in new ways.

As this interview also suggests, the book sheds light on many other important entertainment personalities. Here, I am especially interested in her work with Eddie Cantor (see this clip from Palmy Days to see how well the chemistry clicked between them).

Pulling this post together, I have been pleasantly surprised by how much Greenwood material is out there on the web -- especially on YouTube. Collectors are making obscure clips more readily available to the public. I had to trek to the archives to see some of these performances; you can at least sample them in your own homes. You can also sample performances by some of the other female clowns I wrote about in my book -- see for example this segment of Winnie Lightner . Unfortunately, I had no such luck finding any of the comic performances of Lupe Velez, another female clown, whose work I discuss in The Wow Climax.

You and I have some disagreement about the ending of the film version of So Long Letty. I have tended to see it as the capitulation of a powerful, free spirited woman to patriarchal authority, where-as you see Letty as manipulating things to the very end. Can you share your perspective on the film's ending?

I believe Charlotte's 1929 Letty is a woman of infinite resourcefulness, who far from being a disturber of the peace, actually is in control of the chaos she creates. This was a characterization Charlotte excelled at and would play, at various strengths, throughout her stage and screen career. The maternal instinct which glows in the role of Aunt Eller was, in Charlotte's youth, sort of like the Lucy personality from The Peanuts: she was the bossy big girl who in having her way created chaos for other people, but who was herding the sheep in the direction she wanted even as she was scaring them. The scene where Letty tells Uncle Claude that she is actually pregnant--answering his greatest wish--seems to me to be the final charm from Letty's big bag of tricks. She knows that there is no other way to repair the mess things are in except to meet Uncle Claude on his own terms, in his own language--telling him what he wants to hear, which is not a form of capitulation but of control. And for this reason I believe Letty, who presides over the celebratory dinner at the end of the film, is still very much in charge--a wiser Letty, if you will, but in no way a diminished one.

Greenwood worked with Eddie Cantor several times in the course of her career. What can you tell us about their relationship? What accounts for the chemistry they displayed on screen together?

Charlotte and Eddie Cantor were, as I've pointed out, two of the twentieth century's most popular comedians, but both had originally had no intention of going in the way of comedy. Cantor wanted to be a serious singer, as did Charlotte. Both came to comedy by accident, and both went with comedy because it was what gave them the greatest success. I believe this is part of what made for such a charming screen partnership. Charlotte also loved Cantor's family life, which was quite normal (he and his wife produced all girls), where he was the father, their children had a home-keeping mother, they ate dinner together every night, and so forth. That totally drew Charlotte's admiration and respect.

Greenwood worked with Buster Keaton on Bedroom, Parlor and Bath, at a moment when his career was undergoing rapid decline and the silent clown was giving

way to alcoholism. What do we know about Greenwood's perspectives on working

with Keaton during this period?

I wish I could say that I found something in Charlotte's memoirs that would shed new light on what it was like working with a great comic of the silents in decline in the talkies. But Charlotte was not particularly interested in film work (she abandoned Hollywood at the height of her fame, in 1933, for the London stage), and other than a few anecdotes about working with Keaton, or with Bert Lahr or Eddie Cantor, she does not give much space to her film work. She does record how in the big lovemaking scene with Keaton in Parlor, Bedroom and Bath, they made such violence together she ended up with a bloody mouth and he with a black eye. Beyond that, what happened before the cameras was not a big deal to her. The only actor she was paired with that she writes of wanting to work with again was Jack Oakie--and they never worked together again after making Shirley Temple's final Fox film together, Young People (1940).

Greenwood was a physically adept performer. How did her embrace of women's athleticism become part of the promotion for her performances? What do we know about her attitudes towards feminism more generally?

Excellent question about feminism and athleticism, because Charlotte seemed to believe they went hand in hand--she strongly supported women's rights as well as the rights of women performers (she was one of the charter members of Actors' Equity in 1913), and she had nothing but disgust for men who two-timed or took advantage of women who loved them. (She had been hurt badly by the adultery of her first husband, Cyril Ring, to the point of never writing a single word about him or their marriage in her memoirs.) And Charlotte believed that part of a woman's strength was that she must keep herself physically fit, ready for whatever any man could throw at her. I include at the end of the book an exercise regimen Charlotte intended to be part of her memoirs, had they been published, the upshot of which is that the body be kept limber--no need to explain why this particular comic dancer needed an elastic body!

Greenwood was a deeply religious woman. How did she reconcile her beliefs with being part of the entertainment industry at a time when actresses did not enjoy a high degree of social respectibility?

Like her good friend Billie Burke, whose biography I am now writing, Charlotte was able to be religious, or at least deeply devoted to a religious belief, and still swim well in the "sinful" waters of Hollywood or New York, and I think, again, it had to do with the essentially nonjudgmental atmosphere of their early theatre training. Charlotte writes of being done her first kind service, as an awkward fifteen year old who had tripped in a hotel lobby, spilling her luggage and a potted plant, by the star Eva Tanguay, who did not laugh at her lying there on the floor but helped her up, at the same time remarking on her beautiful eyes. Everyone else--everyone out in the ordinary world, that is--had always laughed and jeered at this gangly girl. That meeting with Tanguay, Charlotte says, was when she knew that theatre people were her people, that they would never laugh at her but would always be there to support and help, and that ideal never died--even as she was herself always there for young performers, to help and advise and nurture, as she did with Shirley Jones in Oklahoma!

Part of Charlotte's high regard for the theatre was that what made all those people out there happy must be something almost sacred, which to her it was, even when prancing through the homoerotic antics of Porter's Out of This World or singing risqué songs in her Letty plays or doing "Her Morning Bath" routine on vaudeville, which essentially was a sort of threatened but never achieved striptease routine. These made happy the people who had paid good money to come see her perform, and Charlotte always saw this as a great privilege on her part. She never took her audiences for granted. So she did not judge, as far as I can see, what it was they laughed at, or what she said, sang or pantomimed to give them that pleasure.

Why do you think Greenwood has largely disappeared from popular memory when many

of her contemporaries -- Fanny Brice or Ethel Merman, say -- still exert such a

vivid influence on the public imagination?

Fanny Brice had the immortalizing good fortune of being a Ziegfeld Follies star, as well as being the subject of several films and television productions detailing her roller-coaster love life. Merman kept going strong well past middle age, even turning out a disco album, and starred in some major hits. Charlotte made comparatively few films, had few monumental hits on Broadway, had a very specialized set of gimmicks, and only really did what she wanted to--she had made a lot of money in the 1920's and invested it well. Much of her best work, per the critics, was on stage, where even the greatest performances evaporate as soon as the show is over. One of my most abiding intentions in writing this book was to breathe life back into that vanished world of Charlotte's stage work--that world where she was happiest, where she was able to be the actress and not always the clown.

Gender and Fan Culture (Round Sixteen, Part Two): Deborah Kaplan and Alan McKee

art, Art, and aesthetics DK: Other acafen have told me that my fan fiction tastes are highbrow and shaped by external literary standards (see below), and my lack of appreciation for id vortex stories -- that is, stories which revel in extreme emotional connections to pain, romance, torment, and the like in ways that can be deeply satisfying to a reader but which we have been taught to despise as over-the-top -- is a weakness in understanding, appreciating, or analyzing fan fiction.

AM: This is a good example of my current obsession (as you'll know from the book) - the forms of discrimination used by non-academic consumers. It fascinates - and appalls - me that so much cultural theory - Left and well as Right leaning - is predicated on the assumption that non-academics consume indiscriminately. It makes me angry to read authors such as Habermas and Adorno claiming that non-academic consumers will take whatever they're given, and that the level of 'trash' in culture is due the producers forcing their wares onto a helpless public. Anthropologist Daniel Miller has analysed everyday purchasing decisions and shown the level of intellectual work that goes into deciding to choose, say, one band of meat pie over another. Fan cultures fascinate me because they provide well documented examples of such decisions, and particularly their aesthetic elements. Because there's much discussion between members about these decisions, the systems are both complex and accessible. What you're talking about here is clear example of an aesthetic system generated within fandom - not from within academia, but in direct response to it. Which is interesting. My own fan interests - Doctor Who is the strongest, and the fan culture with which I am most familiar - don't have anything like the same sense of resentment to 'traditional' literary forms of analysis. They don't really show up much in our aesthetic systems, either as good or bad objects. Although there's a lot of fun to be had making fun of Tulloch and Alvarado's Doctor Who: The Unfolding Text, which is seen to be full of jargon, and to take the program far too seriously ...

DK: Nobody has told me that my taste in comics are too highbrow but I have to admit that I've been known to be unattractively smug that most of my comics are indies. Even more unattractively, if a trip to the comic book store has me buying only DC/Marvel comics, I've been known to pick up an independent comic that was lower on my shopping list just so I wouldn't be seen buying only mainstream publishers in a shopping trip (I will do the same thing if I realize that all of comics I've bought are written by men, and pick up something on my list which was written by a woman). Interestingly, it's not the act I find unattractive but my rationale. Making sure I'm supporting independent comic book publishers and female creators is admirable, but doing so because I don't want the cashier of my favorite store to think that I am a lowbrow reader is fairly ugly. (That being said, I've also been told that my taste in fantasy and science fiction books is entirely lowbrow. I don't have much of a taste for the classics, for the grand old wizards of science fiction. If you tell me to read Ursula Le Guin I'll pick Wizard of Earthsea (lowbrow simply by nature of being written for children, and don't even get me started on that problematic valuation) over The Dispossessed in a heartbeat. I prefer early David Eddings to Stephen R. Donaldson. I want my books to have happy endings, and can you get more lowbrow than that?)

AM: I often describe what I'm looking for in a film as 'singing, dancing and a happy ending'. I think that's one of the main differences between entertainment and art. And given the choice, I'll always go for the former.

DK: Though I absolutely love it when something is both!

AM: Ah. Here we go. The old definition - 'What is art'. I mean, I'm happy to say that the Buffy season 5 finale, 'The Gift' is art.

DK: Well, duh, she interjects, proving herself intellectually.

AM: A definition which simply means anything that is beautifully done on its own terms. But in the more institutional definition of 'art' - ie, that which is taught in Art History courses at University, or for which one can get an Arts Council grant - then I would have to demur. That kind of 'art' does everything in its power to make sure that it's never entertainment. Which is why I hate it so much. (have a look at this for a laugh - http://flowtv.org/?p=107)

DK: See, I agree with your Flow essay, but not with the way you phrase it here. I think a lot of the art which gets you an Arts Council grant is quite wonderful, and is often entertainment. For all my bragging about how lowbrow I am, I adored ballet as a child, and not just The Nutcracker Suite, but everything from Balanchine to modern dance. Just because The National Endowment for the Arts decided it was worth funding, doesn't mean it isn't Entertainment. The focus in your Flow essay is more the inverse, which I do agree with -- just because it doesn't get National Endowment for the Arts funding doesn't mean it isn't Art.

AM: But I think that when Art becomes entertaining, the ideological apparatuses that manage the sector swing into play to start stripping it of its status. There's a great chapter on opera in Jim Collins's collection High Pop. It points out that when Nessum Dorma was used to sell the soccer World Cup in 1990, and became massively popular, many opera critics despaired. The music had become familiar and unchallenging - in short, entertaining - and was therefore, no longer Art!

DK: There's this fascinating bit of Walter Benjamin where he makes the usual arts/entertainment division (regarding Germany's reading habits in the 1920s) -- and then goes on to attack criticism for being wholly concerned with the literature of the public sphere. It's exactly the same dichotomy we have now except with the critical lens focused in the opposite direction.

Kristina Busse and I have had a number of conversations that went something like this (and keep in mind I am paraphrasing her -- her end of the conversation is much more intelligent than I am probably making it sound here):

Me: Yadda yadda yadda high quality fan fiction --

Kristina: Hold it right there, buster. What do you mean by "high quality"?

M: [I ramble on about a number of things including technical skill, narrative consistency, character consistency, metaphorical layering, and a whole lot of other value judgments which have led Kristina to name me, much to my horror, a New Critic.]

K: And who decided that was the correct axis on which to measure the quality of fan fiction? What about the Id Vortex?

M: There's a conversation I could start here about how I think you need to use the master's tools to get the people who live in the master's house to pay attention, but that's not important right now. Why don't I just rephrase it as "I find it a more enjoyable reading experience to read a story which has both Id Vortex AND the measures that the academy would call quality."

K: That's just because you have been trained by the academy to think that way.

M: No it isn't. It's my aesthetic sense of what I find enjoyable to read and what I find to be quality.

K: How do you know? Brainwash victim.

M: ...

K: *looks victorious, or at least as victorious as a person can look over the phone*

M: Look, a yak!

So in some senses I am insufficiently aligned to the fangirl axis, or I am too brainwashed by the patriarchal academy. (Of course, when I phrase it this way with Kristina she gets rightfully disgruntled because that's not what she's accusing me of at all, but I'm speaking hyperbolically. Kristina, I hope you forgive me for any misrepresentations!)

AM: A better response would be: 'No - YOU'RE a brainwash victim'. And she would have said 'No - YOU are'. And so on, until you fell out and stopped being BFF...

This raises an important point for me, about the different between saying 'I like this' or saying 'This is good'. Again, back to my book - you've got the whole history of philosophy of aesthetics (spit!), dealing with this distinction, but not getting very far, because most of the philosophers want to find a way to make the claim of 'This is good' into an objective statement of fact - which it never can be. It makes more sense to me to see the desire to go beyond the simple personal response of saying 'I like this' to say 'This is good' as a desire to open up dialogue - to get other fans into a conversation about what criteria you might use in order to judge your favourite texts, to try to persuade each other ... and then it becomes about the conversation, about community formation, and about using the text, and your discussions about it, to form a shared system of making sense, and a community. The discussion itself is the point. And so my question is - was your conversation with Kristina, in itself, pleasurable? And if not, why not?

DK: Oh, of course it is pleasurable! Because the act of coming to terms with definitions and their flaws is itself a joyous part of literary analysis for me. Unsolvable, but so much fun.

AM: Exactly! It provides a space in which it is possible for the two of you to keep on talking about the common object which is one of the things that holds you together. In the conversation you cite, I see two points of possible friction. The first is the use of the term 'quality'. I've been tracing the uses of that word for some time now, and it seems to function quite explicitly as a synonym for 'highbrow'. And with that comes a simultaneous denigration of its implied opposite - 'trash'. It's tricky to try to explain why you think something is good, without denigrating other points of view - but it is possible. I think it involves a playfulness, not taking yourself too seriously. That's more possible when dealing with lowbrow culture than highbrow culture, simply because we know, as we discuss who is the best gay porn director, that there's something a bit silly about talking in those terms.

DK: And yet it's so meaningful, and as you point out in Beautiful Things, everybody does it every day. I could tell you what I think is the best porn, gay or otherwise, without even having to stop and think -- and it doesn't correspond to highbrow artistic style mapped onto the porn genre You're right, too, that this phrasing -- "highest quality porn director" -- provokes a double take. This moment of cognitive dissonance makes apparent the disturbing correlation between "quality" and our ideas of "highbrow".

AM: I think that when you start pulling in the language of the oppressors - which I think 'quality' is - it becomes harder to do that playfulness. From an empirical point of view, there's almost a 100% guarantee that when somebody says that something is 'quality' - quality television, quality film, quality writing, quality journalism - I know that I'm not going to like it. Whereas, if it is described as 'trash', there's a high probability it's going to engage, delight and excite me.

On the other side of your debate with Kristina, the idea that somebody's pleasures should be denigrated because of 'false consciousness' makes me pretty angry. Which is why I suggested the riposte of 'No, you are'. Cos that's the problem with false consciousness - it applies to everybody equally. There's nobody who's got true consciousness - or at least, who can prove to my satisfaction that their consciousness is true and mine is false ...

DK: Definitely. And if in my humorous paraphrase above I represented Kristina as someone who would denigrate someone else's pleasures, that is about the most extreme misrepresentation of her I can conceive of. But we have different tastes, different aesthetic senses, and it's valuable to me to be challenged on my definitions of objective quality. It's always startling to me to discover I have these; on the one hand I'm a relativist and a social constructionist, and on the other hand I'm a book reviewer who makes absolutist statements about the value of a text. I'm telling you, there's nothing that can shock a good deconstructionist literary theorist into analyzing her own assumptions more than being called a New Critic. *shudders*

AM: Which raises an interesting point. The only place that I make fully absolutist statements about the value of texts is in doing academic book reviews and refereeing journal papers (leaving the marking of student essays to one side - not because it's not important or relevant, but just because, as they say 'Don't get me started on that'. It's a whole other book about power, authority and knowledge). And even there, I have to admit, I'm getting more and more relativist. I learned a lot from editing an academic journal for eight years. Often I would send a paper off for blind refereeing, and get back one report that said 'Publish exactly as is', and one that said 'Must never be published, this is crap'. Getting that response, over and over again, was an eye opener ... so now I tend to say, 'This is a very good example of its genre ...' or 'The paper does not have a clear linear argument, but you may not feel that this is important'. On this last point, I'm a huge fan of the clearly made linear argument supported by evidence - but of course, that means that whenever I get a paper of cultural theory to referee, my first response is just to tick the box marked 'This is a load of nonsense'.

DK: One day I will send you this self-published science-fiction novel I had to review. Just when I think I am getting relativist about the aesthetic quality of texts I get a complete and utter pile of rubbish sent to me for judgment. (On the other hand, I work closely with a teacher who brings many of the young adult novels I review into her seventh grade classroom. Although for the most part I think her students are excellent readers with what I would call in any other conversation "excellent taste", I do get continuous reports about books I found mediocre which get gobbled up, and books which I found sublime which get ignored. Which brings me back to questioning what it means to be a reviewer, what it means to make objective statements about texts which are really more objective statements about my own taste.)

AM: ['excellent taste' = 'taste just like mine'. In my definition of the term anyway]. My response to this point is an anthropological one with a commitment to conversation. The decisions about what is good and what is bad can be entirely subjective - but if you are the only person who thinks that way, then we call you mad ('Gigli is the best movie ever made!'). But it gets interesting when you start looking at what communities of people agree are good and bad. And those decisions are never final, and change over time. Criteria alter. Finnegans Wake, for example, fails to be a good book on every criterion that is normally used to make those judgements. But there is a community of people who can make an argument that it is a good book in quite another way. At the moment, there may not be a single person who agrees that the utter pile of rubbish you had to review was anything other than an utter pile of rubbish. But it may be that in fifty years time it will have been rediscovered as a forgotten classic that showed us a completely different way to write such a novel. Or it may remain an utter pile of rubbish. You can't tell from the text itself. Which isn't to say that "anything goes". It depends on what the communities discussing the texts decide, and no individual has control over those. Your job as a reviewer is to play your part in this debate, to offer interesting and insightful and intelligent comments about the texts that other people can then engage with, and thus keep the whole game ongoing - the game of a community making sense of the world. And - importantly - don't get angry when people disagree with you. Delight in it and take it as an opportunity to make contact with the thinking of another human being. Which brings joy and makes life worth living. For me, at least.

DK: That does it, I'm sending you this book. Trust me, you will agree that there is at least one book in the world about which absolutist statements of quality are true. (Yes, my tongue is firmly in my cheek; what you are saying is very true. And yet if in fifty years time this particular book has been rediscovered as a forgotten classic, I despair for the future.)

You conclude here with what for me is the most important part of any intellectual debate, conversation, or interaction. Delight, joy, the opportunity to interact with others and learn from them.

Baseball, Doctor Who, and gender

DK: I don't think there's anywhere to go with this unrelated thread, but reading the other conversations has gotten me interested in one other fandom with which I identify myself (and possibly the only fandom for which I am a participant but not a scholar): baseball. I am a proud and true citizen of Red Sox Nation, and the fact that it is a fandom I didn't choose but was born into by virtue of geography doesn't make it any less real and visceral for me. I think I fall in a place between highbrow (which in baseball fandom I would identify as following statistics, knowing what's going on off the team, reading all of the sports news and being aware of potential trades) and lowbrow (which I would identify as wearing "Yankees Suck" T-shirts and spilling beer all over a residential street). I'm fanatic about the team but without participating in any of either highbrow or lowbrow activities. Several years ago, when I lost my old blue Red Sox hat, I decided to buy a pink one. I was in the mode of branching out from my youthful "pink and high heels represent all that is evil about women's fashion" fashion consciousness, and I thought it was fun to have a pink hat. I came to love that hat, which I still have and wear.

And then about three years ago, the Boston sports media went on a rampage about the "pink hat brigade". The basic argument goes like this: Only women wear pink baseball caps. Women don't really like baseball, and they are only here because the team is winning and because they think that Jason Varitek has a really nice ass. [Editor's note: he does. He is also a fantastic catcher.] Fans who are here for the wrong reasons ruin the sport. If a woman says "I wear a pink hat and I have loved the sport and followed it religiously since you were a glint in the postman's eye, you asshat", she is required to prove her "real fan" nature by reeling off some statistics about players. At this point, if it is a public conversation and not a newspaper article, somebody else usually burst in with "well, I like the pink hat brigade, because they are eye candy."

Now, letting aside the fact that I HAVE followed the sport religiously for many, many years, I do find it interesting how gendered the assumptions of what ruins a sport become. Very few people rail against the legions of male fans who didn't start paying attention to baseball until the Red Sox won the World Series, and then bought up a factory's worth of "Yankees suck" T-shirts instead of "Red Sox world champions" T-shirts. Which makes me wonder if I looked around the much more female space of livejournal fandom if I would find people attacking practices that they think are particularly male. I don't think so, actually. Far more of the practices that get attacked based on unwarranted assumptions of the "bad fans" backgrounds assume that the bad fans in question are 16-year-old girls.

AM: So sports and academic cultures both attack feminised fan practices - I think that's true. Again, the Doctor Who comparison is interesting. I think there are gendered practices here too. I've never heard a female Doctor Who fan recite the production story codes for every episode of the program, but I know boys who can do it. And in the latest revamp of the program, the showrunner, Russell T Davies, made a point of introducing more emotional content to the drama as a way of locking in a female audience that previously hadn't been so interested in the show.[Of course, it's important to say in relation to this that some of the best known fan work has undermined these general trends, with the two most important fan writers who introduced emotional content to the program being Kate Orman and Paul Cornell, the latter of whom is definitely male - and, surprisingly, a heterosexual one at that].

So there are differences there. But I don't see the same kinds of attacks on gendered cultures in the DW community. Because of the revamp, we now have a huge number of female fans coming in to the Doctor Who community who weren't there before - and I haven't seen much evidence of resistance to that from the men. Indeed, I'd say there's almost a gratitude. For a long time we've been seen as sad, geeky nerds, in this exclusively male hobby whose very maleness seems to show how sad and geeky it is (it's very different from Star Trek fandom). And so the fact that women are joining the fan community - many of them focussing on the emotional relationships in the program - is seen as something of a relief - we are becoming like normal people rather than geeks.

But what caught my eye about your final comment wasn't the gender - but the age. 16 year old. Because although I haven't seen any resistance in the Doctor Who community to women joining, I have seen resistance to young people joining. There was recently a poll for 'the best Doctor', which was won by the current incarnation (David Tennant. Also a favourite with female fans for his 'floppy fringe'). This led to some venomous outbursts from older fans against the (presumed) young fans who had voted for him from a position of (presumed) ignorance. The young fans have become an enemy, without the proper historical knowledge of the program, who haven't been here for 40 years like we have, watching every story and learning the nuances of the program. (as I'm writing this, I can see that as many of the new fans are female, there could be an overlap between the hatred of young fans, and the hatred of female fans - but I can honestly say I haven't picked up any of this in the discussions that I've seen. The attacks haven't drawn on language that is gendered either in the imagined bad fan, or in their supposed interests in the series).

DK: I'm fascinated to see you say that. Mostly I've avoided online Doctor Who fandom since the new series began. I know the quirks of the female fan community which has adopted the show wholeheartedly, and I remember the craziness of rec.arts.drwho, and I was looking forward to watching those two communities meet like matter and antimatter. I know that there have been enough conflicts in my own off-line life between those who are fans of the old show and new show both, and those who discovered the show with the new series. Primarily we argue about 'shipping, about relationships and whether or not the Doctor can be romantically involved with a human Companion (the Eighth Doctor movie never happened I've got my fingers in my ears I can't hear you la la la la). And I know from tidbits I've picked up that our conflicts mirror many of the conflicts between old-school fans and new-school fans of the show in general.

But I have to admit I would have assumed the conflict would be more gendered in tone. After all, you've got a fandom that (me notwithstanding) is primarily male, heavily gay. And suddenly it's interacting with a new group of fans who are primarily female, many of whom eroticize male homosexuality. I guess I would just expect that to turn into a gendered conflict.

I'm also interested in your characterization of the new-school fans as "young". In the places where I've seen new-school Doctor Who fans, they're not necessarily any younger than the male fans -- they are just new to Doctor Who. I admit I see a very small corner of fandom, and like I said, I'm generally avoiding online Doctor Who fandom.

AM: You know, I wouldn't be at all surprised if there's a national difference here. The new Doctor Who isn't huge in Australia, but it's absolutely massive in the UK - always in the Top Twenty programs for the week on telly, often in the Top Ten, often the number one rating non-soap drama. And it's marketed as, watched as, and known as, a 'family' program - ie, the core audience are kids, with their parents watching alongside. I suspect that this isn't true in the US? Probably because of its positioning on the Sci Fi Channel - and also because there is a pre-existing community of female SF fans in the US into which Doctor Who can enter?

DK: That makes perfect sense, though I admit it's an unexamined point. It's not a "cool" show here, except among geeks, and I'd be surprised if it had a large child audience. But you're right, in the UK I know it's very much a family show. So my assumption is that any new fans are adult female media fans -- the pink hatters, I suppose, allegedly looking for attractive stars instead of good scripts. I assume, based on my unexamined hypothesis about the audience, and that the new viewers will fall into a certain demographic and any conflicts will follow from that demographic. But if I were in the UK I think I would have a very different set of assumptions.

AM: We have to leave it there. In closing, I'd just like to thank you for a conversation that was exactly what, I think, aesthetic discussions should be like. We don't agree on everything, but we've treated the differences between us as points of interest that we wanted to learn more about. You've made me think, you've made me laugh, you've delighted me by coming up with ideas and jokes that I wouldn't have seen myself. It's been a genuine pleasure. Thank you.

DK: And thank you, for exactly the same thing.

Gender and Fan Culture (Round Sixteen, Part One): Deborah Kaplan and Alan McKee

Introductions DK: I'm Deborah Kaplan, and I'm not actually working as an academic; for the last several years I've been employed in university digital libraries and digital archives. More than most in this conversation, I exemplify the insider/outsider, amateur/professional divide with which Karen opened the first-round and which Kristina later discussed as well. I'm one of the few in this detente without a Ph.D. or on track to get one. I have a Master of Arts from the Center for the Study of Children's Literature at Simmons College (as well as a Master of Science in Library and Information Science from the same institution, but I think of that as a professional degree more than an academic degree). I've published and presented on children's literature, fan studies, and media studies, and I've taught children's literature both to undergraduates and to Ph.D. candidates. Like Karen, I've found that not having an affiliation to place on paper submissions has resulted in confusion, and at conferences, I have found that having a name tag which says "independent scholar" leads to other academics being sweetly and patronizingly (and I'm sure well-meaningly) supportive. For this reason, I've started putting the names of my university employers as my affiliation, even though, as a librarian, I get no institutional support for my scholarship.

AM: And I'm Alan McKee. I'm a fully traditional academic - PhD, series of tenured academic positions at Universities, publications with University Presses. I'm not proud of that, although I do love having a regular income. And I appreciate exactly what Deborah is talking about - there's an authority and security that comes with being credentialed, and speaking from a tenured academic position. It means you don't have to fight so hard to have your voice heard - in the media as much as in intellectual circles. I believe that many very intelligent people don't work in the university sector, and many stupid people do. My research interests involve popular media, particularly television. The thrust of my work is bringing vernacular thinking into intellectual debates. Although we are finally getting female and Black voices in cultural theory, I'm particularly interested in the way that working class voices are still excluded, by means of a methodological inequality. We approach Art, Literature and Philosophy through the methodology of exegesis - let's explore the ideas presented here. And we approach soap operas, romance novels and pop music through ideological criticism - what are the hidden relations of power? I'd like to swap those around. Learn useful insights about how culture works from romance novels - and deconstruct Adorno for his hidden, ugly prejudices ...

My latest book was Beautiful Things in Popular Culture - a collection of essays by connoisseurs of various areas of popular culture describing 'the best' example in their area of expertise, and using that as a way into discussing the vernacular aesthetic systems by which consumers make such judgments - 'the best Batman comic'; 'the best basketball player'; 'the best action console game', etc.

Lowbrow culture

DK: Reading Beautiful Things shone an interesting light on many of my own experiences with consumption. I consume vast amounts of highly denigrated popular culture: children's and young adult literature, fan fiction, science fiction and fantasy, chick lit, science fiction television, romance novels, comics. Really, aside from the fact that I don't watch reality television, my consumption patterns are (like many people's) heavily lowbrow. With the exception of a few authors, I don't read highbrow literature for pleasure, and even those highbrow authors I do read are often denigrated by the establishment for writing women's literature, or are slotted carefully into the multicultural space available on a reading list (Jeanette Winterson, Maxine Hong Kingston, Ishmael Reed, Jane Austen, George Eliot, Kazuo Ishiguro). When I was a child I watched PBS and A&E with my parents; now I'm fond of PBS pretty much only as the network that brought me Doctor Who throughout my childhood. I don't listen to NPR; I listen to folk or classic rock or pop stations.

And yet I am constantly being told my tastes are too highbrow. When I discuss romances academically, I've been told by some that because I primarily read romances by a particular group of highly educated, highly literate, occasionally-to-highly subversive romance novelists (Jennie Cruisie, Julia Quinn, Suzanne Robinson), my experiences of the genre are incomplete. As a reviewer and a children's literature scholar, I've been told that the books I recommend (Peeps, Queen of Attolia, Flora Segunda) are highbrow and high-quality but not what children actually read, since they would definitely prefer to read Captain Underpants (this, incidentally, is demonstratably untrue; young readers are extremely discerning about what they read but the measures they used to decide what is, in your words (or your mother's, in Beautiful Things), "shit" and what is not are their own and cross highbrow/lowbrow boundaries easily).

AM. I don't get the same comments. My tastes are pretty standard - my favourite Doctor Who stories are usually in the top ten as voted by fans, and my tastes in gay porn are pretty standard (eg, I avoid Genet). This raises an interesting point for me. There's a useful article by Simon Frith and Jon Savage called, 'Pearls and swine' (New Left Review 1993) which chastised academics who did fan studies for pretending to be just like other fans, and called on them to acknowledge that they are different. That never made sense to me. I know that I'm an academic - after many years of resisting the label, I've now come out and admitted it to myself and others (although I still don't put it on my Gaydar profile, as it does put guys off wanting to have sex with you). But for me, the difference this involves from other fans is in terms of the time I am granted to study these issues, the resources I have access to, and the authority my pronouncements are given. I don't see much evidence that my tastes or my engagements with the texts are that different from those of other people. I don't like opera, or philosophy, or literary fiction. I don't have to pretend to like Big Brother. I genuinely embrace it. And I often feel quite inadequate when I look at the amount of work done by non-academic fan scholars, whose knowledge of an area, their understanding of its relationship to wider culture, and the sheer amount of research they do makes my own work look shoddy by comparison.

Fan expertise

DK: As a scholar, I'm also often overwhelmed when I look at the incredibly intelligent responses nonacademic fans give to their favorite source text, whether it's a television show or a sports event. Certainly there are plenty of responses which aren't trying to be thoughtful, and I'm not saying every thoughtful post is brilliant. And certainly nonacademic fans often don't have access to prior discussions about the fields that interest them, but assuming that a fan's response is going to be less thoughtful than an academic's is asking for trouble.

AM: Amen to that! I'm always amazed when I hear this argument - 'But a lot of fan writing is badly researched and badly written and poorly thought out'. Well, yeah. And so is a lot of academic writing (have you ever read any Adorno?). But some academic writing is insightful and full of interesting information and beautifully written. And so is some fan writing. Neither academics nor fans have any monopoly on bad writing about culture.

DK: I remember a couple of years ago a segment of the livejournal fandom (the blog service livejournal.com, in which a female-dominated segment of media fandom has made its home) started asking "is there such a thing as queer heterosexuality" -- completely unaware of queer heterosexuality as an emerging, cutting-edge theme in queer theory. Fandom's thoughts on the topic are often as or more thoughtful than the scholarship I have seen. I'm not saying that every bit of meta-discussion that emerges from fan communities is useful or productive (nor is all of the scholarship which emerges from academic communities, to be fair). But I am saying that at last year's Popular Culture Association conference, I heard a number of papers on currently popular television shows which were less insightful than many a fannish reaction blog post.

AM: And I recently refereed a paper written by an International Relations scholar about using TV programs to think about politics - interesting and thoughtful, and with no idea that cultural studies had been thinking about this topic for thirty years. And I'm sure that the same is true in reverse of cultural studies scholars who know nothing about the work taking place in other disciplines. Similarly, I think it would do no harm for academics interested in community, identity and politics to have to watch both seasons of the British version of Queer as Folk. If they haven't seen it I think they're well behind on thinking about the relationship of ambivalence, passion and love in community formation and politics.

DK: This is reminding me of Peter Walsh's "Expert Paradigm". I'm not thinking of it as it's discussed in Convergence Culture, with traditional expertise held in opposition to the collective intelligence of the Internet -- the Wikipedia model, say. Rather, I'm thinking of the Internet's ability to both expose and hone the expertise of the non-credentialed. Exposure: surely a blog post gives a level of exposure unmatchable by presenting a paper to a room containing 16 overtired academics at an MLA conference. Honing expertise: a community of intelligent, thoughtful individuals sharing their cultural reactions acts like an advanced graduate seminar for the participants. I can't even count how many times I've seen teenagers on livejournal posts thoughts on culture or media which I couldn't have even approximated until graduate school. These communities, these discussion groups comprising teenagers, tenured faculty, professionals, laypeople who just like television -- all of their thoughts and responses feed in to this massive intellectual crucible, creating a wonderful, vibrant, dynamic pool of uncredentialed experts.

DK: My first published essay, on the children's fantasy author Diana Wynne Jones, reportedly provoked Jones herself to take the piss for my overly-academic interpretation of her work, and particularly for using the phrase "rooted in fluidity" (which was intentionally self-contradicting, I'll have you know!). I'm always trying to find a balance in my own scholarship between jargon and accessibility. My bias is towards accessibility but because I write in fields which are heavily denigrated by the academic establishment I always feel an invisible pressure to make my work seem more highbrow. My essay in Fan Fiction and Fan Communities in the Age of the Internet is probably the most jargon-filled essay I've ever written, much to its detriment, because while writing I felt a hypersensitive need to prove myself as a serious scholar. Even within fan studies my work is unusual, in that I focus on texts rather than fans. (I'm not sure who I'm trying to prove myself to; one big advantage of being an outsider in academia is that I don't have to convince a tenure committee of anything.)

AM: I'm going the opposite way. Probably my most jargon-ridden piece of writing was an article I published early in my career in Cultural Studies that drew on Baudrillard's notions of banality and fatality (everybody who knows the current version of me will be wearing shocked expressions right now - philosophy? Moi?). It was a necessary piece of badging (you can't get into Cultural Studies unless you 'do' jargon, preferably with some literary theory, focussed on a philosophical or art object). Now that I'm tenured Associate Professor, I don't need to do that any more. Now I work on the assumption that if you can't express at least the basic outline of an idea to first year students using everyday language then you don't really understand it.

"I'm So Hot My Husband Can't Get Fire Insurance": Interview with Grant Hayter-Menzies (Part One)

While I was doing my dissertation on early sound comedy, I would book time as often as possible at the Wisconsin State Historical Society, which has one of the best film archives in the country. Over the four years I lived in Madison, I was able to work my way through most of the comedies produced by Warner Brothers and RKO in the late 1920s and early 1930s. My goal had been to extend the discussion of early sound comedy beyond the Marx Brothers and W.C. Fields to include a range of now largely forgotten performers who had made their way to Hollywood via Vaudeville and the Broadway Revues. One day, I happened to book a film called So Long Letty, knowing nothing about its lead performer, Charlotte Greenwood, other than that she had been a stage performer before appearing briefly on the screen. By the end of the first sequence, I knew I had made a real discovery. I can share some of what I saw through the magic of YouTube! Someone has kindly posted some segments from this film. So Long Letty and Charlotte Greenwood ended up being a key case study for my book, What Made Pistachio Nuts?: Early Sound Comedy and the Vaudeville Aesthetic.

Earlier this year, I got e-mail from Grant Hayter-Menzies, an art and music critic living in British Columbia, letting me know he was publishing a biography of Greenwood for MacFarland Press. Now that Charlotte Greenwood: The Life and Career of the Comic Star of Vaudeville, Radio, and Film has been published, I wanted to share with you some of his perspectives on this remarkable and now largely forgotten female performer. As the title suggests, she was a transmedia personality, probably best known in her own time for her stage performances, but someone who did memorable work on screen and on radio.

Here's a brief segment from my account of her career and personality:

Claude Gillingwater's balding head and sunken eyes make his Uncle Claude the very image of a fossilized patriarchal order. His slow, stiff movements and nasal speech contrast sharply with Greenwood's rapid-fire delivery and rambunctious gestures. With her ear-piercing voice and thrashing movements, her lack of respect for proper authority and her steady stream of slang and wisecracks, Letty is a dreadful negation of everything he regards to be proper and ladylike: 'Take my advice and don't become too intimate with that terrible woman,' he warns his nephew. What is different about So Long Letty is the surprising way in which the film reverses the normal assignment of gender roles in this scenario. We are offered here a sequence in which a spontainous woman liberates two young women from the control of male authority and invites them to pursue their own pleasure. Letty's engaging performance encourages spectators to judge and ridicule the stiff old man through the eyes of three lively young women in a reversal of the tripartite structure -- male jester, female object, male audience -- that Freud saw as characteristic of the smut joke. The woman, by becoming the clown and casting the patriarch in the traditional killjoy role, forces the anarchistic scenario to speak for female resistance, offering women utopian possibilities most other comedian comedies reserve for men only....

Letty spends her time at the Ardmore Hotel, earning free beauty treatments by drumming up new customers for the salon. What makes Letty "so hot that my husband can't get fire insurance," as she brags at one point, is her willingness to put her own bodily pleasure (and her economic self-sufficiency) over her wifely duties; she abandons her home to "rack and ruin" while she indulges her desires for physical pampering...Ironically those traits that make Letty such a frustration for her husband and a threat to his uncle are precisely those qualities that make her such a delight to the audience -- Greenwood's directness and vitality, her high energy style, her flamboyant gestures and loud voice, her colorful use of language, and especially her unorthodox physicality. Greenwood was a woman who relished her mastery over her own body, frequently challenging local women (and sometimes, men) to footraces as part of the publicity for her vaudeville tours and generally offering women a model for a more fit and limber style of femininity....Alexander Woollcott described Greenwood's performance style in a 1919 review of Linger Longer Letty, one of a series of Letty plays she performed on Broadway and n tour throughout the 1920s: "The lanky Charlotte sings and romps and bays at the moon. She steps over high walls and walks on all fours and strokes the ceiling." A publicity flier for one of her stage appearances features a cartoon of Greenwood, her face dominated by enormous eyes and mouth, and her long arms, crossed, dangling limply in front of her thin body. Greenwood herself often bragged that she was 'the only woman in the world could kick a giraffe in the eye.' Such representations capture both the illusion of gracelessness and the display of virtuosity that made her such a fascinating performer.

As Letty, Greenwood exploits many of these same qualities. In one scene, Letty, juggling a huge pile of packages that block her vision, steps effortlessly over a white picket fence, a movement underscored by exaggerated creaking sounds and by her bungling husband's inability to cross this same fence without tripping. Letty slides down the hallway of the Ardmore hotel, using her outstretched leg to spin her around when she comes to the corner. She paces about her house, crossing the room in only a few strides, and when she dances at the party, her arms and legs seem to fly off in all directions. She stands, bowlegged, her knees bent slightly and her arms dangling limp or flung broadly to focus attention on their length. Her gestures and movements are too large-scale to be comfortably contained within the domestic spaces where the men wish her to remain, suggesting a high-spiritedness and spontanaety that will resist all restraint (self-imposed or otherwise). Greenwood's enthusiastic acceptance of her own odd appearance transforms what could be a pathetic or threatening figure into a celebration of spontaneity and self-confidence. Greenwood is most attractive and engaging in those sequences where she strays the furthest from the norms of traditional feminine behavior and causes the broadest disruption of the patriarchal order (her humiliation of Uncle Claude in the opening scene, her 'clowning' in the party sequence."

As I have learned more about her memorable performances in The Gangs All Here and Oklahoma, I've discovered that she maintains some of this same vigor and physicality well into her mature years, offering not just a limber image of femininity but also an alternative image of maturity. Check out this remarkable sequence from The Gangs All Here where an older Greenwood teaches a young man a thing or two about how to do the jitterbug.

In this interview, Grant Hayter-Menzies tells us more about his efforts to focus more attention on a performer who is increasingly being written out of the history of American show business. Enjoy!

Your introduction begins with Charlotte Greenwood's performance as Aunt Eller in Oklahoma for good reason since I've found that if she is recalled at all today, it is for her work in that film. Why do you think this has become her most memorable screen appearance? What place did this film have in the context of her career as a whole?

As I point out in my book, the role of Aunt Eller not only came to Charlotte Greenwood with perfect timing--after a career of fifty years, when she had had as much experience of living, and then some, as the character she played--but also for two other reasons. The role called on everything Charlotte did well: comedy, drama, singing, dancing, which by that point in her career had achieved the ultimate in comic timing, emotional depth, and sheer characterful panache. Charlotte also had by that time many role models in her memories to call on as inspiration: the most powerful of them was her mother, Annabelle Higgins Greenwood, a hard-working woman who heroically brought up this girl abandoned by her father in infancy, a child racked by sicknesses and challenged by constantly interrupted schooling, who bequeathed to Charlotte not just her imposing physical looks but her ramrod strength of character. Charlotte also emulated friends like actress Jobyna Howland, who was tall, not conventionally pretty, often of battering ram aspect, but always warm, wise and witty.

These are all reasons why Charlotte Greenwood is so fondly remembered as Aunt Eller because these are all details of the portrait Charlotte paints of her. Perhaps, though, the most important reason Charlotte is remembered for this role is her compelling skills as an actor. If you can watch this film and not sense Charlotte Greenwood's presence even in scenes that don't include her, you aren't paying attention.

Most people don't realize that Greenwood enjoyed an extended and high profile career on stage, film, and radio, before appearing in Oklahoma. What can we learn about the interconnectedness of the American entertainment world in the early 20th century by studying the trajectory of her career?

I think the greatest lesson of Charlotte's career is that a girl who had had only a few music or dance lessons, and no contact with the theatre outside the magazine articles she read, could by dint of sheer willpower and consuming love for the stage become a recognized star only a few years after her first appearance as a fifteen year old chorus girl in 1905.

I point out in my book that Charlotte was very much an accidental comedian. She had had no intention of becoming a funny girl--she wanted to be an opera singer, a great tragedienne, a balladeer. When comedy kept knocking (often knocking her over in the process), she finally gave in to it--much as did Eddie Cantor or Sophie Tucker, both of whom had originally wanted to have serious careers. As Charlotte wrote, "The greatest lesson to be learned as an actor is that of subjugation of self," and she did that, to great acclaim as a comedy specialist. But all the while she was studying opera, taking acting lessons, reading great literature, developing discerning taste in art, and never giving up on her dream of becoming a serious dramatic artist (and lauded as such by critics who, as I write, normally did not waste ink on the less than worthy--Alexander Woollcott, James Agate, Hannen Swaffer, Amy Leslie, Claudia Cassidy).

Where radio is concerned Charlotte was a perfect fit, because if any radio star could act with her voice alone, it was she. She had studied serious vocal literature, but her singing voice was always as big, muscular and comic as her body, lacking all subtlety. Charlotte's spoken voice, however, was full of shades of many colors. Once you heard her on The Charlotte Greenwood Show, you never forgot it, not least because it was, in time of war, a voice full of comfort and warmth and wisdom that rolled like a combination of mink and steel from the radio speaker. I think what made Charlotte so open to all the various entertainment media developed in the twentieth century was her stage training, which prepared you for whatever might be asked of you, under any circumstances. Those people of the theatre never knew what was waiting for them when the curtain parted, and like adepts of judo they knew how to go with the flow of energy, tacking their sails to whatever strength or direction public feeling happened to be blowing in, and harnessing it to their own benefit.

Charlotte's first and last great love, however, was the theatre. She had worshipped in the holiest of the holies--the Victoria, the New Amsterdam, the Nixon, the Empire, the El Capitan, Drury Lane--and it just didn't get better than that on earth, as far as she was concerned. It is the obsession of her memoirs, far above anything else she did in any other medium.

Central to the writing of this book was your discovery of an largely completed draft of an autobiography as well as other assorted correspondence that Greenwood had written through the years. Can you tell us how you came into contact with these materials and how they influenced your decision to write this book?

Just a few months before she died, in late 1977, Charlotte gave playwright William Luce a box containing most of her memoir materials: several manuscript drafts, typed and handwritten, hundreds of handwritten notes and letters, memorabilia and photos, which she hoped he could fashion into a stage work. Despite all her best efforts, up till the early 1950's this veteran of half a century's worth of entertainment experience and star of both stage and screen could not get any publisher interested in her life story. Bill Luce had known Charlotte and her husband, the songwriter Martin Broones, for almost twenty five years at that point--he had started out writing lyrics for Martin's songs written for use by the Christian Science Church, and ended up the son they'd never had. Bill also inherited many things from Charlotte's Beverly Hlls house--furniture, books, music, silver, crystal, you name it.

I knew Bill and his partner, the artist Ray Lewis, since I was in my teens; they had, in fact, adopted me in all but name, much as Charlotte and Martin had adopted Bill. I therefore grew up among Charlotte's furniture and personal items, and had had ample opportunity to look through the box of memoir materials. These papers were in such a mess that, several years ago, I decided they needed organizing. As I did so, I realized that while the materials were not in such form as would make them publishable without heavy editing, they would make first class source materials for a long-overdue biography of Charlotte. Voila, I had found a dream project for my first biography.

I have pointed out that I grew up among Charlotte's things, which is true, but I also learned that I was a writer living and traveling with Bill Luce, stage biographer par excellence. It was his gift (aided and abetted by Julie Harris, Zoe Caldwell, Christopher Plummer and others) to breathe life into Emily Dickinson, Charlotte Bronte, Lillian Hellman and John Barrymore that gave me the inspiration and model for how to do so as an author. As a friend of long years standing of Charlotte's and her husband's, Bill was also an invaluable source of information about the real Charlotte and Martin--outside the articles or books or even Charlotte's own memoirs--how they really lived at home. Bill can attest that the couple's fame as one of the happiest married pairs in Hollywood was well earned.

Our correspondence suggests that you have become a collector of Greenwood related materials. What can you tell us about your collection? How were you able to get your hands on some of these materials?

The Greenwoodiana, as I call it, that I brought with me to my new home in Canada came to me through Bill Luce. He'd moved to a smaller house from the large oceanfront place he had on the Oregon coast, and did not want to sell these things outside the family. So he told me to bring a moving van down to his place, and I returned with it to Portland, where I was then living, with a whole Charlotte Greenwood Museum of things--everything from one of her velvet and gilt boudoir chairs to several of her Peking carpets, her sealskin opera cape, pieces of costumes from her film and stage work, jewelry, silver, glass, mirrors.... the list goes on and on. I really should write it all down.

So Long Letty, on both stage and screen, became closely associated with Greenwood, and she would appear in a number of stage plays with Letty in the title. What was the connection between these shows? Does she play the same or a similar character across them? What aspects of her personality did she bring to the part of Letty?

Charlotte's Letty character got its start with a supporting role in the 1914 musical show, Pretty Mrs. Smith. Fritzi Scheff was the star, but Charlotte, who played a gangly, man-chasing young woman named Letitia Proudfoot, stole the show. Audiences couldn't wait till she was on stage, and she got the most applause. This inspired Charlotte's producer, Oliver Morosco, to adapt plays already written to fit the character, which was always named Letty. People began to confuse Charlotte with this character, to the point of calling out to her as "Letty!" on the streets of New York, Los Angeles, San Francisco, London and Paris.

The interesting thing about Letty is that Charlotte was not like the character at all. As she told a reporter in 1922, wouldn't it be awful if she really was like Letty, barging into the parlor and slapping a perfect stranger on the shoulder in hearty greeting? Letty was a barnstorming spinster, climbing over furniture to pursue some reluctant man, always ready with a one-liner (funny or not) and yacking a mile a minute. Charlotte was a quiet, refined, basically shy person off stage. As actor George Gaynes told me, when I interviewed him about working with Charlotte in Cole Porter's musical Out of This World in 1951, it was hard to believe that such an elegant lady could bring the house down with those mile-high kicks of hers--those kicks that everyone associates with Charlotte, which with her splits, Camel Walk and other vaudeville moves she discovered through accidents early in her career and kept because they made her audiences so happy.

The Mud-Wrestling Media Maven from MIT and Other Stories

This has been a big few weeks for me and the Comparative Media Studies Program -- with lots of media attention. The title of this post comes from the headline of an article, written by Jeffrey R. Young, for Chronicle of Higher Education. Here's how the story starts:

My Life: The Transmedia Version

If this profile of Henry Jenkins III were a YouTube video, it would begin with footage of the influential scholar mud-wrestling his wife at the Massachusetts Institute of Technology. If it were a podcast, the introduction would note that Jenkins has been called the Marshall McLuhan of the 21st century. And if this were an interactive graphic, it would trace the millions of dollars in research grants he has won from foundations, companies, and the government of Singapore.

Any of those media would be a fitting way to tell the story of a scholar who is at the forefront of exploring how digital technologies are reshaping popular culture. But just as Jenkins still reveres words on paper (and online), so too does much of his story lend itself to good old ink on paper.

In fact, the Chronicle's online edition uses a variety of digital media to tell my story -- including digging up some YouTube footage of my wife and I wrestling as part of a big party our dorm throws every year, not to mention a podcast interview and an interactive chart showing the range of research the Comparative Media Studies program is doing and where our funds come from.

Young spent an extraordinary amount of time preparing this story. We started doing interviews together back in January. He came to campus and spent several days following me around; he interviewed students, colleagues, and a range of others who have touched my life; he flew out to San Francisco to see me participate in a panel discussion at the YPulse conference with danah boyd. (You can listen to the podcast version of a similar conversation I did with danah at South by Southwest last year.)

Actually, it now looks like YPulse has just put up a podcast of the talk the article describes if anyone is interested.

In the end, I personally think the hard work paid off. I was very flattered -- if a bit unnerved at times -- to have a reporter dig this deeply into my life and work. I winced a few times at some of the descriptive details -- my wife is still giving me a hard time about a stain on my shirt which he spotted at a particular speaking gig and I am not sure I accept the idea that my body is "pear-shaped." I am sure that I wouldn't hold up to the withering critique of how academics dress offered by Project Runway's Tim Gun elsewhere in this issue. :-) But he really does capture both the serious and playful sides of my personality. I'm not sure what to make of the split personality of a cover which wants to proclaim me the new Marshall McLuhan and an inside headline which makes me sound more like the new John Nash (A Brilliant Mind).

To Serve Them All My Days...

Several readers have asked for more details on my experiences as a housemaster at a MIT dorm. The article has a fair amount to say about this aspect of my life:

For all his scholarship, Jenkins has always had a playful side. Just ask his brood at MIT's Senior House, known as a home for those who might be considered misfits elsewhere. "At Senior House, it isn't an insult to be called 'weird' -- it's a compliment!" says a welcome message on the dorm's Web site. "Residents are comfortable in their skins. We are straight, gay, lesbian, bi, trans, or poly. ... Tolerance is the one virtue we value even more than individuality."

This is where Henry Jenkins lives -- and he's the one who wrote that message. He and his wife, Cynthia, have served as housemasters here for more than 12 years, and they seem well suited to lead this unusual community.

"Henry is very good at keeping an eye on the pulse of Senior House and stopping things that are particularly dangerous before they get out of hand without crushing all creativity and spirit in the house," says Laura Boylan, a senior in his program. Jenkins has intervened to stop residents from hijacking a construction crane and from rewiring the dorm's electronic locks, she says (MIT students are known for their elaborate pranks), but he is "hands-off about things that are going to end up fine."

The dorm is best known for its springtime Steer Roast party. It starts with a flaming roll of toilet paper zipping down a wire from the roof, igniting fuel-soaked kindling in a pit below. Enormous slabs of meat cook over that flame all night, while rock bands play and students and alumni frolic. Some wear elaborate costumes, or dress only in body paint.

Jenkins is protective of Steer Roast, a 40-plus-year-old tradition. He has fended off administrators who want it toned down, and refused to let an Academic Life reporter or photographer attend, citing a "policy" of not allowing news coverage. But it's easy to piece together details of the gathering from student blogs, photos posted on Flickr and other photo-sharing Web sites, and videos on YouTube.

One of the main attractions of the two-day festival is mud-wrestling. A homemade ring is set up in the dorm's courtyard, under the shadow of a giant black banner that reads: "Sport Death: Only Life Can Kill You." Announcers provide amplified color commentary, as pair after pair of wrestlers face off. Every year one of the first matches is Henry Jenkins vs. Cynthia Jenkins.

Jenkins once published a scholarly paper arguing that professional wrestling was a form of melodrama aimed at men, allowing "a powerful release of repressed male emotion." He demonstrated a fan's knowledge of the subculture's colorful characters, analyzing the moves and costumes of the Mountie, the Million Dollar Man, and the late "Ravishing" Rick Rude, among others.

Jenkins doesn't wear a cape or costume when he appears at Steer Roast, but last year he scripted his match with the help of one of his students, Sam Ford.

"The game plan we came up with," Ford says in an interview, was to have Jenkins fake a knee injury early in the match. "Then, when Cynthia turned her back, Henry got up on his knees and held his finger up and said 'Shh,'" signaling to the crowd that he was unharmed, while a concerned Cynthia turned to look for help. "One of the other grad students comes out of the crowd and jumps up and pushes Cynthia's shoulder," and she trips over Henry, who pins her to the mat.

"It was the first win of his mud-wrestling career," Ford says proudly....

Not long ago, I visited the Jenkinses at home -- their spacious apartment is at one end of Senior House.

The living room is decorated in grad-student chic, with beat-up couches and pop-culture artifacts. Jenkins points out a replica of a crescent-shaped Klingon blade weapon, a bat'leth, that was featured in Star Trek: The Next Generation. And there are vast shelves of books, videos, 'zines, CD's, and comic books. "This space definitely gives you the sense of the full range of media that we regularly consume here," he says.

The room is also the emotional heart of Comparative Media Studies. Nearly every Thursday, students in the program are invited over after a colloquium by a visiting speaker in the early evening. Over catered dinners, they often continue conversations well into the night.

Jenkins says he believes in integrating his personal and professional lives: "I think it allows you on some level to give more to both, instead of less to both." And he likes to stay in motion, according to a post on his blog headlined: "How to Become a Compulsive Workaholic With No Life ... Or the Secrets Behind My Success."

Cynthia Jenkins occasionally works part time grading papers at MIT. These days she is learning glass blowing. But she is in many ways a partner in her husband's work. She edits most of his writing, and they have co-written articles about fan cultures. It's hard to say which one of them is the bigger fan. When the latest Harry Potter book came out this summer, the Jenkinses hit the campus bookstore at midnight to pick up their preordered copies. They stayed up all night reading, by flashlight, on a hammock in the dorm courtyard.

We've been pushing the university for sometime to get us some new furniture. You can bet that I sent the dean's office a note saying that even the Chronicle of Higher Education was reporting on the ratty condition of my couches. :-)

In case you are wondering, our decision to become housemasters was partially inspired by seeing a PBS series years ago, To Serve Them All My Days, about the life of a British boarding school don. We were both taken by the ways the series depicted the integration of his life as a teacher inside the classroom and in the dorm. I have to say that living in Senior House has been everything I have hoped for and more. We've been living here for a dozen plus years and I can imagine myself continuing for much much longer. Living with students has not only made me a better teacher but also a better scholar, since the dorm is a lab where I can observe youth interacting with media of all kinds just by walking down the hallway.

I faced an interesting ethical challenge while doing the photo shoot for this article. I was asked if they could take my picture holding the Klingon battle sword which I keep leaning against my fireplace. (This picture appears only in the print edition.) I wondered whether I could pose for such an image and avoid the stereotypes and cliches about fans which I have critiqued in my work. I wasn't worried about making myself look foolish but I didn't want to do any damage to the fan community. In the end, I decided that the best way to handle this situation was to be as dignified as possible and act as if there was nothing unusual about being photographed holding a replica of a television show prop. My big fear, now, though, is that hardcore Klingon fans will tell me that I am holding the weapon all wrong. While I was once a card carrying Klingon in a role play game, I have never really been a student of Klingon culture. :-)

The article focuses heavily on the work I have been doing with media companies, both as an individual and through the Convergence Culture Consortium. If you'd like to know more about the later, you might want to read some recent posts which review key things and topics over the past year. You can start reading with this entry.

Meanwhile... Games and More Games

On other fronts, I was one of several games researchers asked by Gamasutra to share our thoughts about whether there is life after World of Warcraft. More specifically, they wanted us to speculate on when and why players abandon one virtual world and move to another. To be honest, I am one of the few games scholars I know who is not hooked on WOW. So I ended up relying much more on my experience of fan culture than on my games research. Here's part of what I had to say:

I know less about what happens when multiplayer games start to implode than I know about the migrations of television fans, which is a phenomenon that I've had a chance to observe over more than 20 years. In both cases, the holding power has to do with at least two variables: the degree to which individual members value what the franchise is giving them (including both content and corporate/community relations) and the degree to which the members feel attached to the social network which grows up around the franchise.

Typically, a bad decision or decisions by the company compromises, at some point, in the cycle the interests of the community, creating growing dis-satisfaction within the community. Certain key thought leaders in the community move elsewhere, often issuing some final message to the group, which feeds the discontent. Initially, the group may move outward in several different directions, testing new franchises to see if they offer either new pleasures or more of what attracted them to the earlier franchise.

In a networked culture, the word gets out where they went and what they thought and then there's a larger migration which can, under the right conditions, turn into a stampede. I suspect when this happens to WoW that people will be searching in several directions: some following the genre, looking for other worlds with similar elements; others will follow the game play mechanics, looking for games which either offer features they like about WOW or which fix the things that bugged them about the game; and others will follow the community, wanting to move to where-ever their friends relocate.

This whole process unfolds over several months or longer as the pieces sort themselves out. The key point here is that it is never social to the degree that other elements of the experience don't matter at all but the choice between equally satisfying experiences will frequently rest on the decisions made by the social network as a whole.

The article also features responses from some better informed sources -- Edward Castranova, Aaron Delwiche, Jeff McNeil, and Florence Chee. Check it out.

While we are on the subject of games, there was a nice piece on CNN's website focused on one of the games we produced through the GAMBIT lab this summer. The game in question, AudiOdyssey, was designed to facilitate play between sighted and visually impaired players. Here's some of what CNN had to say about the game:

Forget shoot-em-up addicts -- video games are reaching out to the rest of us.

The greatest symbol of this is the Wii console from Nintendo. Its innovative wireless control -- the Wiimote -- has even non-gamers excited as they swing it through the air to control, say, a tennis racket on the screen.

art.wii.afp.jpg

Wii's Wiimote may play a pivotal role in bringing the visually impaired into the electronic gaming fold.

But not quite everyone has been reached. One group is still largely ignored by video game makers: the blind.

With that in mind, a team of researchers at the Singapore-MIT GAMBIT Game Lab in Massachusetts set out this summer to make a music-based video game that's designed for mainstream players and also accessible to the blind.

Appropriately, perhaps, they incorporated the Wiimote into the game-play, though it's optional.

The resulting DJ game, designed for the PC, is called AudiOdyssey. In it, players try to lay down different tracks in a song by swinging and waving the Wiimote in time with the beats. Or they can just use keyboard controls.

The game reminded this writer of my lack of any rhythm whatsoever. I used the keyboard version, where you're instructed to follow the beat by hitting an arrow key. Miss a beat and you get an ugly sound. Things sounded pretty ugly. But I did start to get a little better after 15 minutes and was awarded occasionally by crowd cheers. It's a fun game. And I got a kick out of it.

So did 41-year-old Alicia Verlager. For her, though, the fun is a bit more significant. She's visually impaired.

"Play is one of the ways in which people build relationships," she notes. "It's fun to take on the challenge of a game and take turns encouraging and laughing at each other's sillier mistakes. That's the experience I am really craving in a game -- the social aspects."

AudiOdyssey is presently single-player only, and there's no scoring system. But a multiplayer online version will be released in a few months. Intriguingly, players in this version won't necessarily know whether their opponent is blind -- and it won't make a difference in the game.

If you would like to know more about this project, check out the GAMBIT home page where they are starting to post some of the games developed by a team of some 50 Singaporean and MIT students working together this summer. I am going to be sharing the back story behind these titles as the semester runs along but you can download and play some of the titles whenever you want.

Gender and Fan Culture (Round Fifteen , Part Two):Bob Rehak and Suzanne Scott

RDM and Mrs. Ron or: How we can't seem to stop worrying about textual authority BR: Hmm - a paragraph or two can make all the difference, and for whatever reason I now find myself feeling more upbeat about fanification, complexification, and all those other n-ifications I was grumbling about earlier. I agree with you that the productive conversations coming out of Lost, and before it Buffy, and before that The X-Files (just to reiterate my own path of entry into acafandom) are to celebrated, not disparaged. Indeed, the work that you and I and our colleagues do is a crucial part of this. (Another dimension of acafans I'd love to address at some point is the function of a fan-oriented pedagogy: surely it's meaningful for undergraduates that they can now take courses in fan culture, soap opera, or videogame culture, with professors and graduate students who not only talk the talk, but walk the walk.)

But your question brings up one of the most interesting points of our initial conversation: our shared fascination with - and skepticism toward - the "author-gods" who seem increasingly to sit at the center of the textual webs we acafans explore: Tim Kring of Heroes, J. J. Abrams (or really, Cuse and Lindelof) of Lost, Russell T. Davies of Doctor Who, and of course Ronald D. Moore of BSG. We're both interested in RDM and the way he's positioned himself as both "the decider" of all things Galactica, and a regular ol' fan like - I suppose - us. Perhaps the notion of a fan-who-is-also-an-author is not as chimerical as it seems; I seem to recall us starting this chat by swearing that such binaries were a thing of the past. And Moore's fan/author hybridity might be said to echo the undecidable nature of the vast quilt that is the Galactica text, embroidered as it has been by so many different creators, critics, viewers, debaters, and celebrants over the years. At what point does the canonical give way to something more collaborative and open-ended? I'm not sure, but the diffusion is homologous to RDM's Janus-faced mode of authorship.

That said, I don't trust him. He's got too much power: not just the power to make Lee fat or shuffle Baltar and the Cylons offstage for too much of season three or decree that the inside of a Basestar looks like a disco rec-room, edited like Last Year at Marienbad and accompanied by an endless loop of cheesy piano muzak. I don't trust him because in those blasted podcasts, to which I am more addicted than I am to Cheetos and Pringles combined, he insists on answering questions to which I kind of want to know the answers but really, on another level that likes to imagine possibilities freely, don't. Moore's not just an author-god, but a fan-god; he's like the friend I ate lunch with in high school who had memorized the complete text of The Lord of the Rings and who therefore possessed Neo-like argumentative skills. That guy's word was law, because he was acting as an agent for another kind of law, J. R. R. Tolkien's. RDM collapses the functions of author and interpreter into a single beast, and in so doing gets the final word on what a character was "really" thinking, or what "really" happened after that cutaway.

But as I say: I do listen. I enjoy the sense of intimacy and participation that Moore's side-industry of authorial commentary gives off like narcotic fumes - I get a kind of contact high from the podcasts' immediacy, the sense that I too have am puffing on a cigar, sipping whiskey, and interacting with my kids when they walk through the room while I discourse about "my" show. So when you ask, Suzanne, whether you should focus on the enrichment and expansion of fan experience through producer-approved content, versus viewing it as just another guise of "access," I have to say: let's do both at the same time! The example of RDM, whose cunning is no less insidious for being so genuinely forthright and self-deprecating, demonstrates that de Certeau's distinction between tactics and strategies needs to be rethought along with everything else. And the class of being that RDM represents - the showrunner - marks a distinct evolution of ancestors like Gene Roddenberry and J. Michael Straczynski. (Does this model make Joss Whedon a missing link?)

SS: Well, it's no secret that RDM was the author-god (or fan-god) I had in mind in my last post, as I share your addiction to his podcasts and your wariness of his self-positioning as both fan benefactor and textual authoritarian. Hearkening back to Cynthia Walker and Derek Kompare's discussion of the powers that be, I feel compelled (perhaps by my gender) to point out the boys club you've assembled above. Thus far, we haven't been tackling gender, because we both seem more concerned with the conditions under which contemporary fandom is functioning for everyone than how those conditions stand to effect fanboys and fangirls differently. As we've arrived at how TPTB are shaping these conditions, and RDM's podcasts in particular, I think a number of gender-specific issues need to be addressed.

Our mutual, avid consumption of the podcasts might point towards their gender neutrality (at least in terms of who the intended "audience" is, or who is actually comprising the audience). Likewise, our mutual concerns about how the podcasts' function to reinscribe authority and restrict our play with the text is something that's clearly being interrogated by both gendered "teams." The issue for that might be fangirl-specific, building off of Cynthia's take on TPTB, is how these authorized/official (and, noting your examples, almost always masculine) texts ultimately bolster fanboyish creativity/production while making fangirlish modes of creativity/production more difficult (or, at the very least, canonically invalidated).

And here's where we might see a gendered rift forming: with every bit of information RDM passes in those podcasts, he's further authoring the canon text (resolving its ambiguities), and authorizing a narrow interpretation (namely, his own). I'm glad you invoked de Certeau's strategies and tactics, as RDM is a both master of collapsing the categories between author and interpreter and often appears to collapse de Certeau's categories in the process. The discourse surrounding RDM's webisode battle with NBC Universal is the prime example- by framing NBC Universal as the Empire to his Rebel Alliance, RDM's positioning within the very strategic system he was fighting began to seem secondary to his tactical struggle. In fandom, I think we tend to associate tactical responses to the text with fangirl-oriented practices, and the more these male creators strive to frame themselves as "one of us" (gooble-gobble), the more they seem to poach our ability to poach.

As you note, the podcasts' intimacy, their blatantly amateurish aesthetic, makes them attractive to fans (myself included) and makes me question their intent. This intimacy is literally embodied in the many of the podcasts through the vocal presence of RDM's wife, tellingly referred to as "Mrs. Ron." Funnily enough, RDM and Mrs. Ron often appear to fall neatly into the essentialist definitions of "fanboy" and "fangirl" we've all been striving to complicate and/or debunk. Mrs. Ron is a fixture on the Scifi.com forums (often in the role of running interference between her RDM and the fans), and I find her "role" in the podcasts supports this. She focuses on character development, frequently asks the burning questions you or I might upon an initial viewing, and has enough "insider" awareness of the community to vocally acknowledge when one of RDM's asides will stir debate or controversy. What we should make of this (potentially performed) binary, and the fact that so many fans express annoyance with her "intrusions" on RDM's commentary, is something I haven't quite sussed out yet.

Finally, it's interesting that you should bring up Joss Whedon, as I've spent some time thinking about why I find his breed of masculine authority endearing and Moore's occasionally condescending, or why I rejoice over "canonized" Buffy season 8 comics but take Moore's BSG webisodes as a mixed blessing. To use fannish parlance, just as you've traced an authorial evolution to Moore (who has collapsed the binary of creator and fan), fans have evolved from being Jossed to being Moored. Fanfic authors don't just have to contend with the evolving source text, but podcast episode commentaries and creator blog entries and forays into transmedia storytelling. Worst case scenario, this trend could become the equivalent of the "no girls allowed" sign on the clubhouse, as more and more of the ambiguities we fangirls love to, say, write/read fanfic about are elucidated and weighed down by creative/canonic (and, importantly, male) authority.

BR: Brilliant points, and I'm glad that gender is back on the table - I'm aware of my tendency to sideline the more challenging and politically provocative aspects of my chosen objects of study, lest they threaten my fanboy comfort zone. As Lacan pointed out in relation to Freudian parapraxes, multiple discourses are always contesting control of the tongue, and my appetite for digression clearly has its symptomatic side.

Looking more closely at the RDM/Mrs. Ron dynamic, then, is it possible that what makes certain fans uncomfortable is the sense that some basic binary is being liquefied - a binary rightly or wrongly tied to gender difference? We confront with the uneasiness that Derrida observed of the zombie (both dead-and-alive) a entity both male-and-female. If the Moores really do bring together fanboyness and fangirlness at the Galactica text's point of origin, then this can be seen (fascinatingly, in my opinion) both as a strategy of incorporation (a text that is both male and female) and a tactic of resistance (a text that is always in conflict, or at least negotiation, with itself).

In saying all this, I think it's important to keep the performative and culturally-constructed definition of gender uppermost: we are not talking about "real" men and women (or what was termed "biobodies" in an earlier post), but conventional understandings of what it means to relate to texts from male and female perspectives. I like to work from Judith Butler's performative definition of gender because it lets us talk about our fannish affiliations as themselves a kind of performance and identity play: my choice of text enables me to (temporarily) play at being a different kind of fan/boy/girl, as does the way I read the text and the relationships I form around that practice of reading. It's fandom as a kind of masquerade - of transvestism - with all the polymorphous perversity that dress-up gives us.

So are BSG and the pair-of-Moores at its center emblematic of how gendered difference is being remapped, exploded, and/or reinforced by new media? Thanks to podcasts, webisodes, wikis, and other transformations of the commun(ication)al, Galactica permeates popular culture in a different way than, say, its late 70s prototype was able to. Looking back over our discussion, the image I see is that media evolution may have gotten us to a point where (A) many texts come pre-fitted for fannish investment (whether or not they are successful in seeding those investments is another question - cf. The Nine or Driven); (B) many audiences arrive at these texts already enculturated as fans, already liberated and "out of the closet" (and hence, as some critics have accused the beneficiaries of feminist and gay-rights struggles, no longer quite conscious of themselves as such); and (C) the tools and technologies of new media have both created spaces for the amplification of authorial control and riddled that authority with gaps from within.

Amid these fundamental shifts and reorientations, gender increasingly seems to be up for grabs, even as it persists (for better and worse) as a way of getting our bearings. Speaking as aca-fans of the new millennium, is it presumptuous to compare transformations in gendered fandom to the way in which the chromed robot Cylons of the original series, so reliably identifiable as different, have been transformed in the new series into something much more subversive, omnipresent, and unsettling?

SS: I'm fascinated by this analogy, especially given the cold/masculine force of the centurians on both incarnations of BSG and the current series' comparatively (and literally, check the sexy LED spinal cord) "warm" female skinjob models, with their alternating emphasis on their predatory sexuality and matriarchal attachment. But that's a whole other can of worms...

Looking at your summary of our conversation above, I think the general shifts in textual production and consumption we've been discussing impact all fans (regardless of gender, degree of "activity," etc.), but some fan practices more than others (and, thus, perhaps some "gendered" categories of practice more than others). Looking back over the conversations this summer, your final summary point ("the tools and technologies of new media have both created spaces for the amplification of authorial control and riddled that authority with gaps from within") seems the most charged in terms of gender. The issue of women and fangirls being written out of technological histories has been brought up on a number of occasions (I believe mostly in terms of machinima and its vidding roots, but certainly should be in terms of normalizing girls as gamers as well), and I worry that these oversights only stand to be compounded by the amplification of male authorial control we've been discussing. We're running short on time and space here, and this is clearly an emergent issue we're both invested in exploring further, so I'll leave the rest to be debated through comments and responses.

In closing, it's been a pleasure conversing with you Bob. Hopefully we'll carry on informally as BSG comes to a close, RDM gets his creative closure, and fans (hopefully) continue to complicate and expand the text on their own terms. Many thanks to Henry for providing the forum, and to all the other contributors this summer (and on into the fall)- it's been thought-provoking, to say the least!

BR: I second those sentiments wholeheartedly, Suzanne. This was a fun and exciting discussion that pushed me to think in new ways, even as I hauled some of my cherished axes out for a good grinding. And yes, let's stay in touch: Razor arrives soon, with the riveting Admiral Cain at its center - talk about grist for the gender mill!

Gender and Fan Culture (Round Fifteen , Part One):Bob Rehak and Suzanne Scott

Bob Rehak: *tapping mic* is this thing on? OK, I'll kick things off with the usual self-disclosure: I'm an assistant professor in the Film and Media Studies Program at Swarthmore College, where I'm starting my second year teaching classes in introductory media studies, animation, television and new media, video production, and fan culture. I've published here and there on videogames and special effects (reflecting my M.A. and Ph.D. interests respectively), but the most relevant bit of textual cred is probably my article "Lara Croft and New Media Fandom," which appeared in Information, Communication and Society in 2003 and is being reprinted in the upcoming second edition of The Cybercultures Reader. In terms of fandom, I'm one of those who stands on the sidelines, self-identifying as a fan even though I don't really "do" fan things, create fannishly, or consort with other fans (except in online fora of questionable pedigree such as Aint-it-cool.com). There are several ways to read this - as another kick at the dead horse of disengaged "man-style" fandom, or maybe more productively as part of the aca-fan trend in which scholarly activity substitutes for, augments, or mutates traditional fan engagement - positions my preliminary chats with Suzanne suggest might well come up later in this conversation. For now, let me just fan the deck of my media passions (Stars Trek and Wars, Battlestar Galactica, the many paneled and animated incarnations of Superman, computer games ranging from the Apple II era to id's first-person shooters) and signal that my preferred mode of engagement with these things tends toward the solitary, obsessive, and archival. I'm the guy who builds model kits and wonders who would win in a fight, the T-800 or a Cylon Centurion.

In terms of where this dialogue might go, of course that's up to us and the Brownian motion of the discourse. My sense, though, is that Henry put us together because we share an interest in how fandom is being reconfigured by the dynamics of new media, especially "transmedia" and "collective intelligence." In this online plasma of spoiler-swarming, social networking, and long-tailing, lots of venerable signposts are dissolving, among them binaries central to the debates on this blog: expert/amateur, author/reader, text/context, official/illicit. To this upending of oppositions we now add the pairing female/male. Now I'm a closet structural linguist, so all of these terms seem to me to exist primarily in negation of each other: we recognize each for not being its partner. But that stance only gets us halfway, to the kind of dull essentialist standoff that many of this summer's conversations have worked at unraveling. I think the place to go from here is to ask how new forms of difference (since I believe we can't make sense of things without difference) are nowadays coalescing and coming into being; what traditions of power are being broken with or inherited; and to what degree - since I'm also a closet "ideologist" - these transactions are themselves disavowed and softpedaled, even by, yes, we well-meaning critics who purport to see and speak clearly and honestly.

Suzanne Scott: Clearly, there's something pressing that needs to be addressed before I make my official introductions...the T-800 would probably win the fight, but would undoubtedly suffer from endoskeleton envy. In short, style points go to the Centurion. Now that we've settled that, down to business: I'm currently a doctoral candidate in Critical Studies at the University of Southern California, working on a dissertation exploring Harry Potter fandom and new media narratives. More specifically, I'm interested in the shifting cultural significance of canonization, how a literary fan community embraces or rejects the openness of new media texts, and what this might say more broadly about our shifting relationship to media texts. My involvement in the HP fan community led me to serve as Chair of Programming for Phoenix Rising, a Harry Potter symposium designed to encourage dialogue between academics, professionals, and fans. As even I need a break from JKR on occasion, I recently completed a chapter for the upcoming collection Cylons In America on the potential effects of the Battlestar Galactica's webisodes and podcasts on fan production.

Given the definitions of "fanboy" and "fangirl" that are being used, I find that my alignment with one title or the other tends to be fandom-specific. In terms of Star Wars, or various horror properties such as Army of Darkness, my engagement skews blue, whereas my involvement with Buffy, BSG and Harry Potter has been far more communal/creative in nature. I'd be needlessly shooting a few rounds into the aforementioned dead horse to say that these poles don't function neatly for me. My growing consumption/critical interest in comic books and video games should be noted, as should my lack of interest in slash (though I find studies of it fascinating), but I primarily find my thoughts turning towards what I might cynically call the corporate appropriation of fan practice, and its effects.

Fanification, Complexification, and Categorization

SS: Bob, you tossed out a few reasons why were paired up, and I have one to add: we're both in the privileged position of coming up through the ranks of academia in an age where aca-fen aren't experiencing the derision they once did. I think this is intricately bound with the current critical fascination with new media's dissolution of the binaries you've noted above. I'm certainly not alone in perceiving fans as spearheading these cultural shifts, and perhaps the fact that fan studies troubled these binaries long before we were all talking excitedly about user-generated content has made them a more acceptable scholarly pursuit. Granted, I have yet to experience the perils of the job hunt. Maybe my n00b aca-fan romanticism will be dashed, but I think there's something to be said here about fans as early adopters and our own abundant inheritance as new fan scholars.

Taking this idea about the increased popularity/reputability of fan studies one step further, something that stuck with me after our phone conversation was your comment about the current "fanification" of the audience. As so many of the conversations here on the blog this summer have been invested defining who has the creative/communal/consumptive credibility to take on the mantle of "fan," I think you and I might agree on a more flexible definition. This isn't to say demarcations shouldn't be debated (they should, and have been eloquently all summer), or that a hierarchical model of fannish activity is pointless (quoth Buffy, it's entirely pointy), but that the general "fanification" of contemporary media users means that we need to drop some of the baggage about how "active" a consumer must be to be equated with a "good" consumer/fan. What do you make of the fact that activity and creativity/fan production are still being conflated, given how even casual consumers are engaging with texts in broader, more "fannish" terms? To my mind, it's becoming increasingly impossible to neatly delineate between, say, the creator of a Star Wars: Legacy discussion board, a poster on that discussion board, someone who lurks on that discussion board, and someone who just avidly reads the comics.

BR: Well, as someone who did recently jump through the multiple hoops of the job search, I can testify to the apparent lack of friction/hostility triggered by the more fannish elements of my research profile. If anything, building my job talks about Star Trek and Star Wars seemed to win warm approval from most of the audience, some of whom were familiar with the literature and already took aca-fandom seriously, others of whom seemed simply to enjoy having their inner fan validated. (If I had a brick of gold-pressed latinum for every person who came up afterward and said, "I'm a Trekkie too!" ...) Of course, the friendly reception likely had other ingredients, including the selection process I'd already gone through - they knew what they were getting when they invited me to campus - and, more troublingly, the unearned authority a deep-voiced white man with a beard presumably brings to whatever he's babbling about.

I do think that the majority audience has undergone fanification in the past 10-20 years, and that this transformation feeds into both positive and negative aspects of the contemporary mediascape. On the plus side, the level of intensity, focus, and sheer memory we now bring to media texts has been matched by an increasing complexification of those texts. Serial dramas and comedies, as well as multi-sequel media franchises and transmedia storytelling systems, just wouldn't work unless we had all grown very good at collectively paying attention in the way that fans do. Ah, but who is this "we"? Well, the "we" doesn't really matter - which is the problematic part of the equation. Instead of the good old days in which small tribes of readerly hunters-and-gatherers stumbled across rich groves of cult texts and absorbed them into a way of life, texts now come fandom-ready, dense with continuity, haloed with enigmatic online tie-ins, and packed with casts of characters varied enough to ensure that somewhere, someone will find a point of identificatory purchase. Mass texts, in short, have learned to present themselves as anything but, enjoying a prefab and illusory fringe-ness.

An edge seems to have crept into my voice here. I suppose that's because I'm enough of a purist at heart to resent the cooptation of fannish affect and modes of reading/writing by culture industries all too eager to sell us anything we'll buy. Fans used to put money into the system, sure, but there was always a kind of grass-roots perversity to it, like voting for Nader in 2000. As much as I love Heroes or BSG or Doctor Who, to be a "fan" of these shows means constantly pretending that I'm in a much smaller and more elite group than I really am.

So my mood at this point in the conversation is rather grim: I see the breakdown of categories like those in your Star Wars: Legacy discussion board example as evidence that those categories nowadays don't make much sense - or else make sense only in terms of an older, now obsolete formation of fandom which we now resurrect as contrarian myth in order to disavow our always-already complicit role.

But before I disappear into my Frankfurt-School navel-gazing, let me ask you for a reality check on my pessimism. Does your work on the openness of new media texts point in a more optimistic direction than what I've outlined here?

SS: Well, you've hit directly on the catch-22, and my increasingly conflicted feelings towards our contemporary fan-savvy mediascape. I'm all for increased narrative complexity, as it provides fans with a plethora of analytic and creative ways to play with the text. Of the mass-masquerading-as-fringe trend you're noting, Lost might be the ultimate prefab creation (having taken a page or two out of the Twin Peaks playbook), but I think that the critical acclaim is warranted despite how calculated or contradictory its positioning as a "populist cult" program might be. As a big proponent of the Everything Bad is Good For You school of thought, I think that a widespread cultural acknowledgement of media texts as cognitively challenging (particularly videogames, and I'd offer Bioshock as evidence) has yet to occur, and these shows are fueling productive conversations. Because of this, I'm less pessimistic about how these texts tout their diversity as a selling tool, and more interested in fan culture's increasingly niche approach to theses prefab texts.

Admittedly, this is a chicken/egg dialectic, but I think it relates to your response to my Star Wars: Legacy model. While such categorization might be a nostalgic attempt to cling to the "contrarian myth" (love that, btw) of analog fandom, it also seems to be a direct response to the vast, ephemeral nature of online fan culture. Defining a space of one's own through (often highly specific) textual affiliations in an overwhelmingly populated online fan community such as Harry Potter, for example, makes participation in the larger community more manageable. The Hogwarts house model functions similarly (and is a key tool in how the HP fan community functions and its members shape their identity): creating micro-communities within the macro school community. While I wholeheartedly agree with you that fandom can never return to its elitist "secret clubhouse" model, I see the desire to keep that illusion intact as a coping mechanism for the modern fan rather than mass disavowal of our complicity. A sense of participation and community is a strong draw for fanboys and fangirls alike, and being a generalist fan in this day and age poses problems on both fronts. In short, the categories may no longer make sense or be relevant, but to garner a localized sense of stability within a fan community, categorization still serves a vital purpose.

Though I'd paint myself fairly utopian, I'm growing less celebratory of the openness of new media texts, especially when it comes to the powers that be. The increased textual flexibility and agency consumers have come to expect means that producers are finding new ways to concurrently indulge (or appear to indulge) these cultural shifts and still retain a sense of authority and control. While I wouldn't go so far as to say that the relative openness of the texts you describe above is illusory, I do worry about how the narrative territory we frequently affiliate with encouraging fan creativity is being steadily encroached on by producers and transmedia storytelling systems (which, if they're aiming for consistency of vision, are more about delegation than collective creation to my mind). So I'll see your pessimism regarding the corporate cooptation of fannish affect and raise you a paranoid theory on the culture industry's plot to quell fan production through increased consumption of their own "authorized" fannish texts.

Again, as with the case of increased narrative complexity, the abundance of ancillary online content being aimed at fans would superficially seem to be a positive thing: more "direct" contact with the show's creators though online Q&As and podcasts, a more detailed look at the creative process through blogs and streaming video, supplementary narrative content in the form of free online comics and webisodes, etc. Ultimately though, I wonder about motive. Sure, it's unabashedly promotional, but I also can't help but feel this is the new media-savvy equivalent of sending covert cease and desist letters. The fangirl in me, knowing that the author-god behind this content is male in most cases, chafes at this reinscription and dispersal of canonic masculine authority over the "open" aspects of the text as questions that would have prompted discussion are answered definitively, as narrative ambiguities are resolved concretely. And, since it seems that gen fic is being read as a team blue trait, the fanboy in me is wary that "downloading" has started to replace "doing" when we talk about DIY fan culture.

I don't want to fall into the activity=productivity trap I rallied against earlier in my call for a looser definition of "fan." So it's my turn to ask you for a reality check- should I be focusing on how this producer-approved content enriches and expands how the average fan experiences the narrative? Or is this guise of "access" just another prime example of fans trying to feel like they're part of an inner circle?

PART TWO WILL RUN ON MONDAY.

The Art of Horror and the Horror of Art: An Interview with Christian Jankowski (Part Two)

Due to some miscommunications, there will be a delay in posting the next installment of the Gender and Fan Culture series. We hope to have it up by tomorrow. Meanwhile, I am continuing to share with you the strange saga of how my head ended up in a glass case in an art museum. Enjoy! For Lycan Theorized you worked with theorists who had written about horror film and asked them to give you impressions of various body parts. Can you give us a list of the theorist and body parts involved? Can you describe the range of responses you got from theorists to this request?

Lycan Theorized is composed of two parts: one is my film that piggybacked onto a B-movie horror production called Lycan. My film incorporates lines of dialogue that were taken from horror academics' writings and emails. The second part of Lycan Theorized is sculptural, and consists of the prosthetics used in the film that were molded directly from the bodies of the participating theorists. When you see Lycan Theorized, you have the film and then a vitrine that encases these body prosthetic body parts.

The Lycan script had basic scenes that climaxed in the horror moment, the moment the body is destroyed. I had the actors recite bits of horror theory in the seconds before they are killed off. In this moment, the actor would drop lines of theory as if in a moment of enlightenment, representing the moment between life and death, and a transition from actor to theorist, even philosopher. Immediately after the body part gets chopped off, the actor would continue as usual, according to the script.

Prosthetics are of course a big part of horror film productions. The producers know they'll need a hand, a leg, a neck, ear, etc. for the special effects of the killing scenes. I thought that instead of using just basic props, it would be nice to load these objects with a more specific meaning.

I gave each film character an alter ego in the world of horror academia. The werewolves were cast as the founders of horror theory: Robin Woods, Barbara Creed, Nöel Carroll et. al. Marc Jankovich (who edited the horror reader that guided me through the entire project) became Kwan, the werewolf hunter.

To have theorists' physical involvement in the project, and not only their words, we cast their bodies for the prosthetics used in the film. When asking their permissions to use their texts AND make prosthetic casts of their bodies, most of them were thrilled by the chance to see their heads roll across the screen

One of the strangest moments I had was with Vivian Sobchack. I had asked her if we could cast her leg. Her initial reaction was weird, then she said, 'You know one of my legs is a prosthetic, right? I lost the leg in an accident. But you're welcome to make a cast of the other one." Knowing this changed my reading of her work.

I decided to exhibit all of the body parts. As they were cast from theorists, it was 'Frankenstein-esque' to put all of them together: an ear from Brigid Cherry, a head from Julian Petley, a neck from Linda Ruth Williams, your head, all of the thinkers together under glass. It symbolized the quotes that were chopped out of their bodies of text, and re-formed into a new body.

On another level, the prosthetics inform the audience. Next to the prosthetics table there is a list of the theorists and the academic institutions where they teach. If you only see part of the film and see a head flying, you could reference the body parts and their labels to help you identify the quote and their cinematic alter ego.

Fingers: Melissa Ragona, Assistant Professor of Art, Carnegie Mellon University

Right leg: Vivian Sobchack, Professor of Film and Television, UCLA

Spine: Marina Warner, Professor in the Department of Literature, Film and Theatre Studies,

University of Essex

Head: Cynthia Freeland, Professor of Philosophy, University of Houston

Head: Julian Petley, Professor of Film and Television, Brunel University

Right ear: Brigid Cherry, St Mary's College, University of Surrey

Neck: Linda Ruth Williams, Professor of Film Studies, University of Southampton

Head: Henry Jenkins, Professor and Co-director of Comparative Media Studies Program at MIT

Left arm, right arm :Dr. Raiford Guins, Senior Lecturer in Media at the University of the West of England

Hand: Linda Williams, Professor of Rhetoric and Film Studies, University of California, Berkeley

Can you describe in some detail the specific use you made of my head in the film and in the exhibit?

I clearly remember your head being shipped to the studio and the weird sensation of pulling the head out of a box. On my way to London and the installation of the exhibition I carried your head in my hand luggage. The security at the airport put it all through the x-ray machine and one guard joked to the other, 'Hey, this guy is carrying a chopped-off head in his bag!'

When I altered the Lycan script for Lycan Theorized, I kept your thoughts on stealing ideas from high and low cultures in mind. Lycan had a scene about theft, where a group of vandals try to steal copper pipes and get caught (and of course, punished) by a werewolf. Since I like to think of you as the vandal between high and low culture, you became Vandal 1.

Ultimately they cast an actor for the role who was bald, so they had to shave your prosthetic head. When they finished up, they let it roll on the asphalt for the decapitation scene. I had a very intense moment when I thought, this is not cool, because it seemed disrespectful and weird to treat an exact replica of someone I knew, so casually. It became a very physical experience of looking. But then also remembered filming one scene where your character says, "In horror films, this is the way the most radical ways of seeing the world can be accepted.' And that made me think, It's okay. It's okay to chop off Jenkins's head.

You also drew on excerpts of theoretical writings to form the basis of dialog in the film. Explain. So, what use did you make of my quotes?

In the original Lycan script, Vandal 1 is a thuggish thief. The actor who plays Vandal 1 has to say things like 'What the fuck...' or 'Leave us alone, man!' In Lycan Theorized, you're still a thief, but you talk about theft in a different way. Using your words, the same actor would say, 'The word 'theft' here is problematic. Let's think of it as like a dialogue or exchange. High and popular artists borrow from each other all of the time.' Actually, these lines are not direct quotes from your blog or an essay, but taken from your email responses where you discuss the link between pop culture and fine art. Your fellow Vandals in Lycan Theorized quote, and in a way become, Raiford Guins and Vivian Sobchack. And you all get attacked and killed by the werewolf, no matter what you say.

You worked with an existing film production as part of this project. What relationship exists between the film they set out to make and the film you have produced using the same sets and actors?

The films are like brothers. The goal of one is to be very popular as a feature film (straight to DVD feature), and the other aspired to be an art installation. Mine is a reflection about the multiple aspects of horror film and I use the visual aesthetics of their work and mixing them with theoretical writing. But some scenes appear in both films. The theorist body parts, including your head, made the final cut of the Blockbuster version.

The Lycan producers tried to reach a commercial horror audience, so they had to play by certain rules. The considerations were definitely on sales and that werewolf movies were popular right then. And the higher the body count, the more explosions there were, the more screen-time the monster had - the better the sales.

They had a young, enthusiastic, low-budget director team to make the horror production, but wanted a commercial film to sell to a big studio; which in the end, they did. The filmmakers were realistic about the limited budget, so they did a lot with their enthusiasm. They didn't have the funds to hire professional actors, but they wanted to do a funny horror movie, and part of the humor is the acting. They wanted to entertain the audience with killing, gore, a bit of sexiness, and aimed the film more at teenagers.

I remember the fights between the directors and the producer because the werewolf didn't look like a "real" werewolf; they thought it looked more like a big hamster or the Abominable Snowman. It seemed funny, but I know there was serious tension between them, because the producer wanted to see a lot of werewolf in scenes but the filmmakers thought. not too much -- because you might laugh instead of being scared.

I wanted to layer the film production system and the landscape of theory on top of one another. If you have a female monster who talks self-reflexively about the presence of a female monster, you see a very condensed image of meaning. I thought it could be scary, funny, and informative at the same time. I thought that this horror film would "throw back" theory that was normally superimposed onto it. Theory normally comes after the horror film arrives. This time theory would be thrown onto the audience instead of only body parts.

Also, theorists normally have this academic distance. If you want to analyze something, you need a certain distance from it, and I wanted to erase that distance physically by using their body parts and theories as a script. The normal forum for theorists is the essay, book, or conference. Instead of a conference or panel discussion, what if we gave them costumes and special effects, and have this discussion in front of a camera during a horror production.?

How have gallery visitors responded to the more horrific aspects of the exhibit? Do you think the exhibit is having an impact on the ways they perceive the horror film genre?

The openings were crowded until the very end, so I couldn't have scared too many people away! But I remember two days after the New York show, I toured the show with a group of museum trustees and collectors. I started with a group of thirty, and after they walked into a very gruesome scene in Lycan Theorized, I lost about a half of them. I hadn't even started talking about the project; it just seemed like they couldn't handle these images. Another scene came on, using a quote from Raiford Guins, "The libertines dancing around the tortured bodies are Donald Rumsfeld, Condoleeza Rice, Dick Cheney, and George W. Bush," and the question up came up about how political this exhibition was.

I used this quote because it was one of the few quotes that see horror as something related to present-day politics. It is the opinion of one academic, but I felt that we could not leave such an extreme voice out, because it represents a whole tradition of horror writing linked to politics, Nazism, photos of corpses in newspapers, and consumer-zombies in shopping malls. For me, it was only one way to look at horror and the exhibition. But it's an important, and a possible reading.

I remember at the (Art Basel) Miami fair, a bunch of younger people came over and over to see Angels of Revenge. Maybe they liked the shock value of it, and the weird stories. I suspect that a lot of people didn't consciously re-think their perceptions of the horror film genre (after viewing Lycan Theorized), but maybe they think more about how horror exists in their own lives, whether it's in politics or even when the cell phone gets stolen. If horror impacts you individually, then you know it's not just a fantasy.

How does this exhibit relate to your larger body of work?

Looking at the whole body of my work, the horror pieces might be a brain tumor: linking the gruesome with the physical, and affecting thought.

I've used similar strategies in the horror works to works I've done in the past, but each experience becomes its own story. I usually participate directly in the artwork, I infiltrate an existing production, and the element of chance always plays a huge part in the outcome of a piece. There is a performative element, a cinematic element, and a self-reflective element. I've worked with pop-culture genres like televangelism and karaoke to structure the projects, and when I learn about another culture, there are fun collaborators who guide the way.

The Art of Horror and the Horror of Art: An Interview with Christian Jankowski (Part One)

Last Spring, I ran two blog posts which described the curious process by which my decapitated head (or at least a replica thereof) ended up being used in a low budget horror film, featured in an experimental movie, and displayed in art galleries in London and New York City. The man who pulled me (and my head) into this fine mess was Christian Jankowski, a contemporary multimedia artist who largely works in video, installation, and photography. He has created a number of television interventions, including "Telemistica" (1999), in which he asks Italian television psychics if his new art work will be successful (the video he then created is comprised of recordings of these psychics answering his question), and "The Holy Artwork" (2001), in which he collaborated with a televangelist pastor. One of his early works, "The Hunt," is currently on display at Boston's Institute for Contemporary Art: in this video, he takes a bow and arrow into a grocery store, vowing to live only on food that he shoots himself.

My head was one of the featured attractions of "The Violence of Theory," part of The Frankenstein Set, a larger exhibit of his works which explored Horror films, their fans, and their theorists.

Given my rather intimate involvement in this particular exhibit, not to mention its clear relevance to those of us interested in fan culture and on the relationship between high and popular art, I had long hoped to feature an interview with him here about the work. Until now, his schedule has not allowed him to respond to my questions. But, now, as he is preparing the printed catalog for the exhibit, he has taken some time out to talk about the work, including his own version of the travels and tribulations experienced by my prosthetic head. A fuller version of this interview will be published as part of the exhibit catalog.

Some of what follows may scare you. Some of what follows may shock you. But all of what follows is true. This interview is not for the weak of heart. Nurses are standing by to attend to anyone who faints as a result of reading this blog.

The exhibition The Frankenstein Set (Lisson Gallery, UK. Sept. 2007) consists of three artistic interventions in and around Horror film culture. Can you describe your relationship to the horror genre? Were you a fan before you began this project? What drew you to do a series of works based on the horror genre? (*Note: the US exhibition title at The Kitchen in NYC was 'Us and Them').

When I begin working on an art project, it can start with a fascination about something I know little about, or am ambiguous about - but then it normally sucks me in. This time it was horror and I guess you can say now I'm a horror fan.

Although thinking more about it, bits of the horror genre were present in my life early on. When my parents first started dating they were shooting a horror short on 8mm in their spare time, a kind of thriller. They co-wrote the story, acted in it, and filmed it. I grew up in Göttingen, a little university town in Germany where the Brothers Grimm were once professors and my mother put me to sleep reading their folk tales of children being eaten by witches and of a little boy who went out into the world to learn about fear. Later, as a teenaged electric-guitar player, I wore black leather and used kohl eyeliner to shock my parents and teachers. My favorite book back then was Freaks and Monsters (which also inspired my first band name „The Freaks"), and I loved H.R. Giger and of course, Hieronymus Bosch. Some of the first films they showed us in art school were The Cabinet of Dr. Caligari and Un Chien Andalou. I also think the photographs I saw then from the Orgien Mysterien Theater of Hermann Nitsch and the other bloody performances of the Vienna Actionists may have guided me in the direction of performance art - which is still the base of what I'm doing today.

The horror project started when I attended a lecture of yours at MIT on horror imagery in Matthew Barney's work. There was this high level of interpretation given to these super-popular horror images. To my mind Barney took horror visuals and used freakish characters like a woman with a prosthetic leg or even himself as a Satyr and then filmed a big budget art movie in the Guggenheim Museum. I thought it'd be more interesting to do something closer to actual horror film productions, infiltrate their vocabularies and work within their world.

Historically, many would have regarded horror as one of the most debased of entertainment genres. What do you see as the implications of incorporating this genre into your work for a gallery exhibit? What relationship are you positing here between popular culture and high art?

'Low culture' and popular culture have been a source of inspiration for many contemporary artists, so I don't think that distinction between low and high necessarily stands in the art world any more.

I'm not interested in putting horror on an intellectual, 'high', bloodless level. The work has to be sensual experience combined with an intellectual way of seeing things that you might not have seen before. I thought in this overlap between theory words and gruesome images, something surprising could happen. It's a kind of collage.

You could say The Blair Witch Project is a fiction disguised as a horror documentary, and Angels of Revenge is a documentary disguised as horror fiction. Normally it's all fiction that the horror fans watch and like. In Angels of Revenge though, they get to see their own fantasies and real life stories entering this half-documentary, half-fiction movie. Of course, you're never quite sure where the 'real' and 'fiction' begins and ends in their stories, because these fans are so influenced by horror film characters they follow.

One of the Angels of Revenge cast members organized to have the film shown at this year's Fangoria 'Weekend of Horror' convention, so in a way the work now has a life in two worlds: the world of the galleries and the world of horror films.

For Angels of Revenge, you attended a horror fan convention and drew fans there into your film production work. What were your impressions of the convention? Can you describe your working relationship with these fans? What did you discover about the horror film audience through this process?

I came across the website of the Fangoria Weekend of Horrors when researching horror film productions. It's a yearly convention for the horror industry and fans with film screenings, panel discussions, presentation of new products etc. But the event that grabbed my attention was the advertised costume contest, which anybody could participate in. I imagined obsessed fans in elaborate costumes and figured it could be an interesting starting point for a project. So me and the cinematographer I usually work with, Max Petzel, flew to Chicago and arrived at this hotel in the middle of nowhere.

It looked deserted from the outside, but was packed. Three types of people were there: first, baseball fans. (I think there was a game going on). Second, groups of families going to bridal showers. And third, there were leather people, horror people, Goths. It was a pretty surreal mix of people.

The next morning, crowds lined up for tickets to the convention, and I saw the first fans in costumes. I met Anthony the Green Monster, who had a full face mask skillfully done by a makeup artist, so he could hardly speak. Another guy was the Butcher lugging around bloody body parts - I knew I had to have him in front of the camera. Some of them were there as fans, others were horror fans but also promoting their businesses - special FX make-up etc.

I approached various costumed fans, explained the project I had in mind and asked them to participate. We had built a small set in a conference room, a dark corridor that I wanted them to walk along towards the camera.

Before filming, I asked them to think of a person in their lives who had wronged them or disappointed them deeply, relive the experience and come up with a revenge fantasy. So part of the project was documenting their history, telling what had happened. And the other part was fiction, coming up with a just punishment for the betrayal or cruelty. Sort of a cathartic experience.

My favorite was the Anthony the Green Monster. His costume was crazy. It even had a remote control that could move something on his head for extra effect. He started talking about making horror costumes and how his former business partner stole his ideas and clients. He stood in one of his own costumes and told this self-reflexive story about the horror of the horror business. The costume had these big claws, but he was talking about using a little knife to kill this traitor. I thought, you are a big, green monster and you are going to use a knife? It was similar to the Butcher: Instead of chopping someone to pieces, as you'd predict, he talks about taking photographs of someone to blackmail them. This is where the projected image and their words go two different ways, which was absurd and great.

Some of them fell quickly into this stereotype of their characters' revenge cliché and not their own, personal stories. I'd give them the chance to rethink their revenge, some of them reconsidered and would reveal more personal details and the motivations that suited the revenge: Not only did you fire me, but I know that you're having an affair and I'll make that public as the revenge - instead of chopping your head off. Some were caught up in hate, I could feel it. In the moment, it was really sincere. I might ask them, 'You think this is a just revenge?' But in the end it was all up to them.

Part of my fascination in the horror genre is how it creates a free zone from these imposed social mores and standards, but ironically at the same time I found myself horrified at some of the revenge fantasies that the Angels cast members were voicing. Which of course was hypocritical because I had prodded them to do so, had created the free zone and was hoping for gruesome stories that would make for a good film; and on the other hand I was judging them by the accepted moral standards -- Girlfriend got stolen? They're going to rip her to pieces. Someone borrows money, doesn't give it back? He'll peel off their fingernails. So it also brought out the double-sided moral in myself.

I can't generalize horror fans. I met many fascinating characters but the most interesting to me were the people who had a certain personal approach. The last guy in Angels of Revenge had had a kidney transplant and thus had a distorted relationship to his body and the disease that had attacked him. It made him reflect on his body differently and to take uncommon things as normal. So horror could be a logical step to address a dysfunctional body or a trauma, or a way to deal with your own situation.

Horror deals with supernatural powers, and I think that many fans live very regular lives. I think horror films can help people break out of the power structures that they're in. And not by starting a revolution or riot, but for a moment in the theater.

Of course there is a certain body obsession with horror people; you see piercings, tattoos, physical transformations. And I'm sure you can easily get addicted to horror because of these incredible images you see on screen: another body opens up; you feel the thrills of excitement. And it's also a fascination with going beyond certain accepted human taboos. You get to rethink your standards, your moral standards, and pain standards.

The Second Part of this interview will run next Monday following the forthcoming installment of our ongoing Gender and Fan Culture series. It deals primarily with Lycan Theorized, the film which made use of my dismembered head. I will at last learn the details of what happened to my head when it, er, left my hands.

My essay on Matthew Barney and the horror film genre can be found in The Wow Climax: Tracing the Emotional Impact of Popular Culture (New York University Press, 2006).