Gender and Fan Culture (Round Eighteen, Part Two): Julie Levin Russo and Hector Postigo

Technology and Control HP: One of the things we talked about during our meeting in Providence was how new media technologies, especially the internet, can potentiate changing conditions and relations vis a vis consumers and producers? I've sort of touched on this a bit above with my comments about how the web allows for mass broadcast of previously isolated products. So I think user production and fan contributions and their value (i.e their exploitability) are a function of the medium. Fan fiction for example, has been around for some time and their communities have been able to coalesce and remain together over time thanks to zines and fan cons and other social/communication enterprises. I think that the web adds an element of mass broadcast to fan production such that we are talking about fan products as content; as part of the commoditized information flowing out of the pipe. So I don't think we can any longer ignore the political economy of fandom. One of the interesting points that comes of all this is the question of control. If all this production is entering into some sort of relation with capital how is it controlled? The relations we discussed above are social relations but they happen through a technology so we could ask ourselves to what extent does the technology of the internet shape/is shaped by the productive relationships?

JLR: I'm so glad you asked! Control is a fruitful concept for articulating the economy with technology because, as the story of late capitalism goes, a new configuration of control is now coming to the fore: one which is just as horizontal, localized, and networked as the field of production on which it operates. Rather than enforcing prohibitions, it organizes possibilities and enables free movement within them -- often mobilizing technology to do so. In Protocol, Alex Galloway suggests that today we commonly experience hybrid grids of control, and offers the anatomy of the internet an as example: it combines the top-down architecture of DNS with the distributed architecture of TCP/IP. I often notice an analogous strategy at work in proprietary fan-driven content initiatives, where the confining threat of legal muscle is overlaid on a structured platform for creative license, striking a compromise that (when it's successful) is tolerable to both sides. What's clear is that, at this point, if we're looking out for hierarchical, centralized diagrams of power, we're going to sail right over the terrain of struggle. Web 2.0 is seductive in its user-centric mentality, but in exchange for the convenience and scale of social media we accept (literally, by ticking the box on the TOS) its given parameters, both technological and economic. Recently fandom is beginning to wise up to this dynamic and work towards building an infrastructure that is user designed, owned, and operated.

HP: I like the idea of alternative infrastructures that resist the commercial iterations of things like Web 2.0 driven social enterprises. I wonder to what degree power in this system of sociability/production/distribution is dependent on technological know-how. Will only those that can design infrastructure be able to challenge protocol with a counter-protocol? I would take a lesson from Langdon Winner and say that not all of us have to be technologist but it's in all our best interests to be concerned with the technological structures that consistently arise around us. We walk around in a state of what he calls "technological somnambulism" where before we know it we are moving through systems (social and technological) that were not democratically designed nor designed with the interest of democracy in mind. To what degree is this happening in participatory culture...to what degree has protocol taken shape around us without our input and without consideration to the values that users/fans/etc hold dear?

To get to the question of gender and technology it seems that these are not only pressing questions for participatory culture but also questions about how technologies embody gendered/sexist assumptions of what it means to produce in the digital world. Pointing to the troubling trend, when a technologies or professions become populated by women the economic rewards for the work decrease...the idea may be related to class too as for example when we say that a technology "is so easy to use anybody can do it" what we mean is that it's lost its elite status because not only college educated white men can use it but also everyone else of any class, educational background, and gender. In the logic of supply and demand of course this would dictate that the supply is increased and thus the value is decreased but I don't think this maps out in the area of cultural productions where conversations, reconstructions, and networks create value...in these cases the fact that anybody can do actually adds value but the elitist rhetoric holds it back when viewed from a market perspective.

JLR: Interestingly, this gendered revaluation can also move in the opposite direction: some occupations, such as film editing and computer programming, were initially understood as repetitive, detail-oriented labor that was thus feminized and performed primarily by women, and then later masculinized into elite technical skills. And while one sentence isn't much of a corrective to the white- and US-centric slant of this project, I'd like to note that there's a global dimension of inequality here too, as devalued forms of work are often relegated to the world's as well as the nation's "second-class" citizens.

One cause for optimism in the localized case of media fandom is that it's always been full of geeks -- women with highly-developed expertise in digital technologies -- and thus surfed the first wave of innovation throughout its decades-long history (thanks to Francesca Coppa for reminding us of this). Moreover, fandom is collaborative, so it's not necessary for us to be cultivating a counter-protocol on an individual basis when we collectively have a resevoir of competences to share. In any case, these are all good examples of the myriad ways technology intersects and intertwines with power, gesturing toward the merits of exploring, within our academic work, the particularities of its role in fan practice and fan/industry relations.

Ownership and Desire

HP: From the small clip I saw of your work it looks like you are looking at the content produced by fans and how readings of a text (TV show) inform fan production and how that production does or does not mesh with what we assume are the goals of the industry. In my experience with video games, I have not played close attention to content just its volume (i.e. how much of it there actual is). I would posit that the substance of the content (what it is actually is about) is in the aggregate less of a concern to media companies than the whole productive field. Which is to say that so long as the whole of the content has substance that can help meet the demands of selling that product then the media companies do (or should) live with the content that in substance is not "mainstream" that from a bottom line perspective this content does one of two things for the content owners. #1 Nothing or #2 something profitable. #2 is interesting to me because it says that in some way all content is profitable and this is why. Of all the content that is produced by fans some will be quite good, some may even bring some attention to the original work which then helps the media companies, some will be bad (poor quality which does nothing for the company) some will have readings that the company may object to. If the whole field of fan production is seen as a testing ground, a free market-research domain, then companies can't really loose. If they notice that everyone seems to like a particular reading then that is an intimation that perhaps that reading ought to be explored, packaged, resold. I think this claim runs into trouble when there are critical messages in fan created content such that they critique the media company where it would be believed that the content will actually be bad for the bottom line. This is all well and good for content owners but what about the fans. It seems problematic especially if the critical force of some content rests in part on marginal status.

JLR: In terms of content, I think there are some legitimate concerns among fans about the suppression of work that falls at the more extreme end of the continuum of "non-mainstream" readings. In these exceptional cases, there can be a #3: something perceived as detrimental to the value of the property or service. One recent and very visible example is LiveJournal's mass suspension of journals and communities accused of hosting "pornographic" works about underage Harry Potter characters, supposedly in violation of LJ's TOS. I'd argue that this is an instance where the substance of fan creations threatened the ideological underpinnings of the dominant system, albeit an oblique threat filtered through a series of legal and institutional mediations. The specter of such a crackdown hovers over the rich cosmos of derivative smut, the majority of which is currently situated within commercial social media platforms with official bans on "inappropriate content" (which they can interpret and enforce at will).

I wouldn't claim, though, that fan activities resist commodification simply by virtue of being slashy or critical -- the commercial media are becoming ever-more adept at self-reflexively absorbing such orientations. For the most part I agree with you that the salient conditions are structural and largely independent of the content of fanworks. I hope it doesn't sound like I'm saying that femslash challenges capitalism because it's about lesbians! However, I do think we can view queer fan production as form and not just as content. The widespread notion of "subtext" implies an open, plural, and dehierarchized model of textuality wherein diffuse and collective creative labor isn't easily contained by top-down intention and authority. I realize I'm risking a dubious move here, collapsing embodied queer sexuality into metaphorically queer textuality, but I'm committed to making this metaphor work convincingly in my project. Given the centrality of the mechanics of desire to the economic system, I don't think it's a coincidence that the representation of desire becomes particularly unruly. Considering that the value of media properties inheres in the libidinal labor of their consumers, corporate "ownership" is held in place primarily by the external fiat of intellectual property law. I think this is a foundational contradiction that fandom can productively stress.

HP: I find this last paragraph very interesting. It sounds like you are drawing a parallel between the drive to inspire a desire for a given commodity and the "unruly" representations of desire in fan production. ("Given the centrality of the mechanics of desire to the economic system, I don't think it's a coincidence that the representation of desire becomes particularly unruly"). Equally interesting is the claim that desiring the commodity gives it value (actually the interesting part is the consequences you imply). That this desire (wanting) is labor in itself that justifies a claim of ownership by fan communities (You statement that IP is a fiat that holds owners claims in place leads me to this interpretation...correct me if I'm wrong). I like both of these because they really de-center the rhetoric of IP that has governed western rationale for property ownership: the "mixing of labor" argument put forth by Locke. In your interpretation it is the mixing of desire (ironically constructed by capital to drive consumption) with the raw material of popular culture industry products that legitimizes ownership. You don't outright say this but I think you imply it. Also the first sentence I quoted above suggests that consumption driven by desire leads in some instances to re-writings inspired by desire. The link between the two can further be stretched to articulate with Jenkins' recent arguments for a moral economy of fan production and ownership...if we count desire as a valid "mixing of labor" argument (where labor is now desire) then the moral hold on property (which is in part the foundation of IP at least in political philosophical terms) is shaken. NEATO!

To further think about how your thoughts might de-center other lines of rationalizing about how IP gets legitimized through moral/philosophy rhetoric we might consider the notion that creative works are part of the self. Thus in the European tradition authors' rights tend to be stronger in terms of the control authors have over their IP because in a sense it is extension of the self. It would seem that desire as a vehicle for extending the self into the production of fan re-writings, for example, would create competing claims about self. In other words, authors' claims of moral ownership over a particular piece of IP rooted in arguments of the self conflicts with fans' claims of ownership over a re-writing based on the same arguments. In this sense it would seem that the claims of self from fans would be secondary to the claims of self by original authors. However, the scholarship of legal scholars like James Boyle suggests that in a cultural commons the original author is a myth. This has interesting consequences for any totalizing claims over IP.

JLR: First of all, thank you for this elaboration of my ideas! I'm still in the early stages of trying to articulate this thesis, and it's exciting that you can amplify it in ways that make sense. I'm pretty rusty on Locke and much subsequent political and legal theory, but I think you've captured the contradictions I'm getting at here. I love that you come around to the relation between creativity and selfhood -- of course the IP regime depends on a unified and bounded model of subjectivity wherein "original" artistic production emanates ex nihilo from individual interiority (which, as you mentioned in pt. 1, tends to be inflected as male/white/bourgeois). Working psychoanalytically, I'd go beyond competing selves to argue that any of the selves involved is internally conflicting, fragmented, and intertextual, further compromising the claim of "ownership" over expression.

Nonetheless, intellectual property law is held in place by institutional power (the tangible threat of debilitating lawsuits [Fair Use doctrine has been called "the right to be sued"] and the intensifying alliance between legislative and corporate sectors in extensions of copyright), often very successfully despite this conceptual incoherence (which grows ever more insistent as consumption and production blur together). What I find valuable about analyses of concentrated "moral economies," though, is that they can highlight the equally central role of discourse in this process. Copyright, which undergirds the economics of who can make money from what kinds of artistic labor, can't operate only by force -- its legitimacy requires an ongoing ideological negotiation (this should sound Gramscian). This is one example of how work -- both academic work and fan work -- that engages at the level of discourse is crucial. I hope that this series of "debates" can, at best, be an intervention on that very real terrain.

HP: I agree with your last paragraph. It seems that the discourse has been dominated by rhetoric that dominates IP law and policy. Such things as copyright as incentive, the balance between the public and the authors and the construction of users as pirates all tend to skew how we percieve the limits of use. The problem of course is that these are powerful tropes in US society and so alternative discourse is needed to challenge them. Well I think that wraps it up for me. Thanks go out to Henry for giving us the forum and thank you for engaging in these topics with me. Hopefully we can meet for tea again!

JLR: The communities that we work on and within, modders/hackers and fan producers, have certainly been dynamic channels for alternative economies, discursive and otherwise. So my optimism hasn't been disciplined out of me yet! I'd like to thank you, Henry, and the rest of the participants for this opportunity to ruminate and hold forth on some of the issues I'm passionate about. It's been a pleasure conversing with you, and very fruitful for my own process. Look me up when you're next in town!

Gender and Fan Culture (Round Eighteen, Part One): Julie Levin Russo and Hector Postigo

Introductions Due to some serendipitous travel plans, we had the opportunity to meet IRL two weeks ago to kick off the conversation below. It was a pleasure to find that we have quite compatible preoccupations and positions when it comes to fandom and convergence -- good matchmaking, Henry! However, in addition to applying our viewpoints to different specific artifacts, we're coming from different disciplinary orientations, which we'll attempt to detail below. One bent we definitely share is a commitment to political economy, so that will be the primary focus of this installment. And BTW, we chose to compose this post in a wiki page, and we wonder what effect that has, if any, on the shape of the discourse.

Julie Levin Russo: I'm a doctoral candidate in the Department of Modern Culture & Media at Brown University. My interests span the intersections of technologies of representation, sexuality, and politics, and in grad school I've worked on topics such as media epistemology, cyberporn, and "privacy." My dissertation project, entitled "Indiscrete Media: Television/Digital Convergence and Economies of Lesbian Fan Communities," focuses on femslash fandom, taking it as an occasion to explore the larger negotiations and stakes of the struggle between unbridled participation and capitalist reincorporation in today's convergent mediasphere. In terms of my methodological approach, I'm situated squarely in post-structuralist theory and the humanities, and my deliberate and perhaps dubious approach to the gender axis is to tacitly assume that queer female labor can serve as an exemplar of broader transformations in media consumption. The body of my diss consists of three localized analyses of series-specific interpretive communities (Battlestar Galactica, Law & Order: Special Victims Unit, and The L Word), discussing each across three intertwined registers: screen texts (television programs, though acknowledging their increasingly fluid borders), metatexts (ancillary online materials disseminated by TPTB), and fan texts (specifically, lesbian readings and writings). As is the custom in my discipline, I don't presume to offer a comprehensive and/or empirical picture of a field of practice, but rather hope to lay out three frameworks for diagnosing the nexus of convergence and desire: technologies of reproduction, politics of representation, and commodification of identity. My structuring question is: what aspects of fan production contradict or challenge systems of domination (capitalist and otherwise)? You can follow my diss as a WIP at my academic LJ -- I'm tremendously indebted to discourse with LiveJournal's community of acafangirls for any insights therein.

As a fan, I'm a bit of an anomaly in that I participate exclusively in the femslash community, which is a minuscule (some would say marginal) enclave within media fandom at large. I'm a devoted writer and organizer, and while I try to maintain plausible deniability in the professional sphere, my fic is not difficult for interested parties to find. Excepting an avid swath of multifannish d(r)abbling, most of my work has been based in Star Trek: Voyager (beginning on a newsgroup/elist in the late 1990's) and Battlestar Galactica (which has essentially taken over my life since mid-2005) -- perhaps a testament to my utter helplessness before the combo of female leaders and female cyborgs. As the first fandom I've been immersed in almost since its inception, BSG femslash has been a particularly rich and rewarding experience for me, including mentoring and infrastructure-building (not to mention my metafannish vlogging and speaking).

Hector Postigo: I'm an assistant professor of new media studies in the Communication Dept. at the University of Utah. My research focuses on new media and society and I'm currently pursuing two lines of research. The first line is a study of social movements and their use of information communication technologies. Recent research in this area has centered on analyzing the digital rights movement's user-centered fair use campaign and the movement's deployment of hacking as a tactic in its extra-institutional repertoire of action. The second line of research focuses on value production on the internet. I was on of the first researchers to study video game fan communities that make valuable modifications to popular PC games (modders) and to study AOL's volunteer communities. My research on both these groups suggests that a large amount of their "invisible" labor contributes to the value produced in digital networks such as the World Wide Web. I've taught courses on the internet and society, information communication technology, and the new economy. Some of my publications can be found here. These are related to modders and their work on video games and AOL volunteers. I come to fan studies primarily as an observer of the productive processes that are the result of various fan community associations. I'm really excited to meld both my macro approach to a political economy of fan work with Julie's ground level understanding of these communities.

Labor and Value in Late Capitalism

HP: I've been working for some time trying to figure out value of modder productions from an economic perspective. I've started with some admittedly simple questions. From my perspective media corporations are motivated by return on revenue first and foremost so when I first started looking at fan production I asked myself 2 questions. 1. Why would anyone want to spend all of their free time making something for which they will get no money for and 2) why would media companies encourage this? Now I admit these are very simplistic questions. #1 assumes that people do things only for money and it also assumes that money is the only reward and that community, reputation, pleasure, and the gift economy have nothing to do with it. # 2 assumes that that the popular culture industry has only one internal logic "make money" but we know that institutions have all kinds of heterogeneity and that nothing is monolithic... The last thing that all this assumes is a very materialist Marxist perspective. #2 presupposes that at some point the media companies surrender control and that that surrender is calculated and that fans become cogs in some sort of post-industrial "social factory." We know that things are way more complex. Fans are active readers and their communities have internal logics, norms, and practices that are oppositional, conspiratorial, and/or neutral to the workings of popular culture and its industry. Fans are both insiders and outsiders in that respect. Regardless, one unwavering fact remains, at least from my experience in video games, fans like to contribute and video game companies for the most part encourage it.

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JLR: It seems the first thing you've done is debunk your own questions -- I'm with you so far. In order to launch our conversation from some common theoretical ground, I'd like to refer to Tiziana Terranova's work, which we're both very fond of. Her chapter "Free Labor: Producing Culture for the Digital Economy" was first published in Social Text (2000: Vol. 18, No. 2), revised for her book Network Cultures, and also appears in the downloadable volume The Politics of Information (I'm citing from this version). Her definition of the "digital economy" can offer a useful framework for the issues you raise above (and for fan studies at large):

It is about specific forms of production... but is also about forms of labor we do not immediately recognize as such... These types of cultural and technical labor are not produced by capitalism in any direct, cause-and-effect fashion... However, they have developed in relation to the expansion of the cultural industries and are part of a process of economic experimentation with the creation of monetary value out of knowledge/culture/affect... Rather than capital 'incorporating' from the outside the authentic fruits of the collective imagination, it seems more reasonable to think of cultural flows as originating within a field that is always already capitalism. (104)

So first of all, she's proposing that we scrap this binary of money/not-money as the benchmark of capitalism. You could say better than I to what degree the entertainment industry has been able to institutionalize this perspective so far, but certainly new rubrics like "engagement marketing" suggest that it's beginning to move in the direction of consciously valuing and promoting activities that aren't directly monetizable. On one hand, we could read this pessimistically: I think a lot of us, myself included, are seduced by the vision of fandom as a "gift economy" or otherwise alternative system of exchange that resists or at least stands partially outside of capitalism. Terronova argues that this fantasy effaces the centrality of such non-waged labor to the post-industrial economy. There's a danger, as you point out, for this position to reduce to "fans are dupes" -- that is, if we're allowing the industry to expropriate the profits of our work, it must be because we're too naive to realize it. But that's an oversimplification ("Free labor," Terranova writes, "is not necessarily exploited labor" [112]). Both sides (insofar as we can still distinguish fans from TPTB) are interdependent, and both sides are capable of being equally calculating.

And on the other hand, I think there's a more optimistic way to view this interpretation: Terronova indicates that, rather than requiring a practice external to capitalism to constitute opposition (a tall order indeed), there are resistances immanent to the system -- I hope I can clarify this formation below. The key point here is that we're transitioning from a schema where work (waged labor) was considered distinct from leisure to a schema where work (waged or not) and leisure become increasingly coextensive and desire and the rest of the affective spectrum become a central productive force.

I admit to knowing almost nothing about gamers (and other communities of grassroots production outside of media fandom), and we agreed that a comparative study was not the most interesting direction for this dialogue. That said, the unique intensity of the collaboration between modders and game companies is inspiring, but I do think it's telling that this detente occurred within an almost exclusively male zone. The gendering of the permittedness and legitimacy of fan practices has come up many times in this series, and the selective valuation and compensation of affective labor along gender (and other) lines is a dynamic Terranova too acknowledges (as do you in the work you sent along to me). This further complicates the already tangled question you raised in #1 above about why (beyond the reductive "false consciousness" explanation) we (women in particular) continue to participate in this regimen. The more idealistic answer is that it's because the power formation isn't monolithic, and while our work remains complicit in some ways it interrogates and challenges it in others.

HP: I wouldn't say I debunk the questions so much as acknowledge that they are oversimplified approaches to getting at the nature of complex labor relations in this post-industrial world of production. I purposefully cite Terranova's use of the social factory a condition in which cultural production is incorporated into labor relations. Community, friendship, fandom, and their products (intangible and tangible goods that are the outcome of social relations as well as the "sweat of the brow") are commoditized. The question for me when I've looked at Terranova's paper/chapter has always been, "how are "the fruits of the collective imagination...originating within a field that is always already capitalism,''" exactly incorporated? I think that her quote above is grounded in her understanding that "Free labor is not necessarily, exploited labor" (which you cite above). I don't know if these processes were always part of capitalism...honestly I have to think about whether I agree that cultural production is always labor (even if it is not exploited) just because it happens within a capitalist system, ideology, potentiality...I think incorporation is key. It's almost as if everything we do is labor it's just that capitalism hasn't figured out a way to exploit all of it yet. I can see the value of that line of thinking since it helps us draw connections between cultural practices and the furtherance of the capitalist logic but can't we imagine some practice that is not ultimately exploitable? I hope so. In the spirit of drawing some boundaries and pinpointing when a cultural practice becomes exploitable I'll hazard a technological deterministic stance. I'll argue that the internet has created the means for establishing a categorical difference between the way cultural products were (maybe) part of capitalism prior to their ability to be placed on line, to a condition in which they are massively available, massively (re)produced and massively broadcast by a medium that literally creates the structure by which that culture can be exploited. From this perspective it wasn't until distribution of fan content for example, became wide spread that value became practically exploitable (even though the content was always valuable). I think Terranova starts to get at this when she discusses the differences in audience produced content on television versus the user created content on the internet (pg. 94-97 -- I'm using the book).

I also shy away from thinking that we ought to "scrap this binary of money/not-money as the benchmark of capitalism." I've spent long hours trying to discern the process by which all those mods, maps, skins, and other forms of modder generated content for PC video games actually translate into a bottom line. The fact that I don't have a definitive answer partly would validate your point and cause me to think that maybe I should stop thinking along those lines but yet something in me resists. The reason why I think this is because there is a practice on the part of video game companies of encouraging modders. For example, video game companies take risks with their very valuable intellectual property (yes even though it is protected by the all pervasive EULA), and that investment at the very least is perceived to be paying dividends. Perhaps the dividends take the form of hard-core gamer loyalty which ensures future customers for a game, perhaps modder productions prolong the life of the game and ensure fans won't drift away or perhaps by allowing for a creative space that admittedly is very crowded, game companies encourage an "incubator lab" for novel ideas for games. So for example, while number of mods that get "adopted" by the video game company and distributed are few, that small percentage of marketable product is a tolerable return because the company invested a comparatively small amount (an SDK, maybe access to the source code, and so on) to encourage a vibrant development community that takes risks, explores different content and potentially can yield a tested game variant proven to be loved by its community. Given all this I have difficulty believing that game companies are ultimately not dealing in and encouraging a commodity that will ultimately reduce itself to profit. The labor relation is still there it's just inside a host of layers that are unstructured.

JLR: Much of this is very close to how I (or Terranova) would look at it -- "the labor relation is still there it's just inside a host of layers that are unstructured" is a very elegant description of the diffuse nebula of cultural production. But I'd like to note that the entertainment industry is not equal to "capitalism." Capitalism is a set of structural conditions within which both producers and consumers must operate. Though corporations are still motivated in every explicit sense by financial profit, it doesn't necessarily follow that money is the sole operator of the system at large -- and your example bears this out, since most of what modders do falls outside of the company's "tolerable return." So then, as you suggest, once of the crucial ideological processes of capitalism is to make it appear tautologically as if activities that make money are more valuable in legitimate ways than activities that don't. Which is where a whole host of inequalities such as gender enter the picture.

Let me engage your question: "how are 'the fruits of the collective imagination... originating within a field that is always already capitalism,' exactly incorporated?" The first thing I'd point out is that other participants in this series, as well as Terronova herself, have cautioned against modeling the relationship between cultural laborers and the culture industry in terms of "incorporation." Now, I do think there are good reasons to deploy this concept strategically, namely that it highlights the different kinds and degrees of power enjoyed by corporations and fans, and thus offers a clear basis for resisting the troubling trends within this landscape. But another way of looking at it is through the concept of immanence, which is a buzzword in a lot of theorizing about late capitalism (tracing Terranova back through the Italian Autonomists to Deleuze+Guattari). This is a flat rather than stratified model of power and control which suggests that various contradictory positions can be coextensive. So for our example of fan production, the way I'd look at it is not so much that our free labor is "exploited" when it's channelled into the industry's financial economy, but rather that aspects of our free labor are always flowing into the dominant economy while other aspects are always flowing around and in excess of it. So the political project is not so much to protect the autonomy of fan communities from TPTB in a binary sense as to deflect the channelling and increase the excess.

That said, the question of precisely what the mechanism of these flows are is a fair one (the theoretical abstraction is what drives people nuts, right?). I think you're on the money to point to digital technologies as a crucial site for grappling with this issue more concretely. There's a leveling or disintermediation that happens here which aligns with the horizontal model I described: as you point out, the immaterial, instantaneous, non-rivalrous characteristics of digital media make it more practicable than ever before for the industry to mobilize fan labor in literal and direct ways (i.e. "user-generated content"). On the flipside, though, they also make it more practicable than ever before for fans to "exploit" corporate products directly (i.e. now that TV is going digital, a vast repository of it is available to me, freely and illegally, to use and manipulate as I see fit). I'm agreeing with you that technology and convergence make cultural labor more palpable and its value more immediate. In this context, the local variations in code, interface, and framing matter: one could compare how fan media could and does play out on YouTube vs. imeem vs. blip.tv vs. Revver, for example, because each of these instantiates a different set of possibilities and powers (within the given system -- of course, all of them are still ultimately for-profit services).

Finally, you ask, "can't we imagine some practice that is not ultimately exploitable?" I hope we can too, and I've groused about this before. But I've been forced to admit that the call for some "outside" position isn't ultimately so realistic or useful. I'd counter that the most productive positions at this point are hybrid ones that collude in some ways and resist in others -- and luckily a LOT of us find ourselves in this situation. I'd like to map out the PARTS of practices that aren't exploitable, that remain to gum up the cogs of capitalism.

HP: I not sure if I want to abandon the term incorporation even though as you note Terranova and others don't necessarily prefer it (interestingly she uses the term in scare quotes but uses it nonetheless). Maybe my understanding of incorporation is not what others are thinking or maybe there are layers which need to be teased out. I think there is the possibility to draw some boundaries between certain kinds of incorporation so that both a coextensive model and one that give a clear delineation of when/how content becomes effectively part of the labor relation. Ideological incorporation is one way to look at it I think. One can have content that is commoditized yet ideologically is still resistive....but I think the way I'm thinking about is economic incorporation (as in making the cultural production part of some direct/indirect labor relationship...waged or not). So my point is that once means are found to extract profit from a process/product it is incorporated into the relations governed by labor...the logic kicks in...there is no avoiding it really...you produce something...post it on line...I figure a way to squeeze a buck out if it and its part of the system...market alienable...questions of ownership, fair compensation and exploitation all come from this...despite the cautions I wonder whether immanence serves to improve our understanding of the processes that allow/disallow exploitation, incorporation or channeling? To say that "aspects of our free labor are always flowing into the dominant economy while other aspects are always flowing around and in excess of it," sounds theoretically interesting but how does it really work at the moment when it's exploited? If I imagine the field of all that is produced by fans and we feel that most of it is "in excess" or "around" why is that? Is it beyond exploitation? Why? Because of material constraints or content or something else? And I should be clear that when I say exploitation I'm mean a process by which the product becomes market alienable...some one can sell it...I guess for me that is incorporation.

Your point that the very same technologies that facilitate exploitability are also the ones that facilitate participatory culture is right on and I think points to a paradox in the way these technologies are used. On the one hand there is a strong drive to create technologies that lower the barrier to entry into a participatory culture (web 2.0 techs and such) while at the same time there is a drive to develop technologies that prevent or "lock up" the content (such as DRM). In the field of all this technological development, one question I like to ask is: What technologies are users themselves developing to allow for increased participatory culture? It seems that many of the technologies that are immediately associated with increased participatory culture on the Web are developed with market interests in mind. So I like to think of hackers as a great population of user/developers that are both insiders but also outsiders and thus have developed some really useful technology to facilitate participatory culture from the perspective of users not necessarily from the perspective of a market mindset. The anti-DRM technologies like HYMN, JHYMN, QTFairUse and even DeCSS come to mind.

I think your point about the gendered nature of modder and video game company relationship is right on. I think the problem is part of a wider issue in how we talk about what is valuable labor, and who gets to do it and part of a broader class issue as well. The rhetoric of the "professional" for example validates the work of programmers as worthy of a wage but not of amateur programmers (except within less then fairly compensated structures of crowdsourcing for example). When I looked at AOL volunteers I wanted to unpack the ideological baggage associated with the word volunteer and how that constructed the worker in a gendered fashion, disempowering claims for understanding what they were doing as work. I think rewriting texts to challenge and interrogate them is important I'd love to hear more on that from you though. Is the reason that you continue to participate an idealistic project or are there other reasons?

JLR: In the case of media fandom, acafans have pointed out that there's a gendered logic to intellectual property law, which functions to limit which instances of cultural labor can be waged. Notions of "originality" favor forms of production that are practiced disproportionately by men (this has come up elsewhere in the series, if I recall). Traditionally "feminine" labor, often associated with consumption and desire, is classed as "derivative" and thus of lesser worth (financial and otherwise). Now, I'm particularly interested in the centrality of desire to capitalism. Yes, one could trace this back to Marx's commodity fetishism; to put it most simply: you have to desire something to want to consume it. I like to call the work we do to make products meaningful to us libidinal labor (my roomie chimes in to say I'm just renaming cathexis). It becomes increasingly important in post-industrial capitalism because commodities themselves are increasingly immaterial ("brands" rather than widgets). Your point that we need to retain some of the financial specificity of terms like "incorporation" and "labor" is well taken, but I'm still not convinced that even this economic register of the "process by which the product becomes market alienable" is clearly bounded these days -- witness the retooling of the Nielsen rubrics in a rather frantic effort to fix engagement in some monetizable metric, for example.

So as for the impetus behind my own activities as a fan, fic ("rewriting texts to challenge and interrogate them," as you graciously put it) just materializes the labor ALL media consumers do. I realize I'm sidestepping the debates about how to taxonomize the diversity of fan activities, here, but I do believe there's a common ground in the axiomatic "active audience" framework. This is the sense in which my fan work sustains the industry (even though they're not profiting from it directly, even though it may be critical in content), because it elaborates and regenerates the desire that gives their texts economic value. But I am an idealist (don't tell my advisors!) and I also trust that there's more to it than that. This is where the question of what's "excessive" comes in. Desire is never going to be fully contained within the capitalist box, and that remainder stresses the ideologies (legal, economic, heteronormative) that hold the system in place -- though I'm not yet prepared to answer your reasonable query as to how, concretely, this operates. I think a lot of us feel like we can assert our ownership over these bright shiny objects by artistically reworking them, and given the instability of ownership right now that's not necessarily a delusion.

We run into a dilemma, though, when trying to prescribe the concrete (re)configuration of the relationship between fans and industry. Despite the fact that fan production is always integrated with capitalism, I do think that the partial disaffiliation of our communities from corporations and commercialism is valuable (as I said, the industry is not equivalent to capitalism writ large). I'm tempted to dub creative fans hermeneutic hackers, because our textual tinkering seems to fit your definition of "insiders but also outsiders [who] have developed some really useful technology to facilitate participatory culture" ;). At the same time, given the inequalities that circumscribe our unwaged activities, there's a certain class privilege implicit in celebrating non-monetary craft and exchange (I'm not the first to bring this up). Anne Kustritz emphasized that poor fans can and do take part in our "gift" economy, but nonetheless I wouldn't want to imply that it's "wrong" to want to be recognized and compensated in the dominant culture's financial terms for one's labor. What I hope is that these paths aren't mutually exclusive, and both can coexist within the diversifying and intensifying network of fan engagement. The choice between being marginalized and being assimilated wouldn't be a pleasant one.

HP: One thing I'd like to bring up before we wrap up this section is the idea of ownership. I think (related to your point over masculinized nature of IP) is that the very rhetoric of ownership seems to have a logic which privileges one gender over an other. The most obvious case is the differential privileges that historically have existed in the law which permitted men to be property owners over things and people. More subtley is the idea that "man" needs property to become a full human being which is rooted in Locke's arguments for property which can be (a bit simplistically I admit) reduced to "I own therefore I am." Thus by this logic all structure (legal, economic, social) that permits ownership helps fulfill the mandate to be a full human being. This of course is troublesome for gift economies and free things (like love, care-giving, libidinal labor or passionate labor as I've heard it called before etc).

JLR: Word! I'd love to delve further into the ideological underpinnings of humanistic notions like "originality" on which IP law rests, but I think that's beyond the scope of this blog post. So onwards...

Announcing Futures of Entertainment

Many readers attended last year's Futures of Entertainment conference, which brought together leading figures from film, television, games and virtual worlds, advertising, comics, and other media industries for an indepth discussion of some of the trends impacting our contemporary mediascape. If you missed this event,you can check out the podcasts here and read a report on it written by Jesse Walker for Reason online here. Well, we were so excited by the quality of last year's event that we decided to host a second Futures of Entertainment conference with new topics and a new cast of characters. The event is sponsored by the MIT Comparative Media Studies Program and the Convergence Culture Consortium. Here's some of the details:

The logics of convergence culture are quickly becoming ubiquitous within the media world. Audiences are being encouraged to participate in a wider range of sites. Transmedia principles are being adopted by content producers in a broad range of fields. 'Engagement' is being discussed as crucial to measurements of success.

Futures of Entertainment 2 brings together key industry players who are shaping these new directions in our culture with academics exploring their implications.

Co-hosted by the Convergence Culture Consortium and the Program in Comparative Media Studies at MIT, Futures of Entertainment 2 (FoE2) takes place Friday, Nov. 16, and Saturday, Nov. 17, at the Bartos Theater, in the Wiesner Building at MIT.

This year's conference will consider developments in advertising, cult media, audience measurement, cultural labor, fan relations, and mobile platform development.

The conference works around a talk-show style model with panelists participating in a moderated discussion. This is not simply another industry gathering. The goal is not a

pitch or even a pre-prepaired presentation -- just serious conversations about the

future of entertainment.

Speakers featured at FoE2 include:

Mobile Media: Marc Davis, Yahoo!; Bob Schukai, Turner Broadcasting; Francesco Cara, Nokia

Beyond the launch of shiny new devices, the mobile market has been dominated by data services and re-formatted content. Wifi connections and the expansion of 3G phone networks enable pushing more data to wireless devices faster, yet we still seem to be waiting for the arrival of mobile's "killer app". This panel muses on the future of mobile services as devices for convergence culture. What role can mobile services play in remix culture? What makes successful mobile gaming work? What are the stumbling blocks to making the technological promise of convergence devices match the realities of the market? Is podcasting the first and last genre of content? What is the significance of geotagging and place-awareness?

Metrics and Measurement: Bruce Leichtman, Leichtman Research Group; Stacey Lynn Schulman, HI: Human Insight; and Maury Giles, GSD&M Idea City

As media companies have come to recognize the value of participatory audiences, they have searched for matrixes by which to measure engagement with their properties. A model based on impressions is giving way to new models which seek to account for the range of different ways consumers engage with entertainment content. But nobody is quite clear how you can "count" engaged consumers or how you can account for various forms and qualities of engagement. Over the past several years, a range of different companies have proposed alternative systems for measuring engagement. What are the strengths and limits of these competing models? What aspects of audience activity do they account for? What value do they place on different forms of engagement?

Fan Labor: Mark Deuze, Indiana University; Catherine Tosenberger, University of

Florida; Jordan Greenhall, DivX; Elizabeth Osder, Buzznet; Raph Koster, Areae Inc.

There is growing anxiety about the way labor is compensated in Web 2.0. The accepted model -- trading content in exchange for connectivity or experience -- is starting to strain, particularly as the commodity culture of user-generated content confronts the gift economy which has long characterized the participatory fan cultures of the web. The incentives which work to encourage participation in some spaces are alienating other groups and many are wondering what kinds of revenue sharing should or could exist when companies turn a profit based on the unpaid labor of their consumers. What do we know now about the "architecture of participation" (to borrow Kevin O'Reilly's formulation) that we didn't know a year ago? What have been the classic mistakes which Web 2.0 companies have made in their interactions with their customers? What do we gain by applying a theory of labor to think about the invisible work performed by fans and other consumers within the new media economy?

Advertising and Convergence Culture: Mike Rubenstein, The Barbarian Group; Baba Shetty, Hill/Holliday; Tina Wells, Buzz Marketing Group; Faris Yakob, Naked Communications; Bill Fox, Fidelity Investments

Migratory audiences and declining channel loyalty are seen as two key challenges convergence culture poses to the advertising industry. At the same time, campaigns that respond by capitalizing on the creativity of audiences prompt questions about the continuing role for creatives. This panel looks at the unfolding role for advertisers within convergence culture, looking at questions about the nature of agencies, transmedia planning and the increasing circulation of advertising as entertainment content. Does the agency structure need to be rethought? What are the implications of breaking down the distinction between content and advertising? What are effective ways to collaborate with creative audiences? How is convergence culture changing the value of different advertising sites?

Cult Media: Danny Bilson, transmedia creator; Jeff Gomez, Starlight Runner; Jesse

Alexander, Heroes; and Gordon Tichell, Walden Media

Cult properties have become mass entertainment. Marvel's success bringing comic book characters to the big screen and the resurgence of the space opera suggest niche properties may no longer mean marginalized audience appeal. This panel explores the politics, pitfalls, and potentials of exploiting niches and mainstreaming once marginalized properties. How do you stay true to the few but build properties attractive to the many? What role do fans play in developing cult properties for success? Is it profitable to build a franchise on the intense interest of the few and rely on Long Tail economics? Are smaller audiences viable in the short term, or do we need to rethink the length of time for a reasonable return?

Opening Remarks by Henry Jenkins, MIT; Joshua Green, MIT; Jonathan Gray, Fordham

University; Lee Harrington, Miami University; and Jason Mittell, Middlebury College.

With fewer than 200 seats open for the conference, FoE2 emphasizes discussion amongst

panelists and interaction with the audience. Please note: While we were able to provide the conference free last year, there is a registration fee this year designed to help us recover our costs for the event. So please register early due to the limited seating.

Drawing a mixed academic and industry crowd, the conference boasts broad coverage of

the new media and entertainment space, and deep engagement across industry and

disciplinary boundaries.

It provides a unique opportunity to partake in a focussed discussion on the issues

affecting the contemporary media landscape.

The Convergence Culture Consortium (C3) is a research consortium at MIT exploring

shifts in the media industries from an audience- centered perspective. Corporate

partners with the Consortium are Fidelity Investments, GSD&M Idea City, MTV Networks,

Turner Broadcasting, and Yahoo! Their Web site is available at http://

www.convergenceculture.org.

The Comparative Media Studies Program at MIT (CMS) is a graduate and undergraduate

interdisciplinary program centered in the School of Humanities, Arts, and Social

Sciences. For more information on CMS, their Web site is available here.

The Wiesner Building is located at 20 Ames Street, Building E15, in Cambridge, Mass.

For more information on the conference, contact Sam Ford, Project Manager for the

Convergence Culture Consortium, at samford@mit.edu.

There will be a special pre-conference event on thursday Nov.15, hosted by the MIT Communications Forum. (You do not have to be registered for the conference to attend this session):

nbc's heroes: "appointment tv" to "engagement tv"?

Thursday, Nov. 15, 2007

5 - 7 p.m.

Bartos Theater

Abstract

The fragmenting audiences and proliferating channels of contemporary television are changing how programs are made and how they appeal to viewers and advertisers. Some media and advertising spokesmen are arguing that smaller, more engaged audiences are more valuable than the passive viewers of the Broadcast Era. They focus on the number of viewers who engage with the program and its extensions -- web sites, podcasts, digital comics, games, and so forth. What steps are networks taking to prolong and enlarge the viewer's experience of a weekly series? How are networks and production companies adapting to and deploying digital technologies and the Internet? And what challenges are involved in creating a series in which individual episodes are only part of an imagined world that can be accessed on a range of devices and that appeals to gamers, fans of comics, lovers of message boards or threaded discussions, digital surfers of all sorts? In this Forum, Jesse Alexander and Mark Warshow, producers from the NBC series Heroes will discuss their hit show as well as the nature of network programming, the ways in which audiences are measured, the extension of television content across multiple media channels, and the value that producers place on the most active segments of their audience.

I hope to see many of my regular readers in Cambridge for these exciting events.

Gender and Fan Culture (Round Seventeen, Part Two): Melissa Click and Joshua Green

MC: How do we proceed in fan studies--what do we agree belongs in this category, and what should be left out? There seems to be an agreement (if only a reluctant one) among folks in this discussion on the idea that the category "fan" should be broadened. Concern has been expressed, however, that if we make it too broad, it will lose its meaning. Could we begin to try to nail it down by suggesting the ways "audience" and "fans" might be different?

JG: I'm really interested in this question as I think complicating the term "fan", and its use, can help us to start to understand how ideas about the audience itself is being transformed by the participatory moment that has arisen. This discussion has offered up a good range of ways to account for fandom that run the gamut from structures of feeling to productive consumption via a spectrum of viewing intensity (and the comments even offered up "fanatic" at one point). Theoretically pragmatic personally, I drew a lot from Anne Kustritz and Derek Johnson's deconstruction of fans as an object of study that can be generalized about, challenging the notion of the fan as necessarily determined by community, socialization, productivity, consumption, engagement, or outsider status. Their ultimate conclusion seemed to be that the fan as an object of study needs to be understood as a multiplicitous social construction and contextualized within historical and cultural specificity. That said, they also draw upon the notion of the fan as a sort of cultural logic used to describe particular categories of consumption for the purposes of patrolling 'normal' behavior. This is a classic position for the fan, historically positioned as atypical or anomalous in ways that permit the delimitation of acceptable media consumption and engagement habits.

In the current moment, however, where non-fan audiences (apologies for the clunky language) are bring increasingly described if not constructed through discourses of production, the fan seems to have been drawn back in somewhat from the edge. As the television industry, especially, attempts to make sense of the impact of inviting viewers to participate, losing control over the contexts of consumption, and realigns itself in an environment that seems likely to privilege multiple separate opportunities to view content, certain elements of the fandom look very tantalizing as models of audience practice worth encouraging. Of course, this is not unproblematic, and the industry seems mostly interested in promoting the depth of engagement and what I would characterize as the structures of feeling of fan engagement and hopefully not having to deal with the politics of ownership and production that emerge from fandom. But the fan as a model of a passionate consumer, a loyal consumer, a willing participant, a word-of-mouth marketer (or what Sam Ford regularly refers to as a proselytizer), an active participant in expansive storyworlds, and even a producer of additional textual elements (whatever sanctioned or tolerated form they might take), seems to be having an impact on the model of 'regular' audienceship, particularly as the behaviors once considered anomalous (such as archiving content, to pick up on Derek's own example) are wrapped into revenue models or normalized through cultural practice.

MC: I should confess (in case it's not yet obvious) that I'm in agreement with the folks who keep saying that they think there's something useful in studying audience members who do not behave as fans have typically been defined--as communal producers of materials that "rewrite" media texts. I support this perspective because it speaks to my experiences as a fan--and I find it useful in terms of understanding the activity I have seen in my study of Martha Stewart fans.

JG: Just quickly, I have to agree. I think understanding fans however defined is a useful activity to get at particular modes of consumption, but I do wonder sometimes if studies of particular genres that engage regularly with fan audiences (as opposed to studies of fan practice) over-represent the degree of fan consumers in a way that risks generalizing from the margins. I'm personally much more interested in the way cult properties, say, exist amongst a broader range of cultural and audience practices than I am the passionate investment of some audiences in these properties. This is not to belittle that work, but if we wind back the clock a little to consider the cottage industry that emerged around Buffy, I think much good work was either undiscovered or uncompleted because of the firm grasp cult and fan studies placed on the text.

MC: In my analysis of Stewart's fans, I found Jonathan Gray's ideas in "New Audiences, New Textualities" (International Journal of Cultural Studies 6.1) to be really helpful--and think they are potentially really useful here (I have received no compensation for this endorsement). Jonathan writes about two categories of fans he thinks have been overlooked: anti-fans and non-fans. His discussion of anti-fans reminds us that there's a possibility that folks who are thoroughly engaged with a text--consumptively and/or creatively--don't always feel/act passionately because they like the text, its stories and its characters. So, anti-fans "strongly dislike a given text or genre, considering it inane, stupid, morally bankrupt and/or aesthetic drivel." I found this kind of hatred of Stewart and her texts in my work, and found that some of the haters knew more about Stewart than those who claimed to adore her. So, for me, the reminder here is that there's a possibility for many different kinds of involvement with a text--and maybe we haven't thoroughly examined that yet. I think there's a lot of value in exploring the terrain of "fan."

And that's of course one of the threads in this blog extravaganza. One of the responses to that call, as we all know, is how to explore a range of fan identities while still being able to talk about "fans" and "fandom" as meaningful terms. For me, that's where non-fans come in.

Non-fans aren't really fans at all--and if we're going to retain the value of "fans" I think we have to define the term against something, and for me, that's the larger audience. Jonathan describes non-fans as "those viewers or readers who do view or read a text, but not with any intense involvement." These folks do have favorite programs, but "spend the rest of their television time grazing, channel-surfing, viewing with half-interest, tuning in and out, talking while watching and so on." Because these viewers are "the comfortable majority"--the TV audience--we should be able to use these folks to show how fans and the audience exhibit different identities, feelings and actions in relation to a text. This assumes in advance, of course, that there is in fact a difference. We'll have to do a bit of work to figure this out. In fact, Jonathan suggests (and I agree) that fans studies are in some ways more convenient than audience studies because fans of a text are much easier to identify than the audience for a text--plus they know the text more intimately and are more likely to make for more interesting interviews.

So, the push to widen the scope of fan studies is in a way a push to help us get a better view of the audience--and this is probably why it feels a bit like "fans" could be diluted in the process. But, if, once we've done some of this exploration, we can look at all we've found and have a better sense of what's really going on out there, I'm guessing we will have a way to talk about who's in a text's audience and who's a fan of a text. We have to remember to do that last step!

JG: At the risk of this sounding like a love-in, once again I have to agree. I think Jonathan's work on the anti-fan complicates our understandings of consumption muchly in valuable ways. If nothing else, the proposition of the anti-fan as something other than the fan-with-a-goatee works to break the binary of engagement that can too easily be (sloppily) applied to the fan/not-fan model of audienceship. I'm not entirely sure why you think this in some way dilutes 'fans' in the process. Doesn't it strengthen the idea of the fan as an object (however constructed) by enriching the models for engagement that circulate around the term?

MC: Good clarification question. I wouldn't argue per se that I think understanding fans as "multiplicitous social constructions" contextualized by the historical and cultural moments in which they were expressed will dilute the term "fan." I was voicing what I believe others have expressed in this dialogue. And I agree to a certain point that if everyone can be a fan, there's a possibility that then no one is not a fan--and that could lead to the term having less value or utility. Though I'm not sure that opening the term to new expressions necessarily means making everyone a fan....

PS: "fan-with-a-goatee" is fabulously funny.

JG: Not only a goatee, but driving a truck ominously across the desert! Okay, so here is my concern with where this is going, I can see two tensions in this overall discussion. One is about a desire to expand and increase the range of opinions and to have certain bodies of work and spheres of practice (and practitioners) recognized outside of what might be a marginal realm of participation. In this spirit, questions about what a fan might be and what fan studies might be constituted by are being posed with a hope to expand the functional definition and to generally share the love. The other tension, and there seems to be a defensive edge to this, is a desire from certain quarters it seems to quarantine off as 'proper' certain modes of studying fandom and of defining fans.

As I suggested earlier, I think one of the ways for us as a group, if we decide that we might comprise a like-minded body invested in putting on our "Gramscian hats" and moving this realm of discussion forward is to work out a way to support both these tendencies. Despite the fact I've placed these two positions in tension, I do think a fruitful way to advance this field of enquiry is to try and be aware of and promote specialization as well to make attempts to broaden the range of perspectives regularly brought to various tables. Does this sound like a pipe-dream or a recipe for trouble?

MC: Both--brilliant!

It seems to me that related to the topic of who counts as a fan is what kinds of media texts we are focused on as scholars. Certainly the distinction has been made that some folks are more interested in studying the texts produced by fans in relation to the "original" media text (and/or the communities in which they circulate), but some folks are interested in fans' relationships to the "original" media texts themselves. In either case, though, it seems that we're drawn into examining the kinds of fans that we do, at least in part, based on our own relationships to the "original" text. There a number of media texts that many folks here seem to reference repeatedly as being the important ones in terms of studying fans: Doctor Who, Star Wars, Harry Potter, etc. But what happens when we examine fans of texts quite different from these? What kinds of fandom might we see then?

JG: I think sometimes the fandom we see is not recognised as fandom as such. I have spent a great deal of time looking at television branding and identity spots, which I absolutely love. Fans of these artifacts seem to be more regularly constructed as archivists than fans, in part, I suspect due to the nature of the text itself, though admittedly it also has much to do with the way they practice, perform, or engage in their fandom. Many of the fans of this content actively position themselves as archivists, often aping the language, structure and form of cultural institutions as they set up online galleries of this content categorized by channel, station, country, or season. Some of these fans historicise this content, positioning it within larger pro-am projects of media history that record national broadcasting systems or the work of particular stations. I don't think they write fanfic about television idents, though I can imagine a few possible adventures the Peacock could have on the way to letting us know NBC is broadcasting "The Place to Be." I do know there are groups in the UK particularly who mash-up existing idents and create their own, sometimes for fictitious stations and sometimes as replacements or 'what ifs' for existing stations.

The question that comes to my mind, then, is whether there is a meaningful distinction between considering this as fan practice and considering it as archival practice. I'm not suggesting they're necessarily exclusive categories, and I realise the latter is an activity most probably motivated by the former. But I do wonder whether these consumers would ever self-identify as 'fans' of these properties or this genre? And is that even important to the recognition of a category of fandom that might describe this behavior?

Certainly, I think the archival mode adopted by many of these fans (and the more I think about it, the more I'm sure they are actually fans) is related to the short form nature of the content and its intimate ties to both its historical context and its origin. It seems to make some systematic or structural sense to adopt an approach that ties idents to their era of production, especially as this is a genre of content that is regularly updated, often by iteration, so comparison and contrast is a meaningful way to engage with the content. So too, the place specificity of this content, particularly where idents come from individual stations rather than networks or national broadcasters, makes the construction of an archive a particularly meaningful way to engage with the significance of the text.

Constructing an archive, however, also easily enables a form of display that demonstrates your wiliness or dedication to the task. Idents are essentially disposable television content. Not programming, not advertising, they're content that may not last very long and which is regularly overlooked by most viewers. This certainly is not true in the case of the BBC, which quite gloriously has public launches for new ident campaigns, but especially in the US and in the case of the commercial networks in Australia, idents are programming that often doesn't warrant a second glance. While the DVR has made obtaining copies of more recent idents easier, older idents, particularly those from the 1970s and 1980s can be especially difficult to come by. The fan archive, then, would seem a particularly sensible way to publicly demonstrate your prowess as a television ident fan, as much as other productive modes of fandom might demonstrate textual mastery or inventiveness with the property (please don't slam me fan fic people - I know it's more complex than that).

MC: Joshua, that's a fabulous example for what I was trying to say. Thanks!

JG: You're welcome.

MC: Alan McKee's comment about his anger with Adorno's and Habermas' scorn of non-academics' interest in popular culture resonated with me, and I wondered if we are making a similar mistake by assuming that only folks who relate to texts in particular ways are worthy of being called "fans" without really exploring the issue. While I appreciate and respect the reasons why the fan-fic scholars want to hold on to their definition of "fan," I think that until we've ventured out into mainstream territory to find out what's going on out there, we can't really speculate.

There was an article by Susan Douglas in The Nation (25 August 1997) that has always stuck with me. Douglas relays her feelings about her pre-teen daughter enjoying the Spice Girls. She discusses her own reactions to the group's lyrics and images (many of which are negative) and then takes a step back to consider how her daughter and her friends might read/use The Spice Girls. What she concludes, of course, is that her own evaluation of the group matters much less than what the group means to her daughter and her friends.

Jonathan Gray joked that "we are the cool kids, right?" While it was clearly meant as a joke, I think there's a reason to take this comment more seriously. Much like the fans we study, we make judgments about what texts are worth our time and attention. This was never more clear to me than it was at Flow, when I (admittedly out of the loop because of the aforementioned baby) sat through conversations that referenced programs I had barely even heard of--and because of my lack of knowledge about the "cool shows," I kept quiet (and just as an aside, the repeated references to the "cool shows" could work to exclude others from a range of important discussions--here and elsewhere).

JG: And some of the cultural biases that appeared at Flow were interrogated there and elsewhere subsequently (not all, I know). I have to ask, however, isn't that somewhat the nature of academic practice? And isn't it useful sometimes to be the one who doesn't get it, or doesn't know what the text is, in order to either prod or interrogate the perceived significance of texts or to take an alternative track? Am I missing a point here?

MC: Maybe we're talking on two different planes? Sure, that's the nature of academic practice, but I guess I wanted to challenge that a bit. My point is that it sometimes feels like we tend to focus on particular texts to the exclusion of others--and while that may be "normal" (especially given the ebb and flow of TV texts in the context of the industry), I think it keeps us from looking at the range of texts out there (just like we've been talking about the current limits of "fan"), and looking at a limited range of texts (I think) will inevitably limit the range of fans and fan practices we see. And btw, thanks for suggesting "not getting it" is a useful position--now I feel "cool" instead of out of the loop.

So, in this discussion, many folks have called for more of a focus on the mainstream--and I guess here I'd like to underscore that. Will Brooker suggested that:

if we just concentrated on those people who fit the type of "fan" [meaning the productive and communal fan] ... we might just end up studying an unrepresentative group at the margins of a broad range of behaviour, much of which is less recognizable, less immediately visible, less striking, perhaps less exciting.

My point, is this: if we don't explore what else is out there, there's potentially a whole range of fan identification and participation that we could be missing--and since we are "the cool kids" shouldn't we be doing that important work to find out what's there?

JG: To finish on a note that's underscored this discussion, I think I agree. Melissa, it's been a pleasure.

MC: The pleasure was all mine. Take care!

Gender and Fan Culture (Round Seventeen, Part One): Melissa Click and Joshua Green

MC: Hi, I'm Melissa Click and I'm completing my dissertation on Martha Stewart fans (at the University of Massachusetts, Amherst), teaching at the University of Missouri, Columbia, and am just catching up on my sleep after the wonderfully overwhelming experience of having my first child. Having one foot in the East Coast and the other foot in the Mid-West, being in the midst of completing my Ph.D. while developing my professional identity as a scholar, and trying to figure out how to balance my work life and newly changed homelife, means that I'm still catching up on my TV viewing (I heart Tivo), I don't usually blog, and I'm a bit more behind on academic reading than I'd prefer. As a scholar writing about Martha Stewart fans, I have argued that the women and men I interviewed were not simply audience members, they are fans (and anti-fans, for that matter). However, the types of fandom they demonstrated were different than many of the types of fandom discussed here: they didn't write Martha fan-fic, create Martha fan-vids, etc. My interest in their fandom overlapped with my own interest in/repulsion by Stewart's texts, and my allegiance with their behaviors as fans--my expressions of fandom mirror the behaviors gendered "masculine" in this discussion.

JG: Hello all, my name is Joshua Green. I'm a Postdoctoral Researcher in the Comparative Media Studies program at MIT where I also run the Convergence Culture Consortium. At the Consortium we do a lot of work about the changing patterns of relationships between media producers - big and small, professional and amateur - media content and various audience formulations. We work with some "big media" companies (though not exclusively) to come to understand the changing environment in which their content circulates and the changing logics of the media space when you factor in participatory culture and the changing constitution of the audience experience.

Before I transplanted from Australia to the States, I was working on the recent history Australian television, particularly looking at the way the Australian television system resolved the presence of international, and specifically American, programming with discourses of nationalism. My (I suppose still recently completed) dissertation looked at the way Dawson's Creek was nationalized by industrial promotional strategies and received by a range of Australian viewers. I'm currently really, very interested in the ways we can understand the constitution and composition of television audiences as they're imagined more and more as media producers, or at least, as the role of media production is increasingly prescribed for those we used to understand as audiences.

MC: I'm not convinced that folks have really addressed one of the key issues that began this conversation: the perception that male interests and approaches are structuring publishing, conference participation, and the field in general. I'd like to pull us back to the pre-détente discussions that created the discussion in which we're now participating. Specifically, how can we begin to encourage ties between male and female scholars, and create more of a community in the field of fan studies? Everyone seems to agree that we can benefit from each other's work--but how can we begin to encourage that cross-pollination (or what Derek Johnson called "broad citation?").

JG: I think returning to this question is important, though I would like to point out that one of the things I have enjoyed most about this discussion on the whole is the diversity of ways people have responded to the "provocation." Some of the discussions around this topic have brought to the fore a range of important questions affecting not only fan studies but media and cultural studies practice itself. Prominent in this regard is the fervor with which this discussion has interrogated how we understand fandom itself. This diversity of topics is particularly appealing as I don't consider myself someone working 'in' fan studies. I'm not sure I've ever been a 'fan' of any distinct media property, certainly not in the productive way that has been defended by some discussants as signaling something unique about particular patterns of engagement or structures of feeling towards media properties. Likewise, while perhaps daily I come into contact with some of the practices, strategies, or politics of fandom, I don't consider myself necessarily studying fandom. That said, one of the strengths of this discussion is the role those of us who don't fall into the 'fan studies' camp have played in contributing to the debate. At a somewhat crude level then, perhaps this practice of pairing respondents has at least gestured toward a way to achieve this cross-pollination.

MC: Agreed. I think that a lot of good stuff has come out of this dialogue--making much more complex a lot of the issues that initially provoked the discussion. However, one of the really important points that I think the Busse camp (sorry, I can't do the boy/girl thing, though I'm not convinced the shorthand I'm introducing is much better) made in the pre-detente conversation had to do with how male and female fan scholars seemed to attend different conference sessions, use a different language, and adopt different methods. To me, this is where I do feel the gendered divide in the field (though I'll complicate that in a minute). This point has been alluded to numerous times in this discussion; many folks have expressed that they feel left out, or misunderstood, and I'm sure many more have felt this without expressing it (I have)--so *something's* going on here that I think we need to address.

I really appreciate Derek Johnson's acknowledgement that at conferences he'd attended panels in many of the ways Busse suggested (and I'm sure many folks had this realization--I did, too). I believe Derek when he says he'll try to rethink that in the future--and think we all should. But I'd like to see us be consciously pro-active before we get to conferences to try to make our panels relevant for a number of different camps--and to promote cross-pollination.

JG: If we're going to go back to the beginning, I'm going to be especially (and perhaps foolishly) honest here, and acknowledge my own implication in some of the catalytic events of this discussion. I have a fairly certain sense I was a direct participant in some of the panels (and one in particular) that prompted some of the comments that initially brought this issue to the fore. I'm not sure if I would say I was shocked, but I certainly want to own up to being surprised by the responses some of these panels prompted. Perhaps I'm not as alive to the gendered distinctions that do exist within the field (and there subsequent implications in terms of power), and I think the first discussion in this series between Karen Hellekson and Jason Mittell usefully laid out some of the ways in which "the field" might replicate larger gendered distinctions with regards to topics of discussion, modes of practice, academic and market activities. That said, I have to admit a sense of disappointment with the sometimes pessimistic tone present in some of the discussions featured as part of this series. I accept that there are substantial and entrenched issues of both equality and practice that need to be addressed, but more than once in the course of this debate I've been left with the sense these issues are intractable.

I wonder, then, if the response to some of these questions regarding exclusion has been to argue for the specificity of certain (gendered? topic determined?) fields of inquiry. Specificity brings with it its own form of exclusion, and the criteria upon which this specificity is patrolled is central to the questions under consideration. I'll admit I'm thinking out loud here, and I may well disagree with this proposition further down the track, but there is a part of me that thinks that some degree of specificity and exclusion is inherent to the art. I'm not sure, all up, whether I necessarily disagree with this proposition, as I'm not sure I have a problem with specificity, particularly in terms of academic practice, when it results from issues of subject knowledge. That said, I agree there are substantial matters that need to be addressed with regard to how we, as academics working from a range of different positions and working within a "field" that seems in some ways both pre-destined and necessarily "inter-disciplinary", interact in order to ensure "subject specificity" or "topic knowledge" doesn't privilege certain biases. All of which seems to bring us back to the germinal difficulties that led us down this path. A useful response, then, and perhaps the only one that seems tenable, is for us to regularly interrogate the way the forms of knowledge we produce, and the ways we communicate such, result in regimes of privilege.

MC: I agree that the specificity in our work does create a certain kind of exclusion (that I would agree is not necessarily a bad thing), and I agree that we should regularly interrogate our work and the way it's communicated. But how do we make sure we don't forget to do that?

I think that's what was going on a bit at Flow, especially at the Watching Television Off-Television roundtable (including Jonathan Gray, Henry Jenkins, Jason Mittell, Will Brooker, Joel Greenberg, Kevin Sandler, Derek Johnson, Daniel Chamberlain). I think feminist (and mostly female) scholars in the audience expressed frustration that approaches and conclusions were perceived to lack fruitful overlap with work women do and have done--and I think there was also a frustration that the panel (obviously full of fabulous scholars) drew a large audience due to the perceived importance of the scholars and topics while panels that were mostly women drew smaller audiences. I do think we need to talk about that.... But I also want to say that during and after my panel of mostly women at Flow, I felt excluded because my work was not on fans proper (in fact, it could have been that I still in the baby haze that has just recently lifted, by no means would I suggest that was my best work). So, I think that exclusion does cross gender boundaries--and like Jonathan and Kristina have both said, when panels end, we do tend to hang out with our friends.

That said, I think there's a pattern in which women seem to be the ones continually reminding folks that gender should be one of the foundations of all work--not just women's scholarship. So, much like my fabulous partner who does his best to split evenly our household chores often has to be reminded by me to do x, y, or z (reifiying that I'm charge of everything household), I think there's a way in which the burden of bringing up these issues has fallen on women's shoulders (perhaps in part because many of us feel regularly structured by gender divides) because they are perceived as women's issues. Hopefully that makes sense...?

JG: I think all of that makes sense, Melissa, and the fact the burden falls the way it does has to do with larger issues that people much smarter than me have discussed elsewhere during this debate. But let's talk about the panel at Flow for a second. I am aware of the concerns regarding the boundaries to participation being regulated along gender lines. Likewise, I can understand the consternation about the fact a "panel of boys" and a "panel of girls", both featuring speakers who in other instances may have sat on panels together, were placed head-to-head at Flow. I'm not convinced, however, that to point to that particular incident as evidence of a marginalization of female academic practice necessarily does anyone a service. While I think some good has come out of that moment, there was a particularly sour taste left all round, I think, with regard to the way the issue was raised which seemed sometimes to suggest an intent to exclude, or if you like tinfoil headwear, marginalize.

MC: Clearly the sour taste is shared by many--and nobody enjoys it. I think we all know we're all good people and that no one would hurt or exclude anyone else on purpose, but the fact remains that there are patterns there. Perhaps everyone is tired of talking about it (and if so, forgive me), but I think we need to make positive things come out of these confrontations and uncomfortable situations. I love Stuart Hall's description of the push to put gender on the table in early cultural studies projects as the CCCS. I'll paraphrase because I lent out my book with that particular article in it, but he suggests that feminists broke in during the night and crapped on the table of cultural studies. I love that because it suggests how shocking and violent the push felt--but look at how the field grew from that push. I'm not trying to compare this current situation to that, but I do want to stress that I've seen lots of great stuff come out of this dialogue, and I feel so much smarter for having read it--and I'm so glad to be a participant in it. I'm not, however, entirely satisfied by how this more direct stuff (that I think has more to do how we do our work and where our work takes place than it does with the content of our work), and in these last few weeks I'd like to see it more directly addressed. But I'll be quiet if no one else wants to talk about it....

My apologies in advance to those folks who will (rightfully) say that conferences privilege academics--they do. They are, however, an important component of the work that many of us do, despite the fact that our annual travel funds rarely cover even the costs of one trip to one conference. So critiquing conferences as a space of privilege shouldn't lead us to say that the work done there isn't useful or relevant (even fans have conventions, right, so something useful must be going on in these spaces?!). So, the deadlines for Console-ing Passions and the International Communication Association are upcoming. I'd happily volunteer to organize some panel proposals that would address some of the topics we've been discussing here--panels that would include male and female scholars and include folks studying fans with traditional and untraditional frameworks. If you're interested, please let me know.

I agree with Deborah Kaplan's suggestion that "surely a blog post gives a level of exposure unmatchable by presenting a paper to a room containing 16 overtired academics at an MLA conference," but it's become increasingly clear to me that while we started out with a robust conversation in this space, there are mainly "regulars" writing and responding, and in the recent weeks, responses have petered out. So maybe picking up the discussion in another forum would be useful?

What else can we do?

JG: I think you touch on a really important issue here, Melissa; that is, how is it that we can ensure we effectively make spaces of academic privilege accessible while preserving the value of these sites. I think this is the other side of your proposition that critiquing these spaces shouldn't result in a devaluing of the work that is done here at the expense of work completed elsewhere. I'm not sure the intention of the debate thus far has necessarily been to critique these spaces as producing knowledge that isn't useful or relevant, but rather to point perhaps to the inadequacies of traditional academic practice to both engage the range of scholars producing knowledge within the discipline of 'fan studies' (or should that be "about fans"?), and to actively capture the diversity of knowledge that is being produced about the topic. Certainly Francesca Coppa's intervention in this debate describes the politics inherent in the perceived necessity to create spaces outside of what has been formally recognized as 'academia'. That these are spaces where useful work is produced that should or could be included in studies published via more formal academic channels does not seem such a controversial contention.

In doing so, I think you point to one of the most practical and apparent responses to this debate - namely, to try and move this debate or at least the issues it has raised, to a range of different sites. In this regard, I think it is important to work via "micropractices" (to invoke Jason Mittell again) to attempt to open up the spaces we can influence to a wider range of content. Again, there is nothing controversial about this proposition, but I raise it to suggest an answer to your "what else can we do" question. I'm not sure the solution is necessarily striving for a gender balance on panels or a flocking to particular publishing sites. While I think these options are useful and important, I think it is equally important to encourage discussion across platforms, to support the development of a range of areas of specialization and to keep these in touch with each other - in short, to attempt to move the discussion beyond this forum and beyond this moment. In doing so, I think the questions Jason poses, "what is the relationship between the fan viewer and non-fan viewer? When we study fan practices, are we looking at people who consume differently in degree, or in kind?", are useful as points not so much of common enquiry but to begin to frame continued discussion.

Was Herman Melville a Proto-Fan?

Earlier this year, I proclaimed my ambitions to re-read (perhaps more accurately, read) Moby Dick this summer, having done a rather poor job of tackling this novel as a high school student. I am now a hundred pages from the end. What had inspired my own personal pursuit of the Great White Whale was my involvement through Project nml with Ricardo Pitts-Wiley, the artistic director of The Mixed Magic Theater based in Pawtucket, Rhode Island. Ricardo has been working to get young people more engaged in Melville's classic story by encouraging them to rewrite it in a more contemporary setting. The result was Moby Dick: Then and Now, a remarkable stage performance which our team (especially Deb Liu) has been documenting. This fall, we will be working to create a teacher's guide for Moby Dick based on the idea of learning through remixing.

In anticipation of work this fall with Wyn Kelly, my colleague from the MIT Literature Section and a leading Melville expert, I returned to the scene of the crime -- reading the novel in the battered Bantam classics edition that I had failed to complete in high school. I must say that reading Moby Dick through the lens of remix culture has taught me a new way to experience this remarkable and idiosyncratic work: rather than cursing the various digressions from the core adventure saga, I have found myself reading them with renewed attention.

Moby Dick, I am discovering, absorbs all of the genres of writing and speaking of its own times, sucking up stories and cultures, juxtaposing them with each other in fresh and unanticipated ways. The abrupt shifts in language, the desire to record every detail of life on board the ship, to catalog every piece of equipment, to dissect the whale from skin to bones, to trace stories across every possible mode of representation and to question all existing accounts of the Whale, these all become part of the work's encyclopedic drive.

Somewhere around page 400, I came to another realization. We might see Melville as adopting a range of interpretive strategies and modes of reading which would be recognizable to contemporary fan culture. What if we looked at Melville as a fan of whales and whaling lore. After all, only a true fan would be so obsessed with every detail and would chase the damned "fish" all around the planet the way Melville does.

Speculating

Here is one of the many passages in the book where Melville examines the story of Jonah:

One old Sag-Harbor whaleman's chief reason for questioning the Hebrew story was this:- He had one of those quaint old-fashioned Bibles, embellished with curious, unscientific plates; one of which represented Jonah's whale with two spouts in his head- a peculiarity only true with respect to a species of the Leviathan (the Right Whale, and the varieties of that order), concerning which the fishermen have this saying, "A penny roll would choke him"; his swallow is so very small. But, to this, Bishop Jebb's anticipative answer is ready. It is not necessary, hints the Bishop, that we consider Jonah as tombed in the whale's belly, but as temporarily lodged in some part of his mouth. And this seems reasonable enough in the good Bishop. For truly, the Right Whale's mouth would accommodate a couple of whist-tables, and comfortably seat all the players. Possibly, too, Jonah might have ensconced himself in a hollow tooth; but, on second thoughts, the Right Whale is toothless

.-- Moby Dick, Chapter 83

In this case, he is describing a process of speculation through which his fellow whaling fans -- the old sag-Harbor whalesman and Bishop Jebb -- try to make sense of contradictions in the source text, extending beyond the information given in order to try to reconcile what they know of whales in the real world with what the story tells them about Jonah's encounter with the Leviathan. Any one who has been in fandom for very long recognizes this conversation -- you take an element which doesn't quite work and rather than discarding it, you keep speculating around it trying to figure out under what circumstances it might make sense. Fans often describe such creative work as "repairing the damage" created by a distracted artist who didn't think through all of the implications of their own story and such speculation clearly leads step by step towards a whole scale rewriting of the narrative to better satisfy the fan's own fantasies and interests. What emerges is a kind of proto-fan fiction.

What if we imagined Jonah inside the Whale's mouth rather than fully swallowed -- maybe even inside his tooth? Ah, but we've already figured out that the Leviathan must have been a Right Whale, and not wanting to discard all of that earlier fannish labor, we want to preserve that theory and so we have to discard this new layer of speculation.

Nitpicking

In this case, the speculations also constitute a form of nitpicking. As I've discussed nitpicking here in the past, it involves a fan reading the text in relation to another body of knowledge. The example I used a while back was a site where doctors and medical students "nitpicked" House. Such nitpicking comes through most vividly when Melville takes on previous representations of the whale. Here, we see Melville boldly assert his superior knowledge and his desire to "set the record straight," both motives I recognize from myself and other contemporary fans:

I shall ere long paint to you as well as one can without canvas, something like the true form of the whale as he actually appears to the eye of the whaleman when in his own absolute body the whale is moored alongside the whaleship so that he can be fairly stepped upon there. It may be worth while, therefore, previously to advert to those curious imaginary portraits of him which even down to the present day confidently challenge the faith of the landsman. It is time to set the world right in this matter, by proving such pictures of the whale all wrong.

-- Moby Dick, Chapter 55

But, before he can do so, he must clear away previous representations, in this case, focus on the anatomical inaccuracies created by artists who have had no direct experience of the living beast:

These manifold mistakes in depicting the whale are not so very surprising after all. Consider! Most of the scientific drawings have been taken from the stranded fish; and these are about as correct as a drawing of a wrecked ship, with broken back, would correctly represent the noble animal itself in all its undashed pride of hull and spars. Though elephants have stood for their full-lengths, the living Leviathan has never yet fairly floated himself for his portrait. The living whale, in his full majesty and significance, is only to be seen at sea in unfathomable waters; and afloat the vast bulk of him is out of sight, like a launched line-of-battle ship; and out of that element it is a thing eternally impossible for mortal man to hoist him bodily into the air, so as to preserve all his mighty swells and undulations. And, not to speak of the highly presumable difference of contour between a young suckling whale and a full-grown Platonian Leviathan; yet, even in the case of one of those young sucking whales hoisted to a ship's deck, such is then the outlandish, eel-like, limbered, varying shape of him, that his precise expression the devil himself could not catch.

-- Moby Dick, Chapter 55

I am reminded of a recurring feature on Sequential Tart, a long-standing webzine by and for female comics fans, which regularly posts and critiques unlikely depictions of the female body in various superhero comics. Here, for example, is an excerpt from one tutorial on "Bizarre Breasts":

Bizarre proportions are nothing new to comics; be it the desire to cater to the cheesecake crowd or simply the preference of the artist, distorted anatomy has become commonplace. The fact that "professional" artists may utilize distortions in published works is a bit disappointing, but frankly, if they've gotten the job the odds are they aren't going to feel the need to change their style. That's fine, the world needs laughter. However, what does bother me is the possibility -- hell, the reality -- that amateur artists are copying this exaggerated anatomy and making these mistakes their own. So, in hopes of reaching those for whom this advice may actually have some impact, I have utilized my meager knowledge of anatomy and admittedly unpolished art skills to bring the world a brief tutorial on one of the comic artists' greatest challenges: the breast.

I don't want to push the parallels here too far but it seems to me that they are both fascinated with showing the absurd and inaccurate representation of anatomy which comes from artists who don't really understand the first thing about the subjects they are trying to depict.

Cataloging and Collecting

Melville, like modern day fans, refuses to restrict himself to a single text or even a single mode of representation. As he explains, "There are some enterprises in which a careful disorderliness is the true method." (Chapter 82) And indeed, some of the most productive modes of fan interpretation involve rampant interdisciplinarity and free association, creating unexpected juxtapositions of texts, tracing real and imagined allusions to other works, or simply doing the kind of "connect the dots" activity that is expected of readers of transmedia stories. Melville reads everything he can get his hands on -- ancient books, religious texts, paintings, scrimshaw, currency, tavern signs, even the stars in the sky, as he tries to find every available reference to his object of fascination. He exhibits here the fan's fascination with cataloging and collecting:

The more I dive into this matter of whaling, and push my researches up to the very spring-head of it so much the more am I impressed with its great honorableness and antiquity; and especially when I find so many great demi-gods and heroes, prophets of all sorts, who one way or other have shed distinction upon it, I am transported with the reflection that I myself belong, though but subordinately, to so emblazoned a fraternity.

-- Moby Dick, Chapter 82

I particularly like that last bit about becoming part of a "fraternity" of others who share his passions and knowledge for this touches about as well as anything I've read on the social bonds which link fan communities together. Doesn't this sound like someone trying to pimp his fandom?

Appropriation and Transformation

So far, I have shown Melville to be in many ways a classic fan boy -- trying to master a complex body of knowledge and show off to his fellow fans by nitpicking less satisfying works. Nothing we've described so far would be out of place on a contemporary discussion list -- although this last passage suggests that he sees his fandom in terms of his relationships with other fans and not just as a personal quest towards knowledge. Yet, there are brief passages in these sections of the novel that he may also be more openly rewriting classic stories to better satisfy his own fancies and that act of rewriting pushes him closer to contemporary fanfic practices. Consider, for example, how Melville manhandles the canon in his retelling of the story of St. George and the Dragon:

Akin to the adventure of Perseus and Andromeda- indeed, by some supposed to be indirectly derived from it- is that famous story of St. George and the Dragon; which dragon I maintain to have been a whale; for in many old chronicles whales and dragons are strangely jumbled together, and often stand for each other. "Thou art as a lion of the waters, and as a dragon of the sea," said Ezekiel; hereby, plainly meaning a whale; in truth, some versions of the Bible use that word itself. Besides, it would much subtract from the glory of the exploit had St. George but encountered a crawling reptile of the land, instead of doing battle with the great monster of the deep. Any man may kill a snake, but only a Perseus, a St. George, a Coffin, have the heart in them to march boldly up to a whale.

Let not the modern paintings of this scene mislead us; for though the creature encountered by that valiant whaleman of old is vaguely represented of a griffin-like shape, and though the battle is depicted on land and the saint on horseback, yet considering the great ignorance of those times, when the true form of the whale was unknown to artists; and considering that as in Perseus' case, St. George's whale might have crawled up out of the sea on the beach; and considering that the animal ridden by St. George might have been only a large seal, or sea-horse; bearing all this in mind, it will not appear altogether incompatible with the sacred legend and the ancientest draughts of the scene, to hold this so-called dragon no other than the great Leviathan himself. In fact, placed before the strict and piercing truth, this whole story will fare like that fish, flesh, and fowl idol of the Philistines, Dagon by name; who being planted before the ark of Israel, his horse's head and both the palms of his hands fell off from him, and only the stump or fishy part of him remained. Thus, then, one of our own noble stamp, even a whaleman, is the tutelary guardian of England; and by good rights, we harpooneers of Nantucket should be enrolled in the most noble order of St. George. And therefore, let not the knights of that honorable company (none of whom, I venture to say, have ever had to do with a whale like their great patron), let them never eye a Nantucketer with disdain, since even in our woollen frocks and tarred trowers we are much better entitled to St. George's decoration than they.

-- Moby Dick, Chapter 82

Fans might describe what Melville does here with St. George as a kind of Alternate Universe story: what if St. George had been a sea-faring rather than land-loving man? Indeed, we can see him here as involved in a struggle with another fan community over which one of them "correctly" captures what is interesting about this character and his adventures. Why should we not be surprised that Melville was involved in a battle with another "ship"! :-)

But like many later fans, Melville also struggles with how much fidelity the fan writer owes to the original. The author discusses the ways that multiple whalers approaching the same creature determine who can assert ownership over it, declaring some whales to be "fast-fish," that is, already harpooned and bound by a particular ship, and others to be "loose-fish," that is, free of any binds or constraints and thus subject to being grabbed by whichever ship approaches them first. Melville, then, extends this metaphor to talk about the work of the imagination: "What are you, reader, but a Loose-fish and a Fast-fish, too?" (Chapter 89) In other words, Melville is exploring to what degree we get hooked into a story and thus get captured by its authors and to what degree our imagination remains unmoored, capable of taking the story where-ever we want it to go. In a sense, that's exactly what fans are trying to make sense of when they debate how much they need to follow canon and to what degree they can construct their own fanon.

Read in this way, we can see Moby Dick, often described as the Great American Novel, as a piece of fan fiction which grows out of Melville's fascination for the whale and his mastery over whaling lore. Drawing on a range of stories, responding to competing representations, Melville constructs his own original fiction, which he asserts better captures what fascinates him about man's eternal struggle against the natural order.

Melville was one of us. Pretty cool, huh?

Gender and Fan Culture (Round Sixteen, Part Two): Deborah Kaplan and Alan McKee

art, Art, and aesthetics DK: Other acafen have told me that my fan fiction tastes are highbrow and shaped by external literary standards (see below), and my lack of appreciation for id vortex stories -- that is, stories which revel in extreme emotional connections to pain, romance, torment, and the like in ways that can be deeply satisfying to a reader but which we have been taught to despise as over-the-top -- is a weakness in understanding, appreciating, or analyzing fan fiction.

AM: This is a good example of my current obsession (as you'll know from the book) - the forms of discrimination used by non-academic consumers. It fascinates - and appalls - me that so much cultural theory - Left and well as Right leaning - is predicated on the assumption that non-academics consume indiscriminately. It makes me angry to read authors such as Habermas and Adorno claiming that non-academic consumers will take whatever they're given, and that the level of 'trash' in culture is due the producers forcing their wares onto a helpless public. Anthropologist Daniel Miller has analysed everyday purchasing decisions and shown the level of intellectual work that goes into deciding to choose, say, one band of meat pie over another. Fan cultures fascinate me because they provide well documented examples of such decisions, and particularly their aesthetic elements. Because there's much discussion between members about these decisions, the systems are both complex and accessible. What you're talking about here is clear example of an aesthetic system generated within fandom - not from within academia, but in direct response to it. Which is interesting. My own fan interests - Doctor Who is the strongest, and the fan culture with which I am most familiar - don't have anything like the same sense of resentment to 'traditional' literary forms of analysis. They don't really show up much in our aesthetic systems, either as good or bad objects. Although there's a lot of fun to be had making fun of Tulloch and Alvarado's Doctor Who: The Unfolding Text, which is seen to be full of jargon, and to take the program far too seriously ...

DK: Nobody has told me that my taste in comics are too highbrow but I have to admit that I've been known to be unattractively smug that most of my comics are indies. Even more unattractively, if a trip to the comic book store has me buying only DC/Marvel comics, I've been known to pick up an independent comic that was lower on my shopping list just so I wouldn't be seen buying only mainstream publishers in a shopping trip (I will do the same thing if I realize that all of comics I've bought are written by men, and pick up something on my list which was written by a woman). Interestingly, it's not the act I find unattractive but my rationale. Making sure I'm supporting independent comic book publishers and female creators is admirable, but doing so because I don't want the cashier of my favorite store to think that I am a lowbrow reader is fairly ugly. (That being said, I've also been told that my taste in fantasy and science fiction books is entirely lowbrow. I don't have much of a taste for the classics, for the grand old wizards of science fiction. If you tell me to read Ursula Le Guin I'll pick Wizard of Earthsea (lowbrow simply by nature of being written for children, and don't even get me started on that problematic valuation) over The Dispossessed in a heartbeat. I prefer early David Eddings to Stephen R. Donaldson. I want my books to have happy endings, and can you get more lowbrow than that?)

AM: I often describe what I'm looking for in a film as 'singing, dancing and a happy ending'. I think that's one of the main differences between entertainment and art. And given the choice, I'll always go for the former.

DK: Though I absolutely love it when something is both!

AM: Ah. Here we go. The old definition - 'What is art'. I mean, I'm happy to say that the Buffy season 5 finale, 'The Gift' is art.

DK: Well, duh, she interjects, proving herself intellectually.

AM: A definition which simply means anything that is beautifully done on its own terms. But in the more institutional definition of 'art' - ie, that which is taught in Art History courses at University, or for which one can get an Arts Council grant - then I would have to demur. That kind of 'art' does everything in its power to make sure that it's never entertainment. Which is why I hate it so much. (have a look at this for a laugh - http://flowtv.org/?p=107)

DK: See, I agree with your Flow essay, but not with the way you phrase it here. I think a lot of the art which gets you an Arts Council grant is quite wonderful, and is often entertainment. For all my bragging about how lowbrow I am, I adored ballet as a child, and not just The Nutcracker Suite, but everything from Balanchine to modern dance. Just because The National Endowment for the Arts decided it was worth funding, doesn't mean it isn't Entertainment. The focus in your Flow essay is more the inverse, which I do agree with -- just because it doesn't get National Endowment for the Arts funding doesn't mean it isn't Art.

AM: But I think that when Art becomes entertaining, the ideological apparatuses that manage the sector swing into play to start stripping it of its status. There's a great chapter on opera in Jim Collins's collection High Pop. It points out that when Nessum Dorma was used to sell the soccer World Cup in 1990, and became massively popular, many opera critics despaired. The music had become familiar and unchallenging - in short, entertaining - and was therefore, no longer Art!

DK: There's this fascinating bit of Walter Benjamin where he makes the usual arts/entertainment division (regarding Germany's reading habits in the 1920s) -- and then goes on to attack criticism for being wholly concerned with the literature of the public sphere. It's exactly the same dichotomy we have now except with the critical lens focused in the opposite direction.

Kristina Busse and I have had a number of conversations that went something like this (and keep in mind I am paraphrasing her -- her end of the conversation is much more intelligent than I am probably making it sound here):

Me: Yadda yadda yadda high quality fan fiction --

Kristina: Hold it right there, buster. What do you mean by "high quality"?

M: [I ramble on about a number of things including technical skill, narrative consistency, character consistency, metaphorical layering, and a whole lot of other value judgments which have led Kristina to name me, much to my horror, a New Critic.]

K: And who decided that was the correct axis on which to measure the quality of fan fiction? What about the Id Vortex?

M: There's a conversation I could start here about how I think you need to use the master's tools to get the people who live in the master's house to pay attention, but that's not important right now. Why don't I just rephrase it as "I find it a more enjoyable reading experience to read a story which has both Id Vortex AND the measures that the academy would call quality."

K: That's just because you have been trained by the academy to think that way.

M: No it isn't. It's my aesthetic sense of what I find enjoyable to read and what I find to be quality.

K: How do you know? Brainwash victim.

M: ...

K: *looks victorious, or at least as victorious as a person can look over the phone*

M: Look, a yak!

So in some senses I am insufficiently aligned to the fangirl axis, or I am too brainwashed by the patriarchal academy. (Of course, when I phrase it this way with Kristina she gets rightfully disgruntled because that's not what she's accusing me of at all, but I'm speaking hyperbolically. Kristina, I hope you forgive me for any misrepresentations!)

AM: A better response would be: 'No - YOU'RE a brainwash victim'. And she would have said 'No - YOU are'. And so on, until you fell out and stopped being BFF...

This raises an important point for me, about the different between saying 'I like this' or saying 'This is good'. Again, back to my book - you've got the whole history of philosophy of aesthetics (spit!), dealing with this distinction, but not getting very far, because most of the philosophers want to find a way to make the claim of 'This is good' into an objective statement of fact - which it never can be. It makes more sense to me to see the desire to go beyond the simple personal response of saying 'I like this' to say 'This is good' as a desire to open up dialogue - to get other fans into a conversation about what criteria you might use in order to judge your favourite texts, to try to persuade each other ... and then it becomes about the conversation, about community formation, and about using the text, and your discussions about it, to form a shared system of making sense, and a community. The discussion itself is the point. And so my question is - was your conversation with Kristina, in itself, pleasurable? And if not, why not?

DK: Oh, of course it is pleasurable! Because the act of coming to terms with definitions and their flaws is itself a joyous part of literary analysis for me. Unsolvable, but so much fun.

AM: Exactly! It provides a space in which it is possible for the two of you to keep on talking about the common object which is one of the things that holds you together. In the conversation you cite, I see two points of possible friction. The first is the use of the term 'quality'. I've been tracing the uses of that word for some time now, and it seems to function quite explicitly as a synonym for 'highbrow'. And with that comes a simultaneous denigration of its implied opposite - 'trash'. It's tricky to try to explain why you think something is good, without denigrating other points of view - but it is possible. I think it involves a playfulness, not taking yourself too seriously. That's more possible when dealing with lowbrow culture than highbrow culture, simply because we know, as we discuss who is the best gay porn director, that there's something a bit silly about talking in those terms.

DK: And yet it's so meaningful, and as you point out in Beautiful Things, everybody does it every day. I could tell you what I think is the best porn, gay or otherwise, without even having to stop and think -- and it doesn't correspond to highbrow artistic style mapped onto the porn genre You're right, too, that this phrasing -- "highest quality porn director" -- provokes a double take. This moment of cognitive dissonance makes apparent the disturbing correlation between "quality" and our ideas of "highbrow".

AM: I think that when you start pulling in the language of the oppressors - which I think 'quality' is - it becomes harder to do that playfulness. From an empirical point of view, there's almost a 100% guarantee that when somebody says that something is 'quality' - quality television, quality film, quality writing, quality journalism - I know that I'm not going to like it. Whereas, if it is described as 'trash', there's a high probability it's going to engage, delight and excite me.

On the other side of your debate with Kristina, the idea that somebody's pleasures should be denigrated because of 'false consciousness' makes me pretty angry. Which is why I suggested the riposte of 'No, you are'. Cos that's the problem with false consciousness - it applies to everybody equally. There's nobody who's got true consciousness - or at least, who can prove to my satisfaction that their consciousness is true and mine is false ...

DK: Definitely. And if in my humorous paraphrase above I represented Kristina as someone who would denigrate someone else's pleasures, that is about the most extreme misrepresentation of her I can conceive of. But we have different tastes, different aesthetic senses, and it's valuable to me to be challenged on my definitions of objective quality. It's always startling to me to discover I have these; on the one hand I'm a relativist and a social constructionist, and on the other hand I'm a book reviewer who makes absolutist statements about the value of a text. I'm telling you, there's nothing that can shock a good deconstructionist literary theorist into analyzing her own assumptions more than being called a New Critic. *shudders*

AM: Which raises an interesting point. The only place that I make fully absolutist statements about the value of texts is in doing academic book reviews and refereeing journal papers (leaving the marking of student essays to one side - not because it's not important or relevant, but just because, as they say 'Don't get me started on that'. It's a whole other book about power, authority and knowledge). And even there, I have to admit, I'm getting more and more relativist. I learned a lot from editing an academic journal for eight years. Often I would send a paper off for blind refereeing, and get back one report that said 'Publish exactly as is', and one that said 'Must never be published, this is crap'. Getting that response, over and over again, was an eye opener ... so now I tend to say, 'This is a very good example of its genre ...' or 'The paper does not have a clear linear argument, but you may not feel that this is important'. On this last point, I'm a huge fan of the clearly made linear argument supported by evidence - but of course, that means that whenever I get a paper of cultural theory to referee, my first response is just to tick the box marked 'This is a load of nonsense'.

DK: One day I will send you this self-published science-fiction novel I had to review. Just when I think I am getting relativist about the aesthetic quality of texts I get a complete and utter pile of rubbish sent to me for judgment. (On the other hand, I work closely with a teacher who brings many of the young adult novels I review into her seventh grade classroom. Although for the most part I think her students are excellent readers with what I would call in any other conversation "excellent taste", I do get continuous reports about books I found mediocre which get gobbled up, and books which I found sublime which get ignored. Which brings me back to questioning what it means to be a reviewer, what it means to make objective statements about texts which are really more objective statements about my own taste.)

AM: ['excellent taste' = 'taste just like mine'. In my definition of the term anyway]. My response to this point is an anthropological one with a commitment to conversation. The decisions about what is good and what is bad can be entirely subjective - but if you are the only person who thinks that way, then we call you mad ('Gigli is the best movie ever made!'). But it gets interesting when you start looking at what communities of people agree are good and bad. And those decisions are never final, and change over time. Criteria alter. Finnegans Wake, for example, fails to be a good book on every criterion that is normally used to make those judgements. But there is a community of people who can make an argument that it is a good book in quite another way. At the moment, there may not be a single person who agrees that the utter pile of rubbish you had to review was anything other than an utter pile of rubbish. But it may be that in fifty years time it will have been rediscovered as a forgotten classic that showed us a completely different way to write such a novel. Or it may remain an utter pile of rubbish. You can't tell from the text itself. Which isn't to say that "anything goes". It depends on what the communities discussing the texts decide, and no individual has control over those. Your job as a reviewer is to play your part in this debate, to offer interesting and insightful and intelligent comments about the texts that other people can then engage with, and thus keep the whole game ongoing - the game of a community making sense of the world. And - importantly - don't get angry when people disagree with you. Delight in it and take it as an opportunity to make contact with the thinking of another human being. Which brings joy and makes life worth living. For me, at least.

DK: That does it, I'm sending you this book. Trust me, you will agree that there is at least one book in the world about which absolutist statements of quality are true. (Yes, my tongue is firmly in my cheek; what you are saying is very true. And yet if in fifty years time this particular book has been rediscovered as a forgotten classic, I despair for the future.)

You conclude here with what for me is the most important part of any intellectual debate, conversation, or interaction. Delight, joy, the opportunity to interact with others and learn from them.

Baseball, Doctor Who, and gender

DK: I don't think there's anywhere to go with this unrelated thread, but reading the other conversations has gotten me interested in one other fandom with which I identify myself (and possibly the only fandom for which I am a participant but not a scholar): baseball. I am a proud and true citizen of Red Sox Nation, and the fact that it is a fandom I didn't choose but was born into by virtue of geography doesn't make it any less real and visceral for me. I think I fall in a place between highbrow (which in baseball fandom I would identify as following statistics, knowing what's going on off the team, reading all of the sports news and being aware of potential trades) and lowbrow (which I would identify as wearing "Yankees Suck" T-shirts and spilling beer all over a residential street). I'm fanatic about the team but without participating in any of either highbrow or lowbrow activities. Several years ago, when I lost my old blue Red Sox hat, I decided to buy a pink one. I was in the mode of branching out from my youthful "pink and high heels represent all that is evil about women's fashion" fashion consciousness, and I thought it was fun to have a pink hat. I came to love that hat, which I still have and wear.

And then about three years ago, the Boston sports media went on a rampage about the "pink hat brigade". The basic argument goes like this: Only women wear pink baseball caps. Women don't really like baseball, and they are only here because the team is winning and because they think that Jason Varitek has a really nice ass. [Editor's note: he does. He is also a fantastic catcher.] Fans who are here for the wrong reasons ruin the sport. If a woman says "I wear a pink hat and I have loved the sport and followed it religiously since you were a glint in the postman's eye, you asshat", she is required to prove her "real fan" nature by reeling off some statistics about players. At this point, if it is a public conversation and not a newspaper article, somebody else usually burst in with "well, I like the pink hat brigade, because they are eye candy."

Now, letting aside the fact that I HAVE followed the sport religiously for many, many years, I do find it interesting how gendered the assumptions of what ruins a sport become. Very few people rail against the legions of male fans who didn't start paying attention to baseball until the Red Sox won the World Series, and then bought up a factory's worth of "Yankees suck" T-shirts instead of "Red Sox world champions" T-shirts. Which makes me wonder if I looked around the much more female space of livejournal fandom if I would find people attacking practices that they think are particularly male. I don't think so, actually. Far more of the practices that get attacked based on unwarranted assumptions of the "bad fans" backgrounds assume that the bad fans in question are 16-year-old girls.

AM: So sports and academic cultures both attack feminised fan practices - I think that's true. Again, the Doctor Who comparison is interesting. I think there are gendered practices here too. I've never heard a female Doctor Who fan recite the production story codes for every episode of the program, but I know boys who can do it. And in the latest revamp of the program, the showrunner, Russell T Davies, made a point of introducing more emotional content to the drama as a way of locking in a female audience that previously hadn't been so interested in the show.[Of course, it's important to say in relation to this that some of the best known fan work has undermined these general trends, with the two most important fan writers who introduced emotional content to the program being Kate Orman and Paul Cornell, the latter of whom is definitely male - and, surprisingly, a heterosexual one at that].

So there are differences there. But I don't see the same kinds of attacks on gendered cultures in the DW community. Because of the revamp, we now have a huge number of female fans coming in to the Doctor Who community who weren't there before - and I haven't seen much evidence of resistance to that from the men. Indeed, I'd say there's almost a gratitude. For a long time we've been seen as sad, geeky nerds, in this exclusively male hobby whose very maleness seems to show how sad and geeky it is (it's very different from Star Trek fandom). And so the fact that women are joining the fan community - many of them focussing on the emotional relationships in the program - is seen as something of a relief - we are becoming like normal people rather than geeks.

But what caught my eye about your final comment wasn't the gender - but the age. 16 year old. Because although I haven't seen any resistance in the Doctor Who community to women joining, I have seen resistance to young people joining. There was recently a poll for 'the best Doctor', which was won by the current incarnation (David Tennant. Also a favourite with female fans for his 'floppy fringe'). This led to some venomous outbursts from older fans against the (presumed) young fans who had voted for him from a position of (presumed) ignorance. The young fans have become an enemy, without the proper historical knowledge of the program, who haven't been here for 40 years like we have, watching every story and learning the nuances of the program. (as I'm writing this, I can see that as many of the new fans are female, there could be an overlap between the hatred of young fans, and the hatred of female fans - but I can honestly say I haven't picked up any of this in the discussions that I've seen. The attacks haven't drawn on language that is gendered either in the imagined bad fan, or in their supposed interests in the series).

DK: I'm fascinated to see you say that. Mostly I've avoided online Doctor Who fandom since the new series began. I know the quirks of the female fan community which has adopted the show wholeheartedly, and I remember the craziness of rec.arts.drwho, and I was looking forward to watching those two communities meet like matter and antimatter. I know that there have been enough conflicts in my own off-line life between those who are fans of the old show and new show both, and those who discovered the show with the new series. Primarily we argue about 'shipping, about relationships and whether or not the Doctor can be romantically involved with a human Companion (the Eighth Doctor movie never happened I've got my fingers in my ears I can't hear you la la la la). And I know from tidbits I've picked up that our conflicts mirror many of the conflicts between old-school fans and new-school fans of the show in general.

But I have to admit I would have assumed the conflict would be more gendered in tone. After all, you've got a fandom that (me notwithstanding) is primarily male, heavily gay. And suddenly it's interacting with a new group of fans who are primarily female, many of whom eroticize male homosexuality. I guess I would just expect that to turn into a gendered conflict.

I'm also interested in your characterization of the new-school fans as "young". In the places where I've seen new-school Doctor Who fans, they're not necessarily any younger than the male fans -- they are just new to Doctor Who. I admit I see a very small corner of fandom, and like I said, I'm generally avoiding online Doctor Who fandom.

AM: You know, I wouldn't be at all surprised if there's a national difference here. The new Doctor Who isn't huge in Australia, but it's absolutely massive in the UK - always in the Top Twenty programs for the week on telly, often in the Top Ten, often the number one rating non-soap drama. And it's marketed as, watched as, and known as, a 'family' program - ie, the core audience are kids, with their parents watching alongside. I suspect that this isn't true in the US? Probably because of its positioning on the Sci Fi Channel - and also because there is a pre-existing community of female SF fans in the US into which Doctor Who can enter?

DK: That makes perfect sense, though I admit it's an unexamined point. It's not a "cool" show here, except among geeks, and I'd be surprised if it had a large child audience. But you're right, in the UK I know it's very much a family show. So my assumption is that any new fans are adult female media fans -- the pink hatters, I suppose, allegedly looking for attractive stars instead of good scripts. I assume, based on my unexamined hypothesis about the audience, and that the new viewers will fall into a certain demographic and any conflicts will follow from that demographic. But if I were in the UK I think I would have a very different set of assumptions.

AM: We have to leave it there. In closing, I'd just like to thank you for a conversation that was exactly what, I think, aesthetic discussions should be like. We don't agree on everything, but we've treated the differences between us as points of interest that we wanted to learn more about. You've made me think, you've made me laugh, you've delighted me by coming up with ideas and jokes that I wouldn't have seen myself. It's been a genuine pleasure. Thank you.

DK: And thank you, for exactly the same thing.

Gender and Fan Culture (Round Sixteen, Part One): Deborah Kaplan and Alan McKee

Introductions DK: I'm Deborah Kaplan, and I'm not actually working as an academic; for the last several years I've been employed in university digital libraries and digital archives. More than most in this conversation, I exemplify the insider/outsider, amateur/professional divide with which Karen opened the first-round and which Kristina later discussed as well. I'm one of the few in this detente without a Ph.D. or on track to get one. I have a Master of Arts from the Center for the Study of Children's Literature at Simmons College (as well as a Master of Science in Library and Information Science from the same institution, but I think of that as a professional degree more than an academic degree). I've published and presented on children's literature, fan studies, and media studies, and I've taught children's literature both to undergraduates and to Ph.D. candidates. Like Karen, I've found that not having an affiliation to place on paper submissions has resulted in confusion, and at conferences, I have found that having a name tag which says "independent scholar" leads to other academics being sweetly and patronizingly (and I'm sure well-meaningly) supportive. For this reason, I've started putting the names of my university employers as my affiliation, even though, as a librarian, I get no institutional support for my scholarship.

AM: And I'm Alan McKee. I'm a fully traditional academic - PhD, series of tenured academic positions at Universities, publications with University Presses. I'm not proud of that, although I do love having a regular income. And I appreciate exactly what Deborah is talking about - there's an authority and security that comes with being credentialed, and speaking from a tenured academic position. It means you don't have to fight so hard to have your voice heard - in the media as much as in intellectual circles. I believe that many very intelligent people don't work in the university sector, and many stupid people do. My research interests involve popular media, particularly television. The thrust of my work is bringing vernacular thinking into intellectual debates. Although we are finally getting female and Black voices in cultural theory, I'm particularly interested in the way that working class voices are still excluded, by means of a methodological inequality. We approach Art, Literature and Philosophy through the methodology of exegesis - let's explore the ideas presented here. And we approach soap operas, romance novels and pop music through ideological criticism - what are the hidden relations of power? I'd like to swap those around. Learn useful insights about how culture works from romance novels - and deconstruct Adorno for his hidden, ugly prejudices ...

My latest book was Beautiful Things in Popular Culture - a collection of essays by connoisseurs of various areas of popular culture describing 'the best' example in their area of expertise, and using that as a way into discussing the vernacular aesthetic systems by which consumers make such judgments - 'the best Batman comic'; 'the best basketball player'; 'the best action console game', etc.

Lowbrow culture

DK: Reading Beautiful Things shone an interesting light on many of my own experiences with consumption. I consume vast amounts of highly denigrated popular culture: children's and young adult literature, fan fiction, science fiction and fantasy, chick lit, science fiction television, romance novels, comics. Really, aside from the fact that I don't watch reality television, my consumption patterns are (like many people's) heavily lowbrow. With the exception of a few authors, I don't read highbrow literature for pleasure, and even those highbrow authors I do read are often denigrated by the establishment for writing women's literature, or are slotted carefully into the multicultural space available on a reading list (Jeanette Winterson, Maxine Hong Kingston, Ishmael Reed, Jane Austen, George Eliot, Kazuo Ishiguro). When I was a child I watched PBS and A&E with my parents; now I'm fond of PBS pretty much only as the network that brought me Doctor Who throughout my childhood. I don't listen to NPR; I listen to folk or classic rock or pop stations.

And yet I am constantly being told my tastes are too highbrow. When I discuss romances academically, I've been told by some that because I primarily read romances by a particular group of highly educated, highly literate, occasionally-to-highly subversive romance novelists (Jennie Cruisie, Julia Quinn, Suzanne Robinson), my experiences of the genre are incomplete. As a reviewer and a children's literature scholar, I've been told that the books I recommend (Peeps, Queen of Attolia, Flora Segunda) are highbrow and high-quality but not what children actually read, since they would definitely prefer to read Captain Underpants (this, incidentally, is demonstratably untrue; young readers are extremely discerning about what they read but the measures they used to decide what is, in your words (or your mother's, in Beautiful Things), "shit" and what is not are their own and cross highbrow/lowbrow boundaries easily).

AM. I don't get the same comments. My tastes are pretty standard - my favourite Doctor Who stories are usually in the top ten as voted by fans, and my tastes in gay porn are pretty standard (eg, I avoid Genet). This raises an interesting point for me. There's a useful article by Simon Frith and Jon Savage called, 'Pearls and swine' (New Left Review 1993) which chastised academics who did fan studies for pretending to be just like other fans, and called on them to acknowledge that they are different. That never made sense to me. I know that I'm an academic - after many years of resisting the label, I've now come out and admitted it to myself and others (although I still don't put it on my Gaydar profile, as it does put guys off wanting to have sex with you). But for me, the difference this involves from other fans is in terms of the time I am granted to study these issues, the resources I have access to, and the authority my pronouncements are given. I don't see much evidence that my tastes or my engagements with the texts are that different from those of other people. I don't like opera, or philosophy, or literary fiction. I don't have to pretend to like Big Brother. I genuinely embrace it. And I often feel quite inadequate when I look at the amount of work done by non-academic fan scholars, whose knowledge of an area, their understanding of its relationship to wider culture, and the sheer amount of research they do makes my own work look shoddy by comparison.

Fan expertise

DK: As a scholar, I'm also often overwhelmed when I look at the incredibly intelligent responses nonacademic fans give to their favorite source text, whether it's a television show or a sports event. Certainly there are plenty of responses which aren't trying to be thoughtful, and I'm not saying every thoughtful post is brilliant. And certainly nonacademic fans often don't have access to prior discussions about the fields that interest them, but assuming that a fan's response is going to be less thoughtful than an academic's is asking for trouble.

AM: Amen to that! I'm always amazed when I hear this argument - 'But a lot of fan writing is badly researched and badly written and poorly thought out'. Well, yeah. And so is a lot of academic writing (have you ever read any Adorno?). But some academic writing is insightful and full of interesting information and beautifully written. And so is some fan writing. Neither academics nor fans have any monopoly on bad writing about culture.

DK: I remember a couple of years ago a segment of the livejournal fandom (the blog service livejournal.com, in which a female-dominated segment of media fandom has made its home) started asking "is there such a thing as queer heterosexuality" -- completely unaware of queer heterosexuality as an emerging, cutting-edge theme in queer theory. Fandom's thoughts on the topic are often as or more thoughtful than the scholarship I have seen. I'm not saying that every bit of meta-discussion that emerges from fan communities is useful or productive (nor is all of the scholarship which emerges from academic communities, to be fair). But I am saying that at last year's Popular Culture Association conference, I heard a number of papers on currently popular television shows which were less insightful than many a fannish reaction blog post.

AM: And I recently refereed a paper written by an International Relations scholar about using TV programs to think about politics - interesting and thoughtful, and with no idea that cultural studies had been thinking about this topic for thirty years. And I'm sure that the same is true in reverse of cultural studies scholars who know nothing about the work taking place in other disciplines. Similarly, I think it would do no harm for academics interested in community, identity and politics to have to watch both seasons of the British version of Queer as Folk. If they haven't seen it I think they're well behind on thinking about the relationship of ambivalence, passion and love in community formation and politics.

DK: This is reminding me of Peter Walsh's "Expert Paradigm". I'm not thinking of it as it's discussed in Convergence Culture, with traditional expertise held in opposition to the collective intelligence of the Internet -- the Wikipedia model, say. Rather, I'm thinking of the Internet's ability to both expose and hone the expertise of the non-credentialed. Exposure: surely a blog post gives a level of exposure unmatchable by presenting a paper to a room containing 16 overtired academics at an MLA conference. Honing expertise: a community of intelligent, thoughtful individuals sharing their cultural reactions acts like an advanced graduate seminar for the participants. I can't even count how many times I've seen teenagers on livejournal posts thoughts on culture or media which I couldn't have even approximated until graduate school. These communities, these discussion groups comprising teenagers, tenured faculty, professionals, laypeople who just like television -- all of their thoughts and responses feed in to this massive intellectual crucible, creating a wonderful, vibrant, dynamic pool of uncredentialed experts.

DK: My first published essay, on the children's fantasy author Diana Wynne Jones, reportedly provoked Jones herself to take the piss for my overly-academic interpretation of her work, and particularly for using the phrase "rooted in fluidity" (which was intentionally self-contradicting, I'll have you know!). I'm always trying to find a balance in my own scholarship between jargon and accessibility. My bias is towards accessibility but because I write in fields which are heavily denigrated by the academic establishment I always feel an invisible pressure to make my work seem more highbrow. My essay in Fan Fiction and Fan Communities in the Age of the Internet is probably the most jargon-filled essay I've ever written, much to its detriment, because while writing I felt a hypersensitive need to prove myself as a serious scholar. Even within fan studies my work is unusual, in that I focus on texts rather than fans. (I'm not sure who I'm trying to prove myself to; one big advantage of being an outsider in academia is that I don't have to convince a tenure committee of anything.)

AM: I'm going the opposite way. Probably my most jargon-ridden piece of writing was an article I published early in my career in Cultural Studies that drew on Baudrillard's notions of banality and fatality (everybody who knows the current version of me will be wearing shocked expressions right now - philosophy? Moi?). It was a necessary piece of badging (you can't get into Cultural Studies unless you 'do' jargon, preferably with some literary theory, focussed on a philosophical or art object). Now that I'm tenured Associate Professor, I don't need to do that any more. Now I work on the assumption that if you can't express at least the basic outline of an idea to first year students using everyday language then you don't really understand it.

Gender and Fan Culture (Round Fifteen , Part Two):Bob Rehak and Suzanne Scott

RDM and Mrs. Ron or: How we can't seem to stop worrying about textual authority BR: Hmm - a paragraph or two can make all the difference, and for whatever reason I now find myself feeling more upbeat about fanification, complexification, and all those other n-ifications I was grumbling about earlier. I agree with you that the productive conversations coming out of Lost, and before it Buffy, and before that The X-Files (just to reiterate my own path of entry into acafandom) are to celebrated, not disparaged. Indeed, the work that you and I and our colleagues do is a crucial part of this. (Another dimension of acafans I'd love to address at some point is the function of a fan-oriented pedagogy: surely it's meaningful for undergraduates that they can now take courses in fan culture, soap opera, or videogame culture, with professors and graduate students who not only talk the talk, but walk the walk.)

But your question brings up one of the most interesting points of our initial conversation: our shared fascination with - and skepticism toward - the "author-gods" who seem increasingly to sit at the center of the textual webs we acafans explore: Tim Kring of Heroes, J. J. Abrams (or really, Cuse and Lindelof) of Lost, Russell T. Davies of Doctor Who, and of course Ronald D. Moore of BSG. We're both interested in RDM and the way he's positioned himself as both "the decider" of all things Galactica, and a regular ol' fan like - I suppose - us. Perhaps the notion of a fan-who-is-also-an-author is not as chimerical as it seems; I seem to recall us starting this chat by swearing that such binaries were a thing of the past. And Moore's fan/author hybridity might be said to echo the undecidable nature of the vast quilt that is the Galactica text, embroidered as it has been by so many different creators, critics, viewers, debaters, and celebrants over the years. At what point does the canonical give way to something more collaborative and open-ended? I'm not sure, but the diffusion is homologous to RDM's Janus-faced mode of authorship.

That said, I don't trust him. He's got too much power: not just the power to make Lee fat or shuffle Baltar and the Cylons offstage for too much of season three or decree that the inside of a Basestar looks like a disco rec-room, edited like Last Year at Marienbad and accompanied by an endless loop of cheesy piano muzak. I don't trust him because in those blasted podcasts, to which I am more addicted than I am to Cheetos and Pringles combined, he insists on answering questions to which I kind of want to know the answers but really, on another level that likes to imagine possibilities freely, don't. Moore's not just an author-god, but a fan-god; he's like the friend I ate lunch with in high school who had memorized the complete text of The Lord of the Rings and who therefore possessed Neo-like argumentative skills. That guy's word was law, because he was acting as an agent for another kind of law, J. R. R. Tolkien's. RDM collapses the functions of author and interpreter into a single beast, and in so doing gets the final word on what a character was "really" thinking, or what "really" happened after that cutaway.

But as I say: I do listen. I enjoy the sense of intimacy and participation that Moore's side-industry of authorial commentary gives off like narcotic fumes - I get a kind of contact high from the podcasts' immediacy, the sense that I too have am puffing on a cigar, sipping whiskey, and interacting with my kids when they walk through the room while I discourse about "my" show. So when you ask, Suzanne, whether you should focus on the enrichment and expansion of fan experience through producer-approved content, versus viewing it as just another guise of "access," I have to say: let's do both at the same time! The example of RDM, whose cunning is no less insidious for being so genuinely forthright and self-deprecating, demonstrates that de Certeau's distinction between tactics and strategies needs to be rethought along with everything else. And the class of being that RDM represents - the showrunner - marks a distinct evolution of ancestors like Gene Roddenberry and J. Michael Straczynski. (Does this model make Joss Whedon a missing link?)

SS: Well, it's no secret that RDM was the author-god (or fan-god) I had in mind in my last post, as I share your addiction to his podcasts and your wariness of his self-positioning as both fan benefactor and textual authoritarian. Hearkening back to Cynthia Walker and Derek Kompare's discussion of the powers that be, I feel compelled (perhaps by my gender) to point out the boys club you've assembled above. Thus far, we haven't been tackling gender, because we both seem more concerned with the conditions under which contemporary fandom is functioning for everyone than how those conditions stand to effect fanboys and fangirls differently. As we've arrived at how TPTB are shaping these conditions, and RDM's podcasts in particular, I think a number of gender-specific issues need to be addressed.

Our mutual, avid consumption of the podcasts might point towards their gender neutrality (at least in terms of who the intended "audience" is, or who is actually comprising the audience). Likewise, our mutual concerns about how the podcasts' function to reinscribe authority and restrict our play with the text is something that's clearly being interrogated by both gendered "teams." The issue for that might be fangirl-specific, building off of Cynthia's take on TPTB, is how these authorized/official (and, noting your examples, almost always masculine) texts ultimately bolster fanboyish creativity/production while making fangirlish modes of creativity/production more difficult (or, at the very least, canonically invalidated).

And here's where we might see a gendered rift forming: with every bit of information RDM passes in those podcasts, he's further authoring the canon text (resolving its ambiguities), and authorizing a narrow interpretation (namely, his own). I'm glad you invoked de Certeau's strategies and tactics, as RDM is a both master of collapsing the categories between author and interpreter and often appears to collapse de Certeau's categories in the process. The discourse surrounding RDM's webisode battle with NBC Universal is the prime example- by framing NBC Universal as the Empire to his Rebel Alliance, RDM's positioning within the very strategic system he was fighting began to seem secondary to his tactical struggle. In fandom, I think we tend to associate tactical responses to the text with fangirl-oriented practices, and the more these male creators strive to frame themselves as "one of us" (gooble-gobble), the more they seem to poach our ability to poach.

As you note, the podcasts' intimacy, their blatantly amateurish aesthetic, makes them attractive to fans (myself included) and makes me question their intent. This intimacy is literally embodied in the many of the podcasts through the vocal presence of RDM's wife, tellingly referred to as "Mrs. Ron." Funnily enough, RDM and Mrs. Ron often appear to fall neatly into the essentialist definitions of "fanboy" and "fangirl" we've all been striving to complicate and/or debunk. Mrs. Ron is a fixture on the Scifi.com forums (often in the role of running interference between her RDM and the fans), and I find her "role" in the podcasts supports this. She focuses on character development, frequently asks the burning questions you or I might upon an initial viewing, and has enough "insider" awareness of the community to vocally acknowledge when one of RDM's asides will stir debate or controversy. What we should make of this (potentially performed) binary, and the fact that so many fans express annoyance with her "intrusions" on RDM's commentary, is something I haven't quite sussed out yet.

Finally, it's interesting that you should bring up Joss Whedon, as I've spent some time thinking about why I find his breed of masculine authority endearing and Moore's occasionally condescending, or why I rejoice over "canonized" Buffy season 8 comics but take Moore's BSG webisodes as a mixed blessing. To use fannish parlance, just as you've traced an authorial evolution to Moore (who has collapsed the binary of creator and fan), fans have evolved from being Jossed to being Moored. Fanfic authors don't just have to contend with the evolving source text, but podcast episode commentaries and creator blog entries and forays into transmedia storytelling. Worst case scenario, this trend could become the equivalent of the "no girls allowed" sign on the clubhouse, as more and more of the ambiguities we fangirls love to, say, write/read fanfic about are elucidated and weighed down by creative/canonic (and, importantly, male) authority.

BR: Brilliant points, and I'm glad that gender is back on the table - I'm aware of my tendency to sideline the more challenging and politically provocative aspects of my chosen objects of study, lest they threaten my fanboy comfort zone. As Lacan pointed out in relation to Freudian parapraxes, multiple discourses are always contesting control of the tongue, and my appetite for digression clearly has its symptomatic side.

Looking more closely at the RDM/Mrs. Ron dynamic, then, is it possible that what makes certain fans uncomfortable is the sense that some basic binary is being liquefied - a binary rightly or wrongly tied to gender difference? We confront with the uneasiness that Derrida observed of the zombie (both dead-and-alive) a entity both male-and-female. If the Moores really do bring together fanboyness and fangirlness at the Galactica text's point of origin, then this can be seen (fascinatingly, in my opinion) both as a strategy of incorporation (a text that is both male and female) and a tactic of resistance (a text that is always in conflict, or at least negotiation, with itself).

In saying all this, I think it's important to keep the performative and culturally-constructed definition of gender uppermost: we are not talking about "real" men and women (or what was termed "biobodies" in an earlier post), but conventional understandings of what it means to relate to texts from male and female perspectives. I like to work from Judith Butler's performative definition of gender because it lets us talk about our fannish affiliations as themselves a kind of performance and identity play: my choice of text enables me to (temporarily) play at being a different kind of fan/boy/girl, as does the way I read the text and the relationships I form around that practice of reading. It's fandom as a kind of masquerade - of transvestism - with all the polymorphous perversity that dress-up gives us.

So are BSG and the pair-of-Moores at its center emblematic of how gendered difference is being remapped, exploded, and/or reinforced by new media? Thanks to podcasts, webisodes, wikis, and other transformations of the commun(ication)al, Galactica permeates popular culture in a different way than, say, its late 70s prototype was able to. Looking back over our discussion, the image I see is that media evolution may have gotten us to a point where (A) many texts come pre-fitted for fannish investment (whether or not they are successful in seeding those investments is another question - cf. The Nine or Driven); (B) many audiences arrive at these texts already enculturated as fans, already liberated and "out of the closet" (and hence, as some critics have accused the beneficiaries of feminist and gay-rights struggles, no longer quite conscious of themselves as such); and (C) the tools and technologies of new media have both created spaces for the amplification of authorial control and riddled that authority with gaps from within.

Amid these fundamental shifts and reorientations, gender increasingly seems to be up for grabs, even as it persists (for better and worse) as a way of getting our bearings. Speaking as aca-fans of the new millennium, is it presumptuous to compare transformations in gendered fandom to the way in which the chromed robot Cylons of the original series, so reliably identifiable as different, have been transformed in the new series into something much more subversive, omnipresent, and unsettling?

SS: I'm fascinated by this analogy, especially given the cold/masculine force of the centurians on both incarnations of BSG and the current series' comparatively (and literally, check the sexy LED spinal cord) "warm" female skinjob models, with their alternating emphasis on their predatory sexuality and matriarchal attachment. But that's a whole other can of worms...

Looking at your summary of our conversation above, I think the general shifts in textual production and consumption we've been discussing impact all fans (regardless of gender, degree of "activity," etc.), but some fan practices more than others (and, thus, perhaps some "gendered" categories of practice more than others). Looking back over the conversations this summer, your final summary point ("the tools and technologies of new media have both created spaces for the amplification of authorial control and riddled that authority with gaps from within") seems the most charged in terms of gender. The issue of women and fangirls being written out of technological histories has been brought up on a number of occasions (I believe mostly in terms of machinima and its vidding roots, but certainly should be in terms of normalizing girls as gamers as well), and I worry that these oversights only stand to be compounded by the amplification of male authorial control we've been discussing. We're running short on time and space here, and this is clearly an emergent issue we're both invested in exploring further, so I'll leave the rest to be debated through comments and responses.

In closing, it's been a pleasure conversing with you Bob. Hopefully we'll carry on informally as BSG comes to a close, RDM gets his creative closure, and fans (hopefully) continue to complicate and expand the text on their own terms. Many thanks to Henry for providing the forum, and to all the other contributors this summer (and on into the fall)- it's been thought-provoking, to say the least!

BR: I second those sentiments wholeheartedly, Suzanne. This was a fun and exciting discussion that pushed me to think in new ways, even as I hauled some of my cherished axes out for a good grinding. And yes, let's stay in touch: Razor arrives soon, with the riveting Admiral Cain at its center - talk about grist for the gender mill!

Gender and Fan Culture (Round Fifteen , Part One):Bob Rehak and Suzanne Scott

Bob Rehak: *tapping mic* is this thing on? OK, I'll kick things off with the usual self-disclosure: I'm an assistant professor in the Film and Media Studies Program at Swarthmore College, where I'm starting my second year teaching classes in introductory media studies, animation, television and new media, video production, and fan culture. I've published here and there on videogames and special effects (reflecting my M.A. and Ph.D. interests respectively), but the most relevant bit of textual cred is probably my article "Lara Croft and New Media Fandom," which appeared in Information, Communication and Society in 2003 and is being reprinted in the upcoming second edition of The Cybercultures Reader. In terms of fandom, I'm one of those who stands on the sidelines, self-identifying as a fan even though I don't really "do" fan things, create fannishly, or consort with other fans (except in online fora of questionable pedigree such as Aint-it-cool.com). There are several ways to read this - as another kick at the dead horse of disengaged "man-style" fandom, or maybe more productively as part of the aca-fan trend in which scholarly activity substitutes for, augments, or mutates traditional fan engagement - positions my preliminary chats with Suzanne suggest might well come up later in this conversation. For now, let me just fan the deck of my media passions (Stars Trek and Wars, Battlestar Galactica, the many paneled and animated incarnations of Superman, computer games ranging from the Apple II era to id's first-person shooters) and signal that my preferred mode of engagement with these things tends toward the solitary, obsessive, and archival. I'm the guy who builds model kits and wonders who would win in a fight, the T-800 or a Cylon Centurion.

In terms of where this dialogue might go, of course that's up to us and the Brownian motion of the discourse. My sense, though, is that Henry put us together because we share an interest in how fandom is being reconfigured by the dynamics of new media, especially "transmedia" and "collective intelligence." In this online plasma of spoiler-swarming, social networking, and long-tailing, lots of venerable signposts are dissolving, among them binaries central to the debates on this blog: expert/amateur, author/reader, text/context, official/illicit. To this upending of oppositions we now add the pairing female/male. Now I'm a closet structural linguist, so all of these terms seem to me to exist primarily in negation of each other: we recognize each for not being its partner. But that stance only gets us halfway, to the kind of dull essentialist standoff that many of this summer's conversations have worked at unraveling. I think the place to go from here is to ask how new forms of difference (since I believe we can't make sense of things without difference) are nowadays coalescing and coming into being; what traditions of power are being broken with or inherited; and to what degree - since I'm also a closet "ideologist" - these transactions are themselves disavowed and softpedaled, even by, yes, we well-meaning critics who purport to see and speak clearly and honestly.

Suzanne Scott: Clearly, there's something pressing that needs to be addressed before I make my official introductions...the T-800 would probably win the fight, but would undoubtedly suffer from endoskeleton envy. In short, style points go to the Centurion. Now that we've settled that, down to business: I'm currently a doctoral candidate in Critical Studies at the University of Southern California, working on a dissertation exploring Harry Potter fandom and new media narratives. More specifically, I'm interested in the shifting cultural significance of canonization, how a literary fan community embraces or rejects the openness of new media texts, and what this might say more broadly about our shifting relationship to media texts. My involvement in the HP fan community led me to serve as Chair of Programming for Phoenix Rising, a Harry Potter symposium designed to encourage dialogue between academics, professionals, and fans. As even I need a break from JKR on occasion, I recently completed a chapter for the upcoming collection Cylons In America on the potential effects of the Battlestar Galactica's webisodes and podcasts on fan production.

Given the definitions of "fanboy" and "fangirl" that are being used, I find that my alignment with one title or the other tends to be fandom-specific. In terms of Star Wars, or various horror properties such as Army of Darkness, my engagement skews blue, whereas my involvement with Buffy, BSG and Harry Potter has been far more communal/creative in nature. I'd be needlessly shooting a few rounds into the aforementioned dead horse to say that these poles don't function neatly for me. My growing consumption/critical interest in comic books and video games should be noted, as should my lack of interest in slash (though I find studies of it fascinating), but I primarily find my thoughts turning towards what I might cynically call the corporate appropriation of fan practice, and its effects.

Fanification, Complexification, and Categorization

SS: Bob, you tossed out a few reasons why were paired up, and I have one to add: we're both in the privileged position of coming up through the ranks of academia in an age where aca-fen aren't experiencing the derision they once did. I think this is intricately bound with the current critical fascination with new media's dissolution of the binaries you've noted above. I'm certainly not alone in perceiving fans as spearheading these cultural shifts, and perhaps the fact that fan studies troubled these binaries long before we were all talking excitedly about user-generated content has made them a more acceptable scholarly pursuit. Granted, I have yet to experience the perils of the job hunt. Maybe my n00b aca-fan romanticism will be dashed, but I think there's something to be said here about fans as early adopters and our own abundant inheritance as new fan scholars.

Taking this idea about the increased popularity/reputability of fan studies one step further, something that stuck with me after our phone conversation was your comment about the current "fanification" of the audience. As so many of the conversations here on the blog this summer have been invested defining who has the creative/communal/consumptive credibility to take on the mantle of "fan," I think you and I might agree on a more flexible definition. This isn't to say demarcations shouldn't be debated (they should, and have been eloquently all summer), or that a hierarchical model of fannish activity is pointless (quoth Buffy, it's entirely pointy), but that the general "fanification" of contemporary media users means that we need to drop some of the baggage about how "active" a consumer must be to be equated with a "good" consumer/fan. What do you make of the fact that activity and creativity/fan production are still being conflated, given how even casual consumers are engaging with texts in broader, more "fannish" terms? To my mind, it's becoming increasingly impossible to neatly delineate between, say, the creator of a Star Wars: Legacy discussion board, a poster on that discussion board, someone who lurks on that discussion board, and someone who just avidly reads the comics.

BR: Well, as someone who did recently jump through the multiple hoops of the job search, I can testify to the apparent lack of friction/hostility triggered by the more fannish elements of my research profile. If anything, building my job talks about Star Trek and Star Wars seemed to win warm approval from most of the audience, some of whom were familiar with the literature and already took aca-fandom seriously, others of whom seemed simply to enjoy having their inner fan validated. (If I had a brick of gold-pressed latinum for every person who came up afterward and said, "I'm a Trekkie too!" ...) Of course, the friendly reception likely had other ingredients, including the selection process I'd already gone through - they knew what they were getting when they invited me to campus - and, more troublingly, the unearned authority a deep-voiced white man with a beard presumably brings to whatever he's babbling about.

I do think that the majority audience has undergone fanification in the past 10-20 years, and that this transformation feeds into both positive and negative aspects of the contemporary mediascape. On the plus side, the level of intensity, focus, and sheer memory we now bring to media texts has been matched by an increasing complexification of those texts. Serial dramas and comedies, as well as multi-sequel media franchises and transmedia storytelling systems, just wouldn't work unless we had all grown very good at collectively paying attention in the way that fans do. Ah, but who is this "we"? Well, the "we" doesn't really matter - which is the problematic part of the equation. Instead of the good old days in which small tribes of readerly hunters-and-gatherers stumbled across rich groves of cult texts and absorbed them into a way of life, texts now come fandom-ready, dense with continuity, haloed with enigmatic online tie-ins, and packed with casts of characters varied enough to ensure that somewhere, someone will find a point of identificatory purchase. Mass texts, in short, have learned to present themselves as anything but, enjoying a prefab and illusory fringe-ness.

An edge seems to have crept into my voice here. I suppose that's because I'm enough of a purist at heart to resent the cooptation of fannish affect and modes of reading/writing by culture industries all too eager to sell us anything we'll buy. Fans used to put money into the system, sure, but there was always a kind of grass-roots perversity to it, like voting for Nader in 2000. As much as I love Heroes or BSG or Doctor Who, to be a "fan" of these shows means constantly pretending that I'm in a much smaller and more elite group than I really am.

So my mood at this point in the conversation is rather grim: I see the breakdown of categories like those in your Star Wars: Legacy discussion board example as evidence that those categories nowadays don't make much sense - or else make sense only in terms of an older, now obsolete formation of fandom which we now resurrect as contrarian myth in order to disavow our always-already complicit role.

But before I disappear into my Frankfurt-School navel-gazing, let me ask you for a reality check on my pessimism. Does your work on the openness of new media texts point in a more optimistic direction than what I've outlined here?

SS: Well, you've hit directly on the catch-22, and my increasingly conflicted feelings towards our contemporary fan-savvy mediascape. I'm all for increased narrative complexity, as it provides fans with a plethora of analytic and creative ways to play with the text. Of the mass-masquerading-as-fringe trend you're noting, Lost might be the ultimate prefab creation (having taken a page or two out of the Twin Peaks playbook), but I think that the critical acclaim is warranted despite how calculated or contradictory its positioning as a "populist cult" program might be. As a big proponent of the Everything Bad is Good For You school of thought, I think that a widespread cultural acknowledgement of media texts as cognitively challenging (particularly videogames, and I'd offer Bioshock as evidence) has yet to occur, and these shows are fueling productive conversations. Because of this, I'm less pessimistic about how these texts tout their diversity as a selling tool, and more interested in fan culture's increasingly niche approach to theses prefab texts.

Admittedly, this is a chicken/egg dialectic, but I think it relates to your response to my Star Wars: Legacy model. While such categorization might be a nostalgic attempt to cling to the "contrarian myth" (love that, btw) of analog fandom, it also seems to be a direct response to the vast, ephemeral nature of online fan culture. Defining a space of one's own through (often highly specific) textual affiliations in an overwhelmingly populated online fan community such as Harry Potter, for example, makes participation in the larger community more manageable. The Hogwarts house model functions similarly (and is a key tool in how the HP fan community functions and its members shape their identity): creating micro-communities within the macro school community. While I wholeheartedly agree with you that fandom can never return to its elitist "secret clubhouse" model, I see the desire to keep that illusion intact as a coping mechanism for the modern fan rather than mass disavowal of our complicity. A sense of participation and community is a strong draw for fanboys and fangirls alike, and being a generalist fan in this day and age poses problems on both fronts. In short, the categories may no longer make sense or be relevant, but to garner a localized sense of stability within a fan community, categorization still serves a vital purpose.

Though I'd paint myself fairly utopian, I'm growing less celebratory of the openness of new media texts, especially when it comes to the powers that be. The increased textual flexibility and agency consumers have come to expect means that producers are finding new ways to concurrently indulge (or appear to indulge) these cultural shifts and still retain a sense of authority and control. While I wouldn't go so far as to say that the relative openness of the texts you describe above is illusory, I do worry about how the narrative territory we frequently affiliate with encouraging fan creativity is being steadily encroached on by producers and transmedia storytelling systems (which, if they're aiming for consistency of vision, are more about delegation than collective creation to my mind). So I'll see your pessimism regarding the corporate cooptation of fannish affect and raise you a paranoid theory on the culture industry's plot to quell fan production through increased consumption of their own "authorized" fannish texts.

Again, as with the case of increased narrative complexity, the abundance of ancillary online content being aimed at fans would superficially seem to be a positive thing: more "direct" contact with the show's creators though online Q&As and podcasts, a more detailed look at the creative process through blogs and streaming video, supplementary narrative content in the form of free online comics and webisodes, etc. Ultimately though, I wonder about motive. Sure, it's unabashedly promotional, but I also can't help but feel this is the new media-savvy equivalent of sending covert cease and desist letters. The fangirl in me, knowing that the author-god behind this content is male in most cases, chafes at this reinscription and dispersal of canonic masculine authority over the "open" aspects of the text as questions that would have prompted discussion are answered definitively, as narrative ambiguities are resolved concretely. And, since it seems that gen fic is being read as a team blue trait, the fanboy in me is wary that "downloading" has started to replace "doing" when we talk about DIY fan culture.

I don't want to fall into the activity=productivity trap I rallied against earlier in my call for a looser definition of "fan." So it's my turn to ask you for a reality check- should I be focusing on how this producer-approved content enriches and expands how the average fan experiences the narrative? Or is this guise of "access" just another prime example of fans trying to feel like they're part of an inner circle?

PART TWO WILL RUN ON MONDAY.

The Art of Horror and the Horror of Art: An Interview with Christian Jankowski (Part Two)

Due to some miscommunications, there will be a delay in posting the next installment of the Gender and Fan Culture series. We hope to have it up by tomorrow. Meanwhile, I am continuing to share with you the strange saga of how my head ended up in a glass case in an art museum. Enjoy! For Lycan Theorized you worked with theorists who had written about horror film and asked them to give you impressions of various body parts. Can you give us a list of the theorist and body parts involved? Can you describe the range of responses you got from theorists to this request?

Lycan Theorized is composed of two parts: one is my film that piggybacked onto a B-movie horror production called Lycan. My film incorporates lines of dialogue that were taken from horror academics' writings and emails. The second part of Lycan Theorized is sculptural, and consists of the prosthetics used in the film that were molded directly from the bodies of the participating theorists. When you see Lycan Theorized, you have the film and then a vitrine that encases these body prosthetic body parts.

The Lycan script had basic scenes that climaxed in the horror moment, the moment the body is destroyed. I had the actors recite bits of horror theory in the seconds before they are killed off. In this moment, the actor would drop lines of theory as if in a moment of enlightenment, representing the moment between life and death, and a transition from actor to theorist, even philosopher. Immediately after the body part gets chopped off, the actor would continue as usual, according to the script.

Prosthetics are of course a big part of horror film productions. The producers know they'll need a hand, a leg, a neck, ear, etc. for the special effects of the killing scenes. I thought that instead of using just basic props, it would be nice to load these objects with a more specific meaning.

I gave each film character an alter ego in the world of horror academia. The werewolves were cast as the founders of horror theory: Robin Woods, Barbara Creed, Nöel Carroll et. al. Marc Jankovich (who edited the horror reader that guided me through the entire project) became Kwan, the werewolf hunter.

To have theorists' physical involvement in the project, and not only their words, we cast their bodies for the prosthetics used in the film. When asking their permissions to use their texts AND make prosthetic casts of their bodies, most of them were thrilled by the chance to see their heads roll across the screen

One of the strangest moments I had was with Vivian Sobchack. I had asked her if we could cast her leg. Her initial reaction was weird, then she said, 'You know one of my legs is a prosthetic, right? I lost the leg in an accident. But you're welcome to make a cast of the other one." Knowing this changed my reading of her work.

I decided to exhibit all of the body parts. As they were cast from theorists, it was 'Frankenstein-esque' to put all of them together: an ear from Brigid Cherry, a head from Julian Petley, a neck from Linda Ruth Williams, your head, all of the thinkers together under glass. It symbolized the quotes that were chopped out of their bodies of text, and re-formed into a new body.

On another level, the prosthetics inform the audience. Next to the prosthetics table there is a list of the theorists and the academic institutions where they teach. If you only see part of the film and see a head flying, you could reference the body parts and their labels to help you identify the quote and their cinematic alter ego.

Fingers: Melissa Ragona, Assistant Professor of Art, Carnegie Mellon University

Right leg: Vivian Sobchack, Professor of Film and Television, UCLA

Spine: Marina Warner, Professor in the Department of Literature, Film and Theatre Studies,

University of Essex

Head: Cynthia Freeland, Professor of Philosophy, University of Houston

Head: Julian Petley, Professor of Film and Television, Brunel University

Right ear: Brigid Cherry, St Mary's College, University of Surrey

Neck: Linda Ruth Williams, Professor of Film Studies, University of Southampton

Head: Henry Jenkins, Professor and Co-director of Comparative Media Studies Program at MIT

Left arm, right arm :Dr. Raiford Guins, Senior Lecturer in Media at the University of the West of England

Hand: Linda Williams, Professor of Rhetoric and Film Studies, University of California, Berkeley

Can you describe in some detail the specific use you made of my head in the film and in the exhibit?

I clearly remember your head being shipped to the studio and the weird sensation of pulling the head out of a box. On my way to London and the installation of the exhibition I carried your head in my hand luggage. The security at the airport put it all through the x-ray machine and one guard joked to the other, 'Hey, this guy is carrying a chopped-off head in his bag!'

When I altered the Lycan script for Lycan Theorized, I kept your thoughts on stealing ideas from high and low cultures in mind. Lycan had a scene about theft, where a group of vandals try to steal copper pipes and get caught (and of course, punished) by a werewolf. Since I like to think of you as the vandal between high and low culture, you became Vandal 1.

Ultimately they cast an actor for the role who was bald, so they had to shave your prosthetic head. When they finished up, they let it roll on the asphalt for the decapitation scene. I had a very intense moment when I thought, this is not cool, because it seemed disrespectful and weird to treat an exact replica of someone I knew, so casually. It became a very physical experience of looking. But then also remembered filming one scene where your character says, "In horror films, this is the way the most radical ways of seeing the world can be accepted.' And that made me think, It's okay. It's okay to chop off Jenkins's head.

You also drew on excerpts of theoretical writings to form the basis of dialog in the film. Explain. So, what use did you make of my quotes?

In the original Lycan script, Vandal 1 is a thuggish thief. The actor who plays Vandal 1 has to say things like 'What the fuck...' or 'Leave us alone, man!' In Lycan Theorized, you're still a thief, but you talk about theft in a different way. Using your words, the same actor would say, 'The word 'theft' here is problematic. Let's think of it as like a dialogue or exchange. High and popular artists borrow from each other all of the time.' Actually, these lines are not direct quotes from your blog or an essay, but taken from your email responses where you discuss the link between pop culture and fine art. Your fellow Vandals in Lycan Theorized quote, and in a way become, Raiford Guins and Vivian Sobchack. And you all get attacked and killed by the werewolf, no matter what you say.

You worked with an existing film production as part of this project. What relationship exists between the film they set out to make and the film you have produced using the same sets and actors?

The films are like brothers. The goal of one is to be very popular as a feature film (straight to DVD feature), and the other aspired to be an art installation. Mine is a reflection about the multiple aspects of horror film and I use the visual aesthetics of their work and mixing them with theoretical writing. But some scenes appear in both films. The theorist body parts, including your head, made the final cut of the Blockbuster version.

The Lycan producers tried to reach a commercial horror audience, so they had to play by certain rules. The considerations were definitely on sales and that werewolf movies were popular right then. And the higher the body count, the more explosions there were, the more screen-time the monster had - the better the sales.

They had a young, enthusiastic, low-budget director team to make the horror production, but wanted a commercial film to sell to a big studio; which in the end, they did. The filmmakers were realistic about the limited budget, so they did a lot with their enthusiasm. They didn't have the funds to hire professional actors, but they wanted to do a funny horror movie, and part of the humor is the acting. They wanted to entertain the audience with killing, gore, a bit of sexiness, and aimed the film more at teenagers.

I remember the fights between the directors and the producer because the werewolf didn't look like a "real" werewolf; they thought it looked more like a big hamster or the Abominable Snowman. It seemed funny, but I know there was serious tension between them, because the producer wanted to see a lot of werewolf in scenes but the filmmakers thought. not too much -- because you might laugh instead of being scared.

I wanted to layer the film production system and the landscape of theory on top of one another. If you have a female monster who talks self-reflexively about the presence of a female monster, you see a very condensed image of meaning. I thought it could be scary, funny, and informative at the same time. I thought that this horror film would "throw back" theory that was normally superimposed onto it. Theory normally comes after the horror film arrives. This time theory would be thrown onto the audience instead of only body parts.

Also, theorists normally have this academic distance. If you want to analyze something, you need a certain distance from it, and I wanted to erase that distance physically by using their body parts and theories as a script. The normal forum for theorists is the essay, book, or conference. Instead of a conference or panel discussion, what if we gave them costumes and special effects, and have this discussion in front of a camera during a horror production.?

How have gallery visitors responded to the more horrific aspects of the exhibit? Do you think the exhibit is having an impact on the ways they perceive the horror film genre?

The openings were crowded until the very end, so I couldn't have scared too many people away! But I remember two days after the New York show, I toured the show with a group of museum trustees and collectors. I started with a group of thirty, and after they walked into a very gruesome scene in Lycan Theorized, I lost about a half of them. I hadn't even started talking about the project; it just seemed like they couldn't handle these images. Another scene came on, using a quote from Raiford Guins, "The libertines dancing around the tortured bodies are Donald Rumsfeld, Condoleeza Rice, Dick Cheney, and George W. Bush," and the question up came up about how political this exhibition was.

I used this quote because it was one of the few quotes that see horror as something related to present-day politics. It is the opinion of one academic, but I felt that we could not leave such an extreme voice out, because it represents a whole tradition of horror writing linked to politics, Nazism, photos of corpses in newspapers, and consumer-zombies in shopping malls. For me, it was only one way to look at horror and the exhibition. But it's an important, and a possible reading.

I remember at the (Art Basel) Miami fair, a bunch of younger people came over and over to see Angels of Revenge. Maybe they liked the shock value of it, and the weird stories. I suspect that a lot of people didn't consciously re-think their perceptions of the horror film genre (after viewing Lycan Theorized), but maybe they think more about how horror exists in their own lives, whether it's in politics or even when the cell phone gets stolen. If horror impacts you individually, then you know it's not just a fantasy.

How does this exhibit relate to your larger body of work?

Looking at the whole body of my work, the horror pieces might be a brain tumor: linking the gruesome with the physical, and affecting thought.

I've used similar strategies in the horror works to works I've done in the past, but each experience becomes its own story. I usually participate directly in the artwork, I infiltrate an existing production, and the element of chance always plays a huge part in the outcome of a piece. There is a performative element, a cinematic element, and a self-reflective element. I've worked with pop-culture genres like televangelism and karaoke to structure the projects, and when I learn about another culture, there are fun collaborators who guide the way.

The Art of Horror and the Horror of Art: An Interview with Christian Jankowski (Part One)

Last Spring, I ran two blog posts which described the curious process by which my decapitated head (or at least a replica thereof) ended up being used in a low budget horror film, featured in an experimental movie, and displayed in art galleries in London and New York City. The man who pulled me (and my head) into this fine mess was Christian Jankowski, a contemporary multimedia artist who largely works in video, installation, and photography. He has created a number of television interventions, including "Telemistica" (1999), in which he asks Italian television psychics if his new art work will be successful (the video he then created is comprised of recordings of these psychics answering his question), and "The Holy Artwork" (2001), in which he collaborated with a televangelist pastor. One of his early works, "The Hunt," is currently on display at Boston's Institute for Contemporary Art: in this video, he takes a bow and arrow into a grocery store, vowing to live only on food that he shoots himself.

My head was one of the featured attractions of "The Violence of Theory," part of The Frankenstein Set, a larger exhibit of his works which explored Horror films, their fans, and their theorists.

Given my rather intimate involvement in this particular exhibit, not to mention its clear relevance to those of us interested in fan culture and on the relationship between high and popular art, I had long hoped to feature an interview with him here about the work. Until now, his schedule has not allowed him to respond to my questions. But, now, as he is preparing the printed catalog for the exhibit, he has taken some time out to talk about the work, including his own version of the travels and tribulations experienced by my prosthetic head. A fuller version of this interview will be published as part of the exhibit catalog.

Some of what follows may scare you. Some of what follows may shock you. But all of what follows is true. This interview is not for the weak of heart. Nurses are standing by to attend to anyone who faints as a result of reading this blog.

The exhibition The Frankenstein Set (Lisson Gallery, UK. Sept. 2007) consists of three artistic interventions in and around Horror film culture. Can you describe your relationship to the horror genre? Were you a fan before you began this project? What drew you to do a series of works based on the horror genre? (*Note: the US exhibition title at The Kitchen in NYC was 'Us and Them').

When I begin working on an art project, it can start with a fascination about something I know little about, or am ambiguous about - but then it normally sucks me in. This time it was horror and I guess you can say now I'm a horror fan.

Although thinking more about it, bits of the horror genre were present in my life early on. When my parents first started dating they were shooting a horror short on 8mm in their spare time, a kind of thriller. They co-wrote the story, acted in it, and filmed it. I grew up in Göttingen, a little university town in Germany where the Brothers Grimm were once professors and my mother put me to sleep reading their folk tales of children being eaten by witches and of a little boy who went out into the world to learn about fear. Later, as a teenaged electric-guitar player, I wore black leather and used kohl eyeliner to shock my parents and teachers. My favorite book back then was Freaks and Monsters (which also inspired my first band name „The Freaks"), and I loved H.R. Giger and of course, Hieronymus Bosch. Some of the first films they showed us in art school were The Cabinet of Dr. Caligari and Un Chien Andalou. I also think the photographs I saw then from the Orgien Mysterien Theater of Hermann Nitsch and the other bloody performances of the Vienna Actionists may have guided me in the direction of performance art - which is still the base of what I'm doing today.

The horror project started when I attended a lecture of yours at MIT on horror imagery in Matthew Barney's work. There was this high level of interpretation given to these super-popular horror images. To my mind Barney took horror visuals and used freakish characters like a woman with a prosthetic leg or even himself as a Satyr and then filmed a big budget art movie in the Guggenheim Museum. I thought it'd be more interesting to do something closer to actual horror film productions, infiltrate their vocabularies and work within their world.

Historically, many would have regarded horror as one of the most debased of entertainment genres. What do you see as the implications of incorporating this genre into your work for a gallery exhibit? What relationship are you positing here between popular culture and high art?

'Low culture' and popular culture have been a source of inspiration for many contemporary artists, so I don't think that distinction between low and high necessarily stands in the art world any more.

I'm not interested in putting horror on an intellectual, 'high', bloodless level. The work has to be sensual experience combined with an intellectual way of seeing things that you might not have seen before. I thought in this overlap between theory words and gruesome images, something surprising could happen. It's a kind of collage.

You could say The Blair Witch Project is a fiction disguised as a horror documentary, and Angels of Revenge is a documentary disguised as horror fiction. Normally it's all fiction that the horror fans watch and like. In Angels of Revenge though, they get to see their own fantasies and real life stories entering this half-documentary, half-fiction movie. Of course, you're never quite sure where the 'real' and 'fiction' begins and ends in their stories, because these fans are so influenced by horror film characters they follow.

One of the Angels of Revenge cast members organized to have the film shown at this year's Fangoria 'Weekend of Horror' convention, so in a way the work now has a life in two worlds: the world of the galleries and the world of horror films.

For Angels of Revenge, you attended a horror fan convention and drew fans there into your film production work. What were your impressions of the convention? Can you describe your working relationship with these fans? What did you discover about the horror film audience through this process?

I came across the website of the Fangoria Weekend of Horrors when researching horror film productions. It's a yearly convention for the horror industry and fans with film screenings, panel discussions, presentation of new products etc. But the event that grabbed my attention was the advertised costume contest, which anybody could participate in. I imagined obsessed fans in elaborate costumes and figured it could be an interesting starting point for a project. So me and the cinematographer I usually work with, Max Petzel, flew to Chicago and arrived at this hotel in the middle of nowhere.

It looked deserted from the outside, but was packed. Three types of people were there: first, baseball fans. (I think there was a game going on). Second, groups of families going to bridal showers. And third, there were leather people, horror people, Goths. It was a pretty surreal mix of people.

The next morning, crowds lined up for tickets to the convention, and I saw the first fans in costumes. I met Anthony the Green Monster, who had a full face mask skillfully done by a makeup artist, so he could hardly speak. Another guy was the Butcher lugging around bloody body parts - I knew I had to have him in front of the camera. Some of them were there as fans, others were horror fans but also promoting their businesses - special FX make-up etc.

I approached various costumed fans, explained the project I had in mind and asked them to participate. We had built a small set in a conference room, a dark corridor that I wanted them to walk along towards the camera.

Before filming, I asked them to think of a person in their lives who had wronged them or disappointed them deeply, relive the experience and come up with a revenge fantasy. So part of the project was documenting their history, telling what had happened. And the other part was fiction, coming up with a just punishment for the betrayal or cruelty. Sort of a cathartic experience.

My favorite was the Anthony the Green Monster. His costume was crazy. It even had a remote control that could move something on his head for extra effect. He started talking about making horror costumes and how his former business partner stole his ideas and clients. He stood in one of his own costumes and told this self-reflexive story about the horror of the horror business. The costume had these big claws, but he was talking about using a little knife to kill this traitor. I thought, you are a big, green monster and you are going to use a knife? It was similar to the Butcher: Instead of chopping someone to pieces, as you'd predict, he talks about taking photographs of someone to blackmail them. This is where the projected image and their words go two different ways, which was absurd and great.

Some of them fell quickly into this stereotype of their characters' revenge cliché and not their own, personal stories. I'd give them the chance to rethink their revenge, some of them reconsidered and would reveal more personal details and the motivations that suited the revenge: Not only did you fire me, but I know that you're having an affair and I'll make that public as the revenge - instead of chopping your head off. Some were caught up in hate, I could feel it. In the moment, it was really sincere. I might ask them, 'You think this is a just revenge?' But in the end it was all up to them.

Part of my fascination in the horror genre is how it creates a free zone from these imposed social mores and standards, but ironically at the same time I found myself horrified at some of the revenge fantasies that the Angels cast members were voicing. Which of course was hypocritical because I had prodded them to do so, had created the free zone and was hoping for gruesome stories that would make for a good film; and on the other hand I was judging them by the accepted moral standards -- Girlfriend got stolen? They're going to rip her to pieces. Someone borrows money, doesn't give it back? He'll peel off their fingernails. So it also brought out the double-sided moral in myself.

I can't generalize horror fans. I met many fascinating characters but the most interesting to me were the people who had a certain personal approach. The last guy in Angels of Revenge had had a kidney transplant and thus had a distorted relationship to his body and the disease that had attacked him. It made him reflect on his body differently and to take uncommon things as normal. So horror could be a logical step to address a dysfunctional body or a trauma, or a way to deal with your own situation.

Horror deals with supernatural powers, and I think that many fans live very regular lives. I think horror films can help people break out of the power structures that they're in. And not by starting a revolution or riot, but for a moment in the theater.

Of course there is a certain body obsession with horror people; you see piercings, tattoos, physical transformations. And I'm sure you can easily get addicted to horror because of these incredible images you see on screen: another body opens up; you feel the thrills of excitement. And it's also a fascination with going beyond certain accepted human taboos. You get to rethink your standards, your moral standards, and pain standards.

The Second Part of this interview will run next Monday following the forthcoming installment of our ongoing Gender and Fan Culture series. It deals primarily with Lycan Theorized, the film which made use of my dismembered head. I will at last learn the details of what happened to my head when it, er, left my hands.

My essay on Matthew Barney and the horror film genre can be found in The Wow Climax: Tracing the Emotional Impact of Popular Culture (New York University Press, 2006).

Gender and Fan Culture (Round Fourteen, Part Two): Francesca Coppa and Robert Kozinets

Techspressive Tools

Francesca Coppa: The two other gendered concerns I have are about technology and affect: technology in that it seems to me that there's a cliché of "men are techie" and women are not, but media fandom in general and vidding in particular go against that: fannish women have always been particularly drawn from the sciences, and vidding was pioneered by women who (by definition) knew how to program a VCR. So the history of vidding is important for exploding some of those stereotypes. However, these technical, filmmaking women didn't make ironic, distanced parodies; they tended to make emotionally invested music videos, and that's an affective choice with problematically gendered legal implications. Mocking male distance is explicitly protected by the Constitution, where female identification/emotional investment is not as explicitly protected, although it is certainly transformative. Even in these debates on HJ's journal, we see a kind of gentle mocking of slash, or trying to come up with "wild" examples, (say, Geoffrey Long's "a piece of fanfic I might post to my blog tonight featuring Scarlett making out with Darth Vader"); my own experience in fandom actually tells me not to prejudge such a story: the writer might have a reason for writing that. The story might be great: imagine how it might comment on gender and race.

Robert Kozinets: This idea reminds me again of recent developments in my own field, which draws a lot of inspiration from cultural theory and cultural theorists. Regarding technology, I've just completed an article on the ideologies that guide technology consumption. It's a deep tracking of the historical discourses that inform current narratives in the mass media and in consumer's own speech acts (and their practices/performances with technology). Some of the historical forms are quite familiar, such as the Technological Utopian ideology that associates technology use with progress, or the ideology that associate technology consumption with efficiency, productivity, and economic gains. But I also find a more hidden ideology, one that I think has come to the fore more recently. I call that one the "Techspressive" discourse, and it is about using technology in ways that are playful and self-expressive. Thinking back to when this ideology was really breaking into mass consciousness, in the 1990s, there were a number of female artists and authors who were pushing the boundaries of new digital technologies in very interesting ways, and others who were theorizing these developments. I'm thinking of the top of my head of Laurie Anderson, Pat Cadigan, Donna Haraway, and Kathryn Hayles, but there are many other examples. As groups that have had to function in inventive and underground ways, women have been at the forefront of appropriating new technologies and deploying them in new ways. I think that the positioning of vidding in this wider historical trend is right on target. No question about that.

Francesca Coppa: Oh, I love that word: techspressive! Yes, I think that's right; and in fact, you know, I wonder if women's tendency to adopt these technologies early is at all connected to the fact that women have always had a more mediated relationship to public space than men: we were not historically allowed to have an "authentic" or fully "expressive" relationship to public space. Barbara Ehrenreich points out that women were ignored in the first wave of subculture studies because they weren't visible on the streets the way teddy boys, mods, or rockers were; they were home in their rooms listening to Beatles records on the turntable and spinning fantasies to each other on the telephone. I wrote my first fanfiction longhand and sent it out via snail mail. Now we have irc and AIM and jabber and Skype; we have mailing lists and Livejournal; we make elaborate fannish banners and css design schemes for our webpages; we've got wikis and searchable fanfiction archives and iMeem pages for our vids. But we're not technological or anything.

The Fan Boy Reconsidered

Robert Kozinets: No, of course not. Some of my favorite women are cyborgs. I'll let you guess the details..;-). The other idea I wanted to raise has to do with maleness. My colleagues Doug Holt and Craig Thompson recently published an interesting article on the ideology of male consumption. Their findings were compelling to me. They found that contemporary American males had to negotiate between two idealized types of masculinity. The first was the solid-but-kinda-boring "breadwinner" model, the guys who is a good provider, solid friend, good husband, and so on. But in order to be attractive and interesting, men also felt a need to tack into a "rebel" model, who was a risk-taker, a hero, an achiever. Doug and Craig called the synthetic model, where men moved between both models of masculinity without ever settling too far into one, a "man-of-action hero model." Studying fan culture as I do, I'm not sure exactly where fannish expression fits into such a model. Men today work under constraints that are historically new, constraints and expectations that their dads didn't have (I certainly don't remember any pressure on my dad to moisturize and exfoliate). Being emotionally invested in texts and characters (particularly male characters) can be genuinely problematic for male fans. I've written a bit about the stigmatic side of fannish consumption before. So what have we got now? A social world where traditional maleness is somewhat stigmatized, where softy sensitive maleness is certainly stigmatized, and where fannish investments are stigmatized. What's a poor fanboy to do?

Francesca Coppa: My first thought when I noticed the rise of fanboy culture was, "oh, you guys are getting alienated from the means of production, too?"

Robert Kozinets: Oh yeah.

Francesca Coppa: When I teach mass culture, I like to use Richard Ohmann's definition, part of which of which is "produced at a distance by strangers." And while we have unparalleled closeness to TPTB, I think that at the same time, the gulf between producers and consumers has never been wider, and that there's a real underlying hostility to the idea of consumers becoming producers, and thinking like producers.

Robert Kozinets: I see that in action all the time. Despite all the talk about Web2.0, there is genuine misunderstanding, real fear, and as you say, genuine hostility to these ideas of suddenly "active" consumers.

Francesca Coppa: Because the American economy is dependent on consumption, and the mass media seems willing to actually exert force in order to get us to keep consuming at whatever rate they deem appropriate: I mean, I have twice in the last week heard the word "stealing" used to describe a failure to look at ads: once, vis a vis Tivo, and once, vis a vis "adblocker" software. And behind that word, stealing, is the criminalization of the act of keeping our minds ad-free, and behind that criminalization is force. In some economic sense, are we all feminized now?

Robert Kozinets: Bingo. Why are you peasants sleeping when you could be drinking Red Bull, watching TV, and shopping? Get to work!

Francesca Coppa: Absolutely, but to paraphrase Orwell, maybe some of us are more feminized than others. :-) But I do think we're all of us suffering from a culture that has professionalized, commercialized, and turned spectatorial all the kinds of fun we used to make for ourselves: not just storytelling (written and theatrical) and painting, but sports, singing, and even poker.

Robert Kozinets: Now you're starting to sound like a Consumer Culture Theorist. Seriously, there's a whole literature on this coming from the Frankfurt School and descending in crooked lineal lines into consumer behavior theories. My work on Burning Man and among consumer activists chronicles how people feel that their current culture isolates them and tries to render them passive. Movements like culture jamming, doofing and other post-raves, and the rise of major TAZ-like gatherings like the Burning Man project going on this week and the Rainbow Family gatherings all share in this ideological opposition to capitalist culture commercializing our stories and myths, and a sense that they need to be "brought home" again to the people.

Wikimedia and Archontic Literature

Francesca Coppa: I just finished reading your "Inno-tribes: Star Trek as Wikimedia," [in the new Consumer Tribes book] and I really love it; I think this is going to be a really, really useful piece for explaining fannish issues to big media. I especially like your concept of "Wikimedia" (media content that has gone open source and begun spawning new content as a kind of ever-expanding collaborative text), which is similar to Derridean "archontic" literature (I myself use "supplement" to describe the same concept vis a vis theatre in my essay "

"Media Fanfiction as Theatrical Performance"). I think that it's important to emphasize the connection between Wikimedia and other forms of archontic culture; theatre in particular has been a useful model for me to think about what you've called brand "invigoration strategies" and what I'd call a theatrical production *g*. In fact, you nearly quote Alan Sinfield's essay on Shakespeare and cultural materialism in Cultural Politics-Queer Reading; Sinfield says that Shakespeare is relevant to precisely the degree to which he's interfered with by directors; leave Shakespeare alone and he dies, and Shakespeare is arguably the most successful brand in history.

Robert Kozinets: What a great, and classical, example. Absolutely. For me, the Bible, the Talmud, and exegesis in general have always been important working models, and the way Shakespeare's texts are sacralized in our culture is another powerful example. It seems like whenever people invest themselves in text and continue working with it, developing it, making it current and specific and situating it, then we have strong texts, meaningful texts. But somehow this never does seem to sink in at the level of the textual producer. It's funny, because it's the same in religion. Don't tamper with the text. We'll control the text. We'll control the interpretation. And then, there it is again at the level of brand management. The exact same tension. We'll control the brand meanings. Don't you tamper with them. But without the "tampering" the meaning fades out and dies. Damn those The Powers That Be (and you know who you are!)

Francesca Coppa: Vis a vis the gender argument I'm making, I would say that fandom has produced strategies that have allowed women to consume otherwise terrible (and sexist) mass media stories; we have done TPTB's work and made this stuff interesting to ourselves (to TPTB's financial advantage; I promise you, I would never have bought Stargate Atlantis action figures otherwise.) Let me give you links to two recent vids by Luminosity, one of our brightest vidding stars: one is a Supernatural vid called Women's Work (made in collaboration with Sisabet); the other is called Vogue and is a vid made about Frank Miller's 300. I don't think you'll have any trouble seeing these two vids as critiques of the source material. In the first, Luminosity reminds us that, to enjoy Supernatural (and its charismatic and sexy male leads) each week, we have to ignore the plot's dependence on suffering or murdered women; in the second, Luminosity punctures the violence of 300 by defiantly aestheticizing both the battlefield and the men on it. She conflates the battlefield and the dance floor, subjecting the men to a female and queer gaze and setting Madonna up as this world's reigning pagan goddess. Luminosity's epigraph for this gender bait and switch? "Bite me, Frank Miller." Together, you might think of these vids as: "This is how mass media looks to us without fandom" and "This is your television on fandom."

Robert Kozinets: This is great stuff. Thanks for sharing all of this, and for the conversation. As a member of multiple minorities and multiple tribes, expression and representation are all-important to me as well. They matter a lot, and I hope they matter to all thinking people.

Francesca Coppa: Thank you, Robert; like so many fannish activities, this has been both productive and a pleasure.

Gender and Fan Culture (Round Fourteen, Part One): Francesca Coppa and Robert Kozinets

Introductions Robert Kozinets: I'm not a cultural studies scholar, or at least not one who works in the field of cultural studies. My field is Marketing, so I work in business schools, but my tools and theories do come mainly from anthropology and cultural studies. I came to fan studies early in my academic career, during my thesis dissertation, when I decided that media fans, Star Trek fans in particular, would be an interesting thesis topic for a marketing dissertation. I've been working in fan communities ever since, and finding increasingly that the boundaries between fan communities and brand communities, or product communities are blurred and indistinct. So, for example, I published an article a little while ago in the Journal of Marketing where I studied Star Wars fans alongside "fans" of cars like the Volkwagen Beetle. In related work, I looked at coffee connoisseurs and breakfast cereal aficionados and I found that they engaged in very fannish kinds of behaviors, and acted collectively on the internet in communities that were very reminiscent of fandoms. So for about ten years I've been busy blurring the distinctions between media fans and other types of loyal consumers. A big part of the orientation for that is that we live in a highly mediated society. So you don't really have many things that are "just" a freestanding product or service without their mediated representational components. Starbucks is a superbrand, not merely a cup of coffee. Lucky Charms is a mythological creation, not simply a box of sugary wheat bits and colored marshmallows.

Francesca Coppa: I'm Director of Film Studies and Associate Professor of English at Muhlenberg College, where I teach dramatic literature and performance studies. I've written articles on fandom for Fan Fiction and Fan Communities in the Age of the Internet and the Women's Encyclopedia of Science Fiction and Fantasy. More recently, I have been writing and presenting on live action media vidding. But I come to fandom studies primarily as a fan; I started writing about it because I didn't like how other people were doing it. Given my druthers, I'd rather be in fandom than writing about fandom.

Affect and Gender

Robert Kozinets: I hear what you're saying about fandom, and also was originally attracted to the field and the research by the participative element. In fact, one of my big gripes about ethnography in general in my field (marketing and "consumer behavior") has been the affective distance that business school researchers have had from their topics. People would write about extremely interesting topics like advertising, the media, addictive consumption or ethnic consumption, but so often they would write from such distance that their own emotional investments were completely invisible. As I later learned, a good part of the reason for this was the academic journal review process, that tended to excise all introspection from ethnography in my field. Fortunately, we had some pioneers in our field that broke through those barriers, people like Beth Hirschman, Morris Holbrook, Stephen Gould, and of course my poetic friend John Sherry.

Francesca Coppa: I would argue that erasure you're talking about is gendered and actually worse both for women fans and for women critics. What many women want from narrative is often framed as embarrassing or shameful: we're told that we shouldn't value what we value in stories (high emotions, deep friendships and strong relationships, expressions of sexuality, as well as the intricate plotting and big ideas of SFF) and that our critiques of mainstream culture therefore aren't valid. And worse yet, some people would argue that our critiques aren't explicitly protected; not the way parody or other more distanced forms of criticism are protected. A fanfiction story or a fanvid may not be read as an obvious critique of its source the way an essay or a parodic film does, but it is. Many female fans critique the mainstream media for its lack of nuance and emotional depth, and we create stories and vids that rectify that; we add feelings to the text, we add personal attachments and sustained relationships; we add sex, tears and put in what I would say are appropriate emotional responses to the kinds of stories we like. You get to cry when your planet blows up. You might fall in love with the person you've been fighting aliens with.

Robert Kozinets: Well, it's an interesting argument. But speaking as a male academic who likes to write about my entire lived experience, and is very interested in representational issues in scholarly activities, I have to say that I think this bias cuts both ways. Male academics and female academics in my field have been taken to task for expressing an introspective, emotional perspective. In fact, in one of the most famous incidents in my field, a male academic, Stephen Jay Gould, wrote a classic and I think brilliant introduction to introspection as a methodology. His illustration was all about how he, as a consumer, uses his consumption in a way that moves energy around. Now, Stephen is a spiritual guy and he practices tantric methods that are a bit spicy and that probably don't represent the mainstream. But I thought his piece was right on target, and certainly it had lots in common with Larry Grossberg's ideas of mood modulation and mattering maps. Shortly after that publication had supposedly opened the gates to a flood of "non-scientific" introspective pieces in the economics-psychology dominated scientific field of marketing, two female scholars, Melanie Wallendorf and Merrie Brucks, stepped up with a very detailed and precise refutation of Stephen's methodology. They showed how idiosyncratic, unrepresentative, and unscientific that method could be, especially in the hands of literate folk. In effect, females in our field shut down the male voice (and I'd argue male and female both, as Morris Holbrook was also doing some similar stuff and so was Beth Hirschman) that was bringing in a far more emotional, evocative, resonant, sexualized voice into our little corner of academia. Now, maybe you and I are comparing apples and oranges with these discussions of academic versus fannish writing. But I think the point that women suffer more for presenting their feelings is stretching it. I think female and male representational characteristics (if I can call them that without valorizing one over the other) show up in the writing of both males and females, and that they are suppressed, quashed and acted upon by both males and females.

Francesca Coppa: Well, it depends; I mean, I'm not really surprised that it was men who were able to step out in public with this new and exciting emotive methodology, in the same way that I think that it's not a surprise that Henry Jenkins is currently the dominant voice in fan studies. It's not that they're not brilliant and talented men--they are!--but it's also safer for them to risk bringing an emotive voice into the public arena without being dismissed or marginalized. Similarly, I'm not surprised that two female economists took a policing role there; they may well have had something to prove in this arena.

But there is some truth to gender clichés. There's a great story about the end of Raiders of the Lost Ark; Lucas and Spielberg were watching the rough cut, which ended, as you remember, with Indiana Jones meeting with the government people and the ark being squirreled away into a warehouse. Well, Marcia Lucas--George Lucas's first wife, and also a film editor who won the Oscar for editing Star Wars, noticed that Marion was nowhere to be seen; the last we'd seen her, she was standing around with a bunch of melted Nazis. Marcia Lucas argued that there was no emotional closure for the film, and so at the last minute, Lucas and Spielberg shot an additional scene where Jones comes out of his meeting and Marion is there waiting for him, and they go off arm in arm. Put it this way: most genre television and film isn't lucky enough to have a Marcia Lucas. Something else worth noting: she and Lucas were divorced shortly thereafter, and he really hasn't made a decent film since.

Robert Kozinets: Again, I like the example, but I'm confused about the takeaway. Are there no talented, sensitive, male screenwriters who could have handled that scene as well? I've known lots of sensitive, expressive males, and lots of insensitive, emotionally stunted females. I'm not sure gender assignment is a sure bet for the way people are going to act--or write.

Francesca Coppa: Sure, absolutely; in fact, one of the most fascinating aspects of Star Trek fandom is the broad female identification with the emotionally-constricted Spock (partly, I would argue, as an expression of how it feels to be a cerebral, often scientific and/or technically minded woman; which is to say, an "abnormal" woman, at least historically.) And of course there are talented, sensitive male screenwriters. But where are the blockbuster female directors?

I mean, I agree with your larger point: that people are complex and don't act narrowly according to gender stereotypes. Nowhere is that truer than in science fiction media fandom, which is full of proud female geeks. But there are ways in which what can be expressed (and be successful and respected) in the marketplace (either of culture or of ideas) is structured by the context of gender.

I gave a paper at MIT5 that seemed to be a bit of a flashpoint for this debate: it was on the history of fannish vidding as it derived from 1975, and I wrote it at least partly in response to seeing Paul Marino give a presentation at the Berkman Center's "Signal To Noise" conference in 2006. Marino showed a Sims music video ("Let's Get It Started" by the Black Eyed Peas) and discussed it as a music video with no reference to the longer, female filmmaking tradition of fannish music vidding (in which female video editors recut extant footage to music to make arguments and tell stories.) Instead, Marino said, "people have been doing this since 1996," and yes, I understand he meant "machinima,"--or, at least, I think he did--but it really bothered me that that this kind of visual creativity was being spoken about as if it were the recent invention of men, rather then the long standing practice of women. Women have always had a harder time getting into the film industry as creators, and so it makes sense that this kind of filmic editing, mashing-up and sampling--which is arduous and was historically done using home equipment like VCRs--would be a female practice, just like blacks engage in sampling partly as an compensation for other kinds of creative resource scarcities. (Abigail Derecho made a more detailed version of this argument in her conversation on this blog three weeks ago, here.) I'm not claiming that women are predisposed to vid because of biological gender; I'm claiming that historically, structurally, women were more likely to act as bricoleurs, to cobble together what they want to see.

Poetics and Power

Robert Kozinets: I have to admit that I was a bit surprised about the gender balance upon entering fandom and starting to read about fandom. Like a lot of people, I had assumed that Star Trek fans were mainly a bunch of keener, somewhat brainy and socially disconsolate young guys. But when I entered the fandom scene by joining a fan club, it had a female Captain and much of the command crew was female. It's kind of a funny story, but my key informant was an American civil servant who was very active in the fandom scene, writing and filking. This person had an androgynous name, and all through our correspondence I assumed that "he" was a male. It turned out that she was female, and she was good enough to laugh about my mistake and to comment on it as a function of the nature of email communication. But I went back and missed a number of subtle hints that, in retrospect I think I should have picked up. It attuned me to my own biases, but I can see how they would be all around with male academics. Yet, again, I think what we are talking about is minority status more than gender. Your drawing on African-American sampling as an example proves that point. Jewish creativity would be another case in point.

Francesca Coppa: Well, but the gender thing makes sense: if, as Henry rightly pointed out, being a fan is at least partly about being a critic, who'd want to be criticizing SFF? Women, certainly. The fact that male critics haven't properly seen this (Henry notwithstanding) really has to do with the failure of men to be bilingual; as so many of the commentators here have noted, it's the "girls read books written for boys, but boys don't read 'girl' books" thing. And you know what, I get that, that's what power is: less powerful people learn the dominant language. But it means that male academics miss things if they aren't paying attention, and worse yet: the danger is that it won't even matter if they miss it, because their version will become the norm: that's what power is, too. Or else, there's the danger that they'll see you but mistake you, not understand the significance of what you're doing, or the art you're making: dismiss it, belittle it. A lot of female fans avoid attention because they're sure it will be the wrong kind of attention: the kind that describes fanvids as (true story) "your little movies," or thinks your slash story is perverse or hilarious while completely failing to understand the context in which it's working, the intellectual moves it's making. However, there are some pluses: for instance, the fact that men have not historically been interested in fan fiction and fan vidding has meant that an exclusively female tradition has been allowed to develop and take root: fan fiction and fan vidding are like the Seven Sisters of the fan world. I personally find women's media fandom profoundly moving; it's one of the few places where I let down my cultural defenses, because the art is made for me, as if I ruled the world. It's like what television and film might look like if Mary Pickford and other women filmmakers had continued to dominate the industry.

Robert Kozinets: Back to my field for a second. There are big debates that have gone on for twenty years, originally raging in open, and now continued more behind closed doors, about the legitimacy of cultural methods and modes of interpretation to study and understand consumers and markets. Most of those battles have already been won intellectually, and yet institutionally we who practice "Consumer Culture Theory" find that our students have far fewer jobs to choose from than our colleagues who use Greek letters in their equations do, and our tenure standards are completely different from our economics-driven colleagues, and that entire schools have locked us out. We are the minorities in our field, and behind our backs (and even to our faces at time) we are dismissed as atheoretical or irrelevant, and belittled as "merely journalism." That's power at work. We're supposed to know their theories, they don't have to know our theories. They critique us using terms and concepts from their paradigm, but don't see how our critiques make sense when applied to them. This is exactly the same tale being told, except that instead of male and female fans, it's quantitative and qualitative research scholars.

Does the Long Tail Include Women?

Francesca Coppa: Agreed; it's about any two groups with power; gender is not the only category, it's just a large one. It's also what makes me suspicious of your field, Marketing. I can't help but feel that any sensible marketer has to market to the thickest part of the hypothetical Venn diagram: if girls will watch boy TV, and boys will watch boy TV, then clearly: boy TV is what you should make. I've heard the various arguments about niche marketing, the long tail, etc, but I'm not convinced, because who will make those niche works? Us; they'll have to come out of the community, I assume, and so what this really comes down to is us selling our works to each other while big media takes a cut, yes? So for instance, the FanLib debacle. Thousands of women write stories and give them to each other for free, and I can practically hear the marketers salivating: all those eyeballs focused on something other than ads! I worry that the new marketing to fandom is essentially designed to put a toll on the artistic roads we've spent years making: and, to continue the metaphor, those roads were carved on the desire lines of all our footsteps, collectively wearing through the grass. No one made those roads for us; the big shiny highways didn't go where we wanted, didn't take our route. But now the roads all seem to be converging.

Robert Kozinets: I don't see anything except perhaps technologies converging in any big way. I see fragmentation. There are no big audiences anymore, Harry Potter excepted. I see marketers at work segmenting into smaller and smaller chunks. I see Divergence Culture. I see marketers thinking for a change about "Aggregation" instead of segmentation. The media audience is becoming smaller and smaller. And I also see fans taking control like never before. Not only are they creating bigger and better stories and sharing them, but some of them want to charge, want to work with the big media corporations, and want to take a cut. Many don't. And a lot of the debate and ferment is about rights. Who owns what, how can it get properly used. Tolls on roads make sense if the roads are kept up well and public services that benefit the community come out of them (regardless of whose footsteps they are built upon). Tolls for the sake of tolls don't make sense, and people will find alternative routes.

Francesca Coppa: Sure, but there may be (male) majorities even within that segmentation. My large (and gendered) concern is that this rising new media culture is going to function in the 21st century like the "rise of the novel" did in the 18th--in other words, that the scribbling/vidding women will be erased now that Richardson and Fielding (the fanboy as mogul) are on the horizon and fandom is becoming a serious cultural practice, national economic engine, and academic discipline. Women became so alienated from the novel--which had been a lowbrow female artform--that Virginia Woolf had trouble finding a "female sentence" 150 years later; it seems to me that we, as scholars, have a responsibility not to go through that cycle again: let's not carelessly erase and/or overwrite the women and rediscover them in twenty years. Let's just write scholarship that takes time to remember the foremothers and originators, and that recognizes the accomplishments of current female fan writers and artists.

Robert Kozinets: And maybe some of the males, too. Males who are straight and gay, black and Asian, rich and poor, Islamic and Jewish, and all other varieties of maleness and femaleness that deserve voices. But overall I agree and this is a very interesting observation. I wonder if the social and particularly economic conditions have changed enough so that history won't repeat itself. Business is depending increasingly upon marketing, and marketing is basing itself on, as I mentioned above, segmentation. Segmentation is supposed to be about finding distinct groups of consumers, understanding their needs, and then fashioning products and services that will appeal directly to them. So businesses presumably would be interested in keeping the female "market" happy. In addition, and I think even more importantly, women fans (and all fans) have more of a voice now than they did in the 18th century, because they have access not only to the means of production, but to the means of distribution. Yet as your earlier example points out, we do seem to have an amazingly short historical memory, and also we tend to give credit to the person who last stated an idea at the expense of the person who first developed that idea. I wonder if this is some sort of cultural blindspot that North Americans have, and I wonder if our European and Asian colleagues would find the same sort of ahistorical perspectives in fan cultures on their home turf. But, yes, keeping an eye on past developments and reminding people about our tendency to repeat the past does stand as a very worthwhile academic pursuit. That should apply to males as well as females.

Gender and Fan Culture (Round Thirteen, Part Two):Anne Kustritz and Derek Johnson

Fans and Consumerism DJ: Part of the project central to fan studies of rehabilitating the popular and academic image of fandom has often been an attempt to show how inherently different it is from those practices that comply with the economics and politics of consumer culture. To cast fans against consumer culture, we've gotten used to talking about them as producers. The texts that are often most important in fan studies are not the texts consumed by fans, but instead those produced by fans themselves and shared within their communities. Of course, these are important texts and I fully support bringing attention to them. However, it seems to me that we are often celebrating fans for being productive, rather than consumptive, and that doesn't always sit well with me--particularly in terms of gender. If consumption is gendered as feminine (though I don't think we should always make this assumption), it seems that we might be celebrating female fans for engaging with the media in more masculine ways.

Personally, I'm much more inclined to position fandom in relationship to consumption and consumer culture, not in opposition to them. Not to disparage productive fan activities--I have dealt with these too in my work--but I resist the assumption that productive activities are always "better" and preferable to consumptive ones. Sure, I'll "question consumption" as the bumper sticker asks, but as a part of that interrogation I'm not going to jump to the implied conclusion that avid consumption of the products provided by corporate culture is always bad.

So I find myself much more aligned with Sara Gwenllian-Jones, who calls for us to consider fandom not in terms of productive communities, but in terms of its relationship to consumer culture and the culture industries. The consumer practices of fandom, she writes, make it less the industry's nemesis, and more "its adoring offspring." To a latter-day Adorno, this would evidence fans as compliant dupes feeding a capitalist system. And honestly, this is an important point: I don't know that we could seriously support the claim that fandom has not been a boon to the industry. But without calling fans cultural dupes, I think that it is advantageous for us to recognize and acknowledge fan participation within the consumer culture offered by the industry, and not just as an alternative culture of its own. Regardless of their own productive activities, fans' relationship in and to the industry is one of outside consumption. Without a doubt this line between production and consumption has been blurred in many ways--and I'd totally cop to criticisms that I've once or twice artificially increased that line's resolution in my work to make the following point. Even when invited to participate in the industry's productive activities, fans remain subordinated as consumers due to their unequal economic and cultural power. So I guess I'm not saying consumption is necessarily "good" (i.e. empowering/resistant) either, only that it's an important dimension to fandom we should simultaneously explore alongside its communal and productive sides.

AK: As in my intent to define "fans" broadly, but study them narrowly, I agree that there is plenty of room within the umbrella of fan studies to look at both "productive" and "consumptive" fan practices, or "creative" and "as is" fans, as I've defined them in my own work. I place value in either sort of study; however I'd like to discuss whether one sees the fan activities themselves as valuable as a separate issue.

There's been some talk about the place of the resistance/incorporation model already in previous weeks of this debate, but I'd like to return to it for a moment. I'm interested in critiquing this sense that productive/creative/community type fan practices inherently deserve greater value because they "resist," insofar as I'd argue that "resistance" means little without specificity. However, I think that this is fundamentally a question of how academic work intersects with the political and social questions of our lives, because so long as I perceive the world as largely dominated by inequalities, I will also continue to value resistance to (or better yet, transformation of) the systems which reinforce those inequalities.

In practice, to me this entails thinking about fan fiction on several levels, each of which may align differently to different axes of power. Fan fiction resists capital at the level of production by evading professional systems of publication and retaining space for amateur, non-profit storytelling. At the level of content the picture becomes more complex, as fan fiction represents a plethora of ideological positions on any given question from gender roles, to militarism, to eugenics. However, on the whole, that very ideological incoherency also counters or resists the culture industry's ability to constrain the ideological content of modern storytelling. Depending on one's relationship to Marxism and the public sphere, these resistances could be valuable, or not. In addition to capital, I find slash valuable as a resistance to heteronormativity, which says nothing about slash's stance vis-à-vis other axes of power. Yet the mere existence of a genre or mode of writing dedicated to making visible the socially invisible (not just homosexuality, but bisexuality, transpersons, and a variety of ways to reorder the family unit and it's relationship to the state which might broadly be called queer) strikes me as a useful step in working toward social recognition of sexual variation.

I'd also like to tease consumption and consumerism apart, as a sort of side-door into the questions that you've raised here. Although they're intimately intertwined, I'd like to separate the consumption of narratives, ideas, and images from the question of spending money, because I'm concerned about a potential conflation between interest and devotion on an intellectual level and purchasing decisions. I'm not at all arguing for advertising's impotence, but I think it's imperative that we separate fans' role as consumers of narratives and as consumers of products.

I attended an unfortunate academic talk a couple years ago which purported to study the popularity of characters based upon the sales of their merchandise. While I don't deny that purchasing decisions have meaning and that it's important to study the activities of fans who primarily define their practices through consumerism, I'm disturbed by attempts to quantify love in dollars. Poor fans love things too, as do fans who prefer to avoid investing money in fan activities. Keeping in mind the significant secondary market for media products as well as the effects of sharing and copying even before the digital age, if consuming fans could be called dupes of the media industry (not that I would label them as such), they are not homogenously so in purely economic terms.

DJ: I'm not sure I see that argument as a critique of the idea of fan fiction as inherently more resistant and valuable than less "productive" practices (seems more like an endorsement), but you make a convincing argument about the value of fan/slash fiction as a practice outside of capital and heteronormativity. I'm certainly not prepared to make the same case about the kinds of fan practices in which I'm more interested: my concern for media franchising draws me to engagements that tend to be more capital-friendly--at least on the surface. The systems of narratives mixed with games, toys, and other branded products offered by the industry are a far cry from derivative but independent texts and genres produced by audiences for their own collective consumption. If I understand you correctly, it's not the consumption of the narratives offered by Smallville the television series that has value for you, it's the collective consumption of the slash fiction produced by fans in response to the series. In my work with franchise systems, however, it's much more difficult to separate the role of consumers of narrative from that of consumers of products. These franchise systems are designed by capital to transform narrative consumption into sales.

To some, this will further evidence the greater value of fan practices that entirely resist capital. But I'm not entirely convinced. Sure, action figure collectors might be complicit with capital in their amassment of the industry's products, but that capital-friendly product consumption could yet lead to your narratives of non-normativity (I can't count how many times the X-Men, Star Trek, and Star Wars toys in my office have been posed in non-heteronormative ways by my playful officemates!). You are right, of course, that certain exclusions accompany these capital-friendly and capital-necessitating practices, and in that respect I'd certainly refuse to celebrate them. But I'm interested in the fact that despite the power of capital, there are yet openings in its consumption systems for the non-normativity you seek. Not necessarily equal to or in excess of those offered by fan fic (I certainly couldn't say), but the potential nonetheless for some kind of non-normativity unexpected and unwanted by capital. Capital does, as you say, have the ability to constrain ideological content, but it doesn't have the power to fix it completely. I don't know that consumption means taking an overdetermined text "as is."

Further, I think that the question of value could be approached in a couple different ways. Is what makes a fan practice valuable from a socio-cultural standpoint the same as what makes it valuable to us as academics? You make a good point about the visibility accorded non-normative practices by the discussion of it in fan studies, but should fan studies only be concerned with studying the "good" fans? Collectors may be less valuable to a feminist set of research questions concerned with non-hetero communities, for example, but more valuable to more industrial (but perhaps equally feminist) questions about marketing and culture. Depending on our research questions, different fans might have different value to us.

But what really concerns me about the idea of either of us deciding what is valuable about fandom is our status as "acafans." Despite our de-privileged status as fans in our off hours, we simultaneously enjoy heightened privilege as academics to speak with power about what kind of culture has value. If you're writing about the kind of fan practices that you engage in, and I'm writing about the kinds of practices I know, and we're both presenting them as "valuable," I worry that what we're doing is self-aggrandizing. Should we, as scholars who are also fans, be in a position to celebrate ourselves? To look at our own cultural tastes and practices and say that they are somehow superior to those of the less enlightened? Perhaps this will sound far too traditional, but I wonder how objective we can be in measuring the value of fandom when objectivity means considering the possibility that our own practices are not really too relevant.

AK: Perhaps I wasn't clear, but my purpose was precisely to deconstruct the "resistance" monolith so that in any given case one can speak of a particular activity as resistant vis-à-vis one vector of power, but perhaps not another. Your action figure example was precisely what I had in mind as an activity which does not resist capital, but could potentially be enacted as a resistance to heteronormativity (and thus potentially resistant to the culture industry's ability to control the ideological meaning of their products). Thus, defining action figure collecting as inherently "resistant" (or not), makes little sense to me without further specifying "Resistant to what?" and "Enacted in what manner, under what circumstances?" I'm interested in transforming and multiplying the basis upon which we ask about resistance (and value), rather than abandoning those questions altogether. This is a move toward an intersectional politics, as my frustration with celebrations of a given activity's "resistance" or "complicity" results from underlying assumptions that power functions only, or most importantly, along one axis of domination.

While I allow that franchises and industry invest in multiplatforming to transform narrative devotion into sales, I'd have to say that isn't my goal as a citizen, fan, or a consumer of narratives, nor is it my primary interest as an academic. Although I find studies which examine the industry's efforts to use narrative affection to create sales vital in understanding the modern media environment, from which none of us can completely "escape" or "opt out" as it increasingly saturates everyday life, I'm much more excited by the ways that people creatively evade and challenge systems of capitalist consumerism. Thus, I place value in the studies, but from the perspective of a funky post-structuralist Marxist, not in the aspects of those activities which increase the culture industry's ability set ideological agendas, or to subordinate more cultural and social space to market imperatives. Non-profit fan activities like fan fiction and vidding certainly cannot exist in a separate realm untainted by capital, as they depend upon mass mediated source narratives. Yet, I find their insistence upon free exchange important and hopeful in an era increasingly dominated by for-profit products fulfilling desires that communal fan-produced forums used to fill.

My study of Smallville as a locus of shared counter-cultural world making focused on the commonality that viewers construct by watching the program "against the grain." Without looking at fan fiction, I analyze such activities as productive of forms of identity and community, as in the experiences of generations of gay men who began to articulate their closeted identity through superheroes' secret identities. Thus, my division between "as is" and "creative" fans had less to do with dividing those who consume narratives from those who produce fan products, and more to do with different ways of being in relationship with canon, i.e. viewing canon as mutable on the one hand and viewing it as a closed system on the other.

With regard to academics' ability to champion their own tastes, I find that I'm not concerned so long as one provides ample explanation for the origins and purpose of assigning value. My tastes, fan practices, theoretical investments, and political orientation all converge in slash, therefore I've attempted to explain to what ends (i.e. toward what desirable imagined world) I find slash useful, personally, culturally, and academically.

Fan Academics and the Future of Fan Studies

AK: Overall, our conversation seems to suggest a shared interest in constructing the boundaries of fan studies broadly, but designing and generalizing individual studies narrowly. I'd suggest that imagining the future of fan studies as a collaborative effort between scholars of many subjects potentially offsets some concerns around the possibility of an emerging gender divide in the field, whereby only one type of fan practice could become symbolically central over time, ghettoizing the study of other sub-communities. I think progress on this level will require us to be very deliberate about building a fan studies canon through broad citation. This series of conversations offers visibility to a number of different approaches, and suggests an imperative to contextualize "our fans" within a wide conglomeration of disparate fan practices, none of which deserves reification as uniquely paradigmatic.

As fan studies progresses, I'd also like to see fan academics (and academic fans) push the complexity of the acafan construct. Partly, I'd be interested to see a more thorough engagement with the anthropological literature on native ethnography and identity, as many fan studies scholars come to anthropology as a second, third, or fourth discipline and afford it relatively little prominence in their work.

In addition, while interesting work has been done by examining academic and fan identity as the confluence or opposition of reason and emotion, there remains quite a bit of work to be done in unpacking both terms. Defining and understanding our own fan investments mirror the very work of the field, but I'd also be interested in seeing our academic identities treated with greater transparency. What are our theoretical and disciplinary investments? As mentioned by previous discussants, academic and fan investments develop through a similarly hybrid process of intellectual and emotional affinity, so in some ways analysis of disciplinary and theoretical affiliation finds a natural home in fan studies.

However, as we come to understand how our tastes in fan objects shape our studies of fans, a parallel process of understanding how disciplinary and theoretical beliefs shape our ability to think about fans also suggests itself. Particularly arguments about "resistance" and "value" in fandom elucidate a pattern whereby theorists invest fan studies with their individual arguments about the world. I'm not proposing that such a process is in any way avoidable or even undesirable, merely that acknowledging this process could allow us to begin unbundling the object of our disagreements when we disagree about fans; have we really come into conflict about the sociological or cultural reality of fan activities, or should we understand fan activities as merely one battle ground upon which we restage arguments about capital, gender, sexuality, pedagogy, identity, and citizenship, among other key debates?

DJ: I couldn't agree more with your overall conclusion. In some respects, I think that the controversy that inspired our ongoing discussion this summer has been in part trepidation about the prospect of the more multivalent fan studies we're proposing: a concern that amid new approaches to thinking about fandom, existing concerns and political coalitions--especially as they pertain to gender--will be lost, eclipsed by a new, masculinist dominant paradigm. But I don't know that there has to be any dominant paradigm, and I think that this conversation has intervened in that disagreeable possibility by establishing a greater network of communication between a number of scholarly voices all interested in fans for different political, cultural, and economic reasons. If anything, the range of opinions shared in this conversation evidences to me the difficulty with which any one approach to thinking about fans could now truly monopolize the field.

Moving forward, the challenge facing the kind of fan studies we're advocating seems to be maintaining broad citation as the field expands. If we push for specificity in dealing with all these different types of fans and fan practices, how do we simultaneously maintain a general connection to one another? If we're interested in entirely different models of fandom, what is the shared interest and point of commonality upon which we can build scholarly dialogues with one another? For example, I'll admit that I'm guilty as charged (early on in these debates) of infrequently attending conference panels where fans are examined from more productive, communal, celebratory, and/or extra-industrial paradigms. While I recognize the concern that these panels, particularly when comprised of female researchers, have been systematically marginalized (especially when scheduled against better attended "male" fan panels), the issue of my infrequent attendance has generally been one of perceived relevance. Given the differences in how we approach fans, I've often elected to instead attend panels that don't relate to fans per se, but speak to the formal, industrial, or historical contexts in which I'm trying to place "my fans."

Having more consciously interrogated this choice through our discussion, I'm now less likely to repeat it. So the challenge that I see is not to engage in the naive project of pursuing a unified theory of fandom, but to invest in the construction of a shared intellectual framework where the relevance between such disparate perspectives as ours can be made much more evident. It hasn't always been clear to me why I should engage in conversations with scholars who study entirely different kinds of fans for entirely different reasons (besides the utility of comparison), and if studies of your fans and of my fans are to cohere as something called "fan studies," it's that why we really have to articulate.

I think that you offer a very promising beginning to this question in asking "why/how do we as humans love things" as a central question throughout different kinds of fandom, but one additional thing I'd like to see us do in continuing to explore acafan identity is to try to specifically interrogate our own love as scholars in the process. At times I feel that fan scholars and scholar fans, while not always celebratory of fan cultures, are loathe to engage with the less savory elements of it. We love things as acafans--be they the media texts that our fandom leads us to study, or the fans themselves that we examine--but we need to make sure those amorous feelings can manifest as "tough love" when appropriate. We need to be tough--critical--not just of the fans and texts we study, but of ourselves, because as acafans, it is often our own tastes and practices that we are examining.

Lightning Round!

But enough longwinded theorizing! As a bonus, we've each exchanged two topics or questions of a more fannish nature and limited our responses to one sentence (creative punctuation allowed).

What has been your most formative fan experience?

DJ: I think that would be not a single event, but the realization later on as an adult that I was always involved in some fan "phase" even as I grew up: my early He-Man phase gave way to a Garfield phase in fourth grade, which gave way to a Darkwing Duck phase in middle school, which gave way to the still-not-over Star Trek phase in eighth grade.

AK: While I experienced a powerful sense of recognition and potential upon finding fan fiction, participating in on-line fannish spaces while living abroad provided my most intense awareness of emotional commitment in being a fan and of the radical promise of global cybercommunity.

Describe one fannish and one academic "character" about whom you're currently excited.

DJ: I'd say I'm currently most excited about Colonel Saul Tigh from Battlestar Galactica not just because I'm anxious to explore the implications of him being revealed a Cylon, but also because I know that regardless he'll still be a one-eyed bad ass; academically, I'd say Edward Castronova, who manages to talk about the formal aspects of designed video game spaces while simultaneously discussing their functions in politics, economics, and governance.

AK: I derive incredible energy from what one reviewer called Lauren Berlant's "superheroic" ability to swoop across intersectional categories of analysis with ease, while I'm currently fannishly involved in a project to rethink the role of characters of color in fan fiction by re-presenting Mani of Brotherhood of the Wolf.

What are you favorite and least favorite representations of fandom in the media?

AK: This is complex (ack, only one sentence!) because audience has an enormous effect, as when I watched Trekkies 2 at a con and felt such a surge of fannish affection but playing it for my class of freshmen bombed, but I'll say that I'm annoyed with programs which use villains to portray "bad fan" stereotypes, while I enjoy seeing little signs of fanishness pop up in unexpected places, against type, in the lives of complex characters.

DJ: Speaking of villains: my favorite would be the Evil Trio from Buffy (despite vilifying fans, they always made me laugh) and my least favorite would be the dorm R.A. Moe from Veronica Mars (did the Galactica fan who taught Veronica to say "frak" so adorably have to be a rapist-conspirator?).

What would you do if you weren't an "acafan"?

AK: I completed a B.A. in psychology (joint with cultural studies) which was supposed to lead to a career in clinical or criminal psychology, but at this point after completing a Ph.D. in American Culture with an emphasis in cultural anthropology I would probably end up doing American ethnography with activists, people on probation, migrant workers, or other border-crossers/border-dwellers - and then there's always the prospect of the Great American Novel kicking around somewhere inside all of us.

DJ: I'd be a script doctor: I'm not as good at coming up with my own stories as coming up with ideas for how to fix other people's stories.

Gender and Fan Culture (Round Thirteen, Part One):Anne Kustritz and Derek Johnson

Biographies in Brief AK: I've recently completed my PhD in the American Culture program of the University of Michigan. Combining ten years of cybermediated and embodied ethnography with a variety of cultural studies theory, my dissertation discusses micro and macro socio-political and identitarian implications of slash fan fiction's construction of a multiple narrative space which sustains the co-presence of numerous possible "good lives." This work builds on articles in the Journal of American Culture, also on slash fan fiction, and Refractory, on queer subtext and citizenship in Smallville. I'm particularly interested in the representational politics of sex in professional and fan produced works, as well as relationships between modern storytelling, public culture, and social systems.

As a fan I've always been firmly grounded in the arts and letters crowd, comprised primarily of fan fiction, vidding, and meta-commentary, to the point that I consider myself a fan of fan authors and artists moreso than a fan of any given professionally published source. Although my academic work specializes in slash and queer readings, I also have a forthcoming piece on heterosexual fan fiction in Harry Potter fandom and participate broadly in numerous fandoms and literary aesthetics. While I discuss my fan activities in my dissertation, I maintain separate on-line personas for my academic and fannish pursuits; in this series of discussions most of my limited participation has taken place on Livejournal in my personal/fan persona.

DJ: As a PhD candidate in Media and Cultural Studies at the University of Wisconsin-Madison, my dissertation combines formal analyses, political economy, fan studies, and media historiography to explore the organization of intellectual properties across platforms and over time as media franchises. What I'm most interested in is how the logic of franchising came to be used by industries and by audiences to organize media production and consumption, and how that use shaped cultural forms and practices. As a scholar, I don't necessarily place myself within fan studies proper; I certainly draw from and contribute to its discussions, but since the research questions I explore don't always pertain to fans, I see myself as operating in other fields as well. This has certainly been a gradual development in my work--when I first began grad school I was much more interested in the study of fans for their own sake--but now I tend to ask questions about fans insofar as they are related to industries and texts, not as objects of study or a field in their own right (I'm not saying they can't be or shouldn't be; I'm just explaining my orientation towards fans in trying to understand the media franchise).

My status as a fan is also much more reflective of the experiences of Jonathan Gray and Roberta Pearson--a fan by some people's definition, but not by others. My tastes and affection for properties like Battlestar Galactica, X-Men, Star Trek, Star Wars, etc grant me fan/geek status in the eyes of some, but according to some definitions of fandom centered on community and creative production circulating in this discussion, I would not so much count as a fan. Aside from one major exception (I co-founded a Star Trek mod for Starcraft back in the late 90s), I don't participate in organized fandom. Some might say that if I'm a fan, my lack of socialization makes me a "feral" fan--though I don't like the patronizing implication that I'm somehow in need of civilization by fan community.

Defining Fandom

DJ: That said, I'm not sure I have a better definition of fan practice available to clear up the confusion of my fan/not-fan status. This point, of course, has come up several times before in this ongoing discussion series, but it's one that I think deserves revisiting. I'm neither satisfied by the idea that fandom has to involve community and creativity (which contradicts my identification as a fan) nor the idea that fandom can be placed within a natural continuum of engagements with media texts ranging from casual to avid consumption (ignoring the forces that shape what "causal" and "avid" mean) nor the idea everyone is in some way a fan (denying the social meanings articulated to the difference of being a "fan").

Ultimately, my problem with our varying attempts to define fandom is an historical one. While I've been skeptical of the idea of fandom as an oppressed minority with a social alterity on the same level as the racially, gendered, or sexually de-privileged, an analogy to race seems rather useful here: whiteness has always existed, but at different points in time it has been defined in varying ways. Fandom, similarly, is a historically-contingent category. Fifteen years ago, for example, a look at the shelves in my living room would have at least strongly implied my status as a fan--who else but a fanatic would have an entire television series collected on video? Today, however, my practices as a media consumer probably don't come off as bizarre and different. The growth of the television-on-DVD market, for example, has increasingly made a place for episode collections on the shelf of the average consumer who may just find it more economical or convenient to have them at their fingertips. While I don't mean to suggest a technological determinism, I think it takes a little more nowadays for someone's consumption practices to raise eyebrows--is slash fiction even as "out there" as it used to be?

In the end, the best definition that I can provide of fandom is that set of tastes and engagements with culture that is at any one point in time articulated to and pathologized as extreme or excessive consumption. Again, though I hesitate to grant fandom the status of oppressed minority (how often are fans the victims of violent hate crimes?), there remains in fandom at least the suggestion of social non-normativity or extremity. In lieu of defining fandom according to a certain set of practices, I'm suggesting that we look at the way fandom has been variably defined by social discourse in different historical moments and cultural contexts.

So in my teaching I've recently introduced ideas about interpretation, discussion, community formation and audience activism, and the production of new texts in response to popular culture before making even the smallest use of the term "fan." That way, my students are introduced to a range of possible engagements with the media, and we can interrogate the ways in which some of those practices are labeled as different or abnormal through the fan category. This helps the students to stop and think about what fandom is--rather than just assume we're wasting a day talking about weirdos--because it points out to them the ways in which their own tastes and practices could just as easily be categorized as "out there", depending on where that line is drawn.

AK: After the latest in an endless series of sensationalistic articles about so-called "slash porn," yes, I'd say that slash is still pretty "out there." However, I do take your point that definitions of fans must take historical and cultural context into account.

Yet my concern with the way academics define fans has less to do with separating fans from a "mundane" audience and more with the implied identitarian, behavioral, and psychological coherency that the term suggests. This discussion series has nicely highlighted a range of topics within fan studies, which I think implies a certain imperative to ensure that when one speaks of "fans" that the argument which follows could robustly apply to the full range of people and practices that the term purports to represent. Repeatedly I've found myself reading works in the academic and journalistic press only to realize that when the author explains that fans do, say, buy, or consume in one or another way, he or she simply isn't talking about "my fans" at all

I think that your definition of fandom as extreme or excessive consumption offers an analytic lens for thinking about how society constructs and regulates (classed) taste cultures, but doesn't offer a useful rubric for articulating individuals' self-identification, normative fan practices, or those beyond the language of media or consumption. Rather, instead of attempting to enclose a master-category within which all fan activities fall, I'm more interested in clearly differentiating and limiting individual studies without allowing any one level of analysis to dominate the whole (for example, your definition would be much closer to my concept of "media fandom" than of "fans" writ large). While it makes sense to talk about the way that society constructs a notion of "the fan" as an out-group, I think it makes considerably less sense to study "fans" at a general level as, apart from a shared negotiation with shared cultural intuitions like the fan stereotype, individual micro-level studies of particular fan communities or practices often bear little relevance to each other and generalize poorly (i.e. knowing how fans in a crowded concert act doesn't necessarily offer much insight into the way that on-line creative groups or individual collectors function).

I'm suggesting that while determining how dominant discourses define "fans" is possible within a given space and time, the sociological definition of "fans" is unanswerable in the abstract because there exist a multiplicity of localized answers whose specifics vary immensely. Even studying only slash fan fiction, I struggled to represent dialectics between the fluctuating denotation of the term slash and the enormously variable experiences, passions, and identifications at play for each individual involved.

DJ: We both agree, then, that the scholarly enterprise of studying fans should strive for contextualization and multiplicity, rather some unifying theory of fandom. We have to account not only for the way in which ideas, ideologies, and values attached to the idea of fandom change historically, but also the multiplicity of practices and identifications contained within that single, over-determined category. I really like that you've responded to my call for greater contextualization with a call for even more, because I too, when reading academic works that engage with the idea of fandom, often feel that the subjects being discussed are not "my fans" either. Recognizing the differences between fans is often difficult because the term "fan" so frequently denotes difference already (from the "mundane" audience, as you put it). Fans are so distinguished from general audiences (and increasingly, from non-fans and anti-fans) that it becomes easy to forget the diversity of practices contained within fandom. So I'd like to see the field of fan studies expand a bit to engage more with the kinds of fan practices we don't hear about as much.

However, while I agree that my discursive definition of fandom is limited (indeed, still generalizing about a wide range of phenomena), I'm not sure that the social construction of fandom as a category isn't still somewhat useful in trying to understand individuals' practices and identifications as fans, since those processes don't occur outside of social discourse. Identifying and calling one's self a fan constitutes a negotiation of that cultural category. The category may be a social construct, but it does have real impact.

Your arguments about recognizing different kinds of fans and fan practices raises another important point in this regard: while fans tend to be socially marked as extreme and outside the norm, the significance attached to that difference can vary depending on exactly all the assorted types of fans you bring up. Some of my colleagues, for example, are huge indie rock fans, and claim solidarity with me and my television/video game/comic book fandom. They see parallels in the sense that people overhearing us talk about our different interests on the street might similarly raise eyebrows, but to me, our non-normative practices and taste cultures have very different social and cultural meanings. We're all outliers relative to social norms, but knowledge of music will grant them access to a different set of cultural capital than my understanding of the differences between a Mark II Viper and a Mark VII. And if I were to build models of the Mark VII, that would be an even different story!

AK: I didn't intend to imply that talking about normative constructions of "fans" as a social category lacks relevance, rather that negotiation with that term will happen at a personal rather than a macro level, and for me the process of negotiation, and thus the field, includes rejection by people who wouldn't self-identify as fans or be interpolated by the social category - people for whom we culturally reserve other names, like "connoisseur," aficionado," or indeed "scholar," seem to me equally relevant to fan studies as an academic unit as do more socially recognizable media fans.

Part of my interest, which I haven't yet explored in my scholarship, lies in thinking about incredibly normative patterns of behavior as fannish, and thinking of normative fan behaviors, and indeed part of convergence seems to involve normalizing and mainstreaming fan activities. However, in addition to a notion of "excess," I think fan studies offers a way into working through devotion and identity construction (particularly in relation to narratives) themselves. At the heart of fan studies are eternal human questions: Why do we love things? How do we define ourselves and find a place for ourselves within the on-going story of human imagination and society? I recognize that at a certain point opening "fan studies" to broader and broader topics of inquiry threatens to dilute the label beyond recognition, but using fan studies to think across eras, subjects, and disciplines offers considerable promise for interdisciplinary scholarship and a robust place for fan studies within the academy.

Fans and Public Sphere Theory

AK: Both of us, perhaps uniquely, seek to utilize public sphere theory in analyzing fan communities and practices. However, we do so from rather different perspectives and to different ends.

My interest in the public sphere builds largely upon feminist and queer critiques of Habermas by theorists like Nancy Fraser, Lauren Berlant, and Michael Warner. In my work I'm interested as much in the ways that the law and other institutions define "publicness" as I am in considering how people come to act as "a public." As I'm particularly invested in understanding representations of sex, Berlant and Warner's work on sex in public has been useful as a starting point for thinking about the process by which individual body parts, bodily acts, and desires may each become public through a number of different strategies, and through contact with a number of different institutions. Overall, I'm interested in how identities, thoughts, and concepts become publicly intelligible, knowable, and imaginable.

With regard to fan communities, my article on Smallville deals with the creation of a counterpublic based upon shared, subtextual interpretive lenses. In a prelude to my current work, the article dealt with writers' and producers' official attempts to structure fan investment into a kind of glorified, normative homophobia, while fans who invest instead in queer readings have the opportunity to construct a shared, counter-cultural identity.

My dissertation examines slash fan fiction communities as a spatial practice which secures a territory in which people may enact unpredictable encounters with the otherwise publicly unknowable and unspeakable. The publicness of slash fan fiction communities serves as a key consideration in my understanding of the socio-political implications of their ability to speak sex, bodies, and unique conjunctions between inter-personal investments and citizenship.

DJ: Like you, I'd consider myself as someone who launches from a rejection of Habermas--particularly, his insistence on publicity and public discourse existing in the realm of the rational and non-affective. Instead of endorsing Habermas' claims that commercial culture brought an end to the public sphere, I'm interested in the ways that media culture may have introduced competing models of publicness. I'd say my theoretical touchstones come much more from the work of people like Joke Hermes, who directly challenge Habermasian notions about what should count as political. I'm particularly inspired by Hermes' model of cultural citizenship, wherein our roles as citizens with rational political and economic interests are tied to our cultural lives as media spectators structured by the more irrational pull of affect. In addition to considering politics by mediated, affective means, I take to heart Couldry's recognition of the validity of "outs," wherein people disengage from politics because its processes do not serve them. Thus, I don't want to reduce media consumption to publicness and politics when it may often be an alternative to those social forces.

While I reject Habermas' conclusions, I think you'd be right to say I haven't given up all of his concerns. What really interests me with fandom in regards to the public sphere is the idea of debate and institutional oversight over the (political) realms in which fans have affective, pleasurable interest. So one thing I've explored is the way in which fans of a television program like 24, for example, develop interests as cultural citizens not just in real life national policy, but also post-national interests in the production of the series and in the alternate reality of the world being constructed by the series. Fans act as cultural citizens in the real world, the industrial sphere, and the fictional world. In consuming the series, fans critique the power exerted by real-life American institutions at the same time that they debate the institutional authority of both the producers who bring them the show and of story world characters and institutions like Jack Bauer and CTU. Should America torture terrorists? Should the producers ameliorate their representations of Muslim Americans? Is David Palmer weak on national security? Fans debate all these points, acting as publics in surveillance of institutional authority along a multiplicity of oscillating but interrelated cultural realms in which they are passionately interested. Again, very Habermasian concerns, but I pursue them in an arena of playful consumer culture (to the point of taking up citizenship concerns in a fictional narrative world) that stands in opposition to Habermasian ideals of public rationality (but perhaps not entirely incompatible with his more forgotten notion of the literary public sphere).

AK: I'd be interested to know how you conceptualize some media consumption as a way to opt out of politics. Although I'm dedicated to using public sphere theory to talk about fan communities, it strikes me that reifying artificial separations between politics and the everyday or privileging "formal" politics may be a potential danger of such analyses. While I realize that many academics place Foucault and Habermas in opposition, I employ them in tandem, so that I'm just as interested in repressive and ideological or micro and macro forms of politics (perhaps we emphasize different ends of this continuum). Therefore, I don't recognize any ability to "opt out" of politics, merely ways of moving between different forms or styles of politics. Warner and the feminist movement exemplify this strain of public sphere theory by enacting rival forms of publicness, and attempting to theorize the politics of privacy.

Within the fan communities I've studied I found that although some enthusiastically discuss slash as political, many deem "overtly political" fan fiction poor storytelling, or assume that their intention to enjoy fan activities without an overt political motive makes the community apolitical. However, in my work I've repeatedly argued that regardless of individual intentions, politics operate by implication in all human actions and interactions. The decision to believe one has "opted out" is itself a political decision on a "formal" level, whereby the refusal to vote or participate in caucuses or the like allows fewer people to control the political process, but on a cultural level as well as public and private expressions of detachment from "formal politics" affect the way that other people feel and think about political processes. In slash I've discussed the presence of the community in public as political because it offers passersby tools for thinking about sexuality and ways of relating, which may then be applied to both the macro-political realm of lobbying for legal change and the micro-political realm of everyday discussions and self-presentation.

DJ: Articulating media culture like fandom to the public sphere suggests to me the very opposite of a reification of the boundaries between the realms of formal politics and of the everyday. In any of its various forms, fandom is anything but formal politics (and especially not the kind Habermas prescribes). And while I agree that the decision to opt out of formal politics is itself a political one, I wouldn't assume that such a choice always leads to or constitutes an ongoing practice of alternative politics and/or publicness. Does disengagement with one style of politics and one type of public automatically compel engagement with another? I don't dispute your claim that all human activities and interactions are shaped by the political, but I'm not willing to assume that media fandom is an activity that is always publicly political. The choice to opt out can be a choice to explore politics by other everyday means via engagement with an alternative public, but it can also be an exit from participation in any kind of public (formal or otherwise). I could opt out of politics and choose to self-present and discuss other concerns in a fan public, but I could also choose to opt out and spend all my time watching TV alone without participation in a public. While I want to recognize the isolated modes of fandom generally ignored by fan studies, I don't believe the political dimensions of that solitude are the same as in more collectively public forms where fans actually interact. The difference between public engagement and disengagement, for me, is a difference between political practice and practices shaped by politics.

So while I myself do tend to act as a more isolated fan, what excites me about studying fans in more public forms is the potential for direct--but definitely not formal--political engagement. The potential for alternative public politics in fandom is so great, I think, because of the immense interest that fans hold within particular cultural objects. This is interest not just in the sense of curiosity and excitement, but more importantly in the political-economic sense of investment and ownership. This claim that fans can have over a particular cultural arena--a claim that can be contested by institutional authorities or other competing fan interests--can make it a site of overt political struggle between different factions and interest groups. Perhaps this concern for struggle over and between public interests in some fan interactions is closer in character to formal politics than the more diffused, dispersed, ubiquitous human politics you speak of, but the stakes of the debate are often well outside the bounds of what formal politics would find relevant or permissible. So I'm fascinated by the way in which issues of affect, fantasy, and play can become sites of direct political contention within fan publics in ways they cannot in formal politics.

Two New Aca-Fen Blogs

The Blogging Bug seems to be taking root across the Aca-Fan universe. Today, I want to give a shout out to two recently launched blogs, both created by participants in this summer's Gender and Fan Culture conversations, both dealing with topics which will be of interest to a fair cross section of my readers. The first is Graphic Engine, which describes itself as a blog about "special effects, videogames, film and television." Graphic Engine reflects the ruminations and speculations of Bob Rehak, an assistant professor of film and media studies at Swarthmore College. I have known Rehak since he was a masters student at the University of North Carolina doing work on avatars, first person shooters, and psychoanalysis. He recently finished up a Ph.D in Communication and Culture at Indiana University, where his research centered around special effects. I had the pleasure of featuring some of his work on special effects, the Star Trek blueprints, and early fan culture as part of a panel I put together on Convergence and Science Fiction for last year's Society for Cinema and Media Studies conference. (This panel also featured Beth Coleman on Machinima and A Scatter Darkly; Geoffrey Long on transmedia storytelling, negative capability, and the Hensons; and Robert Kozinets on Star Trek fan cinema and branding cultures). We've long known that there was a male technically oriented fandom around Star Trek whose history parallels that of the female fanzine community; I touched on some aspects of this fan culture in my chapter on Star Trek at MIT in Science Fiction Audiences, but Rehak's work really takes us deep inside that world.

The Star Trek research is part of a much larger reconsideration of the social and cultural history of special effects. His new blog seems first and foremost about the cultural dimensions of special effects -- including attention to the effects industry and its fans, as well as to the economic, technical, and aesthetic factors that shape the place of special effects in the contemporary media landscape. Consider, for example, this passage from an early post about watching the recent Harry Potter film in 3D IMAX:

I already knew that, as with Superman Returns, only a portion of Phoenix would be 3D. What surprised me was how explicitly this was made clear to spectators, both as a matter of publicity and in ad-hoc fashion. Warnings were taped on the ticket window: ONLY THE LAST 20 MINUTES OF HARRY POTTER ARE IN 3D. The man who tore my ticket told me the same thing, in a rote voice, as he handed me the yellow plastic glasses. As the lights went down, a recorded announcement reiterated the point a third time, except in a tone of awe and promise: "When you see the flashing icon at the bottom of the screen, put on your glasses, and prepare to enter the spectacular world of Harry Potter in an amazing action climax" was the gist of it.

All this tutoring, not just in the timing of the glasses, but the proper level of anticipation! Calibrating the audience's reactions, indeed their perceptions, stoking the excitement while warning us not to get too excited. It went hand-in-hand with the promos for the Imax format itself, playing before the film and describing the awesome fidelity and sensory intensification we were about to experience. It seemed odd that we needed such schooling; aren't 3D and giant-screen technologies about removing layers of mediation?

But of course that's naïve; the most basic theory of cinematic spectacle reminds us that special effects (and Imax 3D, like sound, color, widescreen, and other threshold bumps, is a kind of meta-special-effect, an envelope or delivery system for smaller, more textually specific clusters of effects) function both as enhancements of illusion's power and as a reminder of the technology involved in bringing the illusion to us. At the movies, we're perfectly capable of believing in what we see while also believing in (and celebrating) its constructed nature; this is as true of special effects as it is of the editing that strings together a story, or our perception of Albus Dumbledore as being simultaneously the headmaster of Hogwarts and a performance (of subtle strength, in this case) by Michael Gambon.

This early piece turns out to be simply the prelude to a series of posts which explores how Harry Potter (the book series) is being "transcoded" into a film franchise. Here, for example, he builds on some comments that Jason Mittell has made about the ways Deathly Hollows throws down a challenge to filmmakers:

One now reads Harry Potter with the movies in mind, accompanying the print with at least sporadic visual associations distilled from the films' contents. Many sequences in Deathly Hallows struck me as excessively cinematic, tilted toward some future storyboard: one minor instance comes early in the book, when characters encounter a roomful of colorful paper airplanes that are really interoffice memos in the Ministry of Magic. Maybe because I had just seen Order of the Phoenix, which memorably gives form to the Ministry and its darting airborne memos, the book's scene immediately "read" in cinematic terms. But would I have had this sensation even without seeing any of the movies? Is it possible that Rowling is just that good, that descriptive, a writer?

I'm not saying any of this is a bad thing; indeed, I'm excited to witness the gigantic syncopated rhythms of a vastly profitable and popular media system that coordinates its printed and filmic incarnations with the grace of those balletic paper airplanes. But I do think we need to carefully dissect the processes involved in the transcoding - in the visualization - and suggest that special visual effects are a central place to begin the investigation.

He has promised a forthcoming entry focused on how the cover art and chapter illustrations of Mary GrandPre "both set a visual agenda for the stories and mutate in step with the movies' casting decisions and production design." As a Potter fan, I look forward to reading more of Rehak's thoughts on the franchise, alongside other interesting posts which describe his encounter with the Enterprise model at the Smithsonian Institute, his thoughts about the career of makeup artist William Tuttle (who recently passed away), or reactions to Laura Mulvey's essay, "The Culmsy Sublime." Along the way, he includes some thoughts on the aesthetics and psychology of computer game design and on his preparations for teaching a film history class.

Stranger 109 explores the intersections of "gaming, culture, and technology," with a strong focus on the Machinima movement. Robert Jones, a Ph.D candidate at New York University, has launched the blog as an extension of his dissertation research. Jones describes his research project this way:

My research spans over numerous topics in the videogame world. As a cultural critic, I approach the ways in which games function in our daily lives: socially, politically and economically. My dissertation focuses specifically on how all these aspects converge on the videogame subculture known as Machinima. As an extension of both hacking and modding culture, machinima presents a unique form of transformative play and a new way of understanding gamers as cultural producers. With the expansion of what has become known as Web 2.0 Culture, we increasingly live in a world defined by tool sets that enable consumer production. As a decade old phenomenon, machinima's appropriation of videogame engines as filmmaking tool sets represents a precursor to this trend that offers a rich historical insight ripe for investigation. In addition, I am also very interested in how the videogame medium functions as a potential tool of political communication in either its traditional interactive game or machinima forms.

There is so much machinima being produced today that it is helpful to have someone like Jones spotlight interesting and innovative work and provide interviews with important creators working in this space. Jones takes seriously the potentials of games as a medium, as is suggested by his recent discussion of Danny Ladonne's controversial Super Columbine Massacre RPG:

Despite gaming's new found acceptance within mainstream culture, it has yet to find a place of legitimacy as a means of serious expression. Whereas Bowling for Columbine was championed by many as an important reflection on the Littleton tragedy, SCMRPG was seen as trivializing the event. So the content of the game becomes completely irrelevant simply because it occurs within the context of a game. And this poses the biggest hurdle for games as political expression. If you have not had a chance to play through the game, I would recommend doing so. Play it not because it is enjoyable (because it most certainly is not), but because Ladonne consructs a text that forces the player to consider other possible explanations than Klebold and Harris were simply monsters. Whereas most of the negative responses suggest that the game celebrates the tragedy, playing through reveals a thoughtful engagement of what should only be considered as a complex issue.

Jones has adopted a stance which allows him to document and defend the ambitions of machinima and serious games producers alike, while also raising questions about the sometimes dubious creative decisions shaping the mainstream games industry. We see this later perspective in a very interesting recent post supporting the charges of racism which have been leveled against a recently released trailer for Resident Evil 5, depicting a white man's encounter with a primitive African tribe. So often, such debates pit cultural critics who know about the history of racial representations with fan defenders who know and respect genre conventions. But, because Jones writes as a fan, he knows how to use genre history to sharpen and nuance the criticisms leveled against the preview:

As one of the most well-respected franchises within the genre of Survival Horror, Resident Evil takes its roots in the cinematic tradition of the zombie films pioneered by George Romero's Night of the Living Dead. Released in 1968, the film provided a rather poignant critique of the racial tensions in the United States. Often overlooked as "monster movies," the racial allegories that played out in Romero's films called attention to the issues of black representation in film at the time. The films were unique in their use of African-American protagonists who become the heroes of the films, saving white people from the "white" zombies. Metaphorically, becoming a zombie embodies the internalization of racist ideologies. Part of the commentary made by Romero here is that as a single individual, racism is not too hard to fight. As with the zombies, the strength lies in numbers. So for Romero, the infection that one zombie passes onto its victims and transforms them into zombies demonstrates the danger of racism and how it works.

Fastforward 40 years and the racial landscape in the United States has improved tremendously; however, as Resident Evil 5's trailer and mixed response would indicate, we are far from any sort of Colors of Benetton racial utopia. Platt's main issue with the trailer is a valid one. It clearly recreates racial stereotypes of Africans as savage peoples who need to be saved from themselves by White men. So the tragic twist in this latest iteration of Resident Evil is that while the franchise borrows from a film genre rooted in social critiques of racism, it devolves into an even older genre of film notorious for its horrific depiction of Blackness as savage and Whiteness as rational: the colonial adventure films. Simba (1955), which depicts the Mau-Mau rebellion that took place in Kenya, embodies this genre and the way it portrays blacks as the dangerous 'other,' while valorizing the colonial attempt to provide salvation to these savage people. The images from the game seem to at least echo this from what I have seen.

While it may be unfair to pass judgement on RE5 based solely on the trailer, the issue of representation of African-Americans in gaming has been one that has gone long unexamined. So when fanboys attack Platt's concerns by saying that no one had any problem with the previous RE's because the zombies were largely white, they are missing the larger media history in which this game sits. Because African-Americans have largely been relegated to secondary roles in film, with considerably fewer roles in total, the few representations they do get often portray them in limited capacities, often depicted as the cause of the problem as in the case of Simba. Whites, on the other hand, benefit from a myriad of representations and are not necessarily hurt by any single negative depiction.

But what concerns me more about the RE5 trailer is that it fits within most of the games that we see come out each week in that we are once again provided a white hero to play, which to me is the biggest way that gaming further perpetuates the racial intolerance we continue to suffer from. As an African-American man, you get to be either an athlete or gangster in the vast majority of games. So like film once had to overcome the racial barrier, so too does gaming. Much of this comes out of the lack of material representation of people of color on the level of development. Since the average game designer is a white male of 32 years of age, the lack of racial diversity in playable characters is no surprise. Only once we had more Black directors did we see a change in the film landscape. As gaming continues to grow and become even more a part of Black culture can we even hope this trend will change.

I am constantly on the look out for other aca-fen blogs. Let us know what you are reading or writing these days.

Gender and Fan Culture (Round Twelve, Part Two): Catherine Driscoll and Matt Hills

And Matt's Half-dozen Questions: 1. To what extent are other cultural differences as significant as gender when thinking about the forces that act on fandom and fan studies? Should we be debating class identities and fandom here, for example?

CD: It seems clear to me that the significance of gender as a factor in fan experiences, fan identities, fan practices and fan communities depends a great deal on what we're discussing. For example, gender is crucial to a HPslash fan's experiences, identities, practices and communities in a way that's not necessarily true for a YouTube/MySpace-member who's a fan of The Decemberists. I'm not saying gender is ever irrelevant or even unimportant, but there are clearly degrees of importance. Or intensities, if you like. I think when we talk about "fandom" without acknowledging those differences we do it a disservice. Moreover, identity categories are far from the only factors that affect fandom. Taste, education and various types of literacy, for example, might be more important terms for thinking about what intensities matter to being part of some fandoms or fan communities than gender or class (and no I don't think taste, education and literacy can be reduced to class any more than to gender).

So I'm for being careful about what sort of fan practice we're talking about before we set up gender as the/a prime structuring principle. But even when gender is obviously crucial I still worry about being too structuralist about it. Let's say I belong to a particular HPslash-centric fan subcommunity - what and how gender matters to me, to what I produce, to that subcommunity, to its place in that fandom and relation to other fandoms is still a slippery and changeable thing. Gender will always be important, but not always in the same way, even just for me. Moreover, gender won't be important as something produced in "the world" and then responded to by me, my subcommunity, my fandom, but will be something we are helping to produce in not at all homogenous ways. If someone called me to account for exactly why I think gender is such an interesting way to approach fan communities it would be for the shifting slippery ways gender is produced by fan communities - sometimes as the grounds for their existence in the first place but in many other ways too. I could use the word dialectic here, as long as I get to mess with what it means.

When it comes to "fan studies" I think the question of how gender matters is very different and I think it's a serious mistake to confuse the two. Of course gender is a factor in all academic hierarchies, but I don't think the gendering of the academic hierarchy within fan studies is noticeably different than in most other areas of cultural/media studies. There are areas of "fan studies" where being a woman or being invested in gender as a conceptual tool are an advantage, and areas where they are not. I'm inclined to think it matters most as a methodological issue. Just trying to imagine how different my experience would be as a researcher if I presented myself as a man in any fandom I've studied is a little mind-boggling, not because of any enormous difference in how my work would be received - though I don't doubt there would be some difference, most of which would also come down to questions of method - but because of how I would be interacting with those fans. The fandoms I've studied have been dominated by women and intensely aware of and reflective on that dominance, so my being and presenting myself as a woman is a crucial element of how my research proceeds.

I think certain tendencies for women studying fan cultures may be becoming entrenched as primarily of interest to women and primarily about women, but I don't actually think those were shaped by the state of academic life per se but by the way the existing scholarship on fandoms/fans has been circulated. It seems almost a default now that working with fanfiction is to work in a particular type of "women's studies" that has always been perceived as academic work primarily done by women, and always positioned as slightly marginal because overly invested in its own identity politics. It's interesting to see the old debates about "women's studies" being played out in fan studies along lines that aren't all that radically different to how they used to be played out in "literary studies". I think that debate can still be interesting, but if we let the line between that discussion and the one about how gender matters to fans become too blurred then I think we lose the value of both.

MH: I agree that it remains important to think carefully and to an extent separately about the gendering in/of specific fandoms and the gendering in/of 'fan studies', insofar as this exists (since, as you point out, some of the work being done about fandom may often occur within or in relation to different academic subcommunities). And I feel that it would be (is?) a very real problem if certain types of work are becoming identified as primarily about, or primarily of interest to, women. Fanfic, whether it is slash or not, is something that has historically been of interest to those studying types of media fandom. My sense from lecturing and teaching on the subject is that actually, despite some mainstreaming of fan practices, the activity of creating fanfic - and most especially slash - is still viewed as somehow 'odd' or disreputable by both right-leaning and left-leaning students. It remains, in cultural common-sense or the cultural imaginary, something that students typically view with disdain, even those who are active fans in a variety of other ways. And this devaluing of fanfic is partly linked to gender lines - to the disparaging of feminised cultural sites and spaces - but it is also linked to what might be termed reactionary views on intellectual property, and to possibly even more ingrained concepts of 'originality' and 'authenticity' (as well as reactionary views of sexuality in some instances). To assume that any and all of these issues are primarily of interest only to women seems peculiar in the extreme. These are surely feminist-inflected (though not only that) concerns for any version of cultural studies and theory that remains interested in issues of cultural power - and for me, even if this is a 'game of greys' - I really liked your phrase to encapsulate that - then it's still a serious game, and it's still important to try to ascertain the different shades of grey involved.

I also agree that the importance of gender can't just be taken for granted, or assumed in advance, and hence that this remains an empirical question for fandoms and practitioners of fan studies. I guess my question was really trying to put a whole set of other cultural differences on the agenda, because one of my feelings about this debate has been, and still is, that where academic communities are potentially divided by a form of cultural difference (i.e. gender) then that difference can tend to become highly visible. Hence this whole 'boy'/'girl' thing. But at the same time, where other cultural differences may not be as prevalent as lines of division or tension within academia (I'd hazard the guess - and this is purely speculation - that the vast majority of those writing 'fan studies' are broadly "middle-class") then this academic sameness produces analytical silence. Why aren't we all up in arms about issues linked to class? That's really my question. Is it because we live in classless societies? Is it hell. And I'm still reading texts on fandom which mutter about a lack of work on ethnicity and fandom too - why? Relative cultural sameness in the academy producing yet more silence? Probably. Getting worked up about one specific axis of cultural difference - and I am absolutely not denying the importance of thinking about gendered differences - may nevertheless be an indirect and unintended outcome of the cultural identities at stake for those taking part in the debate. May be Henry and others will organise blog debates on 'fandom and class' or 'fandom and ethnicity' next time out, who knows. My sense is that along with the variant intensities (nice word!) of gender, we still need to dwell with equal time, energy, and intellect on other axes of difference and cultural identity.

2. Is the term 'fan' now more or less useful than it once was? Should we be studying specific types of self-identified 'fan communities', or groups of dedicated, passionate media users and consumers who may not even deploy the term 'fan' within their self understandings?

CD: Well I think "fan" still does mean, or at least it should still mean, "groups of dedicated, passionate media users and consumers". I don't know why the internal deployment of the label "fan" needs to be a criteria for understanding someone or some group or some site as "fans" in scholarly terms. If I try to think of reasons for jettisoning it I only come up with ones that reinforce some hierarchy of cultural activities whereby fan is popularly understood as undiscriminating and uninteresting.

There certainly are important distinctions to be made between fans who assemble in only loosely organised ways - occasionally exchanging value judgements over the latest bootlegged The Decemberists audiofile in the background of P2P sharing, for example - and those that participate in much more structured forms of assembly and identify themselves as forming a community. But I see no reason why the term fan isn't useful for the former: why it isn't still a term which identifies a history of relevant scholarship; why it doesn't work analytically to emphasise the significant difference of media use/consumption that is dedicated and passionate.

Clearly at least one of my questions is also trying to get to this issue. I think it does matter when people want to avoid calling such passionate and dedicated users/consumers/communities "fans". I want to know what's at stake in that disavowal for them.

MH: With this question, I was trying to get at the extent to which the cultural life and career of the term 'fan' may be ever more fragmentary at present. And it certainly appears to be a discourse which is structurally absent in some cultural arenas, and used with great variance across others. Plus numbers of scholars seem to have concluded that the term is highly problematic and thus requires careful contextualisation as a 'shifter' or a performative. It does also worry me that the term may be used to reinforce, within analysis, pro-fan cultural hierarchies - i.e. some types of dedicated and socially-organised communities are somehow more 'deserving' of the label "fan", whereas other, more loosely-organised 'consumers' may not be 'proper' fans, or may not be analysed as such. So with that in mind, I agree with you that the term may be useful across many different types of fan experience - and would add that, for me, not all of them would necessarily be communal or even group-oriented.

I also wonder if there is a industry question lurking here as well, given the sense that 'fans' - and not just fan communities - have increasingly become a target market for, say, TV producers, who have been carefully checking the buzz surrounding shows even before their launch, as well as monitoring the interpretations and responses of specific fan groups. 'Fandom' has become a cultural identity that is now self-reflexively engaged with by producers just as much as scholars. And this engagement (I'm tempted to say 'co-option') has also, I think, contributed to specific images and representations of fandom, whether it has been within the Star Trek franchise, or Buffy, or Doctor Who. Types of fandom remain 'good' and 'bad' objects for producers, meaning that specific forms of informational economy (and info-war) are being generated in the spaces between producers - duty-bound to protect the commercial value of 'their' product - and fans who frequently want 'spoilers' and behind-the-scenes information which could actually reduce or threaten (in the short-term) the commercial value of a programme 'brand'.

Fans may be specifically targeted, but they are also at one and the same time conceptualised by some producers as a specific type of threat to wider-scale commercial viability. These power struggles aren't so much about poaching (how the finished article of the show is 'read'), as about the temporality of information flows (who knows what and when about forthcoming series or episodes). So to the degree that media fandom has become something intently monitored by specific producers, it has also, in turn, become increasingly about the intense and almost real-time monitoring of production processes - the uncovering of information, the use of Agents' websites to uncover casting news, or writers' blogs to glean clues, or more generalised rumour-mongering. All of this can be the activity of a type of communal fandom, but it can also be fandom which focuses on sometimes-oppositional textual agency rather than textual poaching: on doing things with 'the text' (finding out about it in advance/speculating/learning minuscule details about its production), rather than reading it oppositionally. In fact, the final text may even be relatively and counter-intuitively unimportant: I've encountered Doctor Who fans who were greatly enthused by watching filming on the streets of Cardiff, and gleaning information about forthcoming episodes, but who then were far less interested in and about 'the text' by the time of its transmission. The fan 'excitement' or engagement surrounded the production process, and a sense of getting unusual access to the 'media world' (c.f. Nick Couldry's work in this area). So these might be other ways in which fandom is fragmenting and conceptually multiplying or moving in interesting directions which we can't always anticipate merely by thinking about community per se or somehow less-dedicated consumers.

Perhaps the crucial thing emerging here, for me, is that if the term 'fan' is still useful, it is now often useful in relation to a wider or longer-scale temporality of media production than previously. 'Fans' don't just arrive after a text/product is commercially 'out there'; they can pre-date, in a variety of complex ways, the official 'existence' of a text, and can inhabit a range of critical-oppositional and anticipatory-unfolding temporalities of 'fandom', even to the extent of not seeming to behave "like a fan" upon actual or eventual broadcast. Tulloch and Alvarado wrote about one of my beloved programmes as an "unfolding text" back in 1983 - "unfolding fandoms", with different hermeneutic and temporal horizons, now seem to have caught up with those sorts of production processes.

3. Why am I currently writing about Russell T Davies in a book about Doctor Who? Should I not be exploring a wider range of fandoms rather than writing as a scholar-fan who combines these hybrid identities, but only in line with specific taste cultures and gendered fan histories?

CD: As a general rule people don't ask specialists in other fields to shake off their taste cultures and gendered histories and field-specific knowledge and move on to, say, the Marquis de Sade rather than Jane Austen or the life cycle of fairy penguins rather than that of emperor penguins.

As long as your work is aware of that cultural and historical placement - and as long as you're not endlessly saying the same thing - then I don't see why changing to other objects where you will necessarily have less knowledge of the field is automatically a good thing. I think feeling compelled to move on to other examples is of a piece with other forms of accepting that fan studies are not valuable precisely because they give too much attention to things that lack some perceived innate value.

In fan studies, on the side of the supposed object and on the side of the tools and interlocutors we choose, we're just as subject to fashion as every other scholarly area of inquiry. It's fair to say that media and cultural studies--especially when it deals with popular culture--is perhaps more subject to fashion than other fields because fashion is part of its field. So there's also a certain need, I think, for there to be people in fan studies willing to take on longer projects, slower projects, and recurring projects.

MH: Yes, here lies the problem and the possibility of fashion-led scholarship. Just as temporalities of fandom may have shifted partly as a result of new media developments, so too have the temporalities of academia, certainly in my 'home' territory of the UK, shifted in response to practices of governmentality. Above all, the Research Assessment Exercise has led to a requirement to publish in a timely manner, but I'd say that academic publishers are also much more market-savvy than previously, and are happier to publish on 'hit' shows and 'buzzy' texts of the moments when they can see a fashion-led market, and a quick publishing hit which may not then be sustained. What is the life cycle of the typical academic book now, for example?

So the benefits of 'slow academia', like 'slow food', may need extolling. The US system seems to allow for this once tenure has been achieved, though the cost and pressure for younger scholars seems to almost entirely offset the gains that can be made once tenure has been acquired. And along with 'slow' academia would come, of course, not just "recurring" projects but more longitudinal projects on media fandom/communities/texts and so on.

My own current work on Doctor Who is partly a product of all these sorts of institutional and publishing forces and contexts. I may have lived all my life as a fan of the series, but I'm still required to actually, physically write the book in a space of eighteen months or so, so it can't really be 'slow academia'. And I've read of Russell T. Davies being described as the new 'poster-boy' for fan studies, so I'm certainly writing in a 'fashionable' area - a slightly strange experience for a Doctor Who scholar-fan, it has to be said! All of these things do bother me. Not that I lie awake at night often, but I do ponder (with a disorienting element of distaste stemming from my cult fan habitus, I suspect) the strangeness of being/becoming part of a TV SF academic 'bandwagon to the stars'.

And I do feel that by being part of this 'fashion' I may be contributing to the canonisation of some texts and some producers over others, hence failing to be more adequately inclusive. It's not the case that I therefore won't write about my own fan objects at all, but instead, I would very much argue for the value of moving on to other objects as well where I would have less investment. I don't see this as being an acceptance "that fan studies are not valuable" per se - merely that my studying one object over and above others, because it happens to be fashionable and to fit with my white-middle-class-Southern-England cultural identity, may be part of a problem. Or that this may be limited and limiting for fan studies, at the very least, if such work participates in a wider pattern of canon-formation. So I think we're probably in disagreement on the specifics of this, but hopefully you can see from this answer (and from my earlier answers to your questions) what I'm getting at here.

4. Do I actually think of myself as a 'fanboy'? If not, is my lack of attention to my gender part of a problem in fandom and/or fan studies?

CD: I'm not a fangirl. Calling myself a "fangirl" isn't just paying attention to gender it's a certain quite specific identity claim. It means different things in different contexts but in the areas of fan studies where I work to call yourself a fangirl is to identify a particular fan identity linked to quite particular practices. I don't do enough of the fangirl things in any fan community to lay claim to the term. So, not thinking of yourself as a fanboy is not the same as not paying attention to gender. In fact, calling people who work in fan studies fanboys/girls strikes me as insensitively claiming a kind of subcultural credibility that's not in the term and should have been long left behind by the scholarly practices of fan studies.

However, let's say you don't pay attention to the way gender impacts on your status as a fan. Well, while gender isn't the only thing to talk about in relation to fans and fandoms etc I would think that never thinking about it would be a shortcoming, simply because you will never have paid attention to one of the key elements of one's cultural life that might impact on the kinds of practices, identities etc you choose, prefer or do not specialise in. So I think in every cultural studies project one has to raise the question of how and where and in what ways gender matters - it's just that the answer to that does not always bring gender to the foreground of any project.

As I understand it, part of the inspiration for this series was the opinion of some women scholars in fan studies that the "does gender matter" question was not being asked carefully enough by the most visible figures in the field of fan studies and, in general, by many men working in the area of fan studies. I'm prepared to offer a qualified maybe on that, but that doesn't mean that I think it would be productive to incorporate a "gender" subheading in every project or publication.

MH: I agree that any such mechanistic approach would hardly be helpful. By asking this question, I was trying to suggest that gender, as it is experienced and discursively re-circulated, can be a fairly fluid and complex matter. So even if I do not claim the identity of a 'fanboy' (which in any case feels as if it is slightly more a part of US-centric media fandom discourses than my experiences of UK fandom, but don't hold me to that!) my fan practices may still be highly gendered in certain ways, as well as being articulated with my sexuality and so on. Not thinking of myself as a 'fanboy' may be less a dematerialisation of gender, and more a way of engaging with specific discourses of gender. As a geeky male scholar who has more than his share of obsessive tendencies (they're vocational, honest), I can hardly claim to adequately align myself with hegemonic masculinity. But at the same time, I do feel at some distance from the discourses of the 'fanboy'; this is a partial resistance to what has historically been a relatively feminised stereotype of non-hegemonic masculinity. Between the non-existent stereotype and the unattainable hegemony lies all that shiftiness of a problematic engagement with ideologically-loaded gender identities. And even while I am intellectually aware of the issues surrounding hegemonic masculinity, there's still a fraction of me that wishes I could attain its impossibilities. But then perhaps that's the most perniciously hegemonic part of gendered identities: that they always seem to be about aspiration, and about striving to be something unhelpfully other.

Not identifying as gendered in particular ways is a way of doing gender. But surely it is not necessarily a 'reactionary' way, though it may be. Or, again, it may be part of a 'game of greys' of the kind that I characteristically seem to want to see everywhere. So I'd be in favour of more self-reflexive analysis of gender in fan studies which is also counterfactual analysis, i.e. that we should seek to ponder the ways in which we don't 'do' gender, and the ways in which we perhaps seek to disavow certain gender identities in relation to our fandoms and our scholarly selves, in order to better illuminate gendered practices. For instance, it seems striking to me that there is a marked cultural identity for the 'fanboy' - i.e. there is something transgressive or at least culturally visible about this as a mode of not-quite-hegemonic but perhaps recuperative 'knowing' masculinity - yet there is not quite a comparable 'scholarboy'. Given that historically and culturally images of 'the academic' have been gendered as masculine, why are there not discourses of scholarboys and scholargirls as there are fanboys and fangirls? Because gender has been interrogated more routinely or successfully within fandom than within academia? Or because 'fanboy' and 'fangirl' are infantilising discourses linked to popular culture, and academia's gendered terms are far less boyish and girlish?

Above all, would I be a 'scholarboy' if such a cultural category existed? Or would I be a 'fanman' instead of a 'fanboy'? Language can very quickly be made counterfactually and neologistically strange, of course, but in these strangenesses I think we can see our own cultural 'reality' for the specific construction that it is.

5. What's the most exciting work I've read recently in 'fan studies', and why?

CD: Actually the best piece of fan studies I've read lately was a meta post by LJ user "executrix". Of course, like all such posts what was great about it was not her post in itself but her post plus the communal conversation it spawned. However, as I'm sure you mean scholarly publishing, I'm far less clear about that. I tend to approach scholarly publishing in fan studies alert to things I don't agree with as much as things I do, so I can't think of the last time since NASA/Trek I put down a piece of fan studies and thought, "Wow, that was exciting". That isn't because Penley's stuff is just better than everyone else but because it was the first piece of "fan studies" I ever read.

Now, when I'm excited about fan studies in that scholarly sense it's usually because I read something not fan studies and come away thinking about its usefulness for fan studies - one from last year would be Chris Hilliard's book To Exercise Our Talents: The Democratization of Writing in Britain. I left that book thinking that democracy, literacy and community bound together made a fascinating framework for thinking about some of the historical specificity of fandom as a big concept covering a whole lot fields.

I could talk about what I think is still most influential in fan studies, and for good reason, but in the spirit of "recently" I'll try something else. I can see by your replies to my questions that you're very keen on Alan McKee's piece in NYU's Fandom volume from this year, so let me respond by choosing the piece that I found most interesting in that text and I hope that will do as an answer to this question. I was really interested in Derek Johnson's piece on "Fan-tagonism" because it was a step away from the continuing emphasis on consensus in fan studies of fan communities/spaces. While it's still framing fans in terms of producer-consumer relationships I was convinced that that frame was necessary to do the work it was doing and I appreciated careful attention both to a particular fandom with a particular history that's internally crucial. The fandoms I've worked in are defined by spaces for assembly, by webs of voices and interest, and by internal discourses on the fandom or fan community itself as much as on the canon of the source text. Entering Buffy fandom means entering the history of Buffy fans, which is no more consensual or utopic than any other.

MH: I love your answer, because it brings home to me very precisely and very acutely that I did mean scholarly publishing. I'm aware of meta - somebody once forwarded me a meta discussion of Fan Cultures, which was far more insightfully engaged with it as a text than some published academic work I've read. There did seem to be some anti-academic sentiments expressed too, mind you - along the lines of "why do academics use twenty words when they could use two" - which didn't entirely fill me with unalloyed hope and joy, but such is life.

I also have a PhD student at the moment who's very interested in writing about meta, so no doubt I shall learn more about it through that creative process. But despite having read some very good challenges to the academic/non-academic division from a range of writers, I must confess that I tend to read and cite published academia rather than meta. Nor am I part of any self-consciously meta fan group, though I do participate in some fan communities that discuss academic work, and concepts of fandom, without this being dubbed meta.

I'd actually like to read more meta stuff, but I honestly don't feel as if I have the time. I hardly have enough time to read the academic work that I'd like to, along with the sorts of novels that I'm appreciating these days (I've got the new William Gibson, Spook Country, awaiting my attention, and I'm reading David Peace's stunning noirish crime fiction too at the moment, which puts me faintly in mind of the famous BBC TV serial Our Friends in the North, only with even more police corruption, and additional bleakness).

As for my own answer to my own question (rather than an apology for the question's assumptions) - I wanted to get at the emotions and the passions that run through our scholarship in fan studies as much as through our fandoms. Hence my hope that work in the field may be quite literally "exciting" for both of us. I shall certainly take a look at the Hilliard text you mention, and I agree that sometimes an occasional 'eureka' moment can be had while reading outside fan studies and hence finding something that can shed new light on a specific object of study.

I've read some very energising things 'in' fan studies recently such as book proposals for textbooks explicitly on 'fan studies' and manuscripts dealing with TV, new media and participatory audiences (both by female scholars) - so I have a sense of things in the pipeline from other writers that I'm looking out for (anticipatory academia?). And in terms of published material, I asked Derek Johnson to contribute to an issue of New Review of Film and TV Studies I was co-guest-editing with Glen Creeber, and I was very impressed with what he came up with - a really careful, critical reading of the newfound proximity between producers and fans, and how fandom is still very much disciplined and managed by producers in particular ways. That kind of work is important, I'd say, as it doesn't lose sight of the dimensions of cultural power operating on fandom that were absolutely there and theorised in the work of John Fiske and then in Henry's Textual Poachers. Obviously, there's also Liesbet Van Zoonen's work that I've referred to in answer to one of your questions, and the collection that Kristina Busse and Karen Hellekson edited, which I liked a lot because there's a sense in which it is both about media fandom 'now' (i.e. my undergrad and postgrad students can quite closely relate to it), but yet also covers the history and development of media fandom in a way that surprisingly hadn't really been analysed as directly before. And, yes, I always find myself appreciating the work of the likes of Alan McKee and Will Brooker (Will's been doing great work putting what I termed 'cult geography' a while ago properly on the map of fan studies, and Alan's stuff is pretty much always inspiring to me). Also having recently read Fandom, I found Henry's Afterword to be the most provocative of contributions, as it just makes me want to say "yes, but what about the dimensions of cultural power shaping those particular discourses, and non-discourses, of fandom?" Henry's work has a lengthy history of provoking me - the best work of all isn't that about which you can immediately say 'that's right, I agree' or 'that's just plain wrong', but is instead that which stays with you for a long time as you struggle to articulate why it feels incomplete, or why it rubs you up the wrong way, or how and why it's messed up your own favoured theories, or how it's said something you wanted to say but hadn't managed to before. So, in the end, and after a lot of to-ing and fro-ing, I tend to appreciate scholarship in fan studies that genuinely provokes me. Abercrombie and Longhurst's Audiences had that effect on me when I first read it, too.

On the whole, collections like Fan Fiction and Fan Communities in the Age of the Internet (2006) and Fandom (2007) surely indicate a very healthy state of affairs for 'fan studies'. And whether or not I get to be involved in it, I'm looking forward to someone publishing the first book explicitly and specifically on 'Anti-fandom' after Jon Gray's great work in that area.

6. What, for me, is the most exciting thing I've become a 'fan' of recently, and why?

CD: I was stuck on a plane recently with a selection of movies that I'd either seen and not loved or couldn't stand more than fifteen minutes of and I watched an episode of the most recent Doctor Who series. And I really enjoyed it. It echoed with several elements of the Doctor Who series I watched as a child in really interesting ways and I could predict so many ways in which fans must be responding to the new series and see so many interesting questions to ask about it, and about fans of it, in relation to previous series. I can imagine watching the whole series, and I can imagine going back to watch the series (plural) in order, because the history of that seems kind of fascinating.

None of that makes me a fan of it though. Usually, to become a fan of something I have to stumble over it and kind of fall in love. That's true for popular culture, for more generally valued cultural forms, and for intellectual/scholarly work. I think my latest fan crush was probably The Colbert Report, and I'd count that because I've repeatedly tried to convince other people to give it a try. That apostolic mode is definitely one thing that signals being a fan for me. But then I can think of any amount of academic texts or writers that I'm more apostolic about than Stephen Colbert. I can't think of the last time I taught a course which didn't have its getting people past the superficial image of Foucault and seeing why it's really great moment. Also, sometimes my fandom is not at all apostolic - we definitely do different sorts of things with different types of fandom. I'm also an immense fan of The Decemberists right now, but it's all about the music and me - I don't think I've ever tried to convince anyone else to listen but I certainly use it to do music obsession as well as any fifteen-year old bedroom culture cliché.

Fandom is, for me, always a social network. I got to The Colbert Report via The Daily Show, but I got there because I had friends who were huge fans and I was excited to be able to watch it "live" with them while I was living in the States the year The Colbert Report began. And I got to The Decemberists via my son, who got there via some online friends and knew I would love them.

Recently I was teaching a course in which a student said to me that they didn't think "fan" had to have anything to do with a "community" and I think it does. It's just that community doesn't mean only one thing and the relationships between fan and community can be formed in many different ways. I don't go anywhere to be with other fans of The Decemberists, but my circulation of information about work by them is still intensely social and overlaps via things like "Detect Music Now" options with communities which are formed around being a fan. I don't know that one can actually be a lone fan.

When I was thirteen I was an enormous David Bowie fan. I didn't have posters on my wall - I wasn't allowed. I never saw him live - there was never a chance. There were no other Bowie fans in my school. The records were not what made me a fan. It was weekend television and struggling every night to find a radio station in a far away city that might play Bowie. It was social. I was aware of the place of other Bowie fans in my experience of Bowie fandom. The fact that they were out there not only mattered but mediated my experience of it. I think being a "fan" requires not only the mass distribution of culture but also the mass distribution of knowledge of others' consumption. It's not the fact of records that allowed for Adorno's hated Caruso fans, but the fact of records in a network of information about other people's consumption of Caruso.

MH: I know these last few questions of mine have moved away from directly being 'about' gender, but I wanted to try to get access to our fan experiences (whether of fan studies or the media outside scholarly publishing) and then see if gendered issues and debates were thrown up via that entry point.

Your answer here contains yet another beautiful turn of phrase (one for me to add to my 'game of greys') - 'mass distribution of knowledge of others' consumption'. I like that. Yes, more than 'mass media' or the 'culture industry', there's always the matter of what other people are doing with it all, and whether we want to join in.

One of my recent fan objects resonates very strongly with that notion, as I think my initial entry point was a kind of mediation of others' fandom (and not even a mediation that I can validate or corroborate). Basically, I read a piece of journalism - I very much enjoy reading decent cultural journalism, of the 'Sunday broadsheet supplements' variety - which suggested that a specific BBC TV series called simply Bodies had spawned immensely vocal fans, and that audiences who loved this particular show really, really loved it. It wasn't a programme that I had ever watched, nor had it really been a resounding industry success, nor did it belong to a genre that I'd ever had much interest in (medical/hospital drama). Furthermore, its creator and writer, Jed Mercurio, had previously been responsible for a piece of television science fiction largely felt in certain UK fan circles to be one of the worst efforts in recent decades, Invasion: Earth. (My memory of it was that it was pretty ropey, minus one episode which I think was largely told in flashback black-and-white, and which I remember as standing-out).

Despite these misgivings, I resolved to give Bodies a try on DVD, having enjoyed a large number of BBC serials of late such as Funland, Conviction, Sinchronicity and others. My decision to start watching it, and to invest time in it, was based almost solely on this one piece of cultural journalism saying that the series had immensely devoted fans. Not even really properly "mass distribution of knowledge" of others' consumption activities, then, just an inkling of an intrigue thanks to a suggestive newspaper filler-piece.

Bodies scares me. Its near-hypnotic incidental music becomes a rhythmic and repetitive, integral part of its massively uneasy pleasures; its writing is both deeply idealistic and terrifyingly cynical; all its characters seem fully realised and convincing, and Keith Allen will never, ever play a role as perfectly Allen-esque as this one. It does the whole 'life and death stakes' thing that hospital drama tends to do, but without ever flinching and looking away from the darkness that is shown to be at the heart of the UK's National Health System, with its government-led targets and its management statistics, and its patients who are sometimes, for some, the least important part of the whole process.

Bodies is more meaningfully 'political' than most Politics Programmes which feature guest politicians having cosy or ritually-interrogative chats with 'star' presenters just as much a part of the establishment as they are.

Bodies is the most intense piece of television I have watched for years. I felt churned up by watching it. The suspense that it generates is astounding, and really puts a fair bit of TV 'thriller' programming to shame. There aren't ticking clocks or crack military units or explosives or sleeper cells or tough-guy gangsters. There's just couples trying to have children, and people trying to do their jobs to the best of their abilities. Out of this comes black comedy and blacker tragedy. There aren't quite clear heroes and villains - so tick the box for moral grey areas one last time - but more than that, there are some huge dramatic reversals that really make emotional sense rather than being obviously 'plotted'.

Something else I've started to enjoy is Heroes. But my enjoyment of this is intertextually coloured by having watched Bodies. Heroes does feel 'plotted' - terrific twists and cliffhangers arrive bang on schedule, but there seems to be a deep sense of cynicism embedded in its bag of tricks. It feels like a fantasy drama of reassurance, beginning with an iconic 'falling man' apparently plummeting to his death from a tall building, and who believes he is special, and who turns out to be special. This time, this falling man lives.

Despite being self-reflexive about its 'everyone wants to be special' superhero plotlines, Heroes still seemingly manages to offer this narrative pleasure to a potentially regressive extent. And it courts an international TV market by setting part of its narrative strands in Japan and India, while still being US-centred (cheerleaders weren't a major part of my cultural life growing up in the UK). Its thriller components feel contrived and, much as I hate to write it, even faintly juvenile when watched through the half-light of Bodies. May be it's just that I've never been a huge fan of superhero narratives and characters, though I very much enjoyed M. Night Shyamalan's Unbreakable. But nobody is 'special' in Bodies; people just want to safely get in and out of hospital, and they want their children to be delivered safely. Nobody has special powers; staff simply try to do the work they are trained to do. And one Doctor who endangers patients through apparent incompetence is neither obviously misguided nor villainous; he too is trying to help, and trying to do his job. People die. Routinely. Their deaths are simply part of the performance statistics of the hospital. Nobody can regenerate.

When I thought long and hard about the opening episode of Heroes, I realised that I wanted it to be a drama where characters believed, in infantile terms, that they were 'special', only to be proven wrong. I wanted it to be a drama which didn't reassure its audience, and where superhero powers might not arrive, as expected, for our identificatory figures. Where nobody could guarantee their elevated status or narrative safety. I wanted a thriller that thrilled me by refusing to play by obvious set rules. Perhaps perversely, I actually wanted a version of Heroes where pretty Peter Petrelli died in episode one as a result of plunging to his doom. That would have been dramatic, scary, risk-taking TV. But may be I've got Bodies for that sort of thing. Either that, or I've been reading too much David Peace, and it's seriously disrupted my thought processes.

But still I'm watching Heroes avidly, and piling through the episodes, and I could very well be described as a 'fan', and I've read online fan discussions, and, oh, just the other day I thought idly to myself "may be I'll buy that SFX magazine special so I can read the episode guides and see which are the fan favourites." But I feel as if I'm a culturally-compliant fan, going along for the ride slightly against myself, watching because it's the sort of cultish genre show I "ought" to love, and because I know friends and family and colleagues will be watching. Part of me doesn't want to criticise the show, wants to validate it as a lovely bit of sophisticated pop culture, and yet another part of me really does think that it's deeply ideologically problematic and quite transparently a textual-formal outcome of the political economy of the TV marketplace.

But these tastes, and this wrestling with my own previous patterns of taste and my history as a media fan-consumer, are they gendered? I'm not at all sure that they are, though Bodies is very grisly, bloody stuff, and does perhaps partly appeal to me via my culturally 'masculinised' horror-fan-identity. May be my tastes in TV drama are in transition, away from 'cult' and genre material and towards more conventional 'social realist' and 'quality' tastes? Put like that, the change seems a rather tedious cliché: have I just been busy unwittingly internalising the taste formations of the canon-builders of TV Studies these past few years? I'm not sure, as I would still want to champion many versions and instances of cult TV over more obviously canonical TV, and I'm certainly still in love with Doctor Who. But recent UK efforts at self-conscious 'cult' status such as Cape Wrath (Meadowlands elsewhere, I think) have also left me cold. Weeks and weeks of 'eccentric' drama ending with a nonsensical conclusion, and featuring characters whose 'motivation' was telegraphed so baldly it was as if they'd been auto-generated in 'Screenwriting 101'.

I can think of one TV series I've recently enjoyed which did strike me as forcefully gendered, almost as if it had been designed by (a rather reactionary) gender committee: The Unit. I watched this because of its David Mamet pedigree, having enjoyed many of his plays and films, and counting myself as a Mamet fan, despite his work's sometimes hysterical maschismo. I would not usually bother with a militaristic TV drama, I have to say up front. Like Bodies, I ventured outside my genre comfort zones, this time to follow an acclaimed playwright rather than because I'd read about fan audiences. And though I enjoyed The Unit, especially an occasional episode written and directed by Mamet which became an almost formal exercise in suspense and misdirection, the show as a whole seemed by-the-numbers schizoid, as if purposefully designed to have 'masculine' plotlines with army blokes shooting stuff and blowing stuff up, running alongside 'feminine' storylines in which The Wives back on the military base occupied themselves having affairs or blowing the family's savings on bad investments. And it spent its series one finale ranting about how rubbish the French are, which you just couldn't and wouldn't get away with now in UK TV, but which seemed entirely acceptable in this apparently neo-con drama powered by little else beside gender stereotypes and national pride.

May be I just don't want to love texts like Cape Wrath that have been too obviously designed for me to love them, which would fit with the cultural identity of the wary (and 'masculinised') cult fan. And perhaps I'm also not quite part of the right national market or age-based demographic for Heroes, my ambivalent fandom of which could be less about gender, and a little more about my academic interests in cultural politics. What exactly are the academically 'progressive' and more celebratory readings of Heroes? And I'm certainly not about to uncritically applaud the straight-up gendered binaries of The Unit, which seems to have avoided being reactionary 'blokes' TV by being simultaneously reactionary in its depiction of both tough-guy 'masculine' and stepford-army-wife 'feminine' story strands. If equality means screwing over representations of men and women, then this programme format gets uncannily close to it. Having said all this, thinking about the media texts that I personally love right now, as well as those that I'm ambivalently fannish about, still seems like a useful way into debates over cultural tastes and identities.

There's no real conclusion here, of course. How could there be? But I would like to say how much I've enjoyed thinking and writing about all of this, and responding both to your questions and your elegant formulations. Cheers.

No, I can't imagine a conclusion either. But thank you. I've really enjoyed this and in reading and responding to your answers I've found some interesting new questions and inflections of old ones. Thanks very much to Henry too for setting up this series - it's a very generous use of the speaking position he's worked so hard on.

Gender and Fan Culture (Round Twelve, Part One): Catherine Driscoll and Matt Hills

I think the format of these exchanges calls for us both to introduce ourselves to the blog's readers. So, we are Catherine Driscoll and Matt Hills, paired up for the purposes of this debate by Henry's magical 'fan studies and gender' discussion-partnering machine. Here's a bit more information about each of us, and how we came to be interested in fan studies: CD: I'm currently Chair of Gender and Cultural Studies at the University of Sydney. I first became interested in fan cultures while writing my first book, Girls (Columbia UP, 2002), which discussed scholarly and popular images of girls as fans and fans as girls. Since then I've written essays on fanfiction for Helleksen & Busse's Fan Fiction and Fan Communities in the Age of the Internet (2006) and Jane Glaubman's forthcoming collection on the Harry Potter fandom. While my forthcoming Modernist Cultural Studies (University Press of Florida, 2008) is more interested in the practices and ideas that made fan cultures possible than in fans themselves, Broadcast Yourself: Presence, Intimacy and Community Online - which I'm co-writing with Melissa Gregg at the University of Queensland - uses online fan practices as a key example for thinking about online culture today.

MH: I'm currently a Reader in Media & Cultural Studies at Cardiff University, and my first published book was Fan Cultures (Routledge, 2002). This was based on my 1999 doctorate from Sussex University, which in turn came about in part because I'd been a fan of various media texts, especially Doctor Who, since the age of about three.

Most things I've done since the PhD have had some relationship to fandom and fan studies, especially my books The Pleasures of Horror (Continuum 2005) and How To Do Things With Cultural Theory (Hodder-Arnold 2005). I'm working on a number of books at present, and the next to be delivered will be Triumph of a Time Lord: Regenerating Doctor Who in the Twenty-First Century (Tauris, 2008).

***

So, having set out that very brief bit of context, we've decided to offer 'six of one and half a dozen of the other' by virtue of each of us posing six questions that we wanted to ask of fandom and/or fan studies at this moment in time. These questions were deliberately designed to be as open as possible, and to spark discussion. They don't always refer directly to issues of gender, though they frequently give rise to reflections on that theme. Having each set six questions, we then let the other respond to them before taking the opportunity, in turn, to enter into a dialogue on the thoughts and arguments that had been thrown up. It would be fair to say that each of us has some hesitancy about being fully 'committed' in print, and for all posterity, to what we say here, and each of us wrote this material and responded to it under time pressures. But no doubt these things will have been true for almost all participants in this series, so in the final analysis, we can hardly claim any special indulgences or allowances.

Catherine's Six Questions:

1. What is at stake in the way that fan studies either directly or by default returns to assessing degrees of resistance (or, by inference, conformity)? The words for this may change, such as talking about fan creativity rather than resistance per se, but there continues to be a fan studies investment in laying claim to something that amounts to social value in hierarchical oppositional terms where the opposite of creative/resistant/whatever seems taken for granted. Are we still thinking Culture Industry, or is it something else?

MH: My sense is that this has started to shift a bit, as both my own Fan Cultures and Cornel Sandvoss's Fans have critiqued the 'resistance' paradigm, and of course Abercrombie and Longhurst were doing that long before either of us, in Audiences. And as Henry likes to point out from time to time, he was hardly without ambivalence in relation to what's been termed the 'Incorporation/Resistance Paradigm'. I think that this mode of thinking is very ingrained though, as it has formed a key part of cultural studies' sense of its own distinctive project and identity, the fact that it (and supposedly it alone) was able to read for 'resistance', or assess the cultural politics of primary texts and audiences' responsive, tertiary texts. Christine Scodari, for example, has strongly argued that fan studies should still very much be about this assessment and valorization of specific fan practices, viewing my position in Fan Cultures as an abdication of cultural studies' and fan studies' 'proper' responsibilities, I think. It is as if challenging the IRP is sometimes assumed to mean throwing out the baby, bathwater, and probably the whole bath with them.

But I continue to think that we need to find ways out of the "Culture Industry = Badness; Some 'resistant' fan activities = Goodness" binary. Because it does still seem to occasionally be about finding strangely clear lines of division - what I'd call a 'moral dualism' - as if post-structuralism never ever happened. Alan McKee's work has charted one useful pathway, to my way of thinking, by refusing to treat 'the Culture Industry' as that evil, old monolith, and instead starting from the idea that industry producers can have cultural politics and cultural theories too. And that these aren't just markers of 'academic' cultural distinction and identity versus 'the Industry'.

In any case, changes within 'the Culture Industry' itself, moving in the direction of convergence and digital interactivity, mean that some of our views of 'resistance' really need further updating and revision. Will Brooker wrote about this some time ago in a piece in IJCS reflecting on Dawson's Creek fans, whose online fan activities could sometimes be interpreted as being almost 'programmed', pre-structured or directly facilitated by 'the Industry'. But even if this means that some fan activities blur together 'resistant' and 'conformist' elements, I suppose there's still a reinscription of that binary "proper resistance" versus "co-opted resistance" lurking somewhere. It is such a tough pattern of thought to shift.

May be thinking about 'the Culture Industry' and thinking about fan 'resistance' (or not) shouldn't be so closely articulated. Uncoupling or de-articulating them might open a few more interesting pathways of scholarly thought: do some groups of fans 'resist' some of the normative identities linked to 'what it means to be a fan', for instance, within their own communities? Some fan communities may be de-Politicized, and others may not be, such that 'resistance' might be directed at targets other than 'the Culture Industry'. There may even be forms of fan 'resistance' to the 'textual poaching' of academics - with not all of this resistance to multiple Others being clearly progressive or reactionary. The real problem with articulating 'resistance' and 'Culture Industry' paradigms, for me, is that we end up with not only very one-dimensional and thin depictions of cultural heroes and villains, but also that we end up with equally one-dimensional representations of cultural power, rather than perceiving 'resistance' as happening internally, within both 'the Industry' and 'fan communities', and even 'in' the academy in a variety of ways. I tried to develop this sort of decentred Certeauian and multiple approach in an article for Social Semiotics in 2005, in fact, in a meta-theoretical sort of vein.

CD: Yes it's true that many people have now paid attention to the problems involved in assessing fan activities and identities in terms of resistance, and yet I feel as if resistance has been mostly displaced by less political synonyms for the same opposition. I guess that means that I agree there's something ingrained and thus very hard to shift about such a pattern of thought. Cultural studies does have a longstanding attachment to seeing something other than "the mass" in "the popular". But as it gets taken up in the terrain of fan studies (and cultural studies work on fans is pretty much as old as cultural studies itself) I feel as if "resistance" has remained such an attractive distraction from paying attention to the diversity of what goes on amongst fans that I'm constantly tripping over new forms of it.

Yes, I think the answer is to have something other than an oppositional understanding whereby we just reverse which side of the binary is good and which is bad, but I don't just want to play a game of greys either, where such an opposition is reinforced but there's good and bad to be found on either side. Nor do I want to reinforce that opposition by showing how the (still separated) sides speak to one another. Instead, I would like to pay attention to the ways in which fans don't need to have a project or even a focused antagonism or call to arms in order to do something interesting. In which their relation to cultural forms is not perceived through an opposition between producers and consumers/users. That obviously misrepresents a range of important things, but in order to try and shake off the ingrained response I feel it's a worthwhile experiment.

I like many of your questions here, therefore, it's just that I don't see them being asked very often except as an aside to more expected discussions of resistance. So in my experiment I'd like to do away with any and all talk of resistance or subversion when thinking about fans - just to see what happens. Nina Busse and I once had an exchange about fandom being "not_subversive" that even resulted in a community with that name, but it was mainly a place marker for academic conversation rather than a fan community. Since then I've tried just abandoning the resistance/conformity questions when talking about HP fanfiction communities and was a little surprised to find that fan audiences seem to understand and appreciate that a lot more than academic ones. Some fan communities have an investment in being "subversive", but even when they do they're marking that out as something that differs from most fans. I'm not saying fans are "conformist", or more conformist. I'm saying the question is not at all to the point at this time.

2. Can "fandoms" be thought of as dependent on particular artefacts in the way we usually talk about them? Is it enough to talk of "subcommunities" within a fandom to cover the diversity of attachment and practice? There's not a Harry Potter fandom - there is a web of Harry Potter fan communities, and it's a very distorted web as well - frayed at the edges and tangled up with different "fandoms" entirely. I don't mean there's no common ground at all - there's JKR's "canon" - but it's not consistently important or utilised.

MH: This 'subcommunities' point is vital, I'd say, because it draws attention to the fact that talk of singular fan 'communities' is itself a bit of an academic fiction. There may be fan interpretive communities, but again, we're very much dealing with a multi-dimensional (sub)cultural field cut across by varieties of fan identities and practices. And what counts as 'canon' can even be contested more-or-less strongly in some media fandoms. So what we seem to need is a vocabulary that acknowledges fan 'community' as meaningful, up to a point, but which doesn't foreclose the massive variation in fan practices happening under that sort of banner. Bacon-Smith wrote about fan "circles" in Enterprising Women, of course, with these "circles" sometimes being more-or-less loosely interconnected, and that's one of the values of ethnography - that it can illuminate these processes of (sub)cultural affiliation and dispersion in more adequate detail. And Bacon-Smith's work also illustrates that this isn't an issue tied to the growth of online fandoms - it was already there in the pre-Internet days. Perhaps some of the later work in fan studies has been too quick to use 'community' as a starting point for scholarship without interrogating the limits and blindspots associated with the very concept, or without trying to think it through more rigorously, or even without paying due attention to the specifics of Bacon-Smith's work. I'm still finding and reading new books on fandom which seem to start and end with positive assertions of fan 'community' support, and to be honest it frustrates me more than a little.

Certainly fandoms can be 'tangled' up with and between an intertextual range of objects; fans may follow the different work of certain showrunners, writers, or performers. So to even nominate a fandom as "belonging" to one show or individual can sometimes be problematic. Or fandoms may be co-incident, but of intertextually unrelated artefacts. This was one of the reasons why I tried to carry out a very small-scale autoethnography in Fan Cultures, and I know that some readers have been critical of that (in its execution, I think, rather than in principle). I wanted to try to start teasing out the complexities of how our various fandoms may intersect (or not), and how fandoms could work in concert to realise a cultural identity, or not. For instance, some fandoms may be linked to discourses of gender for the individual fan concerned, whilst others may be disarticulated from gender identity - and this is an empirical question for me, not one we can decide in advance. I've read outstanding autoethnographies written by some of my female students, where they analyse how specific fandoms enable their femininity to be realised in 'resistance' to cultural norms, whilst other fandoms are culturally-conventionally 'feminised', and others seem not to meaningfully intersect with gender discourses, in their cultural experience, perhaps primarily linking to discourses of national identity and Welshness instead. All of which means putting 'resistance' into a more fleshed-out context, as well as reflecting on the subject's 'repertoire' or 'cultural portfolio' of assorted fandoms.

We have a situation, to my way of thinking, where fan studies shows a potential tendency to reify fan 'community' as well as reifying and unhelpfully abstracting singular 'fandoms'. This may be a matter of convenience; question: "what are you studying?" - answer: "oh, Harry Potter fans", but it is still a foundational problem. We need to be much more precise about the parameters of our research sometimes, studying specific forums or fan groups, or normative and non-normative fan identities, or fandoms which intertextually (or historically) emerge out of, or morph into, others. I thought about this a little bit in a piece for American Behavioral Scientist in 2005, where I wrote about "cyclical" fandom - that some fans might sequentially move through different fan 'objects', nevertheless displaying patterns of taste and distinction in their multiple, diachronic fandoms. Just as we could ethnographically (or autoethnographically) analyse various synchronic fandoms, it may also be worthwhile to diachronically analyse peoples' self-reflexive 'projects of fan-self' (to creatively mangle a bit of Giddens). I make another small start on this in my second book The Pleasures of Horror, where rather than thinking about horror fan 'communities' per se, I try to link discourses of fandom to people's biographical senses of self.

All of this makes me think of another of Henry's longstanding complaints -if he doesn't mind me using that word - about the reception of Textual Poachers. Just as the book was reduced to being a totemic representative of the 'IRP' when it was actually more complex, so too was it frequently viewed as being 'about Star Trek fans', when it was actually about fans of intertextual networks of TV shows (what we'd probably now call 'cult TV' fans). So may be this 'reading for singular fan communities' is actually more of a problem in the interpretive reception and promulgation of fan studies than an issue 'in' fan studies itself (though I'm not very keen on the boundary line I seem to be rhetorically creating here). It is a matter of how readers get a handle on the subject - with many academics, who may not be specialists in the subject of media fandom, using the notion of fandom common-sensically to mean 'fans of X'. It's a short-hand, a map of the territory, which occasionally seems in danger of becoming the territory in-and-of itself. It's a tendency which empirical and theoretical approaches to media fandom themselves need to 'resist' (another kind of contextualised 'resistance'), I would argue. We need to insist on the fragmentary nature of fan 'communities', divided by their axes of (sub)cultural power, and on the usefulness of not reifying fandoms as 'singular', instead working to try to see them much more "in the round", as it were.

So I'm completely sympathetic to this question, really. Does it mean that 'fans' are 'not dependent' on particular artefacts? Perhaps. Perhaps media fandom has enough of a cultural history by this point in time, that it would make sense to view some 'fans' less in terms of their objects of fandom, and more so in terms of their fan-cultural competencies, which are the skills of doing 'being a fan', and which can be transferred across texts. Again, it strikes me that the concepts of a longer-term 'fan career' or 'fan socialisation' may be of value (with all the disclaimers and qualifications one would want to bring to those terms). Garry Crawford's work on sports fans has developed an intriguing model that media fan studies could benefit from applying, in my opinion (I make some use of it in my third book, How To Do Things With Cultural Theory). Rather than fandom being 'about' specific fan objects, it could then be viewed as a way of using, or relating to, objects. But that's already there in the literature in fan studies, to a very strong extent, I suppose.

CD: Two sentences in I wanted to interject and say *no, not subcultural*, but I'm glad I had to wait and let you make your point. (I'm pleasantly surprised to find that's a real plus about this format.) I do want to talk about subcommunities, but not as if they are subcultural. I'd love to find some other prefix like nested (but less derivative) or intersecting (but less two dimensional). As it is, subcommunities seems most recognisable for now. I do like the word community, both because it begins with the twin recognitions of shared space and shared interests and because there's a long history of debating what communities are and how they work that I think fan studies still has a lot to learn from. But I entirely agree "fan community" is in no way a synonym for "fandom" and that's its value even if it comes with a lot of baggage.

You're right too about the shortcomings of thinking about fan studies as dealing with specific fandoms rather than fans/fandoms in general, but that's a very slippery set of problems. On the one hand a fandom is not, in fact, a fandom; on the other, erasing the crucial differences between fandoms that give rise to both variation and change in fan practices is not something fan studies can afford. Hence, I think we're stuck with sub- until we find some less misleading term for the network of communities and other modes of assembly that attach to an apparently singular object.

I think your "some fans" that are "cyclical" fans in fact comprises an extremely substantial set of "fans". I can't think of a single field in which fans don't do that in very significant numbers--not even football fans and certainly not academic fans. With media fans I think that's actually the overwhelmingly dominant norm.

3. Why does fan fiction seem to be such a dividing line in fan studies - as if to do "fan studies" with fan fiction means something quite different than to do fan studies that, for example, talk to TV audiences about their investments and interpretations of a show? It does seem to me that some of the conversations on Henry's blog have marked that distinction out and, in turn, gendered it.

MH: I agree that this seems to have become one of the structuring binaries in the debate. I find it slightly strange, to be honest, and I'm not at all convinced that it is as powerfully gendered as some seem to think. Now, it could be fairly said that in my work I've not looked at fanfic. Does that mean that my work is unequivocally gendered as 'masculinist'? Or as not being about 'fan communities' (with all the misgivings I have about the easy use of that term)?

On the contrary, I'd say that the whole notion of doing an autoethnography is strongly indebted to broadly feminist perspectives, while my critique of 'fan community' work has revolved around wanting to analyse fan communities as Bourdieuian hierarchies and overlapping/decentred social structures - it hasn't been based on any straightforward "individual" fan versus "fan community" binary. I certainly do argue that we should theorise 'fans' who wouldn't tend to be part of socially-organised fandom (fan 'communities', as they've been called), but for me this has never been an either/or.

In fact, I saw it very much as a corrective to the prior tendencies of fan studies, which at the point when I wrote Fan Cultures (and did the doctoral work it was based on) were very much not managing to theorise 'lone fans', or fans operating outside of what I would still argue tends to be a more narrow - or specific - strata of fandom where the practice of writing fanfic is a central activity. For me, again, this was not an either/or; it was, in intention, a more inclusive model of fandom - not accepting that the 'real' fans or the 'resistant' fans or the 'creative' fans were necessarily always to be found in more visible, subcultural spaces (though some might be there; yet again, an empirical question). But I never argued that work shouldn't be done on these types of fans - I simply didn't do it myself because many others appeared to be doing it, and doing it very well. There was no need for me to address the same set of concerns and topics in my own work - to duplicate labour, if you like - when instead of that, I could seek to argue for an expansion of the range of empirical and theoretical approaches to media fandom. Expansion and co-existence. Not an either/or!

So, although I've not directly written about fanfic (though I have written some, badly, many years ago now, for a Doctor Who Appreciation Society fanzine), it continues to be something that I teach on, am interested in, and appreciate reading others' work on. It isn't something I feel obliged or compelled to write about, because other fan activities interest me - activities which when I wrote Fan Cultures hardly seemed to exist in the literature, such as fans' use of cult(ural) geography, and practices of fan tourism. I think that to argue (or even to imply) that everyone should be studying 'X' or 'Y' in fan studies is a bit of a problem. It's probably a version of what I termed the 'fallacy of internality' in Fan Cultures - the notion that each individual scholar's work has to 'say everything', whereas it's really more important that scholarship as a whole covers the widest possible range of relevant material, so that we can read Sandvoss on neutrosemy, or Bacon-Smith on fan circles, or Jenkins on convergence, or Driscoll on fanfic; we don't all need to be saying everything (or even, necessarily, defining 'fandom' in the same way; or arguing that fandom is 'really' about community or individuality).

So the argument that there's a gendering of work on fanfic, or that 'lone' fans versus 'community' fans translates into a gendered binary, for me that seems a bit muddled. Henry Jenkins and Will Brooker have done major work on forms of fanfic, along with Constance Penley and Camille Bacon-Smith. My own work is absolutely about fan community, and the uses and limits of that concept, even though I have chosen not to write about fanfic to date - because I wanted to widen the fan debate. But even if that narrative is overly selective, it still strikes me that to perceive these as gendered lines of division may be to take the contingent a little too quickly for a structured/structuring social fact. Numerically-speaking, more female scholars may write about fanfic (though even certain kinds of fanfic have been over-represented in the field), and some (some, not all) fanfic-centred communities may be gendered as feminine. We can take all of that as read, if you like. I can't see that it follows from this that the presence or absence of work on 'community' or 'fanfic' in any scholar's work is solely or determinatively gendered as feminine/masculine. This seems to be a monolithic reading - at best, a kind of structuralist-feminist conclusion, perhaps - which disallows the actual complexities of gender linked to a range of writers' work in fan studies. One problem with structuralist readings of all kinds is surely how they fix meaning in relation to key ideological binaries, then not considering how these binaries may be more-or-less fluid, deconstructed, or even internally incoherent within each of the terms in a binary.

So if I wouldn't want to take a strongly structuralist view of the supposed gendering of fan studies, I think a more post-structuralist view of the same may be useful. There are certainly discourses of masculinity appropriated in and by my academic self (which is only one cultural fraction of my self-identity). What I choose to write about - the fan objects I reflect on - are partly linked to cultural discourses of masculinity (which may not always be "hegemonic" masculinity, but may be in some contexts and in some ways). Writers in fan studies, I feel, almost invariably perform their gender in certain ways whilst ostensibly analysing specific fandoms or aspects of fan activity. But the little poststructuralist voice that speaks to me wants to say, "yes, but that doesn't produce monolithically gendered arguments, does it?" So, I can be interested in fanfic, and I might have written it atrociously, even while I haven't academically analysed it, for reasons that, as a cultural agent, I would argue were not discursively articulated with my performance of gender, but were instead about appropriating academic-communal discourses of 'originality' of topic or argument. (I wouldn't view this as strongly gendered, but I'm well aware this could be debated further).

Taking a poststructuralist stance on gender in/of fan studies, I think it is absolutely important for writers to seek to be self-reflexive, and to carefully consider why they are writing about what they are, and in the way that they are. It was this set of poststructuralist concerns that led me to attempt to write about fandoms I was not a participant in, as I felt that otherwise I was in danger of reproducing, within my academic work, aspects of my pre-academic cultural identity - my gendering, but also my classed identity. I was contributing to a 'canonisation' of certain fan tastes over others, and hence was implicitly helping to silence a range of fan voices rather than working to include a greater range and diversity of fandom within the multiple projects of fan studies.

So, as well as writing more about Doctor Who fans (because again, this wasn't an either/or; a virtue or a vice), I consciously decided to write pieces about Dawson's Creek fans (for the BFI collection Teen TV) and fans of Who Wants To Be a Millionaire (for the OUP book ITV Cultures), as well as then contributing a self-reflexive piece about academics' fan tastes to the 2007 NYU book Fandom. For me, the question isn't whether or not I'm writing about fanfic or 'community' per se; it's a question of which fandoms I'm writing about, and which precise fan activities within those fandoms, and why, and how, and ultimately whether or not that leads to a reproduction of one, narrow view of what it means to be a fan. And some of my work has done that, I would say; some of my work has definitely reproduced gendered norms and tastes within contemporary culture. Not only or necessarily or inevitably in relation to gendered fan-consumer tastes, but also in relation to levels of cultural capital. I just can't see this as something that's structurally a given, or happening behind the backs of the cultural agents who contribute to fan studies; it's something that can be reflected on, addressed, and which can also tend to be far more complex than simply being read off from specific presences/absences in somebody's work.

The question that I've increasingly been asking of my own work is this: does it broaden what we can theorise in relation to 'fandom'? This could mean trying to think about 'cyclical fandom' or multiple fandoms, or the divisions within fan communities, or fandom and autobiographical senses of self, or 'theory fandom' rather than fandom linked only to popular culture, or fandoms which have been under-explored in the literature, or types of fan who have been under-represented, or types of fan activity which have been less frequently investigated. Fan Cultures wanted to resist 'decisionist' narratives of resistant/complicit, good/bad in favour of suspending those moral dualisms. Given that the complete suspension of any and all moral dualisms whatsoever is probably a sense-making impossibility, and that therefore any such call or claim could only ever become self-contradictory (Scodari pointed his out quite neatly in her review of the book), I'd say that an inclusive ethic has become slightly more my concern as time's gone by: to strive to include views, versions, aspects, and empirical activities of fandom that have otherwise been excluded (sometimes by myself) in favour of the discursive and cultural reproductions of academia and its specific tastes/paradigms/schools. And I would also recognise, in line with my earlier work, that this cannot be singularly achieved; hence I would auto-critique some of my own work, and would fully expect others to find it limited in specific ways, or 'disappointing' to the extent that I don't evade the limitations of my own performative cultural identities.

CD: I'm entirely in favour - I'm sure I don't even need to say it by now - with paying attention to the specific fan practices that interest you. And so of course studying Doctor Who doesn't mean studying Doctor Who fan fiction. But I suppose it does leave a couple of questions unanswered.

First, where does one have to make a reference to the breadth of fan practices that make up a fandom? Can one write about Doctor Who without ever considering how significant fan fiction communities have been or are now within that field? At what point and in what way does that limitation on one's fandom "sample" need to be acknowledged? Fan fiction is more important to some fandoms than others, thinking in terms of numbers, in terms of perceived fan culture, and in terms of media visibility. I suspect this problem of acknowledging the limitations of one's slice of fandom is quite easily addressed.

But second, as fan communities often construct hierarchies within which fan fiction (sub)communities are sidelined and denigrated as the most fannish (in the sense of obsessive attachment and derivative deployment) of fans, where does not-doing-fan fiction turn into a similar sort of hierarchy? I ask that question already hearing an answer to it, in a way, because fan fiction is in the present tense so central to some parts of fan studies that it seems weird to picture it as marginal. And yet, when I pick up collections like Fandom I feel there's an obligatory fan fiction inclusion strategy at work, with the generality of fan studies doing something else less... what else if not less marginal?

Overall, no, you don't and no one should have to work on fan fiction, but perhaps it's useful to have this place to step back and ask what place does fan fiction have now in the schema of things published in fan studies. It's both foundational and yet somehow positioned as limited and specialised. For now I'm going to settle for saying that's... interesting.

4. Does it matter if one is invested in the fandom of the fans one studies? It's one of those recurring tropes of fan studies that the writer/critic stakes out their terrain in terms of attachment. This doesn't happen anything like as commonly in, for example, literary studies. Maybe it's obvious that this is about the role of ethnomethodology and ethnography in fan studies, but even where there are no human subjects to be "ethical" towards it seems to happen and so it strikes me as maybe more interesting than it looks. When people who study "fans" want to distance themselves from "fan studies" I think they're also making a statement relevant to this.

MH: I think my previous answer starts to hint at my emerging ambivalence about this question of investment or attachment. When I finished my PhD, and shortly thereafter, I was very much of the view that being a scholar-fan (a fan of what one is studying, or of the type one is studying) was a benefit rather than any kind of hindrance. This was undoubtedly partly the influence of Textual Poachers on me, but probably also the influence of dialogues and debates with the likes of Will Brooker's work. And I certainly have no interest or desire to retreat into what strikes me as a resolutely reactionary position (so, yes, here's another moral dualism that I cling to) - by which I mean the whole "scholar-fans can't be properly objective or distanced or critical" argument, which I continue to strongly think is simply arrant, modernist nonsense. Alex Doty dismantled that best, for me, in Flaming Classics, a book that lives up to its name. So, yes, I think it does matter, and very much, that writers are invested in the fandom of the fans they study.

However, I also increasingly think that this isn't enough in and of itself. Not if it leads to specific investments and attachments being overly reproduced in scholarship, where these tend to be attachments linked to specific taste cultures and levels of cultural capital. S. Elizabeth Bird critiqued this definitively, really, in her recent book on audiences for Routledge - pointing out that 'cult' and 'edgy' TV was getting lots of academic attention (and we could elaborate on this to suggest that fans of these sorts of shows also get more academic attention... plus they just-so-happen to share levels of cultural capital with many of the scholar-fans producing this work). By contrast, middlebrow TV or resolutely 'mainstream' TV, or shows targeting older audiences, weren't and aren't getting anywhere near as much academic attention, failing to be lit by the spotlight of scholarly buzz. So there are real limits to this process, I feel, and that's what my chapter in Fandom ended up being all about.

If we don't retreat from declarations of attachment - and I don't think that ethnomethodologically or ethically scholar-fans should; really, more should be made of this in pieces of work where it is relevant - then how do we avoid the pitfalls of cultural reproduction and canonisation? How do we avoid the problem of there being a journal of Buffy studies (cool, teen, hip, cult US TV), but not a journal of Heartbeat studies? (uncool, older, rural, mainstream, Sunday evening British TV). How do we avoid, as a scholarly community, producing a patchy and very skewed account of TV or the media which is perhaps linked less to our genderings and linked much more to our levels of cultural capital, as well as to generational identities?

I've already alluded to my own partial and non-solution: that it may be worthwhile for scholar-fans to deliberately seek to work on fandoms and shows that they are not invested in, while nevertheless bringing their knowledge of fandom and their expertise to the table. A variant version of this would be for academia to seek to recruit a wider range of participants and voices working on a wider range of scholar-fan tastes, but I'm verging on wishful thinking or idealism there, so I'll stick with a smaller-scale attempt at shifting the situation in this instance.

Of course, some writers on fandom may want to distance themselves from 'fan studies' altogether, as you say. If this means not reading up on the relevant literature, then that strikes me as somewhat foolhardy. If it means approaching fandom from a different disciplinary perspective, or through variant philosophies, then surely this can only work to challenge and strengthen fan studies. I had this sort of feeling while reading Steve Bailey's recent book on fandom. Though it was published in the same year as Cornel Sandvoss's Fans, it couldn't have been more different in terms of its intertextual affiliations (I've just recently reviewed the two side-by-side for the journal Popular Communication). Sandvoss's work is strongly linked to media sociology, and draws on fan studies as an historical area of media/cultural studies; by contrast, Bailey seems to be writing at one remove from the 'canon' of fan studies. Though for me this created a danger of 'reinventing the wheel', it also allowed Bailey's work to speak back to fan studies, if you like, and to start from unusual first principles. Types of 'rogue' knowledge can be very valuable and useful, once more acting as a kind of corrective to taken-for-granted or ossified assumptions/subject matters. Of course, not all rogue knowledges do this; some just spectacularly miss the point, otherwise there wouldn't be any value in building up one's awareness and knowledge of an academic field in the first place!

CD: I very much agree that the attachment to attachment in fan studies has resulted in quite overt negotiations of cultural capital through the fan texts one writes on. It's Buffy one year, Harry Potter the next; cult and edgy for some fan studies circles, "reclaiming" the massively popular for others.

I think where we might disagree is actually at the level of method. I've pretty much arrived at the point where I feel as if what's needed in fan studies is the kind of long slow careful ethnography that has become quite difficult to do in anthropological studies of lived communities as separate cultures. I want this now partly in order to see the importance of differences in attachment amongst fans - why for some fans a fan community is a way of life and for others it's some version of a bulletin board that one checks after a particularly good or bad episode. I'm aware that my position on this now has a great deal to do with the fact that I work exclusively with online fan communities and that it's a position I hold with reference to online culture as a whole and thus fan communities as a piece of that.

So while I can accept the value of rogue knowledges and, at the same time, feel the limitations of scholars who try to reinvent the wheel of fan studies, those questions feel less important to me than avoiding the drive-through mode of fan studies. Perhaps ironically, this does not mean I want more reflection on the position of the ethnographer in relation to fan communities. In fact, I want a lot less of that in order to avoid the self-referentiality that seems to pervade and dominate the field. I feel as if it is possible to do the necessary in terms of ethical clarification without turning one's ethnographic self into the coolest insider on the block.

5. Fan studies blur really easily into media studies and now new media studies. I know there is work that looks at fandom of "classic authors" etc but I do wonder if the difficulty of talking about my Foucault "fandom" as a fandom is not only about the presumed relationship to mass-produced popular culture that's set into the idea of "fan" now but also about the way fan studies is so often about studying the means of articulating fandom rather than its content. Academics both don't much want to look at academic attachments that way and would find themselves with an odd, if perhaps illuminating, focus if they tried. Maybe there's not a question there. Here's one - could academic reflection on its own institutionalised scholarly practices of research and citation perhaps learn a lot more than it has yet from fan studies. Something about community hubs and tiers, about canon (and fanon), about flaming and wanks... I could go on. Maybe it still isn't a question.

MH: Whether it is a question or not, it's certainly an area that needs more analysis and thought. Alan McKee has written playfully and productively about theory fans in Fandom, and I've written on the subject in How To Do Things With Cultural Theory, which I don't think has filtered into fan studies debates very much yet (and this is just one of the problems with there being an emerging 'canon' of fan studies books as well as canonical fandoms - when I look at some bibliographies underpinning articles on fandom, say, I'm rather struck by the impression that Fan Cultures has ended up in there because the writer thought their bibliography ought to be all "present and correct", and not because they've actually engaged with it in any meaningful sense. Similarly, I do wonder whether scholarly resources which might help particular arguments are neglected because they don't have an obvious 'fan' or 'fandom' in the title... this may also be partly to do with keyword-database-searching as a research strategy, and increased time pressures and an apparent rise in instrumental rationality... but now I suppose I'm sounding like a specifically gendered 'grumpy old man', so may be I'll shut up).

But basically, I absolutely agree with you, and have pretty much published along these lines. In Chapter Seven of HTDTWCT, as part of a section 'Exploring Theory Culture', I argue that work from fan studies can play a significant part in enabling us to theorise and think about academics' theory fandoms. I suggest that the reluctance to use this body of work in this way has been partly related to academia's need - and especially media studies' need - to culturally position itself as something Other to 'mere' fandom, and hence to legitimate itself as properly 'intellectual' and 'critical'. Of course, this cultural 'resistance' (again!) to discourses of fandom is also very much linked to the fact that 'fandom' is assumed to belong to the realm of pop culture, whereas academia is allegedly the application and understanding of 'Theory', itself thought of as an Other to popular culture. So the exnomination of 'theory fandom', I end up arguing, is one strategy aimed at authorising scholarly knowledge as being 'above' its objects of study. There are multiple Otherings and exclusions which this is based on, and these can be contested and deconstructed, which is what I set out to do. In essence, I take a poststructuralist position in relation to the binary of Theory/fandom, asking what happens if we no longer recognise this as an either/or. This involves extending and revisiting my autoethnography from Fan Cultures so that as well as self-reflexively analysing my pop-cultural investments in Doctor Who, say, I analyse my theory-cultural investments in the psychoanalysis of Donald Woods Winnicott (or, from DW to DWW). Alan McKee was quite right to criticise my first attempt at autoethnography for these particular silences and exclusions.

By recognising that 'theory fandom' may be a meaningful term, it is also possible to utilise further insights from poststructuralist feminism, arguing that forms of affect and embodiment have been written out of 'modernist' academia, and that even some versions of fan studies which have sought to challenge this (my own earlier work included) have nevertheless recuperated specific binaries of knowledge/affect underpinning academic 'authority'.

Another extension of fan studies work into unusual and productive areas, and one which aims to challenge the popular culture/high culture binary, is Liesbet Van Zoonen's Entertaining the Citizen: When Politics and Popular Culture Converge. There's no obvious 'fans' or 'fandom' in this title either, but it really should be essential reading for anyone thinking about the cultural limits to discourses of fandom (which are also forms of cultural power, of course). Van Zoonen asks whether and how 'fandom' can be used as a concept to think about processes and practices of democracy. Can one be a 'Politics fan' as well as a 'theory fan', in other words. It is startling stuff; brilliant scholarship and innovative thought which pushes the reader to think differently about fandom, to broaden its range and scope, and to challenge its cultural definitions and discursive restrictions. I'm very nearly inspired to 'book envy' by it.

CD: I've read Alan's piece in Fandom, and yours. I think there certainly is a tendency for the newest work in fan studies to be less considered and less cited, but within cultural studies I'm sure we can see this as an unavoidable disciplinary phase. My students find you more readably relevant than fan studies that's fifteen years old and so I'm sure the canonical reference points are in transition.

Having said as much I hope it will not be too ungenerous to say that my difficulty with both yours and Alan's pieces in Fandom is the sense of a clear distinction between "academic" and "fan" that is not in the least undermined by talking about conflicts or negotiations between those two roles.

Let's take "meta" as an example, by which I'd want to refer to the broad range of ways in which fans self-consciously analyse their objects and their fan communities and circulate that as analysis. Paying attention to how those skills are learned academically, how academics working as fans can not only produce meta but then turn around and produce the same analysis as academic scholarship, and how debate generated by meta mirrors or even challenges academic debate, I think it's unhelpful to place academics as doing things (including thinking things) that fans do not. As one small example, I couldn't recall how many references to Foucault have been given to me by fans - sometimes with page numbered quotations, sometimes just as a general sense of things.

But yes absolutely with regard to everything else you're saying here. I think fandom has a lot to show academics about how they operate without really wanting to think about it too much - and I liked both your and Alan's pieces in Fandom for just that reason.

6. I'm rambling now, so a shorter attempt at # 6. Fan communities and the way they work are the most interesting part of fan studies to me when I think about fandoms academically. But if we attempt to study fans ethnographically, as communities, do we necessarily throw the objects they are fans of into the background, and does that matter? I guess this is question 2 asked in reverse.

MH: Hmmm, well, I think I've done more than my share of rambling in response to your excellent and thought-provoking questions. But I guess there is a possibility of work on community per se putting 'the text' (with all the provisos we need around that) into the background. Having said that, I'm not personally convinced that it happens much; writers examining fan communities tend to find that the values, meanings and 'poachings' made from fan texts inevitably seep into the performative fan identities constituting that community, whether it's Star Wars fans appropriating notions of rebellion, or Sopranos fans setting themselves up as the communal 'counsellor' or tough-guy. So the text/community opposition may be a weaker analytical division than first appearances would suggest.

I'm not sure that studying communities is "the most interesting part of fan studies" for personally me, though. I recognise that a lot of scholars are doing it well, and developing the theoretical depth of fan studies via community case-study work - I'm thinking here in particular of Rhiannon Bury's (2005) book and its excellent use of both 'heterotopia' (something a PhD student of mine is investigating at the moment in relation to online REM fans) and John Hartley's work on the audience as 'invisible fiction'. Academia can be a slow road sometimes, and I'm not sure Bury's work has fully found the wider readership it deserves, as of yet.

The notion of fan 'community' is philosophically and empirically intriguing to me, but I still don't feel that it goes anywhere near encompassing the diversity of types of fan experience. And bearing in mind Garry Crawford's timely warnings about the possibility of certain types of fan activity being implicitly (or otherwise) constructed as 'authentic' fandom - as 'real' fandom versus other implicitly inferior modes - for myself, I'd still rather explore other types of fandom which may be more 'mainstream', less subcultural, perhaps less spectacularly visible, and possibly gendered differently to some (not all) of the sometimes feminised spaces of socially-organised fandom. If, as Bury's study argues (2005:205), "there is no such entity as a fan" (and I argued the very same thing in the opening pages of Fan Cultures), then surely it falls to us to study the entire performative array of how and where discourses of fandom are both mobilised and exnominated? (And where this could far outstrip any sense of primarily studying fan communities, though fan community would be one cultural site where discourses of fandom would be intently performed and debated, and so would absolutely require careful study as part of what I view as a much wider project).

Actually, upon reflection, I think the most interesting part of fan studies for me at the moment is thinking about cultural sites and spaces where fandom could be used more widely as a discourse, but remains typically counterfactual - Politics (Van Zoonen), Theory (Hills; McKee; your questions here), and even social networking or Web 2.0 (see Henry's Afterword to the Fandom book, which for me just ends up posing the question of why fandom isn't being used as a discourse by certain cyber-gurus).

Where fandom supposedly 'isn't' is just as crucial a question of culture and power as studying where it self-evidently 'is.'

CD: Well, I actually don't have a lot to offer but agreement here. I don't think it happens much either, and I think the opposite is far more of a problem. Perhaps I was wanting to flag it as something to watch - a possible flaw in what I'm doing now. Because it would be ridiculous if, for example, Doctor Who turned into nothing more than a label for a space in which Doctor Who fans interacted. Looking at that sentence now perhaps it's not entirely ridiculous at all, but it certainly would miss the influence of the source text on fan practices.

I am most interested in communities when I think about fans, but I'm starting to suspect in the course of our exchange that what I mean by "community" is not necessarily what you do. I'm fascinated by the way in which fandom is experienced as a part of daily life, as an everyday layer of one's life with its own temporalities and modes of entanglement with everything else. Not as a bounded community, then, but as a set of mutable ideas and varying practices that are taken up by some as "community" and not by others. I want to explore the ways in which fandom is a terrain, a currency and a language for intimate knowledges of other people that comprise the experience of fandom.

Even for people who do no more than log onto discussion forums after a TV episode there's an everydayness to it and a specific place that the practice and the connections with others formed by it have in the fan's life. So I don't mean community in the sense of being a card-carrying Elvis fan club member, but community in the sense of a located community of interest to which people can have very different degrees of attachment. For me, because I otherwise work in communities no one doubts are communities (like country towns), I'm interested in how the patterns of investment and modes of belonging to fan communities are actually quite similar. In particular, of course, I'm interested in how the sense of community experienced through fandom might be shaped by the particularity of online platforms, but I don't think my questions are irrelevant to other kinds of fan culture.

Gender and Fan Culture (Round Eleven, Part Two): Nancy Baym and Aswin Punathambekar

Articulating Attachment NB: I think people are often better able to articulate what stories mean to them in terms of the text itself: which characters they identify with (or don't), what they think about plot turns, etc. With music, it's very hard to find words to explain one's connection outside of the role songs played in that moment of one's autobiography. I have loved music more than stories most of my life but I can explain narrative conventions with some degree of competence and can't even begin to describe things like the common rhythmic or chord structures in the music that moves me.

AP: This is an interesting point, and I would readily admit that if someone were to ask me why I enjoy A. R. Rahman's music or why a certain playback singer's voice moves me, I would have nothing much to say. And as I quickly realized when I began speaking with fans of A. R. Rahman, this question doesn't move the conversation much. What would get me and other Rahman fans talking is this: tell me about your conversations and experiences interacting with other Rahman fans online. Attachment, in other words, was defined in terms of belonging in a community.

It is very important to recognize that this relates to taste hierarchies and the ambivalent status of film music in Indian public culture. The question of high culture vs. low culture fandom that Jonathan Gray and Roberta Pearson brought up is very relevant here. Given that music directors and playback singers are often trained in classical music and the fact that film songs draw on classical music, fan discussions do revolve around this. In the Rahman fan community, there are fans who are well-versed in the technical (or "formal"?) dimensions of music and go to great lengths to explain them to other fans. Needless to say, this expertise becomes a form of value and these fans quickly become leaders within the community.

In fact, film music's middlebrow status allows elite youth to claim a fan identity and belong in a fan community partly because it is not associated with lower class, lower caste, and "political" fan communities that form around film stars in south India.

NB: That's interesting, I don't see much of this in the music fandoms I spend time in. In fact, I think it's pretty unusual to see any fans talking about the formal elements that make songs sound as they do. When I read Daniel Levitin's (author of This Is Your Brain on Music) claim that the appeal of pop music is in the timbre, I had no idea what "timbre" meant, and I'd bet that most pop music fans don't. Musicians can have those conversations, but fans that aren't musicians rarely can, and I think this is very different from narrative where fans can not just articulate narrative conventions, but are often using them to write their own fan fictions. There is no music fandom equivalent of fan fiction except fan fiction about musicians, but that's a total form shift.

But I think it makes perfect sense to extend a fandom approach to "high" culture, and to look at how 'high culture' sorts of discussion permeate 'low culture' fandoms. On my blog, for instance, I've written about wine fandom and how that doesn't normally get considered "fandom" but that people who are into wine act just like people who are into a TV show or movie -- they hold gatherings, they read supplementary materials, they go on pilgrimages to wineries, they wear winery t-shirts and baseball caps, they try to connect with others who are into the same things (there are now at least 3 online wine-based social networking sites). I knew so many people who made pilgrimages to see Wagner's Ring Trilogy performed in its entirety on consecutive nights by the Chicago Opera.

Communities of Sound

NB: Another way in which the text at stake raises very different questions with music is how the social relationships formed around music differ from those formed around narratives. I love your point above that attachment is "defined in terms of belonging in a community." Music has ties to location in ways stories don't -- as you know! Where narratives have the fan conventions that bring the hardcores together, music has live performance that is integral to its very being and gets everyone from the hardcores to the curious together in place. This is again a huge contrast to, say, the fan con which is only going to get the hardcores together in space. How does music's connection to place affect the fandom that forms around it?

AP: I'm really glad you raised the issue of place.

As I said earlier, fandom has been considered an important element of film culture primarily because film stars in south India have been successful at mobilizing fans along linguistic and regional lines.

Given that the Rahman fan community is first and foremost a community realized online, and that fans bring diverse stakes and affiliations to bear on their participation, mobilization along axes of caste or language is, at a basic level, rendered structurally impossible. For example, fans based in Malaysia, for whom participation in the Rahman fan community is part of a larger process of claiming a Tamil ethnic identity, share little in common with second-generation Indian-Americans for whom dancing to a remixed Rahman song at a club speaks to a very different set of concerns. Focusing our attention on the realm of film music thus allows us to challenge the romanticization of fan culture as subaltern politics. The realm of film music fandom forces us to acknowledge other ways of being a fan and modes of belonging in fan communities.

Of course, this does pose problems. For instance, members of the Rahman fan community appear unconcerned with questions of class and caste that have been central to fan-based political mobilizations. In the very first interview I conducted, the moderator of the group made it clear that the Rahman fan community shared nothing in common with "rowdy" fan associations and went on to remark: "we're online, not on the streets!"

NB: I think one has to really stretch the definition of "politics" to argue it's an important component of the fandoms in which I spend time, but place is core. One of the topics I've been intrigued by is the role of online fans and fan communities in taking music out of place. For instance, in the Swedish indie music scene, outside of MySpace (and arguably there to an extent) the work of exporting this cultural product is being taken on by (often unpaid) fans in America, England, France, and other countries. Songs that would never be heard outside of Sweden, and might not even get heard in Sweden, are getting international audiences through mp3 blogs and online webzines devoted to that (and the broader Scandinavian) scene. Online fandom is spreading music well beyond its locations of origin on an unprecedented scale, but their place-based nature remains an important component. In terms of the individualizing function of music fandom, being able to identify with a foreign music scene is great - I could frame myself as a big fan of local music (and I've done so at other points in life), but being a Kansan who strongly self-identifies as a Swedish indie fan has a lot more potential to start conversations and allows me a lot more potential to turn local friends on to bands they'd otherwise never hear. And on the other side of that, having an online community of people who are into bands as obscure as these are in America allows me to continuously find new music and to get in-depth expertise on the bands I fall in love with. Many fans in this particular fandom are far more likely to check out a new band if they are Swedish than not, regardless of where they live themselves.

Relationship Building

AP: Relationship building is definitely an interesting issue. Fans of A. R. Rahman have positioned themselves very clearly as a grassroots marketing team. Some of them have business degrees and work as consultants, a large number work in the IT industry, and they've taken it upon themselves to figure out new ways of distributing Rahman's music, tackling digital piracy and p2p sharing, and so on. Rahman, for his part, has acknowledged these fans' efforts and has begun collaborating with them on a range of projects.

In the Indian mediascape, these new kinds of relationships between fans and producers haven't received much attention. And it would be fair to say that producers are yet to figure out ways to tap into the vast space of participatory culture that has emerged online. Fans are being courted, but only because their serve as information hubs. As I see it, talent competitions on TV are the only site where fans are able to strike up conversations with music directors, playback singers, lyricists, and others in the industry.

NB: I see a lot of norms about sharing in music fan communities, most of which prohibit fan distribution of anything that can be purchased except in the context of mp3 blogs, which often operate with the tacit approval of labels. But as I say, fans are certainly acting as distributors and publicists.

Another element that's interesting here is the huge boom in online sites built to create social relationship amongst music listeners in the name of music discovery. There are new "Music 2.0" sites launching weekly. With music we have sites that are being built from the ground up to track everything people listen to and make personal connections and music recommendations based on that. That ability to track it all and create collective knowledge algorithmically seems to be operating at a whole other level with music. These sites raise so many questions about the roles of shared taste in relationships. Looking at Last.fm, whether or not a person shares musical taste is the core issue in whether or not someone will "friend" someone they don't already know, but how well does that predict whether they'll have anything else to talk about?

Boys and Girls

NB: Meanwhile, aren't we supposed to be representing some sort of gender divide? Or talking about gender?

AP: I should make it clear right away that the stakes here are very different. Given that fandom has been neglected for the most part by academics who have written on media in India, there is, at this point, little concern about who is writing about fandom. Having said that, I would like to point out that paying attention to the domain of music does create an opportunity to talk about gender and participatory culture.

So far, the spotlight has been on fan communities that meet at street corners, at teashops, or outside cinema halls. Participatory culture, then, has been circumscribed as that defined by working-class (often lower caste) male youth in visible, public spaces. Once again, turning our attention to film music presents a way forward. For both commercial and cultural-political reasons, every new medium - radio, state-owned television, satellite television (MTV-India, STAR, etc.) - has drawn on film music and developed innovative programs. These film music-based radio and television programs have had a large fan following, and women's participation in these sites has been very prominent and visible. I would argue that examining these sites of participatory culture is critical for opening up the discussion on gender and fandom surrounding Indian cinema.

NB: Pop music fandom is so blatantly gendered it barely seems worth laying out just how. Short version: girl fans want to sleep with the bands, boys want to be them. (I wrote a longer piece about this here.)

It seems like gender is being taken in a couple of ways in the discussions in this series thus far. First is a question of authority in the academy -- those studying 'female' ways of doing fandom feeling excluded by more 'masculine' scholars. This is something I just don't identify with at all, and I suspect there are several reasons. One is that I align myself with interpersonal and online communication as my primary research foci, and see fandom as an important and neglected context in which to explore them. The study of personal communication and relationships is gendered female to begin with, so perhaps my internet-based approach is considered techie and therefore gendered more masculine than the norm. I do feel some frustration at the failure of fandom research to adequately address the interpersonal relationships I think are at the core of fandom. Perhaps that is inherently gendered since looking at the fan/fan relationship gets us back to the study of personal relationships which, as I said is gendered female. But in terms of academic authority, I've never felt that my focus on fandom or the way I approach fandom has lessened that.

Gender has also been brought into the question of how people engage texts -- to crudely oversimplify the discussion, girls explore nuance and boys create with a more business sensibility? The idea that an interest in the production/economy of fandom is masculine is again something I have trouble identifying with. I see many gender issues in how men and women engage music and with what consequences, but less in how they are conceptualized (though this gets back to the shortage of fandom research in music to begin with -- there's some, just nowhere close to that around TV). Sometimes I wonder if music fandom is itself so very sexist that anything we'd encounter in the academy seems negligible in contrast!